THE CHANGES IN THE PUNTER PROFILE AND THE POSSIBLE IMPACT TO THE GAMBLING … 10h30 Edward... ·...
Transcript of THE CHANGES IN THE PUNTER PROFILE AND THE POSSIBLE IMPACT TO THE GAMBLING … 10h30 Edward... ·...
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THE CHANGES IN THE PUNTER PROFILE AND THE POSSIBLE IMPACT TO THE GAMBLING
REGULATORY LANDSCAPE IN AFRICA
PRESENTED TO THE IAGR CONFERENCE JOHANNESBURG : 16 – 19 OCTOBER 2017
EDWARD LALUMBE CHIEF OPERATING OFFICER
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PRESENTATIONOUTLINE
§ Introduction § Impact of change in punter profile on GGR in SA § Drivers of sports betting growth in Africa § Smartphone adoption in Africa § Product improvements and regulatory challenges § Conclusion
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INTRODUCTION
§ Competitive market; § New Products; § Impact on stakeholders; § Regulatory challenges
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TRENDINGGR,COMPARISONALLMODES(FY2010–F72017
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§ Youthful population and high unemployment
§ High Potential for addiction
§ Lax laws on sports betting
§ Passion for sports
DRIVERSOFSPORTSBETTINGGROWTHINAFRICA
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§ It is a skilled game. Appeals to an intelligent and thoughtful punter
who studies the form and places a careful wager
§ Caters for all types of punters: − Traditional − Technically savvy - millennials
§ Instant gratification
§ Growing internet penetration and widespread use of mobile phones
DRIVERSOFSPORTSBETTINGGROWTHINAFRICA-ConAnued
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SMARTPHONEADOPTIONGOWINGINAFRICA
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SMARTPHONEPENETRATIONINAFRICA
§ Millennials in SSA use mobile phones to bet on football § 54% of youth in SSA have gambled § Youth participation in gambling
− 76% - Kenya − 57% - Uganda − 42% - Ghana
§ Use of mobile phones for betting
− 96% - Kenya − 