SMART SPEAKERS ARE (OFFICIALLY) A THING

NOT JUST FOR THE YOUNG AND TECH-SAVVY

VOICE IS THE NEW USER INTERFACE

AUDIO & MUSIC IS THE #1 ACTIVITY

FRICTIONLESS AT-HOME SHOPPING

ONE TWO

20%67%

THREE+

13%

NUMBER OF DEVICES

OWNED

1 in 3 own 2+ devices

FEMALE

A18-34

MALE

A35-54 A55+

47%

40% 25%

53%

35%

GENDER

AGE

TYPE OF ENGAGEMENT WITH SMART SPEAKERS% RESPONDENTS WHO DID THE FOLLOWING

WITH THEIR SMART SPEAKER IN THE LAST WEEK

There’s nothing more personal

than voice

LISTEN TO MUSIC

58%

GET THE WEATHER

46%

HEAR SOMETHING

FUNNY

42%

ASK A GENERAL

QUESTION

40%

SET, STOP OR CHECK A

TIMER

27%

CONTROL OTHER HOME

DEVICES

26%

LOCATION IN THE HOME

LIVING ROOM

MASTER BEDROOM

KITCHEN

OTHER BEDROOM

HOME OFFICE

BATHROOM

64%

37%

30%

14%

8%

2%

L I S T E N TO M O R E AU D I O I N T H E H O M E

after purchasing a smart speaker

L I S T E N TO M O R E M U S I C I N T H E H O M E

after purchasing a smart speaker

7 in 10 65%

M A K E E CO M M E R C E T R A N SAC T I O N S

through a smart speaker

Y E A R S O L D OV E R-I N D E X F O R S H O P P I N G

with a smart speaker

29% Users 55+

PRODUCTS MOST

LIKELY TO BE PURCHASED ON A SMART

SPEAKER

TECHNOLOGY & DEVICES

HOUSEHOLD GOODS

HAIR & BODY PRODUCTS (shampoo, body wash, lotion, etc.)

BATHROOM HYGIENE (toilet paper, toothpaste, etc.)

CLEANING & LAUNDRY

ACCESSORIES

1.

2.

3.

4.

5.

6.

T H E C O N N E C T E D H O M E

WHAT ARE SMART SPEAKERS SAYING & DOING?

The home is turning into a centralized hub of connectivity thanks

(in part) to the rising popularity of voice-activated smart speakers.

New data from Pandora and Edison Research reveals who’s leading

this trend and how these powerful little devices are being used.

pandoraforbrands.com

S O U R C E S

1. Edison Research, National Smart Speaker Study, Spring 2017

2. Edison Research and NPR, The Smart Audio Report, June 2017

3. Pandora Soundboard, Connected Home study, A18+ (N=1,229), July 2017