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  • THE COMPLETE GUIDE

    TO BLOGGING WITH

    SQUARESPACE

    A TACTICAL HANDBOOKby Josh Braaten of Big Picture Web

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACEFeel free to share this with anyone. If you do, please let them know you got it from

    http://www.BigPictureWeb.com.

    2010 by Big Picture Web, LLC

    Copyright holder is licensing this under Creative Commons License, Attribution No

    Derivative 3.0: http://creativecommons.org/licenses/by-nd/3.0/us/

    CONNECT:

    It is the law for me to disclose the nature of my affiliation with Squarespace:

    (http://ftc.gov/multimedia/video/business/endorsement-guides.shtm).

    Its worth mentioning that while there are many options for publishing your blog or

    website (e.g., Wordpress, Blogger, etc.), Big Picture Web chooses to use Squarespace.

    And while its obvious that were a big fan of their services, weve received no

    compensation from them to write this guide. As a friend of Squarespace, however, I do

    receive an enhanced hosting package as a token of thanks for my Squarespace social

    evangelism and beta testing efforts. Or maybe its just because Im nice. Who knows?

    We encourage you to do your research when selecting your Web platform and to select

    the one that best meets your specific goals.

    A BRIEF DISCLAIMER

    2

    http://www.bigpictureweb.com/http://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraatenhttp://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=2&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://ftc.gov/multimedia/video/business/endorsement-guides.shtmhttp://ftc.gov/multimedia/video/business/endorsement-guides.shtmhttp://ftc.gov/multimedia/video/business/endorsement-guides.shtm

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACEThank you for requesting Big Picture Webs Guide to Blogging With

    Squarespace!

    This eBook explains every step in the blogging process, from planning to

    polish. Youll develop a blogging strategy, master cost-effective (or free!)

    tools and create a process for building and growing your blog. Well cover

    the basic strategy and tactics of five main sections:

    1. Choosing Your Niche

    2. Selecting a Topic

    3. Writing a Headline

    4. Drafting Your Blog Post

    5. Adding In the Extras

    Strategy without tactics is the slowest route to victory.

    Tactics without strategy is the noise before defeat. -Sun Tzu

    Ive been helping people build websites and do business for nearly five

    years now its my passion. I use Squarespace for my website and hope

    this eBook will help you with yours.

    Best of luck and regards,

    Josh Braaten

    Founder, Big Picture Web3

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=3&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    INTRODUCTION

    Blogging is one of the best ways to build an online presence to meet your business or

    personal goals. In fact, blogs are now one of the lowest cost-per-lead sources of revenue

    available to marketers and business owners on the Web. Imagine your website becoming

    a hub for conversation around your passion as Web traffic begins to hit your site from

    search engines, social networks and other websites. Pretty nice, huh?

    BUILDING YOUR ONLINE REPUTATIONEach time you post, its like making a small investment in your online presence. Think of

    it as building your online storefront, brick by brick. At first, blogs have very few posts and

    receive little traffic. But as you learn to connect with your community, you begin to

    receive more and more visitors.

    JOSHS SIMPLE LIST OF BLOGGING RULES:Before we dive into blogging strategy and tactics, may I suggest a few simple guidelines?

    1. Always be helpful and be honest in anything you write.

    2. Speak thoughtfully and be nice. Your posts will be in Google for a long time.

    3. Dont constantly try to sell your products, but be clear about it when you do.

    4. Dont be afraid to stand out and have an opinion. Those on the fence are forgotten.

    5. Ask questions to help promote comments from your visitors. Most successful blogs

    are discussions, not just one persons thoughts.

    6. Share great content within your niche by tirelessly promoting the work of others.

    7. If you make a mistake, fess up immediately. Failure is expected some of the time.

    Now that youre in the right frame of mind, lets start off by selecting your blogging niche.

