The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue,...

47
© 2009 South-Western, a part of Cengage Learning, all rights reserved C H A P T E R The Costs of Production Economics P R I N C I P L E S O F N. Gregory Mankiw Premium PowerPoint Slides by Vance Ginn & Ron Cronovich

Transcript of The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue,...

Page 1: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

© 2009 South-Western, a part of Cengage Learning, all rights reserved

C H A P T E R

The Costs of Production

Economics P R I N C I P L E S O F

N. Gregory Mankiw

Premium PowerPoint Slides

by Vance Ginn & Ron Cronovich

Page 2: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

You run General Motors.

List 3 different costs you have.

List 3 different

business decisions

that are affected

by your costs.

A C T I V E L E A R N I N G 1

Brainstorming costs

1

Page 3: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

In this chapter,

look for the answers to these questions:

What is a production function? What is marginal

product? How are they related?

What are the various costs, and how are they

related to each other and to output?

How are costs different in the short run vs.

the long run?

What are “economies of scale”?

2

Page 4: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 3

Total Revenue, Total Cost, Profit

We assume that the firm’s goal is to maximize

profit. The Price System: Profits (video)

_______________________________

the amount a

firm receives

from the sale

of its output

the market

value of the

inputs a firm

uses in

production

Page 5: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 4

Costs: Explicit vs. Implicit

________________ require an outlay of money,

e.g., paying wages to workers.

________________do not require a cash outlay,

e.g., the opportunity cost of the owner’s time.

Remember one of the Ten Principles:

The cost of something is

what you give up to get it.

This is true whether the costs are implicit or

explicit. Both matter for firms’ decisions.

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THE COSTS OF PRODUCTION 5

Explicit vs. Implicit Costs: An Example

You need $100,000 to start your business.

The interest rate is 5%.

Case 1: borrow $100,000

explicit cost = $5000 interest on loan

Case 2: use $40,000 of your savings,

borrow the other $60,000

explicit cost = $3000 (5%) interest on the loan

implicit cost = $2000 (5%) foregone interest you

could have earned on your $40,000.

In both cases, _____________________________.

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THE COSTS OF PRODUCTION 6

Economic Profit vs. Accounting Profit

_________________________________

= total revenue minus total explicit costs

_________________________________

= total revenue minus total costs (including

explicit and implicit costs)

Accounting profit ignores implicit costs,

so it’s higher than economic profit.

__________________

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Economists versus accountants

1

7

Economists include all opportunity costs when analyzing a firm, whereas

accountants measure only explicit costs. Therefore, economic profit is smaller

than accounting profit

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The equilibrium rent on office space has just

increased by $500/month.

Compare the effects on accounting profit and

economic profit if

a. you rent your office space

b. you own your office space

A C T I V E L E A R N I N G 2

Economic profit vs. accounting profit

8

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The rent on office space increases $500/month.

a. You rent your office space.

Explicit costs increase $_________________.

Accounting profit & economic profit each fall

$____________________.

b. You own your office space.

Explicit costs _________________________,

so accounting profit does not change.

Implicit costs increase $500/month (opp. cost

of using your space instead of renting it),

so economic profit falls by $500/month.

A C T I V E L E A R N I N G 2

Answers

9

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THE COSTS OF PRODUCTION 10

The Production Function

A production function shows the relationship

between the

_______________________________________

______________________________________.

It can be represented by a table, equation, or

graph.

Example 1:

Farmer Jack grows wheat.

He has 5 acres of land.

He can hire as many workers as he wants.

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THE COSTS OF PRODUCTION 11

0

500

1,000

1,500

2,000

2,500

3,000

0 1 2 3 4 5

No. of workers

Qu

an

tity

of

ou

tpu

t

Example 1: Farmer Jack’s Production Function

3000 5

2800 4

2400 3

1800 2

1000 1

0 0

Q

(bushels

of wheat)

L

(no. of

workers)

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THE COSTS OF PRODUCTION 12

Marginal Product If Jack hires one more worker, his output rises

by the marginal product of labor.

The marginal product of any input is the

increase in output arising from an additional unit

of that input, holding all other inputs constant.

