The Consumer Consulting Board Smartees Webinar (Session 1&2)
-
Upload
insites-on-stage -
Category
Business
-
view
341 -
download
3
Transcript of The Consumer Consulting Board Smartees Webinar (Session 1&2)
![Page 1: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/1.jpg)
The Consumer Consulting
Board
This is the full slidedeck of our
‘Consumer Consulting Board’ Smartees
Webinar (Session 1 & Session 2). The
main focus is on how to give your
customers a seat on the board of
your company. The main theme is
elaborated, followed by a case study
from H.J. Heinz.
![Page 2: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/2.jpg)
![Page 3: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/3.jpg)
@tomderuyck
![Page 4: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/4.jpg)
@tomderuyck
![Page 5: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/5.jpg)
@tomderuyck
![Page 6: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/6.jpg)
@tomderuyck
![Page 7: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/7.jpg)
@tomderuyck
![Page 8: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/8.jpg)
@tomderuyck
![Page 9: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/9.jpg)
@tomderuyck
![Page 10: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/10.jpg)
@tomderuyck
![Page 11: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/11.jpg)
@tomderuyck
![Page 12: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/12.jpg)
@tomderuyck
![Page 13: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/13.jpg)
@tomderuyck
![Page 14: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/14.jpg)
@tomderuyck
![Page 15: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/15.jpg)
@tomderuyck
![Page 16: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/16.jpg)
@tomderuyck
![Page 17: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/17.jpg)
@tomderuyck
![Page 18: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/18.jpg)
@tomderuyck
![Page 19: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/19.jpg)
@tomderuyck
![Page 20: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/20.jpg)
@tomderuyck
![Page 21: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/21.jpg)
@tomderuyck
![Page 22: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/22.jpg)
@tomderuyck
Insighting
Developing
Optimizing
Implementing
Business
Objectives
![Page 23: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/23.jpg)
@tomderuyck
![Page 24: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/24.jpg)
@tomderuyck
![Page 25: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/25.jpg)
@tomderuyck
![Page 26: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/26.jpg)
@tomderuyck
![Page 27: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/27.jpg)
@tomderuyck
![Page 28: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/28.jpg)
@tomderuyck
![Page 29: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/29.jpg)
@tomderuyck
![Page 30: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/30.jpg)
@tomderuyck
![Page 31: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/31.jpg)
@tomderuyck
![Page 32: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/32.jpg)
@tomderuyck
![Page 33: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/33.jpg)
@tomderuyck
![Page 34: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/34.jpg)
@tomderuyck
![Page 35: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/35.jpg)
@tomderuyck
CHOOSING YOUR
Pilot Project
![Page 36: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/36.jpg)
@tomderuyck
![Page 37: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/37.jpg)
@tomderuyck
Conversations from external stakeholders
Co
nve
rsa
tio
ns fro
m in
tern
al sta
ke
ho
lders
Proud
company
Conversation
company
Boring
company
Adored
company
Communication is key!
![Page 38: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/38.jpg)
@tomderuyck
Internal
![Page 39: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/39.jpg)
@tomderuyck
Internal
![Page 40: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/40.jpg)
@tomderuyck
Internal
![Page 41: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/41.jpg)
@tomderuyck
Internal
![Page 42: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/42.jpg)
@tomderuyck
![Page 43: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/43.jpg)
@tomderuyck
External
![Page 44: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/44.jpg)
@tomderuyck
![Page 45: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/45.jpg)
@tomderuyck
![Page 46: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/46.jpg)
@tomderuyck
![Page 47: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/47.jpg)
@tomderuyck
![Page 48: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/48.jpg)
@tomderuyck
![Page 49: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/49.jpg)
It’s an EVOLUTION,
not a REVOLUTION!
@tomderuyck
![Page 50: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/50.jpg)
Sharing
IS caring
@tomderuyck
![Page 51: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/51.jpg)
@tomderuyck
![Page 52: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/52.jpg)
@tomderuyck
![Page 53: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/53.jpg)
linkedin.com/in/tomderuyck @tomderuyck [email protected]
www.insites-consulting.com
New York – London – Ghent – Rotterdam – Timisoara
![Page 54: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/54.jpg)
“How the Consumer
Consulting Board of
Heinz brings the
consumer to life”
![Page 55: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/55.jpg)
1// ABOUT HEINZ
![Page 56: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/56.jpg)
CONSUMER FEELING…
![Page 57: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/57.jpg)
![Page 58: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/58.jpg)
![Page 59: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/59.jpg)
© In
Site
s C
on
su
ltin
g
2// THE FOODCOMMUNITY
![Page 60: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/60.jpg)
# Profile Number Duration Objectives
![Page 61: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/61.jpg)
2008
2009
2011
2013
![Page 62: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/62.jpg)
BENEFITS OF A COMMUNITY
![Page 63: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/63.jpg)
BENEFITS OF A COMMUNITY
2/ RICH & RELEVANT DATA
![Page 64: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/64.jpg)
BENEFITS OF A COMMUNITY
2/ RICH & RELEVANT DATA
![Page 65: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/65.jpg)
3// ENGAGING EXPERIENCES
…LET’S START WITH OUR MEMBERS
![Page 66: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/66.jpg)
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
![Page 67: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/67.jpg)
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
![Page 68: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/68.jpg)
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
GOODIEBAGS
QUIZES
COMPETITIONS
![Page 69: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/69.jpg)
MEET PEOPLE
2/ EXCLUSIVE 3/ FUN 4/ CONNECT 1/ IMPACT
![Page 70: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/70.jpg)
…AND HOW TO INVOLVE
![Page 71: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/71.jpg)
Engage
CONSUMER WORLD
![Page 72: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/72.jpg)
WITH REAL STORIES
![Page 73: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/73.jpg)
INTO ACTIONS
![Page 74: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/74.jpg)
![Page 75: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/75.jpg)
RESEARCH RESULTS
![Page 76: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/76.jpg)
5// RESULTS
![Page 78: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/78.jpg)
IT’S AN EVOLUTION, NOT A REVOLUTION
BALANCE STORIES & ACTIONABLE RESULTS
TARGET THE RIGHT INFORMATION
![Page 79: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/79.jpg)
IT’S AN EVOLUTION, NOT A REVOLUTION
BALANCE STORIES & ACTIONABLE RESULTS
TARGET THE RIGHT INFORMATION
![Page 80: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/80.jpg)
Get in
touch
Anouk Willems, Research Innovation Manager
+31 10 742 10 35
Tom De Ruyck, Head of Research Communities
+32 9 269 14 07
![Page 81: The Consumer Consulting Board Smartees Webinar (Session 1&2)](https://reader033.fdocuments.us/reader033/viewer/2022042821/55d4f92cbb61eb5f1f8b46fc/html5/thumbnails/81.jpg)
Get in
touch
Sébastien Van Laere, Research Consultant
+44 20 7870 2571
Tom De Ruyck, Head of Research Communities
+32 9 269 14 07