The Colour Theory The What and Why’s Of Colour

The Colour Wheel1. Primary (inner circle)● Red● Yellow● Blue

They are the basefor every other colour inexistence.

The Colour Wheel1. Secondary (middle circle)● Orange● Green● Purple

Each is a combination of twoprimary colours.

The Colour Wheel1. Tertiary (outer circle)The base colours:● Orange● Green● Purple

Each is a combination ofprimary and secondarycolours depending on the mixratio.

Meaning and associationsEvery colour has a particular effect on the body. As you know, the mind and sensory organs can affect the physical condition in a variety of ways. The eye’s make no exception. And, as what we see are colours, neither do they.

RedSymbolises: Power, Strength, Live, Vitality, Warm Heart, Love, Fire, Excitement, Action, War, Anger, Wrath.

In Heraldry: War, Military Strength

Effects on the body: Raises the pulse and blood pressure. Red is the colour, which gets our attention first (although the the most visible) This has to do with the perception of warning or danger in our brain (linked to blood, fire).

YellowSymbolises: Sunshine, Friendship, Cheerfulness, Happiness, Optimism, Deceit, Illness, Jealousy, Hazard

In Heraldry: Generosity

Effects on the body: Stimulate the appetite. Increases mental and creative potential. It’s the most visible colour and easy to grab attention. The colour blind can often see yellow, while they cannot recognise any other colour.

BlueSymbolises: Intellect, Calmness, Serenity, Efficiency, Logic, Harmony, Stability, Trust, Coldness

In Heraldry: Strength, Loyalty

Effects on the body: Soothes the body and mind. Slows down the metabolism. Improves concentration and thought processes. Creates a feeling of peacefulness and openness.

OrangeSymbolises: Warmth, Security, Relaxation, Joy, Happiness, Leisure, Deceit, Distrust,

In Heraldry: Ambition

Effects on the body: Increases the flow of oxygen towards the head and therefore has a stimulating effect on the physical and mental activities (red and yellow). It’s perceived as recreational and fun. Orange links ot healthy food and appetite (tropics, citruses).

GreenSymbolises: Nature, Life, Growth, Peace, Serenity, Safety, Spirituality, Healing, Envy, Jealousy, Decomposition, Unnatural Objects.

In Heraldry: Hope

Effects on the body: Green has a particularly soothing effect on the body and mind. Science has proved the colour reduces stress on the eyes and even improves vision.

Purple Symbolises: Mystery, Spirituality, Peace of Mind, Extravagance, Luxury, Quality, Depression, Gloominess, Inferiority, Introversion

In Heraldry: Royalty

Effects on the body: Purple is most preferred by infants and artists. The first because of it’s calming effect on the mind, allowing for easier digestion of information. The latter because purple is linked to introversion and depression - both states common for an artist of any kind.

White Symbolises: Purity, Cleanliness, Peace, Winter, Innocence, Sterility, Coldness, Unfriendliness,

In Heraldry: Sincerity, Peace

Effects on the body: White is a perfect reflection - all colours in the spectrum combined. It strains the eyes. White signifies sterility so we subconsciously stay away from white objects as to not ruin them.

Black Symbolises: Death, Emptiness, Grief, Mystery, Evil, Depth, , Efficiency, Glamour, Sophistication, Elegance

In Heraldry: Grief

Effects on the body: Black can be seen as perfection. As it reflects no light wavelengths, it is the absolute absence of colour. Therefore, it’s not stained with imputiries.

Hue The hue wheel is a the true, non simplified wheel ofthe colour spectrum. It starts with red (longest wavelength) and ends with violet (shortest wavelength). It represents all possible colours not taking into account saturation and value.

Saturation and Value Saturation a.k.a intensity is the level of dilution of a colour. From left to right is the scale of saturation, left being 0% colour and right - 100%

Value is scale on the vertical axis. It corresponds to the lightness of a colour. Top being 0 or the lightest and bottom - 10 or pure black. Together, value and saturation represent the full shade spectrum of a particular hue

Colour InteractionIf you were to sample both yellow squares in any graphics editing tool, the results will be the same. However, because of the surrounding colours, we perceive their value differently - the left being darker than the right. It’s important to not only pick the right shade but the surrounding colours as well to convey the proper visual information

Resources● http://www.quora.com/Audrey-Wright-3/Posts/The-Colour-Theory-Inside-

Your-Home

● http://budgetdecorating.about.com/od/usingcolor/ss/color_wheel_9.htm

● http://freepages.genealogy.rootsweb.ancestry.com/~jkmacmul/heraldry/colors.html

● http://www.colour-affects.co.uk/psychological-properties-of-colours

● http://www.incredibleart.org/lessons/middle/color2.htm