Notation:

____________________________

Examples:

∆Q = change in output, ∆L = change in labor

Marginal product of labor (MPL) = ∆Q

∆L

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THE COSTS OF PRODUCTION 13

3000 5

2800 4

2400 3

1800 2

1000 1

0 0

Q

(bushels

of wheat)

L

(no. of

workers)

EXAMPLE 1: Total & Marginal Product

200

400

____

____

1000

MPL

∆Q = 1000 ∆L = 1

∆Q = 800 ∆L = 1

∆Q = 600 ∆L = 1

∆Q = 400 ∆L = 1

∆Q = 200 ∆L = 1

Page 15: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 14

MPL equals the

slope of the

production function.

Notice that

MPL diminishes

as L increases.

This explains why

the production

function gets flatter

as L increases. 0

500

1,000

1,500

2,000

2,500

3,000

0 1 2 3 4 5

No. of workers

Q

uan

tity

of

ou

tpu

t

EXAMPLE 1: MPL = Slope of Prod Function

3000 5 200

2800 4 400

2400 3 600

1800 2 800

1000 1 1000

0 0

MPL Q

(bushels

of wheat)

L

(no. of

workers)

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THE COSTS OF PRODUCTION 15

Why MPL Is Important Recall one of the Ten Principles:

Rational people think at the margin.

When Farmer Jack hires an extra worker,

his costs rise by the wage he pays the worker

his output rises by MPL

Comparing them helps Jack decide whether he

would benefit from hiring the worker.

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THE COSTS OF PRODUCTION 16

Why MPL Diminishes Farmer Jack’s output rises by a smaller and

smaller amount for each additional worker. Why?

As Jack adds workers, the average worker has

less land to work with and will be less productive.

In general, ______________________________

whether the fixed input is land or capital

(equipment, machines, etc.).

_______________________________________:

the marginal product of an input declines as the

quantity of the input increases (other things equal)

Page 18: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 17

EXAMPLE 1: Farmer Jack’s Costs

Farmer Jack must pay $1000 per month for the

land, regardless of how much wheat he grows.

The market wage for a farm worker is $2000 per

month.

So Farmer Jack’s costs are related to how much

wheat he produces….

Page 19: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 18

EXAMPLE 1: Farmer Jack’s Costs

$11,000

$9,000

$7,000

$5,000

$3,000

$1,000

Total

Cost

3000 5

2800 4

2400 3

1800 2

1000 1

$10,000

$8,000

$6,000

$4,000

$2,000

$0

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000 0 0

Cost of

labor

Cost of

land

Q

(bushels

of wheat)

L

(no. of

workers)

Page 20: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 19

EXAMPLE 1: Farmer Jack’s Total Cost Curve

Q

(bushels

of wheat)

Total

Cost

0 $1,000

1000 $3,000

1800 $5,000

2400 $7,000

2800 $9,000

3000 $11,000

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

0 1000 2000 3000

Quantity of wheat

To

tal co

st

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THE COSTS OF PRODUCTION 20

Marginal Cost

Marginal Cost (MC)

is the increase in Total Cost from

producing _______________________:

∆TC

∆Q MC =

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THE COSTS OF PRODUCTION 21

EXAMPLE 1: Total and Marginal Cost

$10.00

$5.00

$3.33

$2.50

$2.00

Marginal

Cost (MC)

$11,000

$9,000

$7,000

$5,000

$3,000

$1,000

Total

Cost

3000

2800

2400

1800

1000

0

Q

(bushels

of wheat)

∆Q = 1000 ∆TC = $2000

∆Q = 800 ∆TC = $2000

∆Q = 600 ∆TC = $2000

∆Q = 400 ∆TC = $2000

∆Q = 200 ∆TC = $2000

Page 23: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 22

MC usually rises

as Q rises,

as in this example.

EXAMPLE 1: The Marginal Cost Curve

$11,000

$9,000

$7,000

$5,000

$3,000

$1,000

TC

$10.00

$5.00

$3.33

$2.50

$2.00

MC

3000

2800

2400

1800

1000

0

Q

(bushels

of wheat)

$0

$2

$4

$6

$8

$10

$12

0 1,000 2,000 3,000

Q

Marg

inal

Co

st

($)

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THE COSTS OF PRODUCTION 23

Why MC Is Important

Farmer Jack is rational and wants to maximize

his profit. To increase profit, should he produce

more or less wheat?

To find the answer, Farmer Jack needs to

“think at the margin.” -video

If the cost of additional wheat (MC) is less than

the revenue he would get from selling it,

then Jack’s profits rise if he produces more.

