The Changing Media Landscape in Government - Infographic

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MAGAZINE 93 % READ FEDERALLY FOCUSED PRINT PUBLICATIONS Mobile Device Use is Up 81% VISIT FEDERALLY FOCUSED WEBSITES FOR NEWS AND INFO 67% USE A SMART- PHONE 60 % USE A TABLET DOUBLED SINCE 2012 The Changing Media Landscape in Government Marketing to the Federal Government in the Age of Digital Media and Mobility Source: Market Connections, Inc, Federal Media and Marketing Study. © 2013 24 % PRINT, WEBSITES AND E-NEWSLETTERS 21% PRINT ONLY 15% WEBSITES ONLY 13% WEBSITES AND E-NEWSLETTERS 12% E-NEWSLETTERS ONLY 15% NO PREFERENCE Reading Preferences: Print vs. Websites vs. E-Newsletters

Transcript of The Changing Media Landscape in Government - Infographic

Page 1: The Changing Media Landscape in Government - Infographic

MAGAZINE

93%READ FEDERALLY FOCUSED PRINT PUBLICATIONS

Mobile Device Use is Up81%

VISIT FEDERALLY FOCUSED WEBSITES FOR NEWS AND INFO

67%USE A

SMART-PHONE

60%USE A TABLET

DOUBLED SINCE 2012

The Changing Media Landscape in GovernmentMarketing to the Federal Government in the Age of Digital Media and Mobility

Source: Market Connections, Inc, Federal Media and Marketing Study. © 2013

24%PRINT, WEBSITES AND E-NEWSLETTERS

21% PRINT ONLY15% WEBSITES ONLY13% WEBSITES AND E-NEWSLETTERS12% E-NEWSLETTERS ONLY15% NO PREFERENCE

Reading Preferences: Print vs. Websites vs. E-Newsletters