The Client Guide

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Transcript of The Client Guide

Page 1: The Client Guide

The ClientGuide

ɡīd/

Page 2: The Client Guide

Direct or have an influence on the course of action of (someone or something).

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The point of this guide is not to rehash the same old business development thinking, but inject some new truth’s about what it should be.

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Wikipedia says, Business Development is the creation of long-term value for an organization from customers, markets, and relationships.

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Andrew Dumont said, “If you use the terms Business Development and Sales interchangeably, you're doing it wrong”.

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'Every successful individual knows that his or her achievement depends on a community of persons working together'. Paul Ryan

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It is not your mission that is important, it is your client’s mission that is. This is the heart and soul of Business Development.

MISSION

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Business Development is about the people you meet, not the products that need to be sold.

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These people miss the repeat customer concept altogether in exchange for a revolving door of news customers who are just a number instead of a valued client.

Sales

Quotas

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Have ever watched a TV or Internet Commercial? Those companies repeat their advertising for two reasons.

@

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To remind us they are still here and too continually find new customers instead of investing in the clients they already have.

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A Brief Bio Founding Owner of Co-Ownership Business Guides with 38 years of previous small business customer service and sales experience. www.co-ownership.us