    4

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    CHOOSING YOUR NICHE STRATEGY

    The first thing you need to do before you start blogging is to choose your niche. A niche

    is a specific subject on which you are an authority. Whats your passion? Chances are,

    thats your niche. Big Picture Webs niche is strategy and measurement for SEO, Web

    Analytics, Blogging, Twitter and Squarespace. Lets look more closely at niche strategy.

    CHOOSE YOUR NICHE WISELYIf youre blogging on behalf of a company, your niche is probably set, for the most part.

    But if youre able to choose your niche, youll want to select it carefully. You dont need to

    have a huge community to be a successful blogger, but there has to be some interest.

    Finally, pick something youre passionate about. Blogs require a lot of content over time

    and you dont want to run out of topics (or interest).

    That said, your niche will evolve as you go along so dont worry if you cant nail it down

    right away.

    STAY THE COURSEMany bloggers make the mistake of veering widely on topics as they go along or write a

    few posts every day and then stop altogether. Its tough to build a community this way.

    Blogging consistently within the same subject makes you stand out as a notable,

    trustworthy and authoritative source within your community.

    In the next section, well describe how to strategically select your niche with the help of

    two free search tools: Google Trends and Google Insights for Search.

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=5&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    CHOOSING YOUR NICHE TACTICS

    Once youve narrowed down your list of potential blogging niches, its time to see how

    The screenshot below is from Google Insights, a tool that measures the popularity of

    specific Google searches over the course of time. Notice how were comparing the topics

    blogging, Web analytics and social media within the United States between January

    2007 and January 2010 (Go here to re-create this search and play around with Google

    Insights: http://bit.ly/dkHxGg).

    What trends do you see?

    6

    CONNECT:

    http://bit.ly/dkHxGghttp://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=6&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    SELECTING A TOPIC STRATEGY

    Now that youve figured out your niche, its time to start thinking of topics that your

    audience will find interesting.

    THE THREE ES*The "Three E's" of a successful blogging strategy are: Engage, educate and entertain.

    This approach will help you select topics that interest your audience:

    Engage Select topics that will prompt a rich conversation in your community

    Educate Illustrate new aspects of your niche

    Entertain Give them exciting content related to your niche

    For example, Ive posted educational articles about features of Squarespace, engaging

    post requesting input or feedback from my readers and entertaining stories about

    attending industry events. Each posts aligns with the Three Es and exists squarely

    within my niche.

    If you have selected the right niche and are keeping the Three Es in mind, you should

    have no problem finding topics that resonate with your audience.

    In the next section, well look at some tactics that will help you hone in on the right topics.

    (Thanks to Jay Berkowitz for the concept of the Three Es!)

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    SELECTING A TOPIC TACTICS

    Youve selected a niche and have started to brainstorm topics that will engage, entertain

    and/or educate your audience. Just as with selecting a niche, Google Insights can help

    you choose a topic. In addition, you can use Googles Wonder Wheel.

    GOOGLE WONDER WHEELThis handy tool from Google allows you to see all of the search terms that are most

    semantically related to a given term. Writing about closely related topics provides a

    signal to Google that you are a good source of content within that niche. With any luck,

    using Googles Wonder Wheel can help you increase traffic to your blog from search

    engines as well as give you a flood of new ideas for blogging topics.

    To use the Wonder Wheel, perform a search in Google as normal. From the search

    results, select More Search Tools, then Wonder Wheel. (Note: Instant Search should be

    turned off.)

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=8&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    WRITING A HEADLINE STRATEGY

    Creating the headline of each blog post typically requires the most amount of planning

    and brain power of all blog posting tasks. A good headline is essential to getting eyeballs

    on your blog posts. With headlines, its vitally important to appeal to two audiences: your

    readers and the search engines.

