The Content Bucket Challenge
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The Content Bucket Challenge Thiagarajar School of Management, Madurai. February 20, 2015
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Transcript of The Content Bucket Challenge
The Content Bucket ChallengeThiagarajar School of Management, Madurai. February 20, 2015
Agenda
● How different is digital marketing?● CASH framework● Examples of CASHing in from Younomy● The Four Way Test
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Earned
Paid Owned
Typesof
Media
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The 90:9:1 Rule
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You hope to reach only 9% of your fans(and engage 1% of them)
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Brightpod.com
How to fill the “content bucket” and engage?
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Value Values
“Check out my product”
“This is how I produce”
by creating “conversations” around ...
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“Check out my product”
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“This is how I produce”
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“This is how I produce”
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“This is how I produce”
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“This is how I produce”
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“This is how I produce”
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CASH
1. Create conversations worth having (/have “strategic” conversations)
“Internal”
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2. Acquire knowledge of external conversations
“External”
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3. Socialize your conversations(/take your conversations to social platforms)
“Internal” “External”
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4. Host conversations beyond boundaries
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CASHing in: Few Examples
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Younomy’s Four Way Test
1. Is it worth conversing?2. Will people consider sharing it?3. Will it help you build brand?4. Will it help you better your product?
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Thank [email protected]
