THANK YOU TO OUR EVENT SPONSORS

Gold Level

Silver Level

2ND EDITION • MAY 28, 2014

The Clubhouse at Galloping Hill Golf Course • Kenilworth, NJ

666Trending Trending Trending Breakout Breakout Breakout Sessions! Sessions! Sessions!

KEYNOTE SPEAKER

JILL JOHNSON JILL JOHNSON JILL JOHNSON ON HER SUCCESSFUL

CAREER AS A

WOMAN IN BUSINESS

www.ucnj.org/ucmb

Bronze Level

SCHEDULE

SCHEDULE

SCHEDULE

INSIDE!INSIDE!INSIDE!

Platinum Level

FROM THE FREEHOLDER CHAIRMAN CHRISTOPHER HUDAK

HOST COMMITTEE This event would not be possible without the hard work and dedication of the entire host committee.

Special acknowledgment should go to this group of exceptional women!

Linda Carter Freeholder, Union County Board of Chosen Freeholders

Angie Devanney

Founder & Managing Partner, Keywood Strategies

Ellen Dotto Secretary of the Boards & Executive Director of College Relations, Union County College

Lisa Hiscano

Director, Continuing and Professional Education, Union County College

Bernice Martina Jalloh Partner, Jalloh & Jalloh, LLC

Kay Elizabeth LaCausi

President & CEO, Hoboken Strategy Group

Denise LaSpata Manager, Union County Alliance

Janice C. Lilien

Executive Director, YWCA Eastern Union County

Ana Liranzo President, Omega Maintenance Corp.

Pamela Morgan

Executive Director, Women in Media—Newark

Robin Preisler Director, Business Development, UCEDC

Cherron Rountree

Business Administrator, City of Rahway

Linda Stender Assemblywoman, 22nd District

Maureen Tinen

President, UCEDC

Vernell Wright Freeholder, Union County Board of Chosen Freeholders

Welcome to the second annual Union County Women Mean Business Summit. Our first Summit, held last June, received a rousing response and this year we have aimed to offer an even more rewarding experience. The first Summit was initiated by Freeholder Linda Carter in 2013 to provide the working women of Union County with a forum for exploring their needs, to find issues of common ground, and to support the full economic participation of women in our County. This year we continue to expand on that theme with topics that range from basic finances and organizational strategies to the rise of crowd funding and the power of giving back.

In addition to enjoying our workshops and our keynote speaker, Jill Johnson, I also encourage you to take advantage of the opportunities you will have today to meet and network with your peers from all over the County. I hope that the insights you gain from today’s events prove fruitful to your endeavors this year and into the future.

UNION COUNTY MEANS BUSINESS

Union County Means Business is a partnership between

Union County Government and our businesses

and community leaders

Our Partners

OUR KEYNOTE SPEAKER JILL JOHNSON

Jill Johnson is the Chief Executive Officer of the Institute for Entrepreneurial Leadership (IFEL) and Workshop In Business Opportunities (WIBO). She has over twenty-two years of experience as a business strategist with expertise in financial analysis, marketing, and business development. In addition, she has authored numerous business plans that supported successful fundraising efforts across many different industries.

Ms. Johnson started her career as a financial analyst at Goldman Sachs & Co in mergers and acquisitions where she worked across industry groups to help cli-ents execute deals at a minimum transaction value of $100 million. Following her time at Goldman Sachs, she joined City News Publishing Company. There she was responsible for advertising, sales and strategic partnerships for YES Magazine, a national youth magazine circulated in schools and organizations in over 30 states. In her next professional experience and immediately prior to launching IFEL, Ms. Johnson was the President of On Point Consulting, a strategic business planning consultancy.

In her current capacity with the Institute for Entrepreneurial Leadership, Ms. Johnson is responsible for the strategic direction of the organization and capacity building. She has led the company in successfully winning contracts with the New Jersey Department of Labor, the Newark Urban Enterprise Zone and the Rutgers Center for Urban Entrepreneurship and Economic Development to provide entrepreneurial training and support services.

Ms. Johnson has served on numerous boards and committees focused on economic development and served as a Trustee of the Newark Public Library Board through appointment by Newark Mayor Cory Booker. Ms. Johnson has a B.A. in economics from Harvard University and was honored in 2007 as an NJBiz 40 Under 40 awardee and as a Women of Influence in Finance by the Women’s Fund of New Jersey. Ms. Johnson is married with four sons.

