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Transcript of THE CRUISE INDUSTRY IN HAWAI‘I - Home - Hawaii … Board with...the cruise industry in hawai‘i...
THE CRUISE INDUSTRY IN HAWAI‘I
PRESENTATION TO 2015 HAWAI‘I TOURISM CONFERENCEAUG 27, 2015
GREG WIRTZCLIA NORTH WEST AND CANADA
ROYAL CARIBBEAN – OASIS OF THE SEAS
• 360 meters in length (1,181 ft)
• breadth of 47 meters (154 ft)
• 225,300 gross tons, and
• max crew-passenger capacity of almost 8,500 (2,170+6,300)
THE FUTURE IS BRIGHT
Asian market’s penetration rate is
only .01%
Growth to 1%penetration rate
equates to 40 million passengers
4 times larger than US market
Penetration rate in the United
States is about 3%
Translates to 10 million
passengers
“Mature Market”
Market Opportunity
HAWAI‘I CRUISE VISITORS
• More than 75% from US and Canada
• More than 40% first timevisitors to Hawai‘i
• $391 million in visitor spendingin 2014
• Tours and activities on Neighbor Islands
• Pre and post cruise stays,Honolulu and beyond
Source: Hawai‘i Tourism Authority - Annual Visitor Research
HAWAI‘I CRUISE ECONOMIC IMPACT
• $415 million in direct spending
• 6,400 jobs generated
• $227 million employment income
HAWAI‘I CHALLENGES
• Time and distance to markets~5 sea days to or from continent
• Fuel / operating costs
• Tender ports – access and guest experience issues
HAWAI‘I ADVANTAGES
• Global cruise industry growth and successful business model
• World class tourism destination
• Friendly welcoming environment
• Strong industry and government partners
• State investments in infrastructure and tourism
• Port capacity in Hawai‘i available to accommodate cruise ship growth year-round
• Long term vision