    WHAT YOU NEED TO KNOW ABOUT HEADLINESThe purpose of the headline is to grab the attention of your potential readers and get

    them to start reading your blog post. Here is a list of tried-and-true techniques to

    compose a killer headline and an example of each:

    Numbered lists Top 10 Reasons to Start a Blog

    Guides and how-tos The Ultimate Guide to Blogging With Squarespace

    Secrets or exclusivity Blogging Secrets You Have to Know

    Promise of success Now You Can Create a Blog and Live Off the Income

    Denigrate status quo The Problem With Todays Bloggers

    SEARCH ENGINES AND HEADLINESIts also important to write a headline that is enticing to the search engines. Without going

    into a ton of detail about search engine optimization (SEO), working popular search

    terms into the headlines (and body) of your blog posts is a great way to increase the

    number of visitors to your blog from search engines.

    When selecting search terms to include in your headlines, its important to select search

    terms that are popular, yet not too competitive. The next section will describe how to use

    Google Adwords Keyword Tool to pick the right search terms to include in your headline.

    9

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=9&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    WRITING A HEADLINE TACTICS

    GOOGLE ADWORDS KEYWORD TOOLGoogles keyword tool (http://adwords.google.com/select/KeywordToolExternal) is the

    SEOs best friend. You can quickly evaluate approximate monthly volumes for search

    terms and determine which ones should be used in your headlines. Youll want to find

    search terms with relatively high search volume and low competition. Follow these simple

    steps to use the Adwords Keyword tool:

    1. Starting with your topic, brainstorm all the possible ways in which search engine

    users may try to find an article such as the one youre writing.

    2. Enter each search term on a different line within the Word or phrase input box.

    3. Hit Search and wait for Google to pull back the related keywords.

    10

    CONNECT:

    http://adwords.google.com/select/KeywordToolExternalhttp://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=10&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    WRITING A HEADLINE TACTICS

    ANALYZING THE RESULTSThe list of keyword phrases you get back from the Adwords tool will contain a mix of the

    terms you provided, as well as closely related terms. It will be very tempting to select the

    term that corresponds to the most monthly global or local searches.

    But if a term is a too competitive, it is unlikely that your blog post will make the front page

    of Google. From the list below, blog software is tempting to write about, but I know that

    there is much less competition for best blogging platform. Ill probably start with that term

    in my headline and save other more competitive terms for later.

    11

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST STRATEGY

    Its time for the rubber to hit the road. In this section, well cover a few simple guidelines

    youll want to consider as you write your blog post.

    FIND YOUR VOICEEvery person engages in conversations differently. Your blog should be no exception.

    Write as if you were speaking to someone right in front of you. Stuffy old paragraphs are

    boring. Short, punchy sentences are where its at. And sentence fragments? Go for it.

    THE INVERTED PYRAMIDPeoples attention spans are miniscule these days. Its important to write your blog post

    in an inverted pyramid style and quickly give them a reason to continue reading.

    Introduce your subject and make your main point in the first paragraph. Then cover the

    details in subsequent paragraphs.

    BREAK IT UP!One cannot stress how short attention spans are these days. Even the simple sight of

    four or five big paragraphs can send visitors running. Break up your blog posts by adding

    a few images and perhaps some sub headings. Doing this will help avoid overwhelming

    your readers with a wall of text.

    ASK QUESTIONSMake sure youre engaging your readers as you write your posts. Ask questions

    throughout the blog post to promote comments and social media engagement.

    Comments are one of the greatest indicators of a popular blog.

    12

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=12&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST STRATEGY

    CHECK FOR ERORRSNobodys perfect, but its important to put in the effort to edit your work before you post it.

    Spelling errors are just plain silly. We discussed the lesser importance of grammar rules

    above. Review each blog post and youll be more likely to avoid embarrassing typos.

    LINK YOURSELF TO THE TOPThe hyperlink is a modern currency. Sometimes, getting just one or two people to link to

    your blog post can significantly boost your spot in Google search rankings for your target

    keyword phrases. And on the Web, the best way to get is to give. Be sure to include

    several links in your posts to other bloggers and websites in your niche. With any luck,

    theyll return the favor. This is a great way to build inbound links over time.