CONTRIBUTORS

The centerpieces at today’s event have been donated by the following

Union County florists:

Williams Nursery Westfield, NJ

Apple Blossom Flower Shop Scotch Plains, NJ

Christoffers Florist Mountainside, NJ

Cranford Florist, Inc. Cranford, NJ

Donato Florist Roselle Park, NJ

Hall’s Garden Center & Florist Berkeley Heights, NJ

Hollywood Florist, Inc. Union, NJ

House of Flowers Linden, NJ

McEwen Flowers Westfield, NJ

Meeker’s Florist Westfield NJ

Parker Gardens Scotch Plains, NJ

Rekemeier's Florist Cranford, NJ

Rimmele’s Flower Shop Union, NJ

Scotchwood Florist Fanwood, NJ

Shoprite of Union Union, NJ

Thank you to all of those who contributed to Union County Women Mean Business

3rd Party Logistics Group, Inc.

Blink Fitness

Boscov’s

Hand and Stone Massage & Facial Spa

Garden of Eden Marketplace

The Jane Carter Solution

Jamie Novak

Kantor & Jalloh, Attorneys At Law

On the Side Day Spa

Rail House Restaurant

Outlet Collection at Jersey Gardens

Skye’s The Limit

Zumba Fitness NJ

Union County Alliance

Union County Performing Arts Center

Union County Women’s Journal

Varda Chocolates

a look back...

Union County Women Mean Business 2013

PROGRAM SCHEDULE

11:30 a.m. Registration Clubhouse Lobby

1:45 – 2:45 p.m. Breakout Session 1 Following the Crowd: ROCKETHUB’s Crowd Funding Success Workshop

Clearing the Clutter Creates Clarity: Practical Tips from a Professional Organizer

Giving Back and Moving Forward: How Volunteerism Can Boost Your Career

3:00 – 4:00 p.m. Breakout Session 2 Tales From the Front Lines: How Local Women Business Owners Continue to

Beat the Odds

Brand Therapy: Branding Your Personal Image

Checks and Balances: Managing Your Business and Personal Finance

4:00 – 5:30 p.m. Networking Cocktail Reception

Prizes include Southwest Airline tickets, Coach tote, Kindle Fire and much more! Must be present to win.

5:30 p.m. Door Prize Give Away

12:00 – 1:30 p.m. Lunch & Keynote Address

Master of Ceremonies - Freeholder Linda Carter Welcome - Freeholder Vernell Wright

Keynote Address – Jill Johnson

Ballroom

RAFFLE PRIZES

Bags Fly Free! – Enjoy 2 round-trip airline tickets on Southwest Airlines-operated, published, scheduled service (excluding all flights with Code Share partners). Tickets are valid until 3/1/2015. Donated by: Southwest Airlines

E-book Worm – Enjoy access to over 20 million movies, TV shows, songs, magazines, and books on this Kindle Fire. Donated by: Kantor Jalloh, Attorneys at Law

Television Anytime – Enjoy endless entertainment on demand with this Apple TV. Donated by: 3rd Party Logistics Group, Inc.

It’s in the Bag – Head to work in style with this Coach Pey Leather Zip Top Tote. Donated by: UC Alliance, Inc.

Pamper Yourself – Relax and enjoy some "me" time with a basket full of treats for pure pampering and relaxation, including a gift card to the newly renovated On the Side Day Spa . Donated by: On the Side Day Spa of Westfield

Shop ‘til you Drop – Get ready for summer with a $500 mini wardrobe from Skye’s The Limit, a fresh and vibrant fashion line! Donated by: Skye’s the Limit

Shop ‘til you Drop 2 – Get ready for summer with a $250 mini wardrobe from Skye’s The Limit, a fresh and vibrant fashion line! Donated by: Skye’s the Limit

Get Moving! - Get in to gear with this one year membership from Blink Fitness in Union, N.J. Donated by: Blink Fitness

Dinner & A Show – Prepare for a fun evening in Rahway starting with dinner at The Rail House Restaurant then take in a show of your choice at the Union County Performing Arts Center. Donated by: The Rail House Restaurant and the Union County Performing Arts Center

Hole in One – Spend some time on the green with this Galloping Hill Golf Package. Includes 2 rounds of golf at Galloping Hill Golf Course and golf accessories! Donate by: Galloping Hill Golf Course

Fashionably Fit – Shape up in style with this Fitness Basket, which includes free sessions to Zumba Fitness NJ for you and two friends, tons of workout and healthy eating accessories and a 50-minute massage from Hand & Stone Spa to help you cool down! Donated by: Zumba Fitness NJ, Hand & Stone Spa & Friends of UCWMB

Deliciously Gourmet – Indulge in this basket of delicious and unique items for snacking and cooking from Garden of Eden Marketplace. Donated by: Garden of Eden Marketplace

11:00 a.m. Bridal Suite

Speed Coaching session with Donna Brothers

prescheduled for first 15 registrants!

