Impact ’10Theme Presentation for 10th National Conference of The Impact Movement

April 13, 2010 Presented by Erin Burton, Melody Copenny and Kimberly Moore

What’s in a name? What’s in a theme?

oThemes are ideas conveyed by the visual experience as a whole.

In the visual arts, a theme is a broad idea or amessage conveyed by work done in a visualexperience, such as a performance, a painting, or aMotion picture. Themes are the fundamental andusually universal ideas explored in a work. Themed conferences are organized around a particular topic.

Source: Wikipedia.org (Theme and Conference)

The audiences of the national conference:

Impact 2010 Creative Team’s Theme Recommendation:

“Impact ‘10 – The COMEBACK”Celebrating The 10th National Conference of

The Impact Movement

Suggested theme verse for “The COMEBACK?”

Taking a look at Nehemiah: Nehemiah 4:19- 2019And I said to the nobles and to the officials and to the rest of the people, "The work is great and widely spread, and we are separated on the wall, far from one another. 20In the place where you hear the sound of the trumpet, rally to us there. Our God will fight for us."

What are the MESSAGES behind “The COMEBACK?”

Messages we can utilize to shape what we communicate aboutthis theme, this conference:

1. Christ’s COMEBACK for US – How will I live in light of eternity? Also re-discovering GRACE, which is essential for Christ’s COMEBACKfor US.

2. Our COMEBACK to CELEBRATE – Bringing it all together: Impact ’91through ’10.

3. Your COMEBACK to SERVE - The call to rebuild the wall.

Representing this theme visually and in marketing?

-Heightened web presence-Social media saturation-Images and theme representatives-Dynamic recruiting strategy - Campus- Alumni- Churches- Summer Mission Venues

-Concise and executable marketing & communications strategy-Launch a new Program Book strategy designed to provide attendees with a full year of ways to stay connected to Impact through events, opportunities to serve, and connecting with fellow attendees. -Create and launch revenue generating opportunities at Impact ‘

Our Next Steps: •Launch to Staff (specific info, next slide)•Launch Registration with Incentives•Develop and Launch Facebook Campaign

• Create Be A Fan of Impact ‘91, ‘94,etc• Schedule Facebook Ads for Summer

•Launch an Intentional Recruiting Strategy for Alumni, Former staff, and Churches•Launch Campus Recruiting Strategy

- Starting with Facebook- Continue with Summer Missions

Build momentum with Impact kits in Fall•Launch Conference Viral Video Contest – Fall

Building Internal Momentum: We have some exciting ideas to build internal momentum for the conference within our Impact staff family and several include:•Regular updates about the conference in our weekly staff eNewsletter.•Having a countdown to the conference at HQ and on our web site.•Creating registration incentives for staff registering and recruiting others to register. •Engaging staff to create conference devotionals shared at www.impact2010.com and via Constant Contact.•Having staff share what conference changed their life.