The Competitiveness of Downtown Cleveland

8/14/2019 The Competitiveness of Downtown Cleveland

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TheTheCompetitivenessCompetitiveness

of Clevelandof Cleveland

Sheri Bontrager - Pete Farina - Jason Russell Sheri Bontrager - Pete Farina - Jason Russell


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Housing in DowntownHousing in DowntownClevelandCleveland

Employer Assisted Housing (EAH)Employer Assisted Housing (EAH) Benefits of EAH

Recruitment Retention Revitalization Community Relations

Reduced Commute Times


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Employer Assisted HousingEmployer Assisted Housing(EAH)(EAH)

Come Home Cleveland (CHC) Market living in Downtown Cleveland & CHC Financial Assistance Real Estate Consultant Housing Consultation


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Come Home Cleveland (CHC)Come Home Cleveland (CHC)

Marketing

Overcome the negativeconnotation associated withliving downtown

Market CHC to companies in Downtown Clevelandtoincrease the number of employers participating.


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Financial Assistance Forgivable Loan

Typically 3-5 years Cleveland Clinic 12 months Loan are used to subsidize orcover up-front costs

Rental Assistance Security Deposit covered, rent subsidized monthly Hard to administer


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Real Estate & HousingConsultant

CHC could be the one-stop shop forpotential downtown residents.

Housing Consultation would be arequirement for employees receivingassistance



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Funding Source Case by Case Employer Contribution

State Tax Credits

For-ProfitREACH Example

Regional Employee Assistance Collaboration for Housing


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We are working on a plan with thePlayhouse Square Foundation,through Mr. Art Falcos good efforts, to

move our theater program into atheater at that location

- President Michael Schwartz, CSU

Some 50 four- and two-year colleges are

located in the eight Ohio cities highlighted by our report and should be encouraged todevelop downtown satellite campuses

- Bruce Katz, Brookings Institute

EducationEducation


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Other Other CatalystsCatalysts of of CompetitivenessCompetitiveness

StreetscapeStreetscapeClean, Safe, Attractiveness?Clean, Safe, Attractiveness?

EducationEducationCoop program with businesses & universitiesCoop program with businesses & universities

MarketingMarketingCleveland Plus+ (More local focus?)Cleveland Plus+ (More local focus?)

SafetySafetyPrivate police to patrol residential districtsPrivate police to patrol residential districts

NightlifeNightlifeCreate a 24/7 city one night a week/monthCreate a 24/7 city one night a week/month

Including RTA and Taxi servicesIncluding RTA and Taxi services


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Current ClevelandCurrent Cleveland

InitiativesInitiatives

GOALGOALWhere Cleveland has plans onWhere Cleveland has plans ongaining its competitive edgegaining its competitive edge

competitive amongst its future andcompetitive amongst its future andpotential developments/ideas.potential developments/ideas.


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Public ArtPublic ArtEnhances EnvironmentEnhances Environment

Street LevelStreet LevelPedestrian FriendlyPedestrian Friendly

District IDDistrict IDCohesionCohesionCivic PrideCivic PrideReduces CrimeReduces Crime

Inward InvestmentsInward InvestmentsNeighboring PropertiesNeighboring Properties

1% of total construction costs1% of total construction costs

Superior CorridorInstallation by Stephen Manka


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Green ClevelandGreen ClevelandCuyahoga Regional Energy Task ForceCuyahoga Regional Energy Task Force

GoalGoal

Cleveland Sustainability ProgramCleveland Sustainability ProgramReduce Environmental Footprint of Cleveland onReduce Environmental Footprint of Cleveland on

EnvironmentEnvironmentSustainability as Economic Development ToolSustainability as Economic Development Tool

Take $ Saved and Put Towards Funds to Support Take $ Saved and Put Towards Funds to SupportBusinesses/Community SustainabilityBusinesses/Community Sustainability

Tax Breaks for Energy Efficiency/Sustainability in Tax Breaks for Energy Efficiency/Sustainability in

DevelopmentsDevelopments50% Construction and Demolition Projects local50% Construction and Demolition Projects localrecyclersrecyclersClean fuel and fleetsClean fuel and fleets


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Wind Turbines in Cleveland?Wind Turbines in Cleveland?Urban TurbineUrban Turbine4 10 Wind Turbines on Lake Erie4 10 Wind Turbines on Lake Erie

First water-borne windmills in USFirst water-borne windmills in USFirst freshwater wind turbines in the worldFirst freshwater wind turbines in the world

Megawatts ProducedMegawatts ProducedOffshore Wind Power Development and ManufacturingOffshore Wind Power Development and Manufacturing

Regional, National, Global MarketRegional, National, Global Market

Job CreationJob Creation

Wind Research Center Wind Research Center FundingFundingTo Be ContinuedTo Be Continued


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Bike PathsBike PathsConnecting the NeighborhoodsConnecting the NeighborhoodsTouristsTouristsChicago Lakefront Bike PathsChicago Lakefront Bike PathsDemographicsDemographics

Incorporating Bike Paths Into New ProjectsIncorporating Bike Paths Into New ProjectsLakefront DevelopmentLakefront Development

Slowing down the Cleveland Memorial Shoreway andSlowing down the Cleveland Memorial Shoreway andmaking pedestrian/bicycle friendly.making pedestrian/bicycle friendly.


