The company was founded by a group of students, which is responsible for the production of special...
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Transcript of The company was founded by a group of students, which is responsible for the production of special...
The company was founded by a group of students, which is responsible for the production of special shoes with interchangeable soles. Shoes will be produced, for example, for students to provide them with comfort in exchanging soles - those for use in school and those for outdoor use. Shoes are to be manufactured for men and women, in various designs and colors . Different
desingns and colors of shoes are to encourage people to wear them .
CSE ? – YOUR NEW LOOK AT THE FUTURE !
WHY HAS THE WORLD BEEN WAITING FOR THIS PRODUCT ?
• The first and only such a product in the world
• Exchanging comfort soles
• One shoe will replace 4 , 5 other pairs of shoes • A lot of diffetent soles to exchange
BUSINESS PROFILE
Team CSE at start will include 6 person . Each of them will have different tasks :
Leader ( Person 1 ) : Searching for clients and sponsors, delivering projects to sponsors, formalities, accounting, payment of wages, finance, contact with customers , inventory , advertisingPerson 2 :Creating graphics, designs, colors of shoesPerson 3 : Advertising , creating posters, maintaining a website and online store Person 4 : Packing shoes, delivering shoes to courier , creating posters,Person 5 &6 : Selling shoes in the store, maintaining the store,
Legal form : general
partnership
Location :company at the beginning will be
in a rented apartment, where there will be an
office
VALUE CHAIN C
ore
act
ivit
ies
Support Activities
Technology DevelopmentProductionProvisionCompany Infrastructure
Gra
ph
ic
pro
du
ctio
n
o
f th
e p
rod
uct
Mark
eti
ng
an
d
sale
s
Serv
ices
Inte
rnal Lo
gis
tic
Em
plo
yees
man
ag
men
t
MARKET ANALYSIS
Individual company feature
Price level
Customers
Public Opinion
The ways to
promote
Versatility
Online store
Low Price
Discount when buying a couple of
pairs of shoes
45-70 € for a pair of shoes
12-20 € for one
sole
The discounts
ability
Primary, Secondary , Private schools
Nursing HomesKindergartensHospitalsPrivate companies Individual customers
Website
Online store
Social networking
Radio communicatio
nsCooperation with schools and sponsors
Posters
CSE
CompetitiorsNONE NONE NONE NONE NONE
95 % of 200 People
answered that CSE is a good solution and
an interesting plan
we don’t have any competition…
…we are the only company that sells shoes with interchangeable soles!!
MARKETING AND PUBLIC RELATIONS
• 45-70 € for a pair of shoes• 12-20 € for one sole
Price Calculation
• Store in Gdańsk city• Whole Poland (agreement with
courier ) Distribution
• Widely developed advertisement• Sponsors
Advertising concept
FINANCES
Expected Costs :
Fixed Costs :
- salary for a comapny workers- payment to a factory for shoes production- website maintenance- rent- taxes
Variable Costs :
- sponsoring- production - delivery- distribution- advertisement
Month 1 Month 21. Startup Capital 40 000 zł 100 000 zł
2. Revenue
Turnover 453 375zł 793 406 zł
Loans 60 000 zł 0 zł
private investment 1000 zł 54 032 zł
Other 16 000 zł 16 000 zł
TOTAL revenue 530 415 zł 863 438 zł
3. Expenditure
Investment 7 000 zł 8 000 zł
materials 231 729 zł 347 576 zł
running costs 2 800 zł 2 800 zł
Taxes and fees 122 538 zł 193 445 zł
Interest + repayment on loans 816 zł 816 zł
Other expenditures 10 000 zł 15 000 zł
TOTAL expenditures 365 383 zł 567 637 zł
FINANCE PLAN
TURNOVER : COST GRAPHICS
20132014
20152016
20172018
20192020
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
TurnoverCosts
FUTURE OUTLOOK
In the future , the company wants to produce new designs and colors of shoes and add other types of footwear . In the future , the company wants to sell products in Europe and
the world . The company plans to hire more staff and move to a larger location also the company plans to have their own
transportation and to open shop in three other Polish cities and a few shops abroad