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THE COSTS OF PRODUCTION 24

Fixed and Variable Costs

Fixed costs (FC) do not vary with the quantity of

output produced.

For Farmer Jack, FC = $1000 for his land

Other examples:

cost of equipment, loan payments, rent

Variable costs (VC) vary with the quantity

produced.

For Farmer Jack, VC = wages he pays workers

Other example: cost of materials

_____________________________

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THE COSTS OF PRODUCTION 25

EXAMPLE 2

Our second example is more general,

applies to any type of firm

producing any good with any types of inputs.

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THE COSTS OF PRODUCTION 26

EXAMPLE 2: Costs

7

6

5

4

3

2

1

620

480

380

310

260

220

170

$100

520

380

280

210

160

120

70

$0

100

100

100

100

100

100

100

$100 0

TC VC FC Q

$0

$100

$200

$300

$400

$500

$600

$700

$800

0 1 2 3 4 5 6 7

Q

Co

sts

FC

VC

TC

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THE COSTS OF PRODUCTION 27

Recall, Marginal Cost (MC)

is the change in total cost from

producing one more unit:

Usually, MC rises as Q rises, due

to diminishing marginal product.

Sometimes (as here), MC falls

before rising.

(In other examples, MC may be

constant.)

EXAMPLE 2: Marginal Cost

620 7

480 6

380 5

310 4

260 3

220 2

170 1

$100 0

MC TC Q

140

100

70

50

40

50

$70

∆TC

∆Q MC =

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

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THE COSTS OF PRODUCTION 28

EXAMPLE 2: Average Total Cost

88.57

80

76

77.50

86.67

110

$170

n/a

ATC

620 7

480 6

380 5

310 4

260 3

220 2

170 1

$100 0

74.29 14.29

63.33 16.67

56.00 20

52.50 25

53.33 33.33

60 50

$70 $100

n/a n/a

AVC AFC TC Q Average total cost

(ATC) equals total

cost divided by the

quantity of output:

______________

Also,

ATC = AFC + AVC

__________________

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THE COSTS OF PRODUCTION 29

EXAMPLE 2: Average Fixed Cost

100 7

100 6

100 5

100 4

100 3

100 2

100 1

14.29

16.67

20

25

33.33

50

$100

n/a $100 0

AFC FC Q Average fixed cost (AFC)

is fixed cost divided by the

quantity of output:

AFC = FC/Q

Notice that AFC falls as Q rises:

The firm is spreading its fixed

costs over a larger and larger

number of units. $0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

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THE COSTS OF PRODUCTION 30

EXAMPLE 2: Average Variable Cost

520 7

380 6

280 5

210 4

160 3

120 2

70 1

74.29

63.33

56.00

52.50

53.33

60

$70

n/a $0 0

AVC VC Q Average variable cost (AVC)

is variable cost divided by the

quantity of output:

AVC = VC/Q

As Q rises, AVC may fall initially.

In most cases, AVC will

eventually rise as output rises.

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

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THE COSTS OF PRODUCTION 31

Usually, as in this example,

the ATC curve is U-shaped.

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

EXAMPLE 2: Average Total Cost

88.57

80

76

77.50

86.67

110

$170

n/a

ATC

620 7

480 6

380 5

310 4

260 3

220 2

170 1

$100 0

TC Q

Page 33: The Costs of Productionvanceginn.weebly.com/.../3/9/9039229/7._production_costs.pdfTotal Revenue, Total Cost, Profit We assume that the firm’s goal is to maximize profit. The Price

THE COSTS OF PRODUCTION 32

EXAMPLE 2: The Various Cost Curves Together

AFC

AVC

ATC

MC

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

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A C T I V E L E A R N I N G 3

Calculating costs

33

Fill in the blank spaces of this table.

210

150

100

30

10

VC

43.33 35 8.33 260 6

30 5

37.50 12.50 150 4

36.67 20 16.67 3

80 2

$60.00 $10 1

n/a n/a n/a $50 0

MC ATC AVC AFC TC Q

60

30

$10

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A C T I V E L E A R N I N G 3

Answers

34

Use AFC = FC/Q Use AVC = VC/Q Use relationship between MC and TC Use ATC = TC/Q First, deduce FC = $50 and use FC + VC = TC.

