The Community Manager
102
Community Manager v1.0 beta
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A lecture prepared for the first session of the "Certificate in Community Management" proposed by Ichec. More info available here: http://www.ichec-entreprises.be/certificat_en_community_management-6993.html
Transcript of The Community Manager
Community Managerv1.0 beta
@theafterhttp://about.me/theafter/
me, myself & i
context
evolution of mankind
evolution of societiessource: In Search of How Societies Work, David Ronfeldt, 2006
comparing modelssource: In Search of How Societies Work, David Ronfeldt, 2006
the shift
http://www.xmind.net/share/theafter/-new-world-of-(me)dia/
time & space
networksSingapore blogosphere 2008
encoding
search
contribute
from
to
http://www.a-g.com/Media-Planning
http://conversations.marketing-partners.com
Monologue
Dialogue
Conversations
interactive mediasource: GoViral
http://www.forrester.com/
http://www.forrester.com/
word of mouth = reputationsource: Twitip.com
http://iampersona.wordpress.com/
Listen
Learn
Act
Engage
Adapt
v1.0 v2.0
#AdaptorDie via Briansolis.com
enterprise 2.0
elliance.com
elliance.com
benefits?
McKinsey, 2009
McKinsey, 2009
http://blog.calgarypubliclibrary.com
What about you?
an introductionto the community manager’s role
the community manager
markom
sales
board
support
hr
it
the world
suppliers
r&d
customers
ambassadors
Tasks list
• Listening
• Planning
• Publishing
• Connecting in/out
• Crisis management
• Collaborating
Set of skills• Passionate
• Eager to learn, inquisitive
• Willing to share
• Daring
• Good writing skills
• Open minded
• Communicative
• Responsive
• Positive, Constructive
• Social
• People Manager
• Multi-media skills
basic notions
SEM = SEO + SEA
SEO = organic search
how does it work?
SEA
SEO vs. SEAelliance.com
Why is it relevant to me as a community
manager ?
RSS
?
Analyticshttp://www.euromonitor.com
on site
off site
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
Blogging
which blogging software?
Blogging Software
Examples
Posterous
Blogger
Wordpress
Tumblr
Social Networks
TNS digital life
Youtube
Flickr
Google Plus
IssuuSlideshare
Soundcloud
DeliciousStorify
MeetUpEventbrite
NingSquarespace
Drupalgardens
enterprise solutions
Geolocation
still in development
but... indexing world’s places started
Facebook Places
Foursquare
Gowalla
Google Latitude
toolboxhttp://classroomclipart.com
theconversationprism.com
The After
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media toolbox - beta version
The After
Manage Content Gather Insight Exchange
Google accountFB account
OpenID, Linkedin
TwitterFlavors, CheckThis
Prezly
DeliciousStumbleUpon
Google AnalyticsFB insights
Twittercounter, bit.ly
SkypeSocialcast, Yammer
Flowtown
FB pages/groupsLinkedin
Flickr, PicasaPrezy
EvernoteDropbox
Issuu
RescueTime,BeeboleWakoopa
AddThis, ShareThis
BaseCampZoho projects
Beebole
Blogger, WPPosterous
SoundcloudMySpace
SlideshareKnowledge Plaza
Docstoc
DialogFeedGetsatisfaction
CrowdspringODesk, Mindmeister
GhostBloggers
4squareGowalla
YoutubeVimeo
Dailymotion
StorifyWiki
Netvibes
HootsuiteCoTweetSeesmic
Google AppsZoho
Docs.com
Memolane, DipityWhoopaa
LivestreamuStream
Qik (mobile)
KloutUbervuAttentio
ContactOfficeAcrobat
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
other sources
3DR
Define DeliverThis is the "idea" phase.
You will gather all the info around your business idea :•What's the name?•"Reason why" you do what you do?•What's the business model behind the idea?•Who are you talking to?
This is the "action" phase.
You will focus on the execution•Find the right team•Find partnerships•Stay FOCUSED
Drive RewardThis is your "amplification" phase.
Your soul has to cross the line in the real world. Now your idea is alive. Make it known to everyone:•Spread the word•What's your story? What's your content?•Are you relevant to your audience?•Bring customers on board
This is the "thank you" phase.
Your most tangible asset is your customers/employees base•Cherish them•Reward them•Turn them into ambassadors.
The After
Check list✓ Get all basic brand elements (texts+images)
✓ Book all vanity URLs
✓ Draw the content flow
✓ Create a central password keychain
✓ Get dedicated email aliases
✓ Set up a naming convention
✓ Build your own toolkit
Basic brand elements‣ texts :
‣ internal social media policy
‣ disclaimer guidelines
‣ social media charter
‣ short brand presentation (2 versions: 140 char + in 300 char)
‣ images :
‣ logos
‣ icons
about you 2.0
‣ do you use the net? eMail, Surf?
‣ do you (or your company) have a website / blog?
‣ do you have a mobile phone?
Personal Branding
the new youhttp://darmano.typepad.com/
theconversationprism.com
Chris Brogan
David Armano - Thinking Visually
Scott Monty
We will create a ...• Master email
• Blog
• A feedburner account
• Set up Google Analytics
• Use the webmaster tool
• Build a Facebook page
• Twitter account
• Netvibes Dashboard
• Linkedin Company Page
• Youtube account
• Podcast / vodcast
• and more...
http://jasonchenoweth1.blogspot.com
(may)
thank you@theafter
