AUSTRALIAN MARKETING INSTITUTE The Connected Marketer:

Marketing in the era of Online Networking

Iggy Pintado Marketing Director and Connector

Web: www.iggypintado.com LinkedIn: http://www.linkedin.com/pub/dir/iggy/pintado

Twitter: http://twitter.com/iggypintado Facebook: www.facebook.com/iggypintado

n  Communication to Connection

n  Understanding HITS

n  Implementing the PLAN

Traditional Communication

Connection

“HITS” ü  HUNT

INSTANT EFFECTIVE EFFICIENT

ü  INTERACT

ü  TEST / TRIAL

ü  SHARE

Connected Customer

INSTANT EFFECTIVE EFFICIENT

Connected MARKETER

INSTANT EFFECTIVE EFFICIENT

“PLAN”

ü  PERSONALISE

ü  LISTEN

ü  ACTIVATE

ü  NURTURE

INSTANT EFFECTIVE EFFICIENT

PERSONALISE •  SUSAN BOYLE

•  47 YEARS OLD, UNEMPLOYED

•  6 MINUTE TV PERFORMANCE

•  100 MILLION ONLINE VIEWS

•  5TH MOST VIEWED OF ALL TIME

•  1.7 MILLION FACEBOOK FRIENDS

THE WORLD NEVER HEARD OF HER ONLY 7 WEEKS AGO!

LISTEN

ACTIVATE

ü  PRE/POST- SALES RESEARCH

ü  PERSONAL RELATIONSHIP MANAGEMENT

ü  OPPORTUNITY IDENTIFICATION

NURTURE

Sales  

Marke*ng  

Research  

Innova*on  

PR  

Customer  Service  

HR  

Retail  

Customer  Community  

ü  MAXIMISE TOUCHPOINTS

ü  CONTACT CADENCE

ü  OPPORTUNITY CULTURE

n  Communication to Connection

n  Understanding HITS

n  Implementing the PLAN

SUMMARY

EVERY CONNECTION YOU MAKE IS A POTENTIAL SOCIAL OR BUSINESS OPPORTUNITY

Iggy Pintado Web: www.iggypintado.com.au LinkedIn: http://www.linkedin.com/pub/dir/iggy/pintado Twitter: http://twitter.com/iggypintado Facebook: www.facebook.com/iggypintado