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Port RelocationPort RelocationLakefront DevelopmentLakefront Development

Prime Real EstatePrime Real EstateIncorporate GreenspaceIncorporate Greenspace

Ports Along St. Lawrence SeawayPorts Along St. Lawrence SeawayLogisticsLogistics3 Potential Relocation Points3 Potential Relocation PointsConcentrating On Selection Of InvestmentsConcentrating On Selection Of Investments

Good or Bad?Good or Bad?


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Starks Proposed DevelopmentStarks Proposed DevelopmentLocation: Warehouse DistrictLocation: Warehouse DistrictCleveland IS a Mid-Sized CityCleveland IS a Mid-Sized CityCan Not Build Another Key Tower Can Not Build Another Key Tower Green BuildingsGreen BuildingsPutting People At The Street LevelPutting People At The Street LevelBenches Along The Streets of ClevelandBenches Along The Streets of ClevelandNeed to Densify DowntownNeed to Densify Downtown

1.2 Million SF of Office1.2 Million SF of Office

1 Million SF of Residential/Hotel1 Million SF of Residential/Hotel1 Million SF of Retail1 Million SF of Retail


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Wayfinding SignageWayfinding Signage

Creating a better Cleveland ExperienceCreating a better Cleveland Experience


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What is Wayfinding Signage?What is Wayfinding Signage?

Wayfinding is the process of using spatial and environmental cuesWayfinding is the process of using spatial and environmental cuesto navigate through an environment. In its most literal sense,to navigate through an environment. In its most literal sense,

wayfinding is the ability of a person to find his or her way to awayfinding is the ability of a person to find his or her way to adestination. Corbin Designdestination. Corbin Design

Wayfinding can be defined as the orderly structuring of informationWayfinding can be defined as the orderly structuring of informationrequired to enable people to comfortably and successfully accessrequired to enable people to comfortably and successfully access

an environment. Central Atlanta Progressan environment. Central Atlanta Progress


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Signage is VersatileSignage is Versatile

Useful for drivers, pedestrians and bicyclistsUseful for drivers, pedestrians and bicyclists

Actively highlights a citys assetsActively highlights a citys assets

Identify services: public transit and parkingIdentify services: public transit and parking

Public art that enhances the streetscape andPublic art that enhances the streetscape and

creates a sense of placecreates a sense of place

Promotes connectedness between districtsPromotes connectedness between districts


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History of Cleveland Wayfinding SignageHistory of Cleveland Wayfinding Signage

Result of recentconstruction of Jacobs Fieldand the Gund Arena Downtown DevelopmentCoordinators created the plan


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Current SignageCurrent Signage

Incomplete SystemIncomplete SystemPoorly MaintainedPoorly MaintainedUnattractiveUnattractiveInsufficient InformationInsufficient Information

No Confirmed Plans for No Confirmed Plans for

the futurethe future


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Other ModelsOther Models

Atlanta, GeorgiaAtlanta, GeorgiaNew program currently implementedNew program currently implemented

Pittsburgh, PennsylvaniaPittsburgh, PennsylvaniaOriginal program sustained successfully sinceOriginal program sustained successfully sinceits implementation in 1995its implementation in 1995


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Atlantas Signage ProgramAtlantas Signage Program

Previous program in 1996Previous program in 19962002 plans for new2002 plans for newprogramprogram

Maintenance plan withMaintenance plan withfuture funding sourcesfuture funding sources


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Pittsburghs Signage ProgramPittsburghs Signage Program

Plan implemented inPlan implemented in19951995

Local signageLocal signagecompanycompanySuccessfulSuccessfulmaintenance planmaintenance plan


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Revisiting Current ProblemsRevisiting Current Problems

Incomplete SystemIncomplete SystemFollow through with entire planFollow through with entire plan

Poorly MaintainedPoorly MaintainedEstablish plan and have a funding sourceEstablish plan and have a funding source

UnattractiveUnattractiveIncorporate ideas about public art, streetscape, place-makingIncorporate ideas about public art, streetscape, place-making

Insufficient InformationInsufficient InformationDestination signage with means to connect districtsDestination signage with means to connect districts


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Downtown ExperienceDowntown Experience

Improve downtown travelabilityImprove downtown travelabilityClearly recognize Clevelands assetsClearly recognize Clevelands assets

Streetscape and Public ArtStreetscape and Public Art

How does this make Cleveland a moreHow does this make Cleveland a morecompetitive city?competitive city?


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Creating a Competitive ClevelandCreating a Competitive Cleveland

Employer Assisted HousingEmployer Assisted HousingGreen Initiatives and CurrentGreen Initiatives and Current

ProjectsProjectsWayfinding SignageWayfinding Signage

Our goal: to investigate many current andpotential projects that will enhance Clevelandswealth of assets.

The Competitiveness of Downtown Cleveland

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