The changing face of philanthropy

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The Changing Face of Philanthropy Jocelyn Harmon VP of Sales and Marketing, Network for Good

Transcript of The changing face of philanthropy

Page 1: The changing face of philanthropy

The Changing Face of Philanthropy

Jocelyn HarmonVP of Sales and Marketing, Network for Good

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Thank you Rachel

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Where are we now?

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1,046,719U.S. Nonprofits

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Welcome to fundraising 2011 style!

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What’s a nonprofit to do?

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4 Trends to Watch

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1 - Embrace the changing demographics of our country.

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Yet, we’re not a diverse sector

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Susan G. Komen for the Cure

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Get to know the Millenials

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Learn how different age groups give.

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Focus on women!

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The Girl Effect

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Women Give More Than Men

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Women control 51.3% of wealth

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Questions for you?

• What are you doing to respond to the demographic shifts shaping your city, state, and county?

• Specifically, what are you doing to connect with– people of color, – young people – and women philanthropists?

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2. Embrace technology and leverage it for giving – STRATEGICALLY!

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$20,000,000,000+Online Giving in 2010

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And it’s growing!

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Major donors give online

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But it’s still only a slice of the pie

% of Total Giving

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BE STRATEGIC

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Your website is your home base

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Email

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Social networks

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Google+

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Twitter

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Mobile

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5,000,000,000The number of cell phone

subscriptions in 2010

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Mastering Mobile – 3 Options

• Text to Give• Smart phone apps• Mobile Websites

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Questions for you?

• What are your online fundraising goals? • How can you use technology to raise more

money, acquire new donors and retain the ones you have?

• What is your staff capacity for managing new media?

• Do you have the basics in place, i.e. is your website and email list up to snuff?

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3. Embrace social giving.

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Charity: Water

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Causes

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Your Cause

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Questions for you?

• How are you building a network of volunteer fundraisers for your organization?

• How are you enabling your best fundraisers to raise funds for you?

• How are you staying connected to these new evangelists who are connected to each other but might not be connected to you?

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4. Personalize, personalize personalize.

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Donor’s Choose

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Care2

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Global Giving

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Oxfam Unwrapped

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Questions for you?

• How can you personalize the giving experience for your donors by giving them options for how they express their generosity?

• How can you draw them closer to you by making them feel like the special, valuable and unique individuals they are?

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