The Conference Board DTE Energy Marcia Jackson v6.25.12
-
Upload
marciajackson -
Category
Business
-
view
478 -
download
1
description
Transcript of The Conference Board DTE Energy Marcia Jackson v6.25.12
DTE EnergyThe Practical Application of the Connections SoftwareMarcia Jackson – Manager, CI Strategy Group
1© 2012. All Rights Reserved.
2
Today’s Topics – Practical Application
1. A Few Facts about DTE Energy 2. Challenges and Countermeasures3. The Real Critical Success Factors4. The Right Leaders at the Right Time5. The Implementation Strategy6. What have we learned
Gas Storage & Pipelines
Power/Industrial Projects
Gas Resources
Detroit Edison
MichCon
Non-Utility BusinessesRegulated Utilities
• Founded in 1903• Electric generation and
distribution• 2.2 million customers• Fully regulated by Michigan
Public Service Commission (MPSC)
• Founded in 1848• Natural gas distribution• 1.2 million customers• Fully regulated by MPSC Energy Trading
DTE Energy - Integrated Energy Company
DTE Energy businesses currently operate in 24 states.
KEY FACTS – 2011 Annual Report
Revenues $8.8 Billion
Net Income $720 Million
Customers 3.4 Million
Employees 9,8953
© 2012. All Rights Reserved.
4
CHALLENGES AND COUNTERMEASURES
5
Communities: Major Challenges
THE FRIENDLY MERGER• Get synergies• Reduce costs
THE COMPETITION
2002: Two local companies merged
Detroit Edison
MICHCON
2006: PEP Implemented• Workforce reductions• Get the synergies
2004 2005 2006 2007 2008 2009 2010
DTE Overall Gallup Grand Mean
PEP
6
• Email• Meetings• Tribal
Knowledge
Enterprise Events
Local Sharing Resulted in some local, episodic sharingTarget condition was connect people instantly regardless of your BU, group or position
Conversations and Content
7
THE REAL CRITICAL SUCCESS FACTORS
Real CSFs: A System of PrioritiesDTE Energy Management Model shows how our six corporate priorities interact and
influence one another as a well-connected and reinforcing system. We use this system and set of priorities to drive toward our long-term aspirations.
8© 2012. All Rights Reserved.
9
Real CSFs: Distinctive CI Capability
Implement Social Media as a way to promote sharing quickly between DTE employees.
PUSHINTO ENTERPRISE
PULLFROM ENTERPRISE
I think someone can benefit from this. New knowledge
I think someone has done this before. Existing
knowledge
Real CSFs: Defining Content
Knowledge Management can be quite broad.We’ve simplified it to make it actionable by all.
10
Real CSFs: Provide Examples of Conversations
Leader to build CI skill and increase
engagement to achieve process
targets and customer
satisfaction
Daily sharing of performance, issues and lessons learned from problem solving
11
12
Real CSFs: Change in Climate
13
Real CSFs: Change in Climate
Smart filters were lifted and all employees can now access social media tools while at work
14
CURRENT PAGE
15
QuestLink
PAGE IN DEVELOPMENT
16
17
18
Social Media Policy
19
RIGHT LEADERS AT THE RIGHT TIME
20
IT Conducted IBM Connections Demonstrations
Four Leaders Emerged• Engaged, enthusiastic• Made the connection• Contributed the
funding
FORMED 3 TEAMS DEFINED RESPONSIBILITY
STEERING
• CI Strategy Group• Corp Communications• Corporate Services
QUESTLINK
• Steering Team• Information Technology
Pilot
• The CI Community (96)• Public Affairs (118)• Corporate Services (450)
STRATEGY
DEVELOPMENT
USER GROUP
21
Develop Team and Responsibilities
22
THE IMPLEMENTATION STRATEGY
The Implementation Strategy
23
Used the Influencer Model by Vital Smarts
1. What about personal motivation would drive the pilot group to use the new system?
2. What about personal ability….?3. What about social motivation…?4. What about social ability…?5. What about structural motivation…?6. What about structural ability…?
Personal Social Structural
Motivation and Ability
IT Demos with IBM
Strategy Dev
IT Testing
Production JAN DEC
Communications
Full Suite to PG APR
Training – 2 Hours
Enterprise
TIMING 2009 2010 4Q11 1Q12 2Q12 4Q12
Deployment Plan – 400 to 10,000
JAN – IMPLEMENTED WIKIS AND BLOGS IN THE WATERCOOLERDEC – IMPLEMENTED ANOTHER APPLICATION: PROFILES
APR – IMPLEMENTED FULL SUITE OF APPLICATIONS
DTE Energize the Deployment
25
WIKI’S
PROFILES
CONNECTIONS
Early 2010Rolled out to the enterprisePlaced it on our Employee page
November 2011Rolled out to the Pilot GroupRequired to go to the QuestLink Page
April 2012Rolled out full suite to the Pilot GroupRequired to go to the QuestLink Page
Demonstrate, Build and Practice
26
Let them see videos; know where to get help
Let them create profile & build network
Share through communities and forums
27
Introduced Adoption: Gamification
28
THE RESULTS WITH THE PILOT GROUP
29
Deliver: QuestLinks
21 BLOGS 40 COMMUNITIES
53 FORUMS 135 WIKIS
30
Created 21 Public CommunitiesCommunities:
Android Users
Continuous Improvement
Summer Interns
Marketing & Renewables
iPad, iPhone, iPod Users
Back Office News
Maintenance Strategy Team
Heritage & History
31
SO – WHAT HAVE WE LEARNED…
32
Key Learnings
Build it and they will come or Lead a horse to water Don’t need to break it apart 50% of the Pilot Group Users are Novices Be able to utilize the most savvy to teach the novices People reach out when information is posted Challenging to use when it’s not the page you land on Learn from past large initiatives Utilize Gamification, Blogs to help with the adoption
Thank you!
33© 2012. All Rights Reserved.