The Changing Datacenter – Understanding the Hybrid Cloud Opportunity Kristian Wares, Datacentre...
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Transcript of The Changing Datacenter – Understanding the Hybrid Cloud Opportunity Kristian Wares, Datacentre...
The Changing Datacenter – Understanding the Hybrid Cloud OpportunityKristian Wares, Datacentre Solution Sales SpecialistNick Ward, Cloud Solution Sales Specialist
AP007 How to Monetise Infrastructure & Platform
Agenda
• Market trends and dynamics• Technology that addresses those trends– Windows Server 2012– Windows Azure– System Center SP1
• Sales scenarios
Public Cloud
Hosted Cloud
Infrastructure Management
Deep Application Management
Service Delivery & Automation
Basic Standardised Rationalised Dynamic
Private Cloud
Hybrid Cloud
Infrastructure Management
Deep Application Management
Service Delivery & Automation
Basic Standardised Rationalised Dynamic
Services
Market Opportunity
Hybrid IT
$What Is Happening In The Cloud?
The Cloud OSModern platform for the world’s appsTransforms datacenterEnables modern appsUnlocks insights on any dataEmpowers people-centric IT
Identity
Virtualization
Data
Development DevOps and mgmt
One platform for all segments
First Server
Automated Virtualization
& Management, Private Cloud
Virtualization Management
Enterprise
Small Business
Windows Server
• Enables small businesses around the world
• Powers many of the world’s largest datacenters
• Delivers value to organizations of all sizes
Virtualization
Automated Virtualization
& Management
Mid-market
System Center8
Market Trends Driving the Opportunity
Data Centre Investments
Server Market
Virtualised Hosts
Management Software
15% YOY
Hyper-V Share +9%
3X market
1 server every 5 mins
20% YOY
10% YOY
IAAS Market SPLAR +50%100% YOYMove to IAAS
426% Azure
System Center
WindowsServer
Source: IDC, Microsoft, Forrester
Technology Enabling the Cloud OSWindows Server 2012
System Center SP1
Windows Azure
Every App, Any Cloud
Modern Work Style, Enabled
Beyond Virtualization
The Powerof Many Servers,the Simplicity of One
“ Why Windows Server 2012is a game changer. More than a few tweaks… ”
Trecor Pott | The Register
Jason Perlow | ZDNet
“ Nothing from Microsoft,and I mean literally nothing,has ever been this ambitious. ”
“ Windows Server 2012 – can you say cloud? ”
Richard Fichera | Forrester Research
Windows Server 2012Cloud Optimize Your IT
Bring out SP impact – extra slide?
Never before…
Network Virtualization & Shared Nothing Live Migration
Free In-the-Box VM Replicas, NIC Teaming
The largest virtual disks in the market – 64 TB
Storage Spaces & advanced storage enhancement
Virtual Fiber Channel and off-loaded data transfer
Hyper-V Extensible Switch, Resource Metering, QoS
Remote Desktop Services and VDI improvements
You can offer Key featuresComplete VM mobility without SAN or clustering1
High availability without complicated 3rd-party plug-ins2
Unparalleled scalability & VM Density3
Virtual storage pools with commodity storages 4
Increased SAN performance with fast storage access5
Secure multi-tenancy & resource metering6
Anywhere & any device access 7
One consistent platform
Technology Enabling the Cloud OSWindows Server 2012
System Center SP1
Windows Azure
Windows Azure World-Class by Design
State-of-the-art security and access control. 200+ services delivered 24X7
Leading innovator in power efficiency
2,000+ people in engineering and operations and 2.3B + in cloud infrastructure
PhysicalFeatures
Complianceand DR
Multiple data centers in different geographies
Local and geo-replication
Redundant platform services and failover
99.9% uptime, financially-backed SLAs
Highly available platform services
Service isolation over virtualized compute and network
Clear boundaries and multiple lines of defense
Physical facilities have broad compliance certifications
Service-level compliance on near-term roadmap
Preparedness, testing, refinement
Platform Availability and Security
Geo-Distribution
Windows Azure
North Central US, S. Central US, N. Europe, W. Europe, E. Asia, S.E. Asia + 24 Edge CDN Locations
Windows Azure By the Numbers
WSMM ||
Technology Enabling the Cloud OSWindows Server 2012
System Center SP1
Windows Azure
WSMM || 19
ProductiveInfrastructure
PredictableApplications
Your Cloud
Microsoft System Center 2012
WSMM ||
ProductiveInfrastructure
PredictableApplications
Your Cloud
Windows Server 2012
System Center 2012 SP1
Developer Operations
Windows Azure Virtual Machines
Service Provider Cloud
WSMM ||
Hybrid Cloud
Microsoft System Center 2012 – App Controller
ServiceProvider Cloud
Windows Azure
Private Cloud
Your Cloud
Enterprise Customer
WSMM ||
Sales Scenarios
Integrated management to configure, provision,
monitor, operate physical, virtual, cloud
Deliver Predictable Application SLA through Deep Application Insight
Deliver Scalable and Reliable Datacenter
Services through Orchestrated Workflows
Sell Key Private and Hybrid Cloud Scenarios
Service Delivery and Automation
Deep Application Management
Infrastructure Management
Microsoft Private Cloud
Complete Microsoft Private Cloud - System
Center, Windows Server, Hyper-V
deployment/migration
Microsoft Private Cloud
Sales Cycle Shorter/ Simpler Longer/ More Complex
Solutions4
• ISV/ SI Solutions• Industry Solutions
PaaS + IaaS
Hybrid App Development
5
• Web Apps & HPC • LOB, BI, & Big Data
1FY13 Azure Sales Scenarios
Cloud StorageTechnology
Cloud Storage & Recovery
• Archiving• Disaster recovery
1.Heavy regulatory restrictions2.Unix 3.Legacy Tier 1 LOB apps (e.g., SAP)
Prioritize
MS Product Deployment
• SharePoint• SQL Server & WS
2 Datacenter Extension
3
IaaS
• App “lift & shift”• Test and Dev.
1.Microsoft shops (.Net, Systems Center)
2.Light/ moderate AWS users3.Customers looking to rapidly test/
deploy new MS products ( SQL, SP, WS)
Avoid Targeting
Azure – Key Datacentre Scenarios
Take-aways
• Market trends are driving the move to IAAS – on premise, partner hosted & public cloud
• Windows Server, System Center & Windows Azure are the enabling technology
AP028Unlocking the Hybrid Cloud Opportunity in FY13 – Executing Together
Thu 10.15 P9-P11AP004
Dealing with the data deluge – Understanding the application platform opportunity
Wed 10.15 P9-P11
AP007The changing datacentre – Understanding the hybrid cloud opportunity
Wed 11.45 P9-P11
Infrastructure & Platforms Track
AP025Unlocking the Application Platform Opportunity in FY13 – Executing Together
Thu 09.15 P9-P11
AP031Changing the Customer Conversation – Positioning for Joint Success
Thu 11.45 P9-P11
AP001The New Era of Hybrid IT
InfrastructurePlatform
s
Cloud Networking Event
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Exhibitors & Sponsors
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Build Your CapabilitiesVisit the Partner Learning Center! http://aka.ms/partnerlearning
$
Competency Changes Server Platform” – Exam Changes (Nov’12)“Management & Virtualization” – Exam Changes (May’13)
BenefitsPresales supportTechnical and Sales training
Solution Incentive ProgramIncentives available for Windows, Lync, SQL Server and System Center
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