The Coral Springs Tribune Ed 3

16
Delray Beach TRIBUNE TRIBUNE Your closest neighbor YOUR CLOSEST NEIGHBOR. See page 6 See page 6 April 7 through April 13, 2011 •Year I •Number 003 for news 24/7 go to coralspringstribune.com Continued on page 6 Broward School District selected as finalist for award The Broward County Pu-blic School Dis- trict was named today by The Eli and Edythe Broad Foundation as two of the four large school districts selected as finalists for the 2011 Broad Prize for Urban Education, guarantee- ing both districts a mini- mum of $150,000 each in college scholarships for their students. Both school districts have previously been Broad Prize finalists. The Broad Prize for Ur- ban Education is an an- nual $1 million award - the lar-gest education prize in the country - that honors the large school districts that demons-trate the great- est overall performance and improvement in stu- dent achievement while reducing achievement gaps among poor and minority students. The other finalists this year are Charlotte- Mecklenburg Schools in North Carolina and the Ysleta Independent School District in El Paso, Texas. Fire fighters honored Man dies in accident During the Tuesday, April 5, Commission Meeting, the Commission recognized three Coral Springs Fire Department employees for their diligent work. See page 7 Large budget cuts planned See page 7 Coral Springs wants city’s youth to return home

description

The 3rd Edition of The Coral Springs Tribune

Transcript of The Coral Springs Tribune Ed 3

Page 1: The Coral Springs Tribune Ed 3

Delray Beach TRIBUNETRIBUNEYour closest neighbor

YOUR CLOSEST NEIGHBOR.

See page 6

See page 6

April 7 through April 13, 2011 •Year I •Number 003 for news 24/7 go to coralspringstribune.com

Continued on page 6

Broward School District selected as finalist for award

The Broward County Pu-blic School Dis-trict was named today by The Eli and Edythe Broad Foundation as two of the four large school districts selected as finalists for the 2011 Broad Prize for Urban Education, guarantee-ing both districts a mini-mum of $150,000 each in college scholarships

for their students. Both school districts have previously been Broad Prize finalists.The Broad Prize for Ur-ban Education is an an-nual $1 million award - the lar-gest education prize in the country - that honors the large school districts that demons-trate the great-est overall performance

and improvement in stu-dent achievement while reducing achievement gaps among poor and minority students.The other finalists this year are Charlotte-Mecklenburg Schools in North Carolina and the Ysleta Independent School District in El Paso, Texas.

Fire fighters honored

Man dies in accident

During the Tuesday, April 5, Commission Meeting, the Commission recognized three Coral Springs Fire Department employees for their diligent work.

See page 7

Large budget cuts planned

See page 7

Coral Springs wants city’s youth to return home

Page 2: The Coral Springs Tribune Ed 3

2 - April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

BriefsCoral Springs Tribune

Quote of the Week By Paul Paquet

Paul Triviabits

The mouth of the righteous is a fountain of life, but the mouth of the wicked con-ceals violence.” Prov. 10:11

One of the ways Babe Ruth changed baseball was to open it up to heavy hitters. Today, you’d never get a player like Dodgers catcher Bill Bergen. His lifetime batting average was just .170, the lowest of any batter with at least 2,500 at bats. In 1909, he batted .139, the lowest post-1900 mark ever for a batting-title qualifier.

What was the van those meddling kids used to solve crimes on “Scooby-Doo”?A) The DoomobileB) The Mystery MachineC) The ScoobymobileD) The Supervan

Previous answer: Rembrandts are Dutch tulips. Copyright 2010 by Coral Springs Tribune. All rights reserved by Coral Springs Tribune. All submissions and published materials are the propery of Coral Springs Tribune. This publication may not be reproduced in whole or in part without express written consent from Coral Springs Tribune. The publishers reserve the right to edit all submissions and to reject any advertising or copy they regard as harmful to the publication´s good or deemed to be libelous. The publisher is not responsible for the articles written by its columnists. The publishers are not responsible for ty-phographical errors, omissions or copy or photos misrepresented by the advertiser. Liability shall not exceed the cost of the portion of space occupied by such error or advertising items or information. All editorials are intended to reflect the position of the publisher and not of any individual editorial writer. Signed columns, on the other hand, reflect the opinions of the author and not necessarily those of the publisher. The advertiser and/or the advertising agency is responsible for all content and will assume responsibility resulting from publication of said advertisement in Coral Springs Tribune.

