The changing environment for food safety, …ffigs.org/2013_Conference/2013...
Transcript of The changing environment for food safety, …ffigs.org/2013_Conference/2013...
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Food and Food Safety: Anticipating the Future
The changing environment for food safety, traceability and
regulation
David Sparling, Ph.D.
Chair of Agri-Food Innovation
Ivey Business School
Food Forum for Industry and Government in SW Ontario
May 1, 2013
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Anticipating the future
• Where will things stay the same?
• Where will they change? – and what does
that mean for industry strategy and
government policy?
• What could, or should, change?
May-1-13
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• Consumer awareness – but not necessarily understanding
• Technology - almost every type and use
• Systems
– Multi-faceted & integrated
• Products – More at every level of the chain
• Supply chains – more global at one end but more local at the other
May-1-13
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• The level of risk and need for vigilance
• The importance of food safety – to
farmers and companies but also to
countries
• The speed with which information (not
always correct) about food safety issues
moves around the world
• The need to anticipate, mitigate and react
May-1-13
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Political Economic
Social
Technological
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Political - Conservative majority - Wheat board - WTO dead – bi-laterals growing - Euro zone challenges - Government debt levels rise - Climate change a political issue - Arab spring reshapes mid-east
Economic - Global meltdown - BRIC expansion - New trading blocks - Canadian $ - Ethanol - Oil prices - Grain prices recover but volatile - Retail concentration and competition
Social - More interest in food and ag - Food and health - Feeding 9 B - Sustainability grows driven by climate
change and environmental concerns - Animal welfare - Interest in local food/organic - Social media
Technological - Testing/sensing technologies - GPS/autosteer, precision farming - Seed genetics – biotech and genomics - Food and nutrition science - Veterinary science - Climate change - Bioeconomy becomes feasible - Alternative energy
PEST examples
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Political
• Many concerns over agriculture and food
– Food safety
– Obesity and chronic disease
• Budgetary pressure – What can we stop
doing but still have safe food
• New interest in the food processing
industry – jobs, jobs, jobs
May-1-13
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Source: Gale Prince http://www.valleyagonline.com/traceability/PDF/1Texas%20Food%20Safety%20081711v2.pdf
Concern over food safety
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5/1/2013
Wrong ingredients
Process problems - undercooked
Contaminated ingredients
Transportation problem
Recalls can come from anywhere in the chain
Source: Food Quality News – April 30, 2013
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Food is distributed further and so are food related illnesses
Source: Gale Prince http://www.valleyagonline.com/traceability/PDF/1Texas%20Food%20Safety%20081711v2.pdf
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• A priority for the
Obama
administration
• Modernization
occurring in Canada
as well
• Are we coordinating?
Food Safety Modernization Act
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It will affect Canadian suppliers - FSMA Import Safety
• Current reliance on port-of-entry inspection cannot handle increase in imported food.
• Importers now responsible for ensuring that their foreign suppliers have adequate preventive controls in place
• Requires food from abroad to be as safe as domestic
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A challenge but also an opportunity
• Future includes more rigorous and verified
systems
• Systems and certification must align with
U.S.
• If we get it right we can get preferred access
to U.S. markets
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The Opportunity Streamlining Canada/U.S. trade
• Creating the systems and certification
needed to align with the U.S.
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U.S. is COOL on Canada and not warming
http://www.defendingfoodsafety.com/
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New policy framework and strategy
• Growing Forward 2
• Many attempts at strategies for ag & food
– Conference Board
– Canadian Federation of Agriculture
– Canadian Agri-Food Policy Institute
– People’s Food Policy
• Include food safety as a requirement but
also a competitive advantage
May-1-13
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Economic - Continued price pressure on firms
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Volatile global environment not calming down
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Retail concentration and competition
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Trade is shifting - new competitors and new opportunities
What role does food safety play in branding Canada?
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Social Greater expectations from ag & food
Food
environment
Energy HEALTH
Feed 9 billion people by 2050
Replace oil
Keep us healthy
Reduce climate change
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1. Affordable luxuries
2. Convenience
3. Quality linked to location - provenance
4. Health and wellness
5. Flavour solutions Compensating for lower levels of
salt, fat and/or sugar
6. ‘Free from’ foods market
7. Over 55 and fitter than ever - & looking for healthy
products
8. On-going demand for natural
9. Softer claims
10.Sustainability
- Global trends in 2012
Source: Leatherhead Food Research
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New food trends - New potential risks?
• Raw milk
• Organic
• Local food
• Farmers’ markets and roadside stands
“Farmers’ markets are great… One day
they’re going to kill some people though.”
Galen Weston’s comment created a stir but made
the point that food safety should apply everywhere
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Social media is changing the conversation about food and food safety
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Social media
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Everyone is a reporter
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Where will social media stop?
• Facebook has over 901 million users
• 13% of the world’s population is on Facebook
• Facebook has more traffic in the US
than Google • Twitter, blogs make connections instant
What’s next?
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Some organizations use it well!
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Others have a lot to learn!
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Technology Traceability for information & assurance
Premise ID
To protect our consumers, to protect our brand and to tell our story
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Traceability will allow consumers to connect to food
Instant access to
information about
the food, the
nutrition and the
producers
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Many technologies will come from outside the sector
Could germ-
killing robots
revolutionize
hospital infection
control? Maybe
National Post
April 30, 2013
May-1-13
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Sustainability Index
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More full chain measuring &reporting -U.S. dairy greenhouse gas study
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Consumers still want to know how we will deal with new technologies
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Perceptions vs science
• We have to continue our emphasis on
food safety programs based on scientific
evidence
• But at the same time address the
perceptions
Maclean’s April 2012
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Implications A national priority
• Food safety can be a competitive advantage - but it won’t be the only factor that gets us into markets
• Anything we do must be coordinated wherever possible with U.S. systems
• We need to understand and communicate systems and results – but remember that consumers expect it (but don’t necessarily value it or want to pay for it)
May-1-13
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Need leadership at all levels
Business
management
Network leadership
Industry leadership
Managing in the
business Managing supply
chain and
networks
Industry
approach to food
safety
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Second Program Dec. 1 6, 2013
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Implications Systems approach
• The food systems will continue to change – driven by markets and technology
• Food safety must be integrated with other systems – we need to plan for integrations
• Upgrade food production systems to make them safer but also more transparent and more efficient
• Regulations and policy shape the environment for food systems – They must adapt to new market realities – like food and
health and speed of new product development
– They must protect consumers and Canada’s brand but still be fast, flexible and affordable
– I’m optimistic that this can happen
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Thank you
David Sparling
@iveyagrifood
The Chair of Agri-Food Innovation is supported by the Agricultural Adaptation Council