The Creative and Digital Industry in the Humber. REIU (Regional Economic Intelligence Unit) Contents...

The Creative and Digital Industry in the Humber

REIU (Regional Economic Intelligence Unit)REIU (Regional Economic Intelligence Unit)

Contents


Industry DefinitionsThe industry definitions used within this report are:

□SIC (see next slide for detail) - ONS (BRES, IDBR, Business Demography, Claimant Count) and Mint

□Pay data – Salary Search own definition

□Working Futures - LFS

□Apprenticeships – Skills Funding Agency definition by Sector Qualification Footprint (see http://mireportslibrary.thedataservice.org.uk/NR/rdonlyres/69E465DB-4D06-4CF3-AE11-86DEEF848EA5/0/MILibraryAboutLocalAuthorityReports2.pdf paragraph 28 for more info)

GeographiesThe geographies used for comparison where available and appropriate in this report are:

□Local Authorities within the Humber – Kingston Upon Hull, East Riding of Yorkshire, North Lincolnshire, North East Lincolnshire

□Sub-Regions - Humber, West Yorkshire, South Yorkshire

□National


SIC Definition18110 : Printing of newspapers18130 : Pre-press and pre-media services18201 : Reproduction of sound recording18202 : Reproduction of video recording18203 : Reproduction of computer media58110 : Book publishing58130 : Publishing of newspapers58142 : Publishing of consumer, business and professional journals and periodicals58210 : Publishing of computer games58290 : Other software publishing59111 : Motion picture production activities59113 : Television programme production activities59131 : Motion picture distribution activities59140 : Motion picture projection activities59200 : Sound recording and music publishing activities60100 : Radio broadcasting61900 : Other telecommunications activities62011 : Ready-made interactive leisure and entertainment software development62012 : Business and domestic software development62020 : Computer consultancy activities62090 : Other information technology and computer service activities63110 : Data processing, hosting and related activities63910 : News agency activities70210 : Public relations and communication activities73110 : Advertising agencies74209 : Other photographic activities (not including portrait and other specialist photography and film processing) nec90030 : Artistic creation


CDI EmploymentFTE Employment (Thousands) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020UK 1392.03 1358.95 1295.57 1288.52 1349.69 1408.67 1420.53 1445.34 1470.9 1486.63 1498.95 1508.87 1514.73 1515.23West Yorkshire 46.28 42.95 42.39 45.28 47.37 48.08 48.43 49.24 50.03 50.44 50.76 51.02 51.18 51.16South Yorkshire 16.57 15.23 15.66 17.01 17.8 18.4 18.53 18.86 19.18 19.37 19.51 19.61 19.66 19.65Humber 8.59 8.09 8.08 8.66 9.17 9.31 9.31 9.42 9.51 9.54 9.53 9.5 9.46 9.36East Riding 2.67 2.6 2.72 2.96 3.13 3.33 3.35 3.39 3.44 3.46 3.45 3.44 3.42 3.37Kingston Upon Hull 4.31 3.94 3.8 4.06 4.32 4.22 4.2 4.26 4.31 4.32 4.32 4.34 4.31 4.29North East Lincolnshire 0.86 0.82 0.83 0.86 0.92 0.93 0.93 0.94 0.95 0.95 0.96 0.96 0.96 0.95North Lincolnshire 0.68 0.66 0.66 0.7 0.73 0.75 0.74 0.74 0.75 0.73 0.72 0.71 0.69 0.68

Source – Experian Regional Planning Service (RPS)

A small amount of growth in CDI is forecast across sub-regions with Humber lagging behind others.


CDI Employment by Local Authority


Hull provides the greatest amount of CDI employment across the Humber with Hull and the East Riding seeing increases between 2009 and 2011


CDI OutputGVA (£mn CVM 2009 prices) 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