Coral Springs Tribune mailing address:P.O. Box 970593

Boca Raton, FL 33497Office Address: 399 NW Boca Raton

Blvd., Suite [email protected]

www.coralspringstrubune.comFor general information:

561-290-1202Fax: 561-208-6008

Marketing DirectorChris Catoggio

[email protected]

Account ExecutiveBen Frazier, Marguax Vicker,

Gilda Schneider, Stan Weisbrodt

Art DirectorMaheli Jardim

Photographers:Nicole Vickers, Gabriela Heizer

Barbara McCormickVideo Production

DirectorKlaiton Silva

Graphic Design:Marcos Gemal

DOUGLAS HEIZER, Publisher

SKIP SHEFFIELD, MATT BLUESTEIN, CHRIS J. NELSON, DONOVAN ORTEGA,

LINDA GOVE,

BusinessDOUGLAS HEIZER: C.E.ONELSON ALVARENGA: Ass. AccountingDINI HEIZER: C.O.O. CHRIS CATAGGIO: C.M.0

Founded January 15, 2010

Our Writers/Reporters and ColumnistsEditorialDavid Volz: Managing Editor

PEDRO HEIZER: Associate Editor

OLEDA BAKER, DIANE FEENSANDY HUNTSMAN, SYNESIO LYRA, GERALD SHERMAN, MARC KENT, KAY RENZ,

MATT PINEDA

Coral Springs Tribune EDITORIALS/LETTERS Coral Springs, Parkland, Margate, FL

Letters must be signed with name clearly legible along with a phone number and complete address. No unsigned or anonymous letters will be considered for publication. Coral Springs Tribune re-serves the right to edit the

All letters to the editor should be sent to: Coral Springs Tribune,

P.O. Box 970593 - Boca Raton, FL 33497

letters for spelling, gram-mar, news style, good taste and available space. Let-ters from the same author will not be published more often than every 60 days. E-mails to columnists may be used as letters to the editor.

Letter Guidelines

Page 3: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 3April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

Page 4: The Coral Springs Tribune Ed 3

4 - April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

By Douglas Heizer

THOUGHTS FROM THE PUBLISHER By Dr. Synesio Lyra, Jr.

POSITIVE LIVING

Coral Springs Tribune EDITORIALS/LETTERS Coral Springs, Parkland, Margate, FL

Dr. Synesio Lyra, Jr. is a Florida resident who, for many years, was a professor at the post-graduate level. He is a writer, a sought-after conference speaker, a man who lived in five continents of the world, having

received his education in four of them. When he resided in southern California, he wrote a weekly column for the daily “Anaheim Bulletin,” which was carried for about six years, until he moved to south Florida.

coralspringstribune.com

I have to tell you I feel a lot more relieved today than I have in the past few weeks.My mother in Brazil is re-covering from surgery to remove an aneurysm from her aorta.She is very meticulous about going in for doctor checkups. And it was du-ring one of those check-ups that the aneurysm was found.When she called and told me, I was shocked. My mother, thank God, is in very good health. She does not have problems with blood sugar; she is not overweight and doesn’t have high blood pressure.I don’t know if she’s healthy because she sees the doctor regularly, or she sees the doctor regularly to remain healthy. It’s re-ally the same, and either one is a routine everyone should follow.When my mom called about the aneurysm, of course I wanted to jump on a plane to be with her. But she said, “You’re not a doctor. What can you do?”So I remained in the Unit-ed States. But I kept my

Frequent health checks could save the life of someone you love

passport close by in case I had to fly off in a hurry.It’s ironic that the Thurs-day before my mother’s operation (on April 4), Bo-ca Raton Regional Hospital conducted a pro-gram called “Aortic Aneu-rysms: It’s Really a Matter of Life & Death.” I seri-ously considered going, but in retrospect, I’m glad I didn’t. I’ve been tense enough as it is.The other day, when I was telling my managing edi-tor, Dale King, about what happened to my mother, he told me another un-usual story about an aneu-rysm.About 10 years ago, he said, his sister-in-law was dating a man (Arthur) in Rhode Island - a wonder-ful man who really cared for her. He also had an aneurysm, but because of his age, there was a ques-tion about the health risks of an operation.Dale told me he and his wife had dinner with her sister and Arthur just be-fore he moved to Florida (his wife came down later). That night, Arthur gave Dale a birthday card. He said he put it on the front

seat of his car which he then shipped to Florida.A few days after he arri-ved in Florida, Dale said he received a call from his wife. She was crying bit-terly and said Arthur had died when the aneurism burst.A week or so later, when his car arrived, there was the card, signed by Arthur, on the front seat.Both of these stories show the importance of guard-ing your health with regu-lar exams. Even people who don’t have any symp-toms should visit their doctors at least every six months. My mother said she didn’t have any symp-toms either, yet her doctor found a life and death situ-ation.If you or someone in your family has been neglect-ing their doctor visits, they have to get back on track. Not every ailment causes pain. And it’s the little things that can be-come critical.My mom is home and recovering quickly. She said she wants to get bet-ter soon to visit her family here in America.

