The Concept of AARRR
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Transcript of The Concept of AARRR
when people visit your website your marketing efforts has worked successfully pulled the visitors to your website
Acquition
users have used the product or app created their first project or paid for the first month focus on getting those users coming back regularly crucial for success and revenue pipeline
Retention
world of mouth marketing is best performing ROI potential to grow user base exponentially users think their contacts could benefit from product
Referrals
crucial part of avoiding vanity metrics place the other 4 stages before revenue w/o them you’re just wasting your time
Revenue
There you have it, Dave McClure’s AARRR “pirate” framework, a great solution for both startups and
established businesses.
Apply this to your business for a deeper understanding of your customers and to make more profit down the
road.
Have a great day :)
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