The Competitive Advantage of Sustainable Development

8/8/2019 The Competitive Advantage of Sustainable Development

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The Postgraduate Certificate in

Sustainable Business (PCSB) uniquely

encourages participants to go beyond

the practical application of tools and

models, to develop insights and world

views that make business sense of

sustainability.

Challenging traditional approaches to therole of business in society, the Programme

helps shape long term thinking that will

be creative, innovative, competitive and

contribute to global wellbeing.

Even when an organisation adopts and

communicates sustainable policies,

challenges remain to embed these ideas

in mainstream business operations,

including:

Reducing our own sustainability footprint

The Cambridge Programme for Industry brings together leaders from around the world to attend events which

address global sustainability issues. These events inevitably have environmental impacts of their own. We are

committed to minimising these impacts, firstly by considering journey distance and means of travel to venues

for our programme team, faculty and contributors; secondly, through working to source organic and locally

produced food and drink at our events; and, finally, through minimising our use of hard copy materials. We

realise that, in spite of these efforts, our programmes still have a carbon footprint. To address this, we offsetthe carbon footprint of the venues we use, as well as the travel footprint of the programme team, faculty and

contributors. We encourage participants to offset the carbon impact of their own travel to and from our events.

If participants opt not to offset their carbon, we will do so on their behalf. In addition to this, we offset the

operational footprint of our day-to-day office activities and continually seek to reduce our waste, energy use

and raw material consumption.

CPI works with Climate Care to invest in technology, water and forestry offset projects. www.climatecare.org

Corporate responsibility and sustainable development

are concepts that are now entrenched in the language of

business. Companies across the world are using sustainable

development as an instrument of competitive advantage,

one which drives innovation, manages risk, builds new

markets and boosts reputation.

The CompetitiveAdvantage of SustainableDevelopment

Defining the boundaries of corporate

responsibility in relation to todays global

challenges

Devising and implementing effective

approaches to socially responsible

business, which at the same time

encourage innovation and competitiveness

Responding to the diverse social,

environmental and economic expectations

of stakeholders and society at large

Identifying the critical skills and experience

that will enable an organisation to achieve

its sustainability objectives.

PCSBs key focus is to help organisations

address these challenges, and to identify

the strategic opportunities for sustainable

business practice.

I really enjoyed the whole courseand it definitely changed my life.The highlights have been:challenging my personal values,discussing views with others,

and improving my knowledgeof my impact on the world.

Daniel Davis, Northumbrian Water

accredited by


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The Postgraduate Certificate in Sustainable

Business (PCSB) is designed to help senior

and mid-career managers develop corporate

strategies to embed the principles of

sustainability in their organisations and to

identify the opportunities for sustainable

business practice.

The Programme leads to an award from

the University of Cambridge Programme for

Industry.

The Programme spans an eight month

period (part-time) and is built around:

Three short workshops

Work-based projects

A web-based learning zone.

Participants are supported throughout the

Programme by a team of expert tutors and

benefit from significant opportunities to engage

with a wide range of guest contributors drawnfrom business, NGOs (non-governmental

organisations), academia and government,

all of whom are selected on the basis of

their specialist knowledge or experience.

Networking with peers and benchmarking

against other organisations active in the field

of sustainability are also key elements of the

Programme. Participants are encouraged

to maximise their interaction with the broad

range of sustainability specialists as well as

functional and general managers who attend

the Programme.

The Programme provides specially

commissioned background reading material

plus guides to other sources, resources and

links. A specially designed internet based

learning zone assists communication

between project participants.

The Programme runs annually, with new

cohorts starting in May of each year.

Organisations are invited to nominate

between one and three participants.

The Postgraduate Certificate is accredited

by the University of Cambridge Programme

for Industry on the basis of continuousassessment and three formal submissions.

Who should attend?The Programme is designed for senior and

mid-career managers who want to explore

business practices and opportunities in the

area of sustainability and are looking to

increase their own personal development in

the field. Typical job titles include functional

heads such as Director of Marketing,

Director of Corporate Communications,

Director of Public Affairs, specialist managers

such as Sustainable Development Manager,

Environmental Director, Stakeholder Relations

Director and CSR Executive, amongst others.

Whether or not you have specific responsibility

for environmental or sustainability issues, we

hope that your organisations commitment to

embedding and mainstreaming sustainable

development will ensure that it is prepared to

support your participation in the Programme.