The Creator has endowed every human being with a mind, intended to be a multi-faceted vehicle for every individual, and a means of personal self-ad-vancement through a life of service for the benefit of countless others.Our intellect, just like any other divine bestowment, is provided to be devel-oped and used. Only so will fresh ideas be gener-ated, new knowledge be accumulated, and new actions be promoted to impact individuals and nations. As Leonardo Da Vinci rightly commented in his day, “the intellect degenerates without exer-cise.”Children, at various stag-es of their development, demonstrate a native cu-riosity which deserves a-dult encouragement. To the extent that this is so, they advance into new levels of exploration and acquisition of knowledge and skills. When their in-quiries are honored and responded to, they are

Do not neglect your intellect!stimulated to build on their earlier understand-ings and continue broad-ening their young minds.Sadly, much of contem-porary education is built more on entertainment than the impartation of provocative ideas and in-formation, intent to bring forth additional know-ledge, ideas, and palpable achievements, as each new intellectual acquisi-tion is blended with all of life, and further contrib-utes to life!In an essay on “Pascal: The First Modern Chris-tian,” Edward T. Oakes comments that nowadays, “our extraordinary obses-sion with entertainment and distraction constitutes perhaps the hallmark of our civilization in contrast to past cultures.”Through one of his writ-ings, Dr. James Emery White reports that “rough-ly 60 percent of the adult population of the United States has never read a book of any kind, and only 6 percent reads as

much as one book a year - even when book is defined as a Harlequin romance or self-help manual.” Nevertheless, the human mind needs to be peren-nially challenged at dif-ferent periods of its de-velopment. An ancient example of this pertains to the children of Issachar, as recorded in the Old Tes-tament, who were highly commended for being per-sons “with an understand-ing of the times, to know what Israel ought to do.” Such minds and voices are needed at every age, for varied reasons. Well cultivated minds re-quire a lifetime of consis-tent study and reflection. Yet, the greatest achieve-ments throughout history, stemmed from the devoted labors of men and women who took seriously the challenge to not neglect their intellect. This needs to be repeated in every generation as long as hu-man history unfolds!

Page 5: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 5April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

Page 6: The Coral Springs Tribune Ed 3

6 - April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

Community NewsCoral Springs Tribune

Fire fighters honoredDuring the Tuesday, April 5, Commission Meeting, the Commission recog-nized three Coral Springs Fire Department employ-ees for their diligent work. Assistant Chief Steve Frey was recognized as the 2010 Supervisor of the Year. Frey has made sig-nificant contributions not just this past year, but over many years managing the department’s fleet of fire apparatus. Fire Inspector II Bryan Hurst was recognized as the 2010 Firefighter of the Year. Hurst has created provided public education to many elderly residents in St. Andrew’s Towers, increasing compliance with

Coral Springs wants city’s youth to return homeThe first thing a college graduate must do is find a job.And if that job is away from home, the young graduate may go to another state or even another country to find it.That is what Coral Springs Commissioner Tom Powers hopes to avoid. He is working with Coral Springs City staff to avoid an exodus of the youth of Coral Springs. Powers hopes to begin a pilot project for a database that will in- dentify the thou-sands of young people in high school and create a system that will make businesses aware that there are many talented young people in the city.“It is a catch 22,” said Powers. “We have to convince businesses that there are talented and experienced workers in Coral Springs. And we have to have jobs for young people to pursue after college.”The commission passed on first reading an ordinance to allow for changes in the Public Art Program.It passed an ordinance on first reading to allow more flexibility regarding the subdivi-sion of platted land.The commission agreed to purchase a sodium hypochlorite storage tank from Heyward, Florida for $34,420.

Broward School District selected as finalist for award

Eli and Edythe Broad, founders

of The Eli and Edythe Broad

Foundation.

evacuation procedures and fire safety procedures. He also took the initiative after a serious fire at a high rise to cre-ate a training program on forcible entry through hurri-cane windows for all firefighters in the department.Office Assistant Theresa Piedrahita received the 2010 Civilian Employee of the Year. Though she works part time, through her efforts and diligence, the division was able to collect $43,000 in liens and almost $25,000 in re-inspection fees in 2010.

The winner of The Broad Prize, to be announced on Tuesday, September 20 in Washington, D.C., will receive $550,000 in col-lege scholarships for high school seniors who will graduate in 2012. The three finalist districts will each receive $150,000 in college scho-larships, for a total distribution of $1 million in Broad Prize scholarships. “Southern Florida can tru-ly be proud of the remark-able progress your stu-dents, teachers and school districts have made,” said Eli Broad, founder of The Eli and Edythe Broad Foundation. “For most of the last decade, Broward County and Miami-Dade have consistently shown greater relative student im-provement than other large urban districts across the country.”Given changes in urban and suburban demogra-phics over the last decade, The Broad Foundation nar-rowed the eligibility and selection requirements for The Broad Prize this year to ensure a comparison of large urban school dis-tricts. As a result, 75 large urban school districts were automatically eligible and considered for The Broad Prize. School districts can-not apply or be nominated.This year’s four finalists were selected by a review board of 21 prominent ed-ucation researchers, policy leaders, practitioners and