    NOW WITH MORE KEYWORDSSearch engines love keywords. As you write your blog post, be conscious of the keyword

    phrase(s) you selected when you were creating your headline. Include this phrase or

    subtle variations throughout your blog posts to provide a clearer signal to Google on the

    topic of your blog.

    BE PASSIONATEIts easy to be just another voice in the crowd in this day of information overload. Dont

    just be another blog. Have an opinion. Be passionate about what you do. Share your

    mission with your readers and encourage them to join you. Big Picture Webs mission is

    to help you bring strategy and measurement to your online efforts. If this sounds good to

    you, please join me by finding me on your favorite social network. Join me in my passion.

    13

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=13&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST TACTICS

    Until now, this guide has been pretty general and hopefully useful for bloggers of all

    blogging systems. But now its time to get into the details of using the Squarespace Web

    publishing system. If youre using something different, feel free to skim through this

    section to see how easy it is to use Squarespace. If youve never heard of them, you at

    least need to go to their website and check out their two week, credit card-free trial:

    http://www.Squarespace.com.

    LOGGING IN TO SQUARESPACE1. Go to http://www.Squarespace.com

    2. Access the Member Login option from the top menu

    3. Enter your account Login and Password and login

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=14&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST TACTICS

    CREATING A NEW JOURNAL ENTRY (BLOG POST)(Note: This guide assumes that youve already added a Journal to your Squarespace

    blog through the Structure editing layer)

    1. Access the Content editing layer in the top right section of the navigation

    2. Select the post new entry option from the left side of your blogs main page

    3. Good habits prevent rookie mistakes. Be sure to uncheck the Publish checkbox until

    your blog post is ready. Also, save often. Write a paragraph. Save. Bathroom break.

    Save. Profound thought. Save. Trust me on this one.

    4. Enter the headline you created in the previous section in the Title field. (Bonus: This

    field will also serve as your meta page title, an important SEO attribute.)

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=15&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST TACTICS

    5. Enter the body of your post. Aim for posts between 250 and 1000 words in length.

    6. Add in any extras as described in the next section

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    DRAFTING YOUR BLOG POST TACTICS

    7. Once finished, review your blog post thoroughly. Edit for grammar, spelling and clarity

    of content. Check the Publish checkbox or schedule your blog post to be published

    automatically within the Options section of the blog post editing interface.

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=17&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS STRATEGY

    LINKSLinks to other resources on the Web are vital to a successful blog. And remember, being

    useful to your niche includes both creating and sharing great content. Plus, other

    bloggers in your space will appreciate your link and will be more likely to return the favor.

    Again, links are great and you have to give to get.

    IMAGESPictures help to break up the words on a page and make even your longest blog posts

    seem less intimidating. Plus, selecting the right picture can be an excellent way to

    engage your audience or illustrate your personal brand even more.

    SUB HEADINGSSub headings are another great way to break up large posts. They also help your

    readers quickly scan through your posts for main ideas.

    SUMMARIES (EXCERPTS)Creating a summary prevents your entire blog post from showing up on the home page.

    Instead, your blog landing page will contain a list of summarized blog posts.

    TAGS AND CATEGORIESTags and categories help you create ways to organize your blog posts for your users. As

    a suggestion, create a small handful of categories that cover the span of the subjects in

    your niche. Use tags to flag specific themes or topics.

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    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=18&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    Lets cover the actual step-by-step implementation of the extras discussed in the

    previous section. You can perform these tactics by creating a new journal entry (see the

    corresponding previous section) or by editing an existing entry (described below).

    EDITING A BLOG POST

    1. Login to your Squarespace account (see prior section)

    2. Access the Content editing layer in the top right section of the navigation

    3. Select the modify option on any of your existing blog posts

    4. Make any desired changes. Select Save and Close when completed.

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    LINKS1. Create or edit your blog post

    2. Use your mouse cursor to select the word or words on your blog post youd like to

    use as the clickable part of your link (also know as the anchor text).

    3. Select the small icon that looks like a chain link from the add options in the upper-left

    corner of the blog editor.

