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The changing face of agency new business, The Art of New Business
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Transcript of The changing face of agency new business, The Art of New Business
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@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com
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Winning new business is a lot harder than it used to be.
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And it’s not just the economic downturn that’s causing the
problem….
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There are more and more agencies.
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Agencies perceive and pursue the same opportunities.
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Agencies market themselves the same way.
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And over the last decade agency identities have become less
distinguished, and unfortunately, more like commodities than brands.
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The Art of New Business runs events that help
agencies think differently.
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We are championing the belief that the winning of new business is an art,
not a numbers game.
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Agencies big and small are starting to approach
the new business process in more creative ways.
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43m3, exhibition space created by Accept & Proceed.
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Digital powerhouse LBI take their clients to another digital
powerhouse, HyperIsland.
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Mark & Paddy, a two-man band create internet hit
sharpsuits.net.
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The Church Of London, a publishing agency, have
created leading magazines.
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Wieden + Kennedy, “we don’t do much in the way of conventional
marketing.”
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We have people taking a fresh look at the pitch process share
insight at our events.
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Pitching with diagrams
The Diagrams Book, Kevin Duncan.
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We’ve conducted research into the client viewpoint on agency prospecting methods
What do clients really want?Richard Robinson, Oystercatchers.
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Presentation skills masterclass with Chris Head
Presentation training from comedian trainer Chris Head.
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When not running events, we’re constantly talking to clients about
what works and what doesn’t.
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@THEARTOFNEWBIZ#TAONBwww.theartofnewbusiness.com