executives from leading universities, national edu-cation associations, think-tanks and foundations. The review board evaluated pu-blicly available academic performance data that were compiled and analyzed by MPR Associates, Inc., a leading national education research-consulting firm. Among the reasons that Broward County was cho-sen as a 2011 Broad Prize finalist:In 2010, Broward outper-formed other Florida dis-tricts serving students with similar family incomes in math at all school levels (elementary, middle and high school) and in read-ing at the middle and high school levels, according to The Broad Prize metho-dology. In 2010, achievement gaps between Hispanic and white students in Broward were among the smallest in the state in reading at all school levels and in math at the elementary and high school levels, according to The Broad Prize method-ology.Between 2007 and 2010, Broward narrowed achie-vement gaps between His-panic and white students

in math at all school levels and in reading at the ele-mentary and middle school levels. In addition, Bro-ward narrowed achieve-ment gaps between Black students and white stu-dents in math at the middle and high school levels and in reading at the elemen-tary school level.In 2010, the percentage of Broward’s Black students performing at the highest achievement levels (levels 4 and 5) on the state as-sessments ranked in the top decile of district perfor-mance statewide in math and in the second decile of district performance statewide in reading when compared with other Black students statewide.All four 2011 Broad Prize finalists have previously been finalists. Broward re-turns as a three-time final-ist, previously in 2008 and 2009. Ysleta was a finalist last year, and Charlotte-Mecklenburg was a finalist both in 2010 and in 2004. Miami-Dade County re-turns as a finalist for the fourth year, having been a finalist in 2006, 2007 and 2008.

coralspringstribune.com

Continued from page 1

Page 7: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 7April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

Coral Springs Tribune COMMUNITY NEWS Coral Springs, Parkland, Margate, FL

Man dies in accidentA Coral Springs resident died late yesterday evening at the 8300 block of NW 14 Street.Preliminary investigation shows that around 7:27 p.m. a 2007 Dodge pick-up truck driven by Joseph Basile, 56, of Coral Springs was traveling east on NW 14 Street. A witness advised that Basile’s vehicle left the roadway for no apparent reason and struck a mailbox and several scrubs before striking the side of a garage located at the 8200 block of NW 14 Street.Basile was transported to the North Broward Medical Center where he was pronounced dead. No one inside the residence was injured.It appears that Basile had an unknown medical condition that caused him to go off the roadway. The exact cause of death is pending the results from the Broward County Medical Examiner’s Office.Anyone with information is urged to contact Officer John Malvin of the Coral Springs Police Department Traffic Unit at 954-346-1269.

Large budget cuts plannedThe Florida legislature, dominated by the Republican party is planning some major budget cuts that will ultimately affect residents of Coral Springs.The Florida Senate is proposing a $69.8 billion spending plan, down from $70.5 billion this year, while the Florida House is proposing a $66.5 billion budget. This budget will be discussed over the next five weeks.Both the House and Senate budget will mean less money for road construction and housing. There will be less money for healthcare for lower income residents. About 570,000 teachers, police officers and general state employees will be required to pay three percent of their income into the Florida Retirement System.Andy Ford, president of the Florida Education Association said this will cause state personnel to suffer a lifetime of poverty.

Page 8: The Coral Springs Tribune Ed 3

8 - April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

ColumnistsCoral Springs Tribune

Michael H. Gora has been certified by the Board of Specialization of The Florida Bar as a specialist in family and matrimonial law.

FAITHBy Pr. Sandy Huntsman

Pastor Sandy Huntsman - Administrative PastorBoca Glades Baptist Church - www.bocaglades.org

DIVORCE FLORIDA STYLEBy Mike Gora

We are considering a se-ries entitled “Divine Para-doxes.” Dennis J. DeHaan in Our Daily Bread defines a biblical paradox as “an apparent contradiction that conceals a profound truth.” Every person on this planet wants to succeed. Years ago I heard a wise saying that re-ally sums up contemporary sentiment regarding the key to success: “He that toots not his own horn, the same shall not be tooted.” Our society believes that the only way to make it big is to push your way on stage. The saying that “pride will come before the fall” is a universal truth understood by everyone. But as understood and hated as this quality is, many still succumb to its enticing and seductive nature, and many end up losing everything as a result of the consequences of giving into it. Pride, probably more than any other negative quali-ty, has brought down more kingdoms, toppled more empires, caused more wars, destroyed more marriages, ruined more friendships, and led more criminals into our jail systems than all of the other negative qualities combined.Solomon wrote in Proverbs 27.1 “Let someone else praise you, not your own mouth- a stranger, not your own lips.”Jesus later warned, “The greatest among you must be a servant. But those