    4. Enter the full URL you want to link to in the Link Location (URL) field within the Direct

    URL tab of the Create Link menu.

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  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    LINKS CONTINUED5. If youre linking to a destination other than your site, you may want to open your links

    in a new browser window and visually cue your readers that they will be redirected to a

    location that isnt on your website. Select the Open Link in New Window and/or Show

    Offsite Indicator within the More Options tab of the Create Link menu.

    21

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=21&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    IMAGES1. Create or edit your blog post

    2. Position your mouse cursor where youd like your image to appear in your post

    3. Select the small icon that looks like a picture of a mountain from the add options in

    the upper-left corner of the blog editor.

    4. From the Insert Image menu, youll get to choose the location of your image. If the file

    is already on your site, select the file from the Your Images tab. If the file is on your

    computer, use the Upload an Image tab. If your image is on another site on the

    Internet, enter the URL of the image using the Direct URL tab.

    22

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=22&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    IMAGES CONTINUED5. Set your image size within the Resize tab of the Insert Image menu.

    6. The Alignment tab within the Insert Image menu will allow you to choose whether the

    image is left, right or center justified. It will also allow you to set whether text wraps

    around images or is forced down further on the page.

    23

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=23&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    IMAGES CONTINUED 7. Lastly, if you want to use your image to link to another webpage or write a caption for

    your image, use the Link / Caption tab within the Insert Image menu.

    24

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=24&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    SUB HEADINGS1. Create or edit your blog post

    2. Add the text you wish to make a sub heading as if it were a new paragraph

    3. Select the sub heading text with your mouse cursor

    4. From the Format menu, select Heading-> Heading (H3) for headings between

    paragraphs (Bonus tip: the Page Title is typically shown as an H2 heading.)

    25

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=25&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    SUMMARIES (EXCERPTS)1. Create or edit your blog post

    2. You can either choose to create a custom summary or copy/paste the first selection of

    your blog post to serve as your excerpt.

    3. Paste your excerpt text into the textbox in the summary window and save your post

    26

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=26&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    SUMMARIES (EXCERPTS) CONTINUEDBlog posts with excerpts:

    Blog posts without excerpts:

    27

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=27&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    ADDING IN THE EXTRAS TACTICS

    TAGS AND CATEGORIES1. Create tags and categories when youre finished creating your blog post.

    2. Use categories to cover the range of topics on your blog.

    3. Use tags to flag specific keywords, events, hashtags, etc.

    4. Creating too many tags and categories can dilute your search engine optimization

    efforts. Carefully plan your tag and category strategy.

    28

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=28&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    CLOSING THOUGHTS

    At the end of the day, youll create a successful blog if are consistently passionate,

    helpful and knowledgeable. Having the right tools for the job is as critical for bloggers as

    it is any other artisan crafter.

    I hope youve enjoyed this eBook. Id love your feedback, which you can leave

    anonymously from a link on my website. Please do visit and leave your thoughts. As my

    audience, your ideas for how I can improve are like gold.

    Thank you once again!

    Josh Braaten

    Founder, Big Picture Web

    29

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=29&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten

  • THE COMPLETE GUIDE TO

    BLOGGING WITH SQUARESPACE

    LEARN MORE

    Be sure to check out BigPictureWeb.com for Squarespace related content like tutorials,

    blog posts and new feature coverage. If you dont see something you want to know, feel

    free to contact me and request a topic.

    30

    CONNECT:

    http://www.bigpictureweb.com/?utm_source=eBook&utm_medium=eBook&utm_content=30&utm_campaign=Complete+Guide+to+Squarespacehttp://www.squarespace.com/?utm_source=Big+Picture+Web&utm_medium=eBook&utm_campaign=Complete+Guide+to+Squarespacehttp://twitter.com/jlbraatenhttp://www.facebook.com/pages/Big-Picture-Web/106203346344http://www.linkedin.com/in/jlbraaten