The ClickMeter Playbook

The ClickMeter Playbook; use this along with our Support Center to navigate our dashboard. (v.D.02.16)

Created by: Joe Gonsalves

2 www.ClickMeter.com

Table of Contents Create New…

Campaign Page 8

Tracking Links Page 14

Conversions 4

Reporting …

What Information is Recorded? Page 33

Live Reporting, Event Stream Page 34

Detailed Reporting Page 36

Top Reporting Page 37

Change Time Frame Page 38

Sharing…

Download to CSV File Page 39

Sub-Account, Guest Account Page 41

Permissions for Guest Accounts Page 45

Indicates only available with PREMIUM plans P


All support needs can be addressed at: support.clickmeter.com • Support Center • Frequently asked questions • Uses cases

Submit Inquiries & Feedback • Through tickets [email protected]

• Our goal is address every ticket within 24-hours • Through Chat

• Via support.clickmeter.com • Via the (?) in dashboard. Our goal is 20 hours a day 5-days a week

• Provide feedback about ClickMeter through the feedback box on the bottom of the screen.

• Phone Support available through our San Francisco office (PST) • (415) 881-4300

Help! ClickMeter is headquartered in Rome, Italy with offices in

Chisinau, Dublin & San Francisco


mailto:[email protected]


ClickMeter

Why ClickMeter? How Many Platforms Does it Take to Manage Your ROI?

• Monitor, Compare & Optimize

• In-real time with a single platform

Ad Tech Platforms


The Value Add ClickMeter is More Than Click Tracking

• Dynamic Conversion Reporting

• Advanced Redirect

• Retargeting

• Multiple Reporting Options

• Edit Tracking Links Already Distributed


Dedicated Domain: Go.Yourdomain.com/FBP_BB_1

Short domain link: Trk.is/FBP_BB_1

How? It All Starts With Tracking Links

ClickMeter rotates 4 or 5 character short domains for our users.

Setting up a dedicated domain takes minutes through your host admin

settings.

Two Tracking link options

What you’re currently

using

What you’ll use with ClickMeter



Who? Is benefiting from ClickMeter Technology?


Monitor Dashboard Summary


Track Create New Campaign



Track New Campaign

Campaigns are a tool to help organize your platform Think of campaigns like the folders for your computer

Tags are a tool for organization as well. Use tags pull all relevant data for campaigns, links and pixels.


Click For

More Details

http://clickmeter.clickmeter.com/PB_Campaign





Track Tracking Links



Track Tracking Links


Click For

More Details

http://clickmeter.clickmeter.com/PB_TrackingLink





Track Building Your Tracking Links

Select your domain from the drop down.

Select your campaign from the list of campaigns or create a new campaign

with the (+) button

Setup your domain for dedicated domain tracking or select from one of our short domains.



Redirect Options For Your Tracking Links

Each tracking link & tracking pixel can have two conversions associated to them.

Select the appropriate conversion from the drop down menus

Route the first click to one URL and follow up clicks to a different URL.

Redirect clicks based language, device, nation or Dynamic Destination (DDU)


For More Information:

Click For

More Details

http://clickmeter.clickmeter.com/PB_Redirect





Track Your Link is Ready to be Distributed



Track Create A Links Rotator


Click For

More Details

http://clickmeter.clickmeter.com/PB_LinkRotator





Track Create A Links Rotator


Select the campaign for the links rotator

Select the domain & customize the extension

Select the links rotator methodology from the drop down

You have advanced redirect options for links rotators

Plug in the destination URL’s

Click For

More Details

http://clickmeter.clickmeter.com/PB_SplitAB





Track Links Rotator Conversion Tracking


With our Links Rotator you can track conversions based on clicks of the rotator tracking link being redirected to your destination URL’s.

Track conversions based on individual landing pages by creating tracking links for each landing page and associating the conversion to the tracking link.

or

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Track Bulk Import Your Tracking Links




Download the formatted Excel sheet here

Upload the completed Excel sheet here

Created by: Joe Gonsalves P




• Campaign_Name (mandatory) must contain the name of the campaign you want to associate this tracking link to.

• Friendly_Name (mandatory) is the name of the tracking link that will be shown in your stats

• Tracking_domain (mandatory) is the domain extension that will be in your tracking link (you must choose from the available domains.)

• Tracking_folder (mandatory) is what appear after the “/” in your tracking domain (this must be unique). For example go.clickmeter.com/Tracking_folder

• Destination_URL (mandatory) is the page where you want to send who clicked on the tracking link


Track Edit Your Tracking Links


Click For

More Details

http://clickmeter.clickmeter.com/PB_Edit





Track Edit Your Tracking Links


When editing a tracking link the only part of the link that can not be edited is the link extension (the information after the /).


Track Conversions (Call-To-Actions)


Click For

More Details

http://clickmeter.clickmeter.com/PB_Conversion_video






Each conversion should have a relevant name Use the "Notes" section to provide details for each conversion





In the options area select “conversions”

From the dropdown select the conversion you want to associate to the tracking link

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Track Five Conversion Methods

1. Conversion code HTML Snippet

2. Conversion pixel

3. OnClick Conversion tracking

4. Server-to-Server (postback) conversion tracking

5. Tid conversion tracking


Click For

More Details

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http://clickmeter.clickmeter.com/PB_Conversions





Track Piggyback Conversion Codes

Each conversion should have a relevant name Use the "Notes" section to provide details for each conversion


Place the cursor over the conversion you want to add piggyback and select “Piggyback”

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Track Piggyback Conversion Codes


Add the conversion URL here

Click For

More Details

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http://clickmeter.clickmeter.com/PB_Piggybacking





Track Retarget With Your Tracking Link


With the Retargeting feature you can associate your Retargeting pixel to the tracking link and drop the pixel once the visitor clicks the link

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Track Retarget With Your Tracking Link


With ClickMeter you can retarget by associating any retargeting pixel to your tracking links. When a visitor clicks the link the retargeting pixel is dropped into their browser cache.