The web-based learning zone assistsgeographically remote participants to

participate fully in group projects.

The benefits of attendingThrough successful completion of the

Programme, participants will:

Gain a deep understanding of how

sustainability issues impact on their sector,

their organisation and their role

Gain an understanding of the business

case for sustainability, whilst balancing

shareholder needs Investigate business challenges,

management techniques and evaluate a

range of conceptual and practical tools

Build an awareness of emerging trends and

issues which affect the business agenda

Develop a sustainability strategy for their

organisation

Explore best practice and learn

collaboratively with other managers and

experts in the field

Gain a University of CambridgePostgraduate Certificate in Sustainable

Business

Join a growing international network of

over 2,700 University of Cambridge

Programme for Industry alumni.

Postgraduate Certificatein Sustainable Business

The key benefits are the networkof contacts and expertise, thesharing of experience andknowledge, and the fact thatlearning is translated intosomething that is relevant to theworkplace through the projectmodules.

Anita Longley, RWE Npower


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Contributors

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Contributors to the Programme

bring a wealth of experience

from the academic, commercial,

government and voluntarysectors. The following is a small

selection of the Programmes

recent contributors.

Richard BarringtonHead of Corporate Affairs and Public Policy,

Sun Microsystems

Mike BarryHead of Corporate Social Responsibility,

Marks and Spencer plc

Prof Simon BlackburnProfessor of Philosophy, University of Cambridge

Dr Mick BlowfieldDevelopment Director, University of Cambridge

Programme for Industry

Richard BurrettFormer MD Sustainable Development, Global

Markets,ABN AMRO Bank; Advisory Board

Member of the Climate Group; Board Member

of Forest Trends

A team of tutors supports the

learning process throughout the

Programme, providing subject

knowledge as well as guidance

and support to participants.The tutors all of whom have

direct experience of working

to implement sustainability

strategies within organisations

are drawn from industry,

academia and civil society.

Attending the Programme offers an unrivalled opportunity to drawon the expertise of the tutors and a number of leading external

contributors.

Colin ChallenMP, Chair of the All Party Parliamentary Group

on Climate Change

Mike Clasper

Chairman of HMRC; Non Executive Director ofITV plc; Former CEO of BAA

Christine DalbySustainable Development Strategy, European

Commission

Will DaySenior Associate, University of Cambridge

Programme for Industry; Special Advisor to

the United Nations Development Programme

Dorian EmmetHead of Sustainable Development,

Anglo American

Emma Howard BoydHead of SRI and Governance, Director

Investment, Jupiter Asset Management;

Chair of the UK Social Investment Forum

Nick HughesHead of International Mobile Payment Solutions,

Vodafone Group plc

Dr Rod JonesProfessor of Atmospheric Science at the

Department of Chemistry, University of Cambridge

Tony JuniperExecutive Director, Friends of the Earth (UK)

Dr Alan KnightFounder, Single Planet Living; Senior Associate,

University of Cambridge Programme for Industry;Sustainable Development Advisor to SABMiller,

Wyevale Garden Centres and Fortnum and

Mason; Director, Forest Stewardship Council

Dr Melissa LaneSenior Lecturer, University of Cambridge;

Featured speaker at the Society for

Organisational Learning (SOL) in London

John LangdellVice President, Group Managing Director,

SCJ EURAFNE Ltd

Gareth LlewellynGroup Corporate Responsibility Director,

National Grid (UK)

John LongworthExecutive Director, Asda Stores Ltd; Member

of the Governments Advisory Committees on

Packaging Waste and Products and Sustainability

Kevin MarshEditor in Chief BBC College of Journalism, BBC

Kevin McCulloughChief Operating Officer, RWE Innogy

Jonathon PorrittFounder Director, Forum for the Future;

Chairman of the Sustainable Development

Commission; Board Member of the South

West Regional Development Agency

Dr Frank RoseGroup Vice President Sustainability, ICI plc;

Senior Clinical Lecturer in the University of

Birmingham; Board Member of Medichem

Gordon ShieldsChairman & Founder, Shields Environmental plc;