The Way Up Is Downwho exalt themselves will be humbled, and those who humble themselves will be exalted.” (Matt. 23.11-12)For the record, there is a healthy confidence. Seve-ral dictionaries and Bible word resources I reviewed defined a good pride as: “Proper respect for one-self, self-respect; A reasonable or justifiable self-respect;Sense of one’s own dignity and self-worth; delight or satisfaction in one’s own or another’s achievements.” This is the kind of praise you would give your child who did well on his report card.But there is a toxic pride. The same dictionaries de-fined this pride as: “An unduly high opinion of oneself; exaggerated self-esteem, conceit; Haughty behavior resulting from ar-rogance.” What we often don’t realize is this kind of overconfidence can cause us to become careless and it invites others to deflate that arrogance. Pride can cause a person to take credit for something that is really due others. James Kouzes and Barry Posner in their book Encouraging the Heart: A Leader’s Guide to Reward-ing and Recognizing Oth-ers, stated “the most com-mon reason for employees lea-ving their companies is that their leaders gave lim-ited praise and recognition for their efforts.” It is very

discouraging for employees to labor on behalf of their organization, only to have their leader enjoy the acco-lades for the success. With any position of lea-dership comes power and authority, and with power and authority comes the possibility of pride and cor-ruption. With a little success and without the proper bal-ance, they begin to believe their achievements are due to their own skill and knowledge. Their pompous, arrogant, conceited, know-it-all attitudes lead them to take unnecessary risks, manipulate others, even ig-nore the guidelines of the law. In essence, pride can render a person unteachable. They believe that they alone possess the depth of insight for success and they grow impatient with anyone who does not readily accept their ideas.It has been my experience that when a person is proud and cocky, it seems every-one wants to see him fall. When a person is humble and gracious almost every-one wants to see him suc-ceed. Don’t buy the notion that you have to promote yourself. Do what you do for the right reason. Treat others as more important than yourself. Be concerned for the interest of others, and you will discover hu-mility, not self-promotion, is the road to real success.

Question: I have been bat-tling my ex-husband in di-vorce court for a decade. We battled over everything from time with the children to our drapes. He hid as-sets, destroyed assets, and planted drugs in my car. We fought over our friends, who called the debacle the “War on the Shore”.The children, a boy and a girl, now 11 and 13 years old, are his latest target. He wants to become the residential parent, a battle he has lost in court three times before. Now he’s asking for full custody, excluding me, except for visitation supervised at a psychologist’s office.To do this he is trying to get into my psychologist’s records from two years be-fore our divorce and ever since. I thought those re-cords we-re confidential. He now claims, for the first time, that I’m an alco-holic, sex offending (with my daughter) lesbian. He makes this stuff up as he goes along.What are the chances of his getting into my psych re-cords, current or ancient? While I’m in no way guilty of his accusations, I have had therapeutic dialogue with my psychologist, which is extremely private

‘War on the shore’that I would not want him to have. He would pro-bably give it to the children at some point, which might be damaging to them and to my relationship with them.

Answer: You raise two legal issues. First, whether or not your former husband will be able to get into psy-chological records at all, and second, whether he can get into such records from dates before your divorce.Generally, records of your communications to psy-chologists or other mental health workers are confi-dential under Florida sta-tutes. Before the records may be obtained by sub-poena, your ex must no-tify you and your lawyer that he would like to do so. You would then object, and there would be an eviden-tiary hearing after which the judge would decide if there was cause to over-come the confidentiality.The basis for such a ruling must be that your mental health has become an im-portant issue in the case as the result of some overt, serious act, such as an at-tempted suicide, or invol-untary commitment to a mental institution which, perhaps started with be-

ing seized under what we call in Florida a Baker Act commitment.The fact that your former husband has made an issue out of residential parenting is, by itself, insufficient to get into your records with-out the present evidence which appears to involve a serious mental problem, which could affect your children.Your former husband’s re-quest for your record be-fore the divorce judgment runs into another obstacle called res adjudicata. When a final judgment has been entered, both parties to the case are assumed to have litigated all issues between them that were, or could have been, litigated in the divorce. Each has had the chance to ask the court for all of the existing records, including the psy-chological records. Usually, absent a prior fraudulent failure to deliv-er evidence lawfully asked for, the judge will deny any efforts to develop evidence regarding facts, which took place before the final judg-ment. Your attorney should be able to protect your re-cords from these requests to investigate your psych records.

Page 9: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 9April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

Page 10: The Coral Springs Tribune Ed 3

10 -April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

BusinessCoral Springs Tribune

By Gerald ShermanWHAT BUSINESS ARE YOU IN?

Gerald J. Sherman of Sherman & Perlman LLC is a marketing and public relations person and has written several books and articles on these subjects.

