The Colors of Bahrain Final Project Report Submitted By: John Henry de Jesús Ciro Jaramillo Organizing Committee President E-mail: hencir@gmail.com

Contact Number: (0057) 312 8118125 AIESEC Manama 27/06/2012

The Colors of Bahrain Project…

The Colors of Bahrain Project an initiative which

aims to engage the young and the children of the

country to impact the Bahraini society by positively

affecting the country´s international image using art

and culture as the means.

AIESEC Bahrain, BBIC Headquarters-Hidd Industrial Area-Kingdom of

Bahrain. Address: Office56, Building 8, Road 17, Block 117. Phone: (973) 17358819. Email: info.bh@aiesec.net.

Website: www.aiesec.org/bahrain|

Table of Content

Opening Note ...................................................................................... 4

AIESEC .................................................................................................. 6

Chevron Bahrain ................................................................................. 8

Colors of Bahrain Project ................................................................... 9

Financial Results ............................................................................... 11

Photo Gallery .................................................................................... 12

Media Exposure… ............................................................................. 14

Sponsors and Partners ..................................................................... 15

Media Appraisals .............................................................................. 17

Social Media Links ............................................................................ 17

Opening Note

Dear All,

When I was offered the opportunity to run a social project in Bahrain back in 2011 I could not conceive in my mind the fruitful results such endeavor would render for all the stakeholders to the project including myself. In this opening note I would like to offer my sincere thanks to all those individuals and entities whose contribution made it possible for the organizing committee to run the project successfully; starting by the Bahraini schools that decided to participate with their students in the project, Ibn Khuldoon National School, Ibn Al Haytham Islamic School, Nassem International School, Riffa Views International School, Pakistani School, Indian School, , Al Falah School, Saint Christopher School, The Budaiya Pre-School, Hawar International School, The Bahrain Bayan School and Sacred Heart School; To each of them we greatly owe the results of the project. Also it is important to highlight the contribution during the filming and video production of the project of the Gulf Hotel, the Information Affairs Authority – Press & Foreign Media Affairs, the Undersecretary for Tourism of the Ministry of Culture, and Bahrain International Airport, entities that enable the team to obtain all the required permissions for filming in the selected places; likewise I would like to thank professor Zeeshan Shah

from New York Institute of Technology Bahrain for his invaluable help in the process of editing and adding of effects into the video, as well as Abdullah Esam Hadi for his input as an excellent camera man.

I would also like to thank Chevron Bahrain for serving the project with the financial support and sponsorship used to conduct the project derived activities, support that enabled the team to transform ideas into realities; for the map construction we thank the in kind cooperation offered by Carrefour and Luly hypermarkets, and the Prince Khalifa Bin Salman Park management and authorities for allowing us to build our map in their magnificent location. To the press especially Bahrain Daily Tribune, Gulf Daily News and Coeds Magazine we are grateful for their continuous coverage of the project activities and accomplishments. Their voice was a great award to our constant efforts. Finally I would like to thank AIESEC Bahrain, specially the local chapter in Manama for putting in my hands the conduction of a project of their own, I hope all the effort me and my team did can repay all the trust deposited in our work. Also each and every member of the Organizing Committee and the group of international interns, they all know it was because of their work that the ideas conceived in our minds could be realized To all of you my dear Bahraini friends I express my deep gratitude and appreciation,

John Henry Ciro J. Organizing Committee President The Colors of Bahrain Project Contact number: (0057)3128118125 e-mail:hencir@gmail.com

AIESEC

AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Founded in 1948, AIESEC has built up a unique global network in over 111 countries and territories and is now the world’s largest student run organization. AIESEC is an international platform for young people to explore and develop their leadership potential for them to have a positive impact in society. AIESEC develops students into leaders through running an international work exchange program. AIESECs aim is to empower young people to develop

their leadership and professional skills to ultimately change the world for the better. AIESEC provides its members with an integrated development experience during and after university comprised of leadership opportunities, international internships and participation in a global learning environment. AIESEC members are managing a global organization that engages over 4,000 partners every year. The majority of our partner organizations engage with AIESEC in order to increase their profile, attract top talent to their organization, and to support our efforts in enabling young people to develop their potential. Some of these partners are Microsoft, DHL, Nike, Unilever, PWC, and Ericsson; locally, the AIESEC Bahrain national

team consists of 4 full-time members responsible for

coordinating activities such as: External Events and Seminars, Government and Board of Directors relations, Talent Sourcing and Strategic Management and program execution. AIESEC MANAMA is a Local Chapter based out of a group of nearby universities. It started operating in 2006, and has over 100 members. The local chapter has achieved over 100 exchanges.