UK 101485 101450 94796 99840 99984 102640 103758 106424 109633 113134 116504 119861 123442 127214West Yorkshire 2621.55 2665.23 2544 2862.59 2863.67 2923.12 2947.77 3006.39 3080.96 3164.09 3247.44 3335.5 3433.64 3540.04South Yorkshire 1050.97 1056.05 1009.37 1144.25 1140.29 1171.71 1184.12 1212.99 1249.49 1289.53 1328.76 1369.41 1414.38 1462.51Humber 565.6 561.67 529.39 589.55 579.26 583.72 582.8 590.58 601.22 612.5 622.31 631.9 642.83 654.7East Riding of Yorkshire 215.94 229.76 218.19 247.65 244.57 250.66 251.88 257.13 263.36 269.52 274.49 279.07 284.36 290.05Kingston Upon Hull 235.66 209.55 213.65 236.42 234.06 234.27 234.53 237.66 241.72 245.98 249.85 253.69 257.88 262.42North East Lincolnshire 61.61 67.24 52.97 57.61 55.25 54.13 53.03 52.94 53.47 54.37 55.43 56.6 57.9 59.29North Lincolnshire 52.32 55.03 44.51 47.77 45.33 44.62 43.31 42.76 42.59 42.54 42.48 42.49 42.63 42.85


West Yorkshire has experienced the biggest growth in CDI output and is forecast to grow more quickly than other sub-regions with the Humber seeing a slight increase.


CDI Output by Local Authority


Within the Humber, Hull and the East Riding are forecast to see an increase in CDI output after mixed fortunes during 2007-09 and growth into 2010. North and North East Lincolnshire however are set to remain fairly flat.


PayPay levels vary across the sub-regions but generally fall below national averages, with the exception of lower paid roles in South Yorkshire. This anomaly is caused by one organisation in South Yorkshire which pays very well shifting the average up.

Senior MiddleManager

SeniorTechnician

Source – Salary Search


Pay Range

When compared to London salaries, pay in the Humber is between £4,000 and £10,000 lower, with greater disparity in higher paying roles (management/ editor).

Source – Salary Search


Business Births

Some Local Authority areas in the Humber lag behind the other areas in this report in terms of business births, although East Riding is 5th highest after some of the bigger towns and cities. At the national level, the most common births in the CDI sectors are PR (702) and IT (620).

Source – ONS Business Demography


Concentration of CDI Businesses

Source – ONS Business Demography

It is probably unsurprising that the greatest concentration of CDI businesses is to be found in London followed by the South East with Yorkshire and the Humber seeing 6% of businesses falling under the CDI definition.

REIU (Regional Economic Intelligence Unit)REIU (Regional Economic Intelligence Unit)Source: ONS IDBR


Humber Employers by Industry (SIC 2007, 3 digit) CountComputer programming, consultancy and related activities 678Advertising 85Other telecommunications activities 59Publishing of books, periodicals and other publishing activities 56Artistic creation 49Motion picture, video and television programme activities 35Software publishing 27Radio broadcasting 24Printing and service activities related to printing 16Management consultancy activities 15Data processing, hosting and related activities; web portals 13Sound recording and music publishing activities 12Photographic activities 9Other information service activities 7Business support service activities n.e.c. 3Research and experimental development on natural sciences and engineering 2Reproduction of recorded media 2Wholesale of information and communication equipment 2Wired telecommunications activities 2Manufacturing n.e.c. 2Grand Total 1112

Industries with less than 2 companies (14 in total) have been excluded

Source: Mint

This data from a different source backs up the previous slide with PR and computing falling within the top category


Humber CDI Businesses by Number of Employees

Source: Mint

The creative and digital industry in the Humber is dominated by the Kingston Communications group in terms of large employers. The structure is a very broad pyramid with very few large employers and more small ones.


Employment by OccupationEmployment in CDI related occupations is forecast to remain fairly flat in the Humber compared to across the UK where some growth is predicted.

Source – REM


Employment by Qualification

The trend in terms of employment by qualification is similar in the Humber to the national picture.(CDI related employment as defined in the previous slide)

Source – REM


UK

Humber

Media Industry Qualification Profile

QCF 0 (Entry and none);QCF 1 (Foundation);QCF 2 (Intermediate);QCF 3 (Advanced);QCF 4,5&6 (Degree level or equivalent);QCF 7&8 (Postgraduate level).

The requirement for degree level qualifications in the Media industry is forecast to grow faster in the Humber than across the UK.

Source – Working Futures


UK IT Industry Qualification Profile

QCF 0 (Entry and none);QCF 1 (Foundation);QCF 2 (Intermediate);QCF 3 (Advanced);QCF 4,5&6 (Degree level or equivalent);QCF 7&8 (Postgraduate level).

