The Concerned Housewives of Remuera
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Transcript of The Concerned Housewives of Remuera
Every working person in New Zealand is paid fairly
Because currently, women are not…
Frame
Ask
Goals
Objective
Target
Audience
Frame
Ask
Goals
Objective
Target
Audience
1972
NZ
Eq
ual P
ay A
ct
To
the
cour
ts
Co
urt o
f Ap
pea
l ag
reed
Prin
cip
als
by
emp
loye
rs,
unio
ns, a
nd g
ovt
Equal pay principals into law Resource the regulator to make it happen
Every person in NZ paid fairly for the work they do
Decades of unfair pay
Frame
Ask
Goals
Objective
Target
Audience
1972
NZ
Eq
ual P
ay A
ct
To
the
cour
ts
Co
urt o
f Ap
pea
l ag
reed
Target an influential politician to keep up the pace. We want a statement that pay
equity is on the top of the list
Decades of unfair pay
Or, you know, words to that effect
Frame
Ask
Goals
Objective
Target
Audience
New Zealand 18 – 65
Women & men Tertiary educated
Active online Socially aware, an interest in workers rights
Aware of gender pay gap and wider campaign Woman dominated jobs, e.g. education, health, personal care
Frame
Ask
Goals
Objective
Target
Audience
Email Website Facebook Media
Emails to Paula in 22 hours. We want to get to 50 by 12 Feb (2 weeks)
Ask Email Website Facebook Media
The people’s panel Thank you to signers MPs Paula Bennett
2 people shared via facebook and twitter
30 recipients
30% opens
3% clicks
27 recipients
22.2% opens
14.8% clicks 6.37pm Sun
12pm Mon
Ask Email Website Facebook Media
119 recipients
31.1% opens no clicks
The people’s panel Thank you to signers MPs Paula Bennett
Acknowledged, noted, and forwarded to the Minister
6am Mon
10.53am Mon
Ask Email Website Facebook Media
Home Email Paula What’s the situation? Are you getting equal pay? Stay up to date Thank you
121 (70%) sessions via social media
42% mobile Visits from Wellington, Auckland, Christchurch, Dunedin, Hamilton, Tauranga, Paraparaumu,.. Visits from NZ, USA, AUS, Vietnam, Ireland, Japan, Qatar
Across the site 190 page views
33% bounce rate
Ask Email Website Facebook Media
Home Email Paula What’s the situation? Are you getting equal pay? Stay up to date Thank you
140 page views
Ask Email Website Facebook Media
Home Email Paula What’s the situation? Are you getting equal pay? Stay up to date Thank you
46 page views
32 page views
36 page views
Ask Email Website Facebook Media
Page Ads Shareables
65 likes
11, 658 reach (1335 organic, 10, 147 paid)
1658 post engagements
162 likes across all posts
Ask Email Website Facebook Media
Page Ads Shareables
9337 reach
23 link clicks
$23.39 spent $1.02 per link click
5450 reach
6 link clicks
$9.10 spent $1.52 per link click
254 reach
5 link clicks
$5.00 spent $1.00 per link click
5.30 Sun 5.30 Sun
2am Mon
Ask Email Website Facebook Media
Page Ads Shareables
749 reach
44 reactions
11 shares
164 reach
11 reactions
3.15pm Sun 6.40pm Sun 259 reach
16 reactions
13 clicks
6am Mon
Ask Email Website Facebook Media
Page Ads Shareables
11.30am Mon
136 reach
13 reactions
104 reach
10 reactions
18 photo views
201 reach
13 reactions
5 shares
11.30am Mon
7am Mon
Ask Email Website Facebook Media
Page Ads Shareables
278 reach
102 video views
25 reactions
6 shares
1.43pm Mon