Its members work voluntarily, and they are responsible for the functional operations of AIESEC: The leadership and internship programs, as well as projects based on student mobility. AIESEC Local Committee Manama offer around 45 internships and 20 leadership experiences per year.

Chevron Bahrain Chevron is one of the world's leading integrated energy companies, with subsidiaries that conduct business worldwide. The company's success is driven by the ingenuity and commitment of its employees and their application of the most innovative technologies in the world. Chevron is involved in virtually every facet of the energy industry. The company explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. In its effort to impact the society it operates in, Chevron Bahrain

has taken upon itself many initiatives to support the local community. For that, Chevron Bahrain has supported one of AIESECs initiatives which is “The Colors of Bahrain Project”. Chevron has supported this project through its financial sponsorship.

Colors of Bahrain Project

When the concept of the project was being designed back in November 2011 we could realize for a fact that After typing

Bahrain on Youtube search bar out of the first 80 videos only 5 had no political related content being 1 from advertising and the remaining 4 to sports. This is how we saw that culture was claiming its space given its non existence in such an important tool as it is the video sharing websites. The Colors of Bahrain project therefore created a short film that

showcased a journey of a man as he discovers Bahrain. It was conceived under a "story based" concept, targeting to show important cultural aspects The Kingdom of Bahrain has as a country to reflect to the international internet

audience. It is a video that is now on the social media and in the most widely spread video sharing website with the number of views counting. We also had another challenge

which was the involvement of the young generations into the recognition of the Bahraini traditional culture; in order to give answer to this question the project also developed with the contribution of paintings from

12 different Bahraini schools and over 2300 students the largest

scale-map of the country ever made by assembling together individual drawings of school students displaying their ideas about Bahrain and the Arab culture.

The actual map which included 1741 selected paintings out of the total collected amount has a claim now under Guinness World Records Ltd for being the largest scale map of a country ever made as proportion to the country size.

This is how the AIESEC´s project labeled as the Colors of Bahrain derives as its primary outcome the engagement of the young generations of the nation into the reflection of the Bahraini culture at an international level.

Financial Results

TOTAL INFLOWS 2135.00

SPONSORSHIPS 2135.00 Chevron 2000.00

AIESEC Manama 135.00

TOTAL OUTFLOWS 2060.33

INTERNS INVESTMENT 1085.00

Accommodation 700.00

Visas 185.00

Pocket Money 200.00

TEAM INVESTMENT 94.60 Communications Credit 79.00

Stationary Materials 15.60

MAP PREPARATION 304.43

Materials 67.43

Printing of map layouts 1.00 Transportation 92.00

Lamination 135.00

Water 1.00

Laborers 8.00

VIDEO INVESTMENT 42.30 Batteries 1.30

Water 1.00

taxi 10.00

Audio Studio 30.00

WHOLE PROJECT 534.00

Publicity Materials 57.00

Flight Push OCP 360.00

Accommodation OCP 117.00

FINAL PROJECT SUM 74.68

Inflows The inflows of the project represent the sponsorships received from AIESEC Manama and Chevron Bahrain. Outflows Interns: it comprises the expenses derived from the interns stay. Team: Includes the expenses incurred since the beginning of the project in stationary and communications. Map: Includes necessary materials for the paintings and the map assembling, the transportation of pallets in and out of venue, transportation of the team to certain locations, lamination sheets and laborers who helped loading the trucks. Video: consists of cash spent in the video production process and editing. Whole Project: Publicity materials include banners, roll ups and fliers used in the project. Flight push corresponds to change in dates of the flight of the OCP. Accommodation is money spent on it before the interns arrived. The project ended with a surplus of 74.68 BD.

Photo Gallery

Media Exposure…

SPONSORS AND PARTNERS

Project Sponsor…

Schools involved…

Project in kind Supporters

Venue Partner

Filming Partners

Media Appraisals

AIESEC MANAMA would like to thank the following newspapers

and magazines for continuously covering the Colors of Bahrain

Project.

Social Media Links

http://www.facebook.com/colorsbahrain

http://www.youtube.com/watch?v=D25xJvY2ZlQ