The chase presentation_1

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The Chase Graphic Design & Branding Consultancy Deborah Bowden FdA graphic design yr1

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Transcript of The chase presentation_1

  • 1. The ChaseGraphic Design & Branding Consultancy Deborah Bowden FdA graphic design yr1
  • 2. Vital StatisticsThe Chase was set up in Manchester in 1986by co founders Ben Casey and Lionel HatchThey now have additional offices in London and PrestonThey have a combined staff of 46And a turnover of 5.6mIn 2004, The Chase was ranked 2nd most creative agency in the UKand is now one of an elite band of companies to have had workaccepted by D&AD in each year of existence.
  • 3. Point of ContactsManchester Preston London1 North Parade 2 East Cliff Gardens Royalty HouseParsonage Gardens Preston 72-74 Dean StreetManchester PR1 3JG LondonM3 2NH W1D 3SGT 0161 832 5575 T 01772 253052 T 0207 297 0370F 0161 832 5576 F 01772 556964 F 0207 297 0371Richard Scholey Steve Conchie Oliver [email protected] [email protected] [email protected] and [email protected]
  • 4. Ben Casey Co-founder and Creative DirectorBefore establishing The Chase he spent many years ineducation.He was appointed Head of The School of Graphic Design atthe University of Central Lancashire in 1983and, subsequently, helped to found the School ofCommunications Arts in London.Ben set up The Chase in Manchester to offer acredible, regional alternative to Londons brightest and bestdesign consultancies. Since then, The Chase has earned anoutstanding reputation for creative excellence.Ben has won numerous creative awards including TheGrand Award for Creativity at The New York Festival ofAdvertising & Print.In 2003 Ben was appointed Professor of VisualCommunication at The University of Central Lancashire.
  • 5. Lionel Hatch Co-founder and Creative DirectorPublished Work and Exhibited Projects:Blueprint Bolton Art GalleryThe Chase by The Chase Complete TypographerDBA Design Effectiveness Award (Yorkshire Water)D&AD Direction Heist Education AwardsInternational Festival New York (Grand Global Award)London Type Directors ClubManchester City Art GalleryNational Graphic Design & Print AwardsNew York Type Directors ClubOctagon Theatre Currently writing aPitcairn Gallery novel about lifePoint Promotion de la Cration Industrielle survival after failingThe Roses (Best in Show and Chairmans Award) the eleven-plusSalford Art Gallery exam (twice) inScience Museum 1950s Britain.Twelve International Lettering DesignersVorbildich 85 Zanders Annual Reports Awards
  • 6. Client ListThe Co-operative Bank HH Associates Burmatex SelfridgesThe Co-operative Group Hillarys Blinds Senator SilentnightMarks & Spencer The Womens Library DWF Solicitors TetradIngenious Media European Training Foundation Alloy The Royal Forestry SocietyPZ Cussons Opera North British Council World Duty Free EuropeSchwans Manchester Dogs Home MEN Oxford Swindon &Diageo Fujitsu Saint Brendans Irish Cream Glourcester Co-operativeCIS Insurance BBC BAA Royal Doulton UKThe Football League The Museum of Science and John West Foursquare (Mars UK)Tameside MBC Foxs Biscuits Land Design Industry in ManchesterYorkshire Water Yellow Pages Manx Telecom Land SecuritiesCanadian Financial Services ID Distribution Cabe Space Neopost Daryl Showers These are the clients that The Chase are currently working with or have worked with in the last twelve months.
  • 7. Creative Awards Matter!The creative league table Design Weeks annual league table is based on a points system for all creative awards won in significant competitions in the UK and America over the past three years. These awards are a sign for fellow professionals to know which design companies are doing their job right which, in turn, helps them to recruit quality staff. We all want to work with the best!
  • 8. The chases philosophyThe story told since 1986There was once an old Indian craftsman who carved elephantsfrom blocks of timber. When asked how he did it, he would reply, Ijust cut away the wood that doesnt look like an elephant.This is the philosophy of The Chase, it sums up the essence of abusiness that places creativity at its very heart. What they do issimple. It is the result of great thinkers, great talent, great passionand great ideas. Simple.
  • 9. Portfolio over the years86 87 88 89 90 91 92 93 94 95 97 98 00 96 99 01 02 03 04 05 08 09 10 11 0706
  • 10. Logos & symbols Leaf Street Cidu3CV Conception An environmentally The Creative IndustriesEthical marketing A marketing business friendly housing Development Unit at thecompany with three core thats trusted for association in northern University of Central Lancashirevalues. fertilising brands with England with a name that its strategic thinking. can prove its credentials. A leaf becomes a row of houses, becomes a logo.
  • 11. Branding Smile The mark acted as both logo and symbol in that it is an image that can be read. It also broke an age old identity rule by encouraging substituting the primary image when appropriate.
  • 12. Literature Land in EC3 The brown information finger posts, seen throughout the City of London, are replicated to navigate the reader through this development brochure for Land Securities.Cabe SpaceGovernment initiative to promote the use of public spaces.
  • 13. Promotional items Decking invite To celebrate The Chases new outdoor decking area, we decided to throw a party with this inviteIntellectual propertyA self promotional piece ofdirect mail for the chase thathighlights our experience ofdesign in the property sector. MEN moving cardA selection of case study The Manchester Evening newspostcards are contained were moving and expanding. Sowithin a unique box design in we designed them a mailingthe shape of a brick. card that moved and expanded.
  • 14. Posters & Calendars Time & Space A five year calendar block for printers, Spectrum Press, which acted as a countdown to the Millennium with each tear-off sheet representing a dayGrow Up!This poster campaign was for an exhibition at TheWomens Library, London about advice given toteenage girls - its styling was a reference to teenagedoodles.
  • 15. Exhibition & Outdoor Stadium portrait The seating is treated like pixels to create a large portrait of Alan Kelly after whom the stand at Deepdale stadium was named.Millennium DomeWorking with architect Eva Jiricna, the brief was toencapsulate the essence of the 9 main religiousfaiths practised in the UK.
  • 16. StationeryGarden Lighting Company AlloyIdentity that uses flower Stationery range for product designers.instead of lampshades. September The unusual combination of a ground floor hairdressers and first floor seafood restaurant. North West Film Archive Stationery range using images from the archive.
  • 17. Books Cock-a-Doodle A distinctive binding device that contained the limited edition number on the metalCoastal Erosion rings wasThe last few pages and back cover of adopted for thisphotographer Jason Ortons book on coastal illustrative book.erosion have also begun to erode.SavedAn anthology of football poetry.
  • 18. Packaging Underlay displays A new way of presenting a range of underlays for Gaskell CarpetsOriginal SourceA contemporary look was given to anestablished range of toiletries for PZCussons. Football mugs Packaging made out of translucent material so that the choice of mugs form the team colours.
  • 19. The End any questions?