THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDS...THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDS FRENCH WINE IN...
Transcript of THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDS...THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDS FRENCH WINE IN...
THE CLEAR ANSWER TO YOUR CONSUMERS' NEEDSFRENCH WINE IN SYNERGY WITH BRAND STRATEGY
IMAGE
Country criteria :FranceFrance : worldwide recognition, synonymous with glamour and a chic lifestyle.
Taste criteria : varietalsGrape variety is the leading criterion among consumers and can be indicated on the label. Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon... all are taste benchmarks for consumers.
Brand criteriaBrands are a major recognition trigger. A brand's reputation and image simplify consumer choice.
QUALITY
TasteThe taste of the wine is adapted to consumers' expectations thanks to greater flexibility in the blending process - for example allowing grapes to be blended from different French wine regions.
Award-winning quality Best Value Vin de France International SelectionA Best Value Vin de France International Selection's medal is a sign of quality that consumers can trust and has a positive impact on visibility and sales.
Consistent qualityAll of France's wine regions grouped together form a vast supply source, thereby guaranteeing stable quality and taste.
COMMUNICATION
Educational website: www.vindefrance-cepages.orgVin de France's website is attractive, practical and fun. It gives a modern image to French wines and makes them easier to undestand.
Tasting eventsIn-store tastings, shows, events, press relations... an effective range of communication tools to help consumers discover the quality of Vin de France brands.
ANIVIN DE FRANCE : YOUR CONTACT FOR PROMOTING VIN DE FRANCE
Three national wine unions asked ANIVIN DE FRANCE to take charge of this wine category :
• CCVF : Confédération des Coopératives Vinicoles de France • VIF : Vignerons Indépendants de France • UMVIN : Union des Maisons & Marques de Vin
ANIVIN de FRANCE’s role focuses entirely on developing the VIN DE FRANCE category (wines without regional geographical indication) on a worldwide basis. The organisation promotes Vin de France brands via a wide range of communications activities such as our annual International Best Value Selection tasting; trade exhibitions; press relations; advertising; and in-store promotions.
For any further requests, please contact:Valérie Pajotin, Director Anivin de France - 12 rue Sainte Anne - 75001 PARIS
Tel: +33 (0)1 47 03 45 44 - Fax: +33 (0)1 47 03 97 99 - E-mail: [email protected] - wwwvindefrance-cepages.org
THE MOST ACCESSIBLE FRENCH WINE CATEGORY FOR YOUR CONSUMERS.
> Grape variety is the primary factor in making wine-purchasing decisions.
> With an origin as simple and well-known as France, consumers can focus on their expectation: the taste of the wine.
WINE WITH A GEOGRAPHICAL
INDICATION
WINE WITH A TERROIR
DESIGNATION
WINE WITH A NATIONAL INDICATION
VIN DE FRANCE
Permitted to specify varietals and vintage on
the front label
déc
emb
re 2
012
P.G.I* or Vin de Pays
*Protected Geographical Indication
P.D.O or A.O.C*
*Protected Designation of Origin orAppellation d'Origine Contrôlée