Click For

More Details

P

http://clickmeter.clickmeter.com/PB_Retargeting





CAMPAIGNS

TRACKING LINKS TRACKING PIXELS

TRACKING LINK TRACKING PIXEL

You increase

the granularity

of data with each

level of reporting

you select

Event stream is available at each level of reporting

Monitor Granular Level Reporting



1. Access time (time of click) 2. IP Address 3. Country 4. Region (state) 5. City 6. Organization (ISP) 7. Language 8. Browser 9. Operating system 10. Click type (unique, non-unique, BOT)

11. Referrer 12. Source 13. Keywords 14. Query Parameter (set by user) 15. Conversion value 16. Commission value (conversion) 17. Conversion parameter (set by user) 18. Short tracking link 19. Landing page

1. Total clicks 2. Unique clicks 3. Non unique clicks 4. Total views 5. Unique views 6. Non unique views 7. Bots/Spiders

8. Total conversions 9. Total conversion value 10. Total commissions value 11. Total conversion rate (%) 12. Total weight 13. Creation date

1. Total clicks 2. Unique clicks 3. Non unique clicks 4. Non Unique clicks % 5. Bots/Spiders 6. Total conversions 7. Total conversion value

8. Total commissions value 9. Total conversion rate (%) 10. Total clicks weight 11. Stats by click type 12. Creation date 13. Short tracking link 14. Landing page

34-individual

data points provided in ClickMeter

reporting dashboard

Monitor Reporting Data Points

Campaigns

Tracking Links Tracking Pixels

Tracking Link Tracking Pixels Clicking the wheel icon launches a menu to select desired data points

The wheel icon represents the ability to change your data point view



Monitor Real-time Reporting



Monitor Real-time Reporting

Event Stream refreshes every 5- or 60-seconds

You can adjust

your event stream to a specific

type of click

The green indicates

“updated” clicks



Monitor Tracking Links & Pixel Reporting

Running your cursor

over a specific

campaign, link or pixel

will show the “Actions”

drop down menu

Detailed reports allows you to view individual campaign, link & pixel level reporting



Monitor TOP Data for 24-Hour Aggregated Period

The Snapshot

drop down menu

provides you a list of

reporting choices

List of event will display each click or view the link or pixel received

TOP reporting shows a 24-hour aggregate of clicks or views



Monitor Manipulate The Reporting Time Frame

All reporting provides users the ability to

manipulate the time

frame of the data



All reporting can be shared by “guest” accounts or by downloading to a CSV Excel File.

Share With a Guest Account or Download

Lists or individual

campaigns, tracking links

and pixels can be shared

and downloaded.


Click For

More Details

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http://clickmeter.clickmeter.com/PB_Share





Completed reports ready to be downloaded

Share Download a Report to a CSV File


Click For

More Details

http://clickmeter.clickmeter.com/PB_Export





Share Guest Account(s)

Show the type of report being shared; Campaign, link or pixel

Title/name of campaign, link or pixel being shared

If you have existing guests, this show who has permission to view the report.

You can delete guests access by clicking the garbage can

Add new guests here

Set if the report is private or public for everyone to view




Choose from a drop down of guests previously created

Create a new guest account




User names are unique and can’t use the same user name more than once

Before saving click “Advanced Settings” - Create unique password - Choose if the guest can create campaigns - Select base date/time and number format To allow guests to create tracking links go through settings guest accounts

“Save” “Done” “Save & Share” “Save & Share”



Share Allow Guests to Create Tracking Links & Pixels



Click the campaign, link or pixel you want to allow a guest access to create.

Share Allow Guests to Create Tracking Links & Pixels


Click For

More Details

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http://clickmeter.clickmeter.com/PB_ShareAll





Share Guest Account View



ClickMeter (www.clickmeter.com) is an online service helping advertisers,

agencies, affiliates and publishers optimize clickthrough and conversion rates

through the management, tracking and monitoring of marketing links. Through

an online dashboard or API integration users have access to a portfolio of tools

including: click and conversion tracking, short links, tracking links using user’s

domain, split A/B testing, dynamic traffic redirect, landing page monitoring and

more.


http://www.clickmeter.com/






This material is the property of ClickMeter (www.clickmeter.com) and was prepared exclusively for ClickMeter

users use only. Any reproduction or distribution without the express written consent of ClickMeter is strictly

prohibited.

ClickMeter disclaims all representations and warranties in the information contained in this Material, whether

express or implied, including, without limitation, any warranty of satisfactory quality, completeness, accuracy,

fitness for a particular purpose or non-infringement. The information contained herein is as of the date referenced

on the first page (v.MM.YR). ClickMeter does not undertake any obligation to update such information. All content,

data, statements and other information are not warranted as to completeness or accuracy and are subject to change

without notice. ClickMeter disclaims any responsibility or liability, whether in contract, tort (including, without

limitation, negligence), equity or otherwise, for the quality, accuracy or completeness of the information contained

in this Material, and for any reliance on, or uses to which, this Material, is put, and you are solely responsible for any

use to which you put such information.







The ClickMeter Playbook

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Transcript of The ClickMeter Playbook