210

150

100

30

10

VC

43.33 35 8.33 260 6

30 5

37.50 12.50 150 4

36.67 20 16.67 3

80 2

$60.00 $10 1

n/a n/a n/a $50 0

MC ATC AVC AFC TC Q

60

30

$10

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THE COSTS OF PRODUCTION 35

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

EXAMPLE 2: Why ATC Is Usually U-Shaped

As Q rises:

Initially,

falling AFC

pulls ATC down.

Eventually,

rising AVC

pulls ATC up.

______________:

The quantity that

minimizes ATC.

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THE COSTS OF PRODUCTION 36

EXAMPLE 2: ATC and MC

ATC

MC

$0

$25

$50

$75

$100

$125

$150

$175

$200

0 1 2 3 4 5 6 7

Q

Co

sts

When MC < ATC,

ATC is falling.

When MC > ATC,

ATC is rising.

The MC curve

crosses the

ATC curve at

the ATC curve’s

minimum.

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THE COSTS OF PRODUCTION 37

Costs in the Short Run & Long Run

Short run:

Some _________________(e.g., factories, land).

The costs of these inputs are FC.

Long run:

All inputs ______________________

(e.g., firms can build more factories,

or sell existing ones).

In the long run, ATC at any Q is cost per unit

using the most efficient mix of inputs for that Q

(e.g., the factory size with the lowest ATC).

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THE COSTS OF PRODUCTION 38

EXAMPLE 3: LRATC with 3 factory Sizes

ATCS ATCM

ATCL

Q

Avg

Total

Cost

Firm can choose

from 3 factory

sizes: S, M, L.

Each size has its

own SRATC curve.

The firm can

change to a

different factory

size in the long

run, but not in the

short run.

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THE COSTS OF PRODUCTION 39

EXAMPLE 3: LRATC with 3 factory Sizes

ATCS ATCM

ATCL

Q

Avg

Total

Cost

QA QB

LRATC

To produce less

than QA, firm will

choose size S

in the long run.

To produce

between QA

and QB, firm will

choose size M

in the long run.

To produce more

than QB, firm will

choose size L

in the long run.

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THE COSTS OF PRODUCTION 40

A Typical LRATC Curve

Q

ATC In the real world,

factories come in

many sizes,

each with its own

SRATC curve.

So a typical

LRATC curve

looks like this:

LRATC

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THE COSTS OF PRODUCTION 41

How ATC Changes as the Scale of Production Changes

Economies of

scale: ATC falls

as Q increases.

_______________

_____________:

ATC stays the

same

as Q increases.

Diseconomies of

scale: ATC rises

as Q increases.

LRATC

Q

ATC

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THE COSTS OF PRODUCTION 42

How ATC Changes as the Scale of Production Changes

Economies of scale occur when increasing

production allows greater specialization:

workers more efficient when focusing on a

narrow task.

More common when Q is low.

Diseconomies of scale are due to coordination

problems in large organizations.

E.g., management becomes stretched, can’t

control costs.

More common when Q is high.

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CHAPTER SUMMARY

Implicit costs do not involve a cash outlay,

yet are just as important as explicit costs

to firms’ decisions.

Accounting profit is revenue minus explicit costs.

Economic profit is revenue minus total (explicit +

implicit) costs.

The production function shows the relationship

between output and inputs.

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CHAPTER SUMMARY

The marginal product of labor is the increase in

output from a one-unit increase in labor, holding

other inputs constant. The marginal products of

other inputs are defined similarly.

Marginal product usually diminishes as the input

increases. Thus, as output rises, the production

function becomes flatter, and the total cost curve

becomes steeper.

Variable costs vary with output; fixed costs do not.

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CHAPTER SUMMARY

Marginal cost is the increase in total cost from an

extra unit of production. The MC curve is usually

upward-sloping.

Average variable cost is variable cost divided by

output.

Average fixed cost is fixed cost divided by output.

AFC always falls as output increases.

Average total cost (sometimes called “cost per

unit”) is total cost divided by the quantity of output.

The ATC curve is usually U-shaped. 45

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CHAPTER SUMMARY

The MC curve intersects the ATC curve

at minimum average total cost.

When MC < ATC, ATC falls as Q rises.

When MC > ATC, ATC rises as Q rises.

In the long run, all costs are variable.

Economies of scale: ATC falls as Q rises.

Diseconomies of scale: ATC rises as Q rises.

Constant returns to scale: ATC remains constant

as Q rises.

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