HumberIn contrast to the Media industry, IT is set to remain flatter in terms of skills demand. The spikes in 2009 are likely to be a statistical anomaly due to limitations of the Labour Force Survey however it is still useful to look at the overall trend.

Source – Working Futures


Sought Occupation

East Riding Kingston

upon HullNorth East

Lincs North Lincs Humber South Yorks West Yorks GB UK

2005 80 125 50 30 285 420 785 25,530 26,1602006 80 135 25 25 265 410 730 23,365 23,9252007 50 90 25 20 185 290 565 18,125 18,5702008 75 110 35 25 245 365 750 22,880 23,4702009 125 170 60 45 400 600 1,150 37,220 38,1802010 125 135 55 50 360 490 885 28,695 29,7452011 105 150 65 55 375 480 910 27,765 28,8652012 90 140 65 50 340 460 830 23,655 24,835

Looking at JSA claimants who were looking for jobs in CDI there was a low in 2007 and a spike in Hull in 2009 with a falling trend to 2012.

Source – ONS Claimant Count


Apprenticeships

The East Riding saw the most Apprenticeships across the Humber start during 2010/11 but a very small proportion of these were in CDI sectors.

Source – SFA


Skills Gap

LA (County)% of establishments with a

skills gap% of workforce that have

skills gaps

East Riding of Yorkshire 16 8

Kingston upon Hull 21 4

North East Lincolnshire 25 6

North Lincolnshire 21 6

Bradford 17 5

Calderdale 14 4

Leeds 21 5

Wakefield 19 5

York 21 3

North Yorkshire 13 6

Barnsley 13 2

Doncaster 18 4

Rotherham 22 8

Sheffield 22 4

Derbyshire 14 4

A quarter of businesses in North East Lincolnshire report they have a skills gap, however only 6% of the workforce have skills gaps, as opposed to East Riding where 16% of businesses have skills gaps.

Source - NESS


Summary

□A small amount of growth in CDI is forecast across the three sub-regions with Humber lagging behind others.

□Hull provides the greatest amount of CDI employment across the Humber with Hull and the East Riding seeing increases between 2009 and 2011

□West Yorkshire has experienced the biggest growth in CDI output and is forecast to grow more quickly than other sub-regions with the Humber seeing a slight increase.

□Within the Humber, Hull and the East Riding are forecast to see an increase in CDI output after mixed fortunes during 2007-09 and growth into 2010. North and North East Lincolnshire however are set to remain fairly flat.

□Pay levels vary across the sub-regions but generally fall below national averages, with the exception of lower paid roles in South Yorkshire. This anomaly is caused by one organisation on South Yorkshire which pays very well shifting the average up.


□Some Local Authority areas in the Humber lag behind the other areas in this report in terms of business births, although East Riding is 5th highest after some of the bigger towns and cities. At the national level, the most common births in the CDI sectors are PR (702) and IT (620).

□When compared to London salaries, pay in the Humber is between £4,000 and £10,000 lower, with greater disparity in higher paying roles (management/ editor).

□ It is probably unsurprising that the greatest concentration of CDI businesses is to be found in London followed by the South East with Yorkshire and the Humber seeing 6% of businesses falling under the CDI definition.

□The greatest proportion of CDI businesses across all sub-regions are firms carrying out computer activities and PR/comms

□The creative and digital industry in the Humber is dominated by the Kingston Communications group in terms of large employers. The structure is a very broad pyramid with very few large employers and more small ones.


□Employment in CDI related occupations is forecast to remain fairly flat in the Humber compared to across the UK where some growth is predicted.

□The trend in terms of employment by qualification is similar in the Humber to the national picture.

□The requirement for degree level qualifications in the Media industry is forecast to grow faster in the Humber than across the UK.

□ In contrast to the Media industry, IT is set to remain flatter in terms of skills demand.

□Looking at JSA claimants who were looking for jobs in CDI there was a low in 2007 and a spike in Hull in 2009 with a falling trend to 2012.

□The East Riding saw the most Apprenticeships across the Humber start during 2010/11 but a very small proportion of these were in CDI sectors.

□A quarter of businesses in North East Lincolnshire report they have a skills gap, however only 6% of the workforce have skills gaps, as opposed to East Riding where 16% of businesses have skills gaps

The Creative and Digital Industry in the Humber. REIU (Regional Economic Intelligence Unit) Contents...

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