The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer...

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v + 1 © 2017 The Climate Corporation All Rights Reserved Turning Data Into Insight for Farmers Martin Rand, CEO, VitalFields

Transcript of The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer...

Page 1: The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer price in the past 4 years Wireless Data Transfer Source: Cisco (global wireless data

v+ 1 © 2017 The Climate Corporation All Rights Reserved

Turning Data Into Insight for Farmers Martin Rand, CEO, VitalFields

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Global: Crop Production Demand Climbing

RISING population GROWING middle class

RISING animal protein consumption DECLINING arable land

Source: http://esa.un.org/unpd/wpp

Source: UN FAO Food Balance Sheet, World Health Organization Global and regional

food consumption patterns and trends”

Source: http://www.reuters.com/middle-class-infographic

Source: The World Bank, Food and Agriculture Organization of the United Nations

(FAO-STAT), Monsanto Internal Calculations

1980

TODAY

2050 9.6B+

7.1B

4.4B

2B 4.9B

9%

in 1965

14%

in 20301 ACRE

per person

in 1961

<1/3 ACRE

per person

in 2050

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Technology Advancement Enabling Digital Agriculture

32xincrease in

computing power

for the same cost

in the past

10 years

Electronic

Circuits

Source: Wikipedia.org, anandtech.com, Intel, CNET.com,

processortimeline.info, thocp.net

75%drop in wireless

data transfer price

in the past

4 years

Wireless Data

Transfer

Source: Cisco (global wireless data use) and

Statista (global carrier data revenue estimate)

97%drop in price per

gigabyte of storage

in the past

10 years

Data

Storage

Source: Wayback Machine (Statistic Brain)

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Implications for Agriculture

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Everything That Affects Ag is Becoming Digitized

Seed GeneticsEnvironmental

ConditionsInformation

from HardwareSensors

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Adoption of Technology Leads to Increases in Crop Yields

0

20

40

60

80

100

120

140

160

180

200

1924 1940s Late 1960s Late 1980s Late 90s to Early 2000s 2016 and beyond

U.S. Corn Yields(in bushels/acre)

Green

Revolution

Advanced Breeding

& Biotechnology

Digital Ag

Revolution

Unlocking value of data =

optimizing yields and

sustainability

Innovations =

further improved yields

and reduced risk

Improved breeding =

significantly higher yields

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Narrow the Yield Gap from Variability

364 bu/acre opportunity

Weather

Pests

Field

Variables

Seed

Genetics

Diseases

Agronomic

Practices

2015 NCGA Corn

Yield Contest winner

532 bu/acrevs. 168 bu/acre

national average

2015 Monsanto

Soy Yield Contest

winner

134 bu/acrevs. 48 bu/acre

national average

86 bu/acre opportunity

Page 8: The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer price in the past 4 years Wireless Data Transfer Source: Cisco (global wireless data

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Improve Sustainability

0

500

1000

1500

2000

2500

3000

3500

4000

0

2

4

6

8

10

12

14

16

18

20

1900 1920 1940 1960 1980 2000 2020 2040 2060 2080 2100

Land U

se (

Mill

ions o

f H

a)

Popula

tion

(Bill

ions)

Food P

roduction (

Bill

ion T

onnes)

World Population

Total FoodProduction(tonnes)

Global Land Usein Agriculture(Ha)

Sustainably Supporting

Demand and Preserving

Natural Landscapes

Reduce the footprint of

farming

Increase crop yields

Improve efficiency

Reduce waste

Improve diets

Source: National Geographic ,“Feeding the World”, 2014

Page 9: The Climate Corporation: Turning Data Into Insight for Farmers · drop in wireless data transfer price in the past 4 years Wireless Data Transfer Source: Cisco (global wireless data

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Climate FieldView™ and VitalFields

•VitalFields is now a part of the global leader in digital ag services

•Strengthening Climate’s efforts to deliver industry-leading digital technologies to farmers

•Building one centralized digital ag platform to provide farmers with tools to optimize their operations

•Expanding access to these tools in Europe and around the world

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Digital Ag Today

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Climate’s Vision for Digital Ag TomorrowA digitized world where every farmer is able to optimize and flawlessly execute every decision on the farm.

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Clear and Consistent Approach to Data Privacy

Farmers own the data provided to us

Farmers can delete their data from our

systems upon request

We will ask for farmer consent before

using information for any purpose other

than those described in our policy

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Thank You

For more information, visit Climate.com

@climatecorp

@fieldview

/climatecorp/climatecorp