BREAKOUT SESSIONS

SESSION 1 (1:45-2:45)

FOLLOWING THE CROWD: ROCKETHUB’S CROWDFUNDING SUCCESS WORKSHOP

BALLROOM B

Presented by: Alon Hillel-Tuch, Co-Founder & CFO, RocketHub

Build the confidence to join in and the skills to cash out. How do you succeed at crowdfunding? During this breakout, you´ll get the step-by-step break down. At RocketHub, we are passionate about using crowdfunding to expand and democratize opportunity, and work daily to improve education on how to leverage its power. Use our insider knowledge and tools to create a customized plan for achieving your goals.

CLEARING THE CLUTTER CREATES CLARITY: PRACTICAL TIPS FROM A PROFESSIONAL ORGANIZER Presented by: Jamie Novak, Expert Professional Organizer and Clutter Coach

BALLROOM A

In the world of way too much stuff, too many things to remember and too many demands on your time it is easy to become overwhelmed. If you strive for more clarity and less clutter in your life join Jamie for this fun and informative program. Attendees will leave with actionable ideas to implement starting that day.

GIVING BACK AND MOVING FORWARD: HOW VOLUNTEERISM CAN BOOST YOUR CAREER Presented by: Allison Jones, Editor at Idealist.org and Founder of Idealist Careers

RED KNOT

People are buzzing about volunteering these days, and with good reason: Studies have shown that volunteering strengthens communities, is good for your health—and can even help you land a job. However, if you are a busy professional, it can be challenging to find an opportunity that allows you to give back and move forward. In this session, participants will be given an overview of different kinds of opportunities, what each one entails, and offer action tips on how

to get started.

SESSION 2 (3:00– 4:00)

TALES FROM THE FRONT LINES: HOW LOCAL WOMEN BUSINESS OWNERS CONTINUE TO BEAT THE ODDS

Panelists: Maureen Tinen, President, UCEDC (Moderator)

Karen Luongo, AIA, Partner Kapuscinski Luongo Architects

Jessica Dreyer, Chief Operational Officer, Dreyer Farms

Mary Baker, Founder, Baker Tax & Accounting Services LLC

Vonda McPherson, Founder, Vonda Catering and Events

BALLROOM A

BALLROOM B

Are you considering opening your own business? Are you struggling to get off the ground with a business that you already own? Join us as these local women business owners share their stories of success despite facing obstacles and challenges along the way. Learn from their experiences and discover how you too can realize your dream of owning a profitable enterprise.

BRAND THERAPY: BRANDING YOUR PERSONAL IMAGE Presented by: Elizabeth Barry, President, Branding Brilliant Women and Founder, Elizabeth

Barry & Associates

Elizabeth Barry improves the image of smart, powerful and strong women by teaching them how to effectively tell their brand story and organize their business. You’re a female entrepreneur and you love what you do, but when you try to market yourself, you spend hours over-thinking what to say. What you really need is to have a “check in” moment with your brand. Often described as brand therapy, or brand mentoring, Elizabeth Barry’s Power Session guides brilliant women towards their next level.

CHECKS AND BALANCES: MANAGING YOUR BUSINESS AND PERSONAL FINANCE

Panelists: Kate Tomlinson, Publisher and Editor in Chief, New Jersey Monthly Magazine (Moderator)

Linda Parish, Vice President, Union Center National Bank Commercial Lending

David Leibowitz, Vice President & Director, Union Center National Bank Private Banking

RED KNOT

Juggling and yet avoiding co-mingling your Personal and Business Finances cannot be overlooked to ensure success. Meet Panel Moderator and Participant, Kate Tomlinson, who has successfully run New Jersey Monthly and New Jersey Bride magazines for 26 years. The conversation will include: how can businesses expand when they have no collateral, how to build credit-worthiness to ensure personal and business growth, saving & investing as life-long activities, how to handle inheritance, marriage, and divorce when owning a business, mistakes small businesses make that could have adverse consequences, and more! Fellow panelists Linda Parish and David Leibowitz will join Kate with their professional expertise and personal insights.