The content26 Guide to Amazon A+ Requirements
56
description
• To make the most of your A+ pages, it’s important to plan. • Images need to be the right size, resolution, and style. (Amazon will reject your submitted page if the images are too low-res or don’t show the product in the way they prefer.) • Videos must have the right resolution, audio quality, and format. (And all within a 100 MB file size.) • And, most complicated of all, text must meet Amazon’s style and structure requirements. (You need to present the features and benefits of your products in a very particular way.) • Without the ability to format text within a paragraph, some necessary parts of the A+ page become difficult or impossible to do. • Footnotes: VC modules usually accommodate line breaks, so in most modules, you can add your required footnote at the end of the relevant paragraph • The modules will let you paste a superscript number in, but it will show up in your text as a normal number. Using an asterisk is your best bet for WYSIWYG text. • Symbols: special characters such as ® and ™ have always been rejected by Amazon. This remains true for both the templates and the Amazon Builds for You options. • Comparison charts: what’s allowed in a comparison chart (or matrix) can vary by department and site merchandiser. Some require images, and some don’t. • You’ll want to discuss this in your initial talks with Amazon. See our previous SlideShare for more about what’s allowed and what’s forbidden in the module comparison charts. • Links: you can’t include links in A+ module charts, and you can’t show just a row of images—the module requires that you include product text in the table below each image. • Submitting your matrix module with images only will cause your page to be rejected. • It’s sometimes possible to include links in matrices via Amazon Builds for You—and some clients choose that option for just that reason. • Design: Amazon has always had strict guidelines on what they accept in completed HTML and CSS product pages. • These days, user-defined CSS is forbidden. • And image sizes are tricky too: it’s important to fill all the space available in module image slots (most of which are 300 pixels across). • However, Amazon also does not accept too-large images, meaning it’s crucial to size your images to precisely the dimensions given in the module of your choice. • *Exceptions: Standard Modules 6 and 7. However, these wider images have a text overlay, one with a white background and one with black. • Text restrictions: Amazon restricts the format and content of product-page text. Your submitted pages will be rejected or changed if you include unsubstantiated claims, buzzwords, or superlatives. • Conclusion: Amazon A+ pages are tricky. Amazon knows what they want in a product page, but they often won’t tell you what that is unless you submit a product page that doesn’t meet their standards.
Transcript of The content26 Guide to Amazon A+ Requirements
Images need to be the right size, resolution, and style.(Amazon will reject your submitted page if the images are too low-res or don’t show the product in the way they prefer.)
Videos must have the right resolution, audio quality, and format.
text must meet Amazons style and structure requirement
Without the ability to format text within aparagraph, some necessary parts of the A+page become difcult or impossible to do.
For instance:
VC modules usually accommodate line breaks, so in most modules, you can add your requiredfootnote at the end of the relevant paragraph.
Special characters such as ® and ™ have always been rejected by Amazon. This remains true for both the templates and the Amazon Builds for You options.
What’s allowed in a comparison chart(or matrix) can vary by department and sitemerchandiser. Some require images, andsome don’t.
You’ll want to discuss this in your initial talks with Amazon. See our previous SlideShare for more about what’s allowed and what’s forbidden in the module comparison charts.
You can’t include links in A+ module charts,and you can’t show just a row of images—themodule requires that you include product textin the table below each image.
It’s sometimes possible to include linksin matrices via Amazon Builds for You—and some clients choose that option forjust that reason.
Amazon has always had strict guidelines on what they accept in completed HTML andCSS product pages.
Amazon restricts the format and contentof product-page text.
.Buzzwords
For instance:
(Which is too bad—it boosts customer condence in ordering, and a clear explanation of what the customer will be receiving reduces return rates.)
Some modules have a paragraph that defaults to bullets, referencing the once-standard ProductHighlights section. This section is vital because it gives people a quick idea of your product’s top features. It’s good for people who scan and for people doing a last double-check of features befobefore ordering.
Making A+ pages with the modules takes away the option of a bulk upload. You can upload only oneproduct page at a time. It’s not a big difference if yousell 5 products, but it’s a signicant time sink if youhave 50, 100, or 500 products.*
*However, with the modules, you can create one masterdescription that can be used as the base for multipleduplicate descriptions. It isn’t as fast as classic bulkuploading, but it helps!
Amazon A+ pages are tricky. Amazon knows what they want in a product page, but they often won’t tell you what that is unless you submit a product page that doesn’t meet their standards.
But with a little preparation, you can betterrepresent your products with great, smartproduct pages that give customers what they need.
The content26Slideshow Takeaway
We’ll help you choose the modules that best suit your products and your available assets, and we can work with the limitations of each module to create an A+ page that helps you meet your e-commerce goals.
Hire the experts.Content26 specializes in creating enhanced content for Amazon, Walmart, Costco, Target,and many other online marketplaces.Interested in working with us? Get in touch at [email protected].
Learn more about enhanced content on our blog: http://content26.com/blog
Visit our website: http://content26.com