Presenting the product/service to the client in a professional manner and using the appro-priate presentation technique can be extremely important to the outcome of the sale. Some general rules hold for any type of sales presentation: • A good presentation should be simply stated in words the client can understand. • Appeals should be both logi-cal and emotional. • A confident and friendly atmosphere should be estab-lished at the outset. • Strategy should be different for selling to a single client or to a buying center, which is a group of individuals and orga-nizations that have a stake and influence in the final buying decision, or a committee of buyers. • Every presentation should be brought to a close - by mak-ing the decision easy for the client. There are four different pre-sentation methods that can be put into practice, namely the memorized, priority, in-depth, and consultative presenta-tions. Each presentation meth-od is geared toward a different strategy, depending upon the service/product’s nature, the buyer’s needs and character, and the seller’s comfort level. Let’s look over each of these presentation methods, from the simplest to the most pro-fessional, and how to best uti-lize them.The Memorized Presenta-tion: - One way to organize the presentation is to memo-rize the key selling points of the merchandise, also known

The importance of your sales presentationas the memorized or canned presentation. This method is particularly useful to new and inexperienced salespeople who are still developing a per-sonal selling method. It helps you present the complete sto-ry to the client without miss-ing the key points.The Priority PresentationAnother form of presenta-tion is the priority or specific-needs approach. Within this method, the salesperson ver-bally sketches a need which is of specific interest to the po-tential client. Then the sales-person suggests how the pur-chase will benefit the client.The In-Depth Presentation: - For a major sales transaction, this presentation is often the most productive. The sales-person utilizes surveys, Pow-erPoint presentations, charts, and other forms of visual presentation to inform the cli-ent about the research and de-velopment that went into the product/service. This type of presentation can also include demographics, marketing analyses, consumer charac-teristics studies and psycho-graphics. It will show how the product/service is directly connected to the client’s target market. It allows for a more polished presentation and of-ten gets excellent results.The Consultative Presenta-tionIt takes a well-versed sales professional to take on this role successfully. Within the consultative sales presentation framework, the salesperson acts as an advisor and possess-es the knowledge and ability

to customize the presentation in order to address and solve the specific needs and wants of the customer. This type of presentation and role requires the seller to be knowledge-able of the client’s business products/services and target market. It requires a great deal of time spent on research and doesn’t necessarily result in an immediate sale.Here, the seller is not viewed as a hot-shot who wants to make a sale but rather as one who will ride out a problem even if it means not getting the sale at that time. It’s the act of giving advice without looking for immediate gains. In this method, the salesper-son is on the same side of the fence as the buyer, and the presentation deals with providing opportunities for the buyer. The seller takes on a partnership role and is in-volved in building a relation-ship and has serious interests in helping the client expand her/his business.A word of caution: this type of selling is not for every client; clients who are only interested in short-term gains or price concessions are not good can-didates since they are only in-terested in what they can get today and care less about to-morrow. It is for the client and seller who already are in the business relationship stage.Excerpts from the book, Woman Power in Textile & Apparel Sales, Jerry Sher-man and Eric Hertz, Fairchild Publications, New York, N.Y., Division of Conde Nast, N.Y.

Your LifeCoral Springs Tribune

OLEDA TALKSOleda Baker

Oleda Baker, now 76, began her career as a high fashion model with the prestigious Wilhelmina Model Agency, based in New York City and doing print and TV assignments

in New York and Europe. She has written ten books on beauty, diet and health.

To live longer with greater Health & Lots of Energy - there is one important word to live by….P-R-E-V-E-N-T-I-O-N…I’m not sure how it all came about, although, I do remember as a young teen-ager my father used the word “preventive” a lot. He made a decision to change his lifestyle in his early 40’s. Until then he had been overweight, tired and a cigarette smoker. When he developed a limp in one leg, he went to see a doctor who told him to “get a cane.” That remark infuriated my father so much that he stomped out of the office, did his own research to find the cause and began to take charge of his own health…and life. He stopped smok-ing, lost weight and built a home-made gym in the garage. Most evenings he took long walks after din-ner. His limp disappeared and he stayed slim the rest of his life. I remember ad-miring his resourcefulness, and I believe that it marked the beginning of my own efforts to prevent health problems before they acted

“It’s NOT the older you get, the sicker you become; rather, it’s the older you

get, the healthier YOU HAVE BEEN!” There is much “old age” you can prevent…start now…

up …and then carried it further throughout my life. Today we have so many more ways to gather up health information than my father did….it’s there for the taking. You can google any question, there are books to read. and then there is your own responsi-bility for health exams and checkups. As a New York model I also studied other, more ex-perienced models, who had been in the business a long time. What did they know and do - and what did other people in the beauty and health and fashion busi-ness know - that kept them looking and feeling young-er for their age?When I was very young I thought models were just born “that way.” But step-ping into New York City’s high fashion world, I soon learned differently. What-ever natural beauty they possessed, “the look” came just as much from the in-side glow and health. I watched them take care of themselves and found it fascinating that they paid as much attention to the things that affected them

inside as what made them look good on the outside. There was no part of their body they were not con-cerned about. Nutrition, diet, exercise and proper sleeping habits were al-ways on their minds, espe-cially the ones that lasted in the business. I was 38 years old when I stopped modeling with Wilhelmina to start my business. At the time, I was one of the old-est still in the high fashion world while many others had to move on. I went on to model for my own company and still do at age 76….who would ever thought it back then!I know that taking care of my body from the inside enabled me to celebrate my silver jubilee with great health and flexibility and that it was my father’s stick-to-itiveness that in-spired me. I’m hoping that, with I can similarly inspire you! Always remember: “It’s not the older you get, the sicker you become; rath-er, the older you get, the healthier you’ve been.”Until next time, Love, Oleda

Page 11: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 11April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

CARTER’S CORNERBy Carter Helshien

Teen LifeThe Boca Raton Tribune

Since the invention of fire, it seems that teenagers in society have always acted the same: when confronted with a problem, a teenager will turn to his or her par-ents for advice. In the In-ternet-era, however, when a typical teenager is con-fronted with a problem, his or her first instinct will be to go to the Internet to find the answer. But why is the internet so ideal for teena-gers to use to solve their personal problems?Fist and perhaps above all, the internet provides anonymity. Consequently, there is no possibility that a teenager can be humilia-ted when asking his or her question. Instead of asking his or her parents for ad-vice, and risk being judged negatively, a teenager can simply go on the Internet and ask without any fear that his or her question is unintelligent, embarrassing, or illogical. Moreover, another reason teenagers like me love con-sulting the Internet for problems instead of parents is that, in reality, nobody is perfect. Consequently,

Hey, Internet, I need advice…teenagers prefer to find a wide-array of opinions and answers to a particu-lar problem online than to leave it to non-perfect parents to decide. Say, for example, Johnny is having trouble dealing with an ethi-cal problem, such as he saw his friend Billy cheat on a test and is not sure if he should tell the teacher or not. Though Johnny could con-sult his parents for advice in this situation, he views his parents’ advice as be-ing “adult advice.” What this means is that Johnny assumes that whatever ad-vice his parents give in this situation is bad advice, as his parents, he assumes, have not considered how it might affect his friendship with Billy, but rather have decided that, based on the universal principles of right and wrong, Johnny should tell the teacher. When Johnny consults the inter-net, however, he believes he is receiving advice from fellow teenagers who un-derstand his situation more than his parents do, and, consequently, even though

he might receive the same advice, Johnny is more willing to follow what vari-ous individuals like him on the internet suggest. The invention of the Inter-net has led to a multitude of new possibilities and inno-vations; at the same time, however, it also has its own fair share of risks. In read-ing this, hopefully parents will be able to understand the reason teenagers are reluctant to seek them out for advice. So, now par-ents must be wondering, “how can we combat the possibi-lity of our sons and daughters receiving bad advice on the Internet?” Fortunately, the solution is simple: if parents realize that their son or daughter has a problem and needs advice, then parents should attempt to understand first what their son or daughter wants to prevent from hap-pening (such as losing a friend), and give advice for the situation. In the end, if the previous advice is fol-lowed, teenagers will re-alize that parents truly do have their best intentions at heart, and will, ultimately, follow their advice.

Page 12: The Coral Springs Tribune Ed 3

12 -April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

Page 13: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 13April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

GamesCoral Springs Tribune

On a Claire Day

Nest Heads

Andy Capp

Page 14: The Coral Springs Tribune Ed 3

14 -April 7 through April 13, 2011

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

Pet SocietyCoral Springs Tribune

PET OF THE WEEK

Story, photo by Pam D’Addio

BOCA RATON - I’m a good ol’ boy named Bongo and I’m a really nice dog. I’m a Lab mix; 3-year-old neutered male weighing 55 pounds.I’m housebroken and good with children and most oth-er dogs. I do like to chase cats, though, so I need a kitty-free home to call my own. I know how to ‘sit’ nicely when you ask me to and I’m very happy and affec-tionate. I also have a hid-den athletic talent you need to know about. I am a mas-ter at climbing fences, so I’ll need a secure place to call home. Give a guy his big break....adopt me today so I can start my new, happy life!I’m available for adoption at Tri-County Humane So-ciety, a no-kill animal shel-ter located at 21287 Boca Rio Road in Boca Raton. The shelter is open for adoptions Tuesday through Sunday, 11 a.m. to 4:30 p.m. Adoption fees are $110 and up. Animals are heartworm-tested and up-to-date on vaccinations.Included in the adoption fee is one year of free office visits to Regency Veteri-nary Clinic.Please visit us to find a lost

A good ol’ boy named Bongo is looking for a loving home

pet or to consider adding a shelter dog or cat to your fam-ily. We have puppies and kittens, too! Call (561) 482-8110 or view many of our available animals and volunteer op-portunities at www.tricountyhumane.org. Follow us on Facebook and Twitter at “TriCounty Humane.’

Page 15: The Coral Springs Tribune Ed 3

Support your community newspaper - Patronize Coral Springs Tribune Advertisers. Let them know you saw their Ads in the Coral Springs Tribune.

- 15April 7 through April 13, 2011for news 24/7 go to coralspringstribune.com

SportsCoral Springs Tribune

Taravella flag football is 4-1Ashley Welly believes in her flag football team-mates.A senior on the J.P. Tara-vella flag football team, Welly, who plays lineback-er and receiver said, “We are doing well but we need to focus on every game.”Entering a game against Piper High School, the Taravalla team is 4-1.Head Coach David Cole-man believes in the team. He said Yessenia Campana is one of the best athletes

Coral Springs Track and Field ChampionshipsCoral Springs High School track and field athletes came together at Coral Springs High School on April 1 for the Coral Springs track and field championship.It was chance for some of the city’s best athletes to come together compete and have some fun.Jared Joyner, a top 100 yard dash and 4 X 100 run-ner for Coral Springs High School enjoyed the meet. A junior, he also competes in the long jump.“For me track is a good op-portunity,” said Joyner. “It really helps me with my footwork because I also play football. I like to be with my team and I like to train. I believe in our team. I hope to go to the state championship.”

Nashae Moore, a highly re-garded Coral Springs High School runner in the 100, 200 and 4X100 also likes being on the track team.“Being on this team is very exciting,” she said. “I like running.”Field event are important. Hunter Zoblin, a discus and shot put thrower for Coral Glades won his event with throw of 130 feet. “I love being on the track team. It is fun team sport.”Odane Savage, a 100 yard dash runner for J.P. Tara-vella said he believed his team is very good and will

do well in ma-jor competi-tions.Erick Vargas, a pole vaulter for Douglas said, “This is the best sport in the world. I really love be-ing a part of the team.”

Catrina Mancini, who won the women’s pole vault said, “I was glad to win today’s event. I like being apart of this team.”Kadeem Ro-binson, a top runner and discus thrower for J.P. Taravella said, “I compete in the dis-cus, hurdles and 4X100. I like being a part of this team.”Manuel Velasquez, who runs the 1,600 and 3,200 for Douglas won the 1,600. “I felt strong on the first two laps but my legs star-ted feeling heavy toward the end,” he said. “It was go.

on the team. Shacree Webb, Megan Doll, Kadijah Bradly and other players are also doing well.

By: Kacy Carr

The grass is always greener on the other side. Not as green as I felt on the inside the day I decided to check out this golf lark. Never could get my head round why all the fuss at the sheer mention of the word golf. Off to the local driving range I did go, selected a golf club and purchased a token for fifty golf balls. More knowledge on the game would have made me realize the importance of choosing the right size golf club. Inserting the token into the slot for the golf balls. What a nightmare. Well? no one told me to place a bas-ket underneath the chute. Those balls came flooding out like Niagara Falls, these balls without a doubt were certainly cursed bouncing higher than me. Doomed from the start a golf stick to suit Shrek and only twenty balls of my fifty. The rest for all I know could be in Timbukto. More misses than hits I re-call but I was slowly begin-ning to enjoy this golf lark. Why not try the real thing? a voice called from the cu-bicle next to me. Is this not the real thing I asked. No, mate, you need to be on a course, he replied. Deter-mined as ever, off I went in search of the real thing.

Golf The Real Thing

Found myself a course with eighteen holes. Now for the real thing. Taking the first shot I watched as my ball rotated in and around several humps down fun-nels swirling in and out of a maze of curves. Bit like the krypton factor but I was desperate to find out about the real thing. Senor it is 5pm and we are closing the attendant called out. But I am only on hole number three I explained. Why not come back tom-morrow? and that I did for the next fortnight. Pedro (The Attendant) and I had struck up a friendly relationship in all the time I was going back and too. I am afraid Pedro this golf lark is not for me. Senor this is crazy golf, not the real thing. What is the dif-ference I asked. Pedro explained that he had a few friends that he would like me to meet. He also went onto say that they could help me in my quest

to find out what the ma-jor attraction in golf is for many thousands of people. What lovely people Pedro’s friends were. Boy oh boy they sure showed me a few tricks of the trade. It was all falling into place now, knowing all the rules simplified and made this game more understanding. Yes? I was loving this new found sport that was to change my whole way of life for the rest of my life. Before leaving I thanked everyone, now over to my good friend Pedro. Clinch-ing him in a manly hug and shaking his hand at the same I could not thank him enough for his patience. It was a pleasure Senor, by the way senor I did not quite catch your name. Just call me TIGERArticle Source: http://www.golfarticles.net

Follow us

The Boca Raton Tribune

Page 16: The Coral Springs Tribune Ed 3

www.coralspringstribune.com

Tribune Sportsof East /West Boca Raton, Highland Beach , Delray Beach FL - April 7 through April 13, 2011 •Year I •Number 003

See page 15

Coral Springs Track and Field Championships

Taravella flag football is 4-1See page 15

Golf The Real Thing See page 15

www.crankuptheheat.com

Crank up the Heat

[email protected]

(786) 309-5797

Connect with us

@crankuptheheat/crankuptheheat