The changing nature of content - Rob Hinchcliffe
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Transcript of The changing nature of content - Rob Hinchcliffe
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The sCARy but beautiful things that happen when communitiesand content collide
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Created by EveryonePublished Everywhere
ROB HINCHCLIFFERushmore.fm@HInchcliffe
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WE HAVEEVOLVEDSwitchboardrough copyweb 2.0what now?
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What’s driving these new behaviours?What challenges do they create?how can we make the best of them?
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EXPECTANCY
devices - the open web - omnipotent social_
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EXPECTANCYCREATIVITYdigital natives - new environments - less dissent
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EXPECTANCYCREATIVITY
technology
convergence - survival - amateurisation
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EXPECTANCYCREATIVITY MONEY
technology
Spreadsheets and job titles!
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...and permission
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Text
OUR EXPERIENCESBECOME ATOMISED!
everyone can timetravel now!
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OUR ATTENTIONIS FRAGMENTED!
attention needs to find its own level
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NOTHING ISSACRED ANYMORE!
sometimes we need protecting from ourselves
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WE HAVE TOWORK TOGETHER!
Synchronise watches!
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DOUBLE FINE“It’s going to be an adventure...
both the process and the product.”
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NETFLIX“I will eat your babies!”
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THANK [email protected]@HINCHCLIFFE