Member of the Leadership Board of Business

in the Environment and the Steering Group for

the UK Governments Business Taskforce on

Sustainable Consumption and Production

Dr Vandana ShivaDirector, Research Foundation for Science,

Technology and Ecology

Francis SullivanDeputy Head of Group Sustainable

Development and Adviser on the Environment,

HSBC Holdings plc

Paul TurnerHead of Sustainable Development for the

Wholesale & International Banking Division,

Lloyds TSB plc; Member of the United Nations

Environment Programs Finance Initiative

Steering Committee

Unrivalled accessto leaders in the field

Tutors

Penny WalkerIndependent trainer, facilitator and consultant

for sustainability. She is a Chartered

Environmentalist, membership assessor for

the Institute of Environmental Management

and Assessment and a special advisor to the

Queens Awards for Enterprise

Mike WrightIndependent sustainability trainer. He has a

strong background in sustainability including

work with the World Business Council for

Sustainable Development (WBCSD) and as

Director of ICIs global environmental policy

and programmes

*The above are 2008 tutors and may be

subject to change in 2009.

David BentLeads Forum for the Futures work on business

strategy and entrepreneurs. He is a non-executive

director of a regeneration charity, Groundwork

London, and of FairSay, a social enterprise using

technology to increase participative democracy.

David is also is vice-chair of the CorporateResponsibility Committee of the ICAEW

(Europes largest accounting institute)

Oliver Dudok van HeelManaging Director, Living Values Ltd. He has

over 10 years experience in corporate strategy

and corporate sustainability working with major

multinationals

Chris PomfretSenior Associate, University of Cambridge

Programme for Industry. Previously Chris was

responsible for building Sustainability into the

Unilever corporate strategy advising the global

Marketing groups on Sustainability and Brands

David RiceSenior Associate of the University of Cambridge

Programme for Industry. Previously, David advised

BP Group Policy Adviser on Development Issues,

experienced as a commercial analyst, a strategic

planner, a political adviser and Chief of Staff for

Government and Public Affairs

An experienced ProgrammeTeam responsible for the

programme design,

development and oversight

of the academic process.

Programme Team

Lindsay HooperDevelopment Director

Paul BurgonProgramme Manager

Jimmy OsborneProject Co-ordinator


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What to expectafter a SeminarHaving attended a seminar, you will join an internationalcommunity of over 250 alumni of the Post Graduate Certificate

in Sustainable Business and a global Cambridge Sustainability

Network of over 2,700 members. Many of the alumni have a

personal commitment to contributing to Sustainable Business.

I really appreciate the alumni

events. The speakers arepassionate about their subjectand they address todays issuesin a practical and thoughtprovoking way. Afterwards thereis ample time to network withpeople from a wide variety ofindustries and commerce.

Ann Cairns, Chief Executive Officer,

Transaction Banking, ABN AMRO

Ongoing access to leading edge

thinking as well as the greatrange of opportunities to engagewith a high calibre network.

Mark Thomson, Managing Director,

Sales and Customer Service, Royal Mail

PCSB alumni are also invited to join the

Cambridge Sustainability Network* which

brings together alumni and associates from

across CPIs Programmes, Dialogues andother activities, all sharing a common

interest in sustainability.

Membership of the Cambridge Sustainability

Network will provide a wide range of

activities and services in order to help

* terms and conditions apply

participants remain informed and engaged,

as well as providing a support structure for

those committed to acting for long term

change in their organisations. It will provideunparalleled access to world class thinking

and leadership for sustainability via a highly

active and international network, currently

extending to over 2,700 people worldwide.


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Workshop 1: Thursday 22nd - Friday 23rd

April 2010, London

Workshop 2: Wednesday 26th Friday 28th

June 2010, Cambridge

Workshop 3: Wednesday 15th - Friday 17th

September 2010, Cambridge

The course fee (which is VAT-exempt) is6,250 for 2010 including all teachingfees,learning materials andccommodation for the two Cambridge

residential workshops. Fees do notinclude travel costs or the cost ofovernight accommodation in London forthe first workshop. Payment should bereceived within 30 days of invoicing andin dvance of the first residentialworkshop.To ensure a balanced groupof around 42 participants, CPI reservesthe right to decline applications in certainases; you are therefore advised to applys early as possible.Scholarships may bevailable to assist applicants from the

public sector or non-governmentalorganisations.

Programme for Sustainability Leadership1 Trumpington StCambridge CB2 1QA, UKTel +44 (0)1223 768850Fax +44 (0)1223 301122Email: [email protected]


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The Competitive Advantage of Sustainable Development

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