The Constituent Lifecycle: A Complete Guide to the Donor Experience
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Transcript of The Constituent Lifecycle: A Complete Guide to the Donor Experience
Get Discovered
Create opportunities. Go where your personas are, including the Internet.– Maintain a blog, connect on social, try peer-to-peer
Get Discovered
Offer a path. Create landing pages on your website that are simple, inviting, and have a clear purpose.
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.– Like signing an online petition
Engage Your Constituents
Offer somethingthey value in return.– Like discounts on tickets or an opportunity to pre-register for your next event
Solicit Investment
Make it easy to pull the trigger with online volunteer signups and donations, mobile-friendly donation pages, and mobile check-ins at events.
Get Endorsed
Drive participation by offering opportunities to volunteer or asking donors to serve on committees.
Get Endorsed
Make everything shareable with social sharing buttons on your website, peer-to-peer fundraising, forwarding options in emails, and swag.
For more on constituent lifecycle strategies and tools, download the full report at:www.blackbaud.com/desktopreference