The Chinese Tourism Market - Scotland Golf workshop 2007
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CContact CContact Your bridge for seizing travel business opportunities with China China Golf Industry Workshop China Golf Industry Workshop China Consulting on China Consulting on Tourism Action Tourism Action Over view of China’s outbound tourism market The opportunities for Scotland Hospitality tips Maximising Business Opportunities in China
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China and golf
Transcript of The Chinese Tourism Market - Scotland Golf workshop 2007
- 1. China Consulting on Tourism Action
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- Over view of Chinas outboundtourism market
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- The opportunities for Scotland
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- Hospitality tips
Maximising BusinessOpportunities in China 2. 3. Overview
- Market Segmentation
- Popular Destinations
- Favourite Activities
- Duration
- ADS
- For further Information
4. Golf Facts
- Over 1 million golfers in China
- 400,000 registered golf club members.
- Over 195 golf courses
- 1,000 more golf courses being built.
- The country follows Japan as Asia's second largest golf goods retail market.
- Currently more than 90 percent of golf club heads in the world are produced in China
- The value of the country's total industry is expected to reach 50 billion RMB by 2006.
- Google search in Chinese for Golf produced nearly 1 million pages.
5. Golfing websites in China 6. Interaction
- Name cards
- Greetings
- Gifts
- Taboos
7. Is your business China ready?
- Collateral:
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- Brochure
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- Website
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- Information
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- Audio
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- Staff
8. Sales & Marketing
- Collateral (continued)
- FAM & Educational
- Media
- Collaboration
9. Building a successful brand
- Competition
- Followers of fashion
- Regional differences
- Familiarity
- Exclusivity
10. Future golfers 11. 12. Any questions? [email_address] 020 78719886 / 07821 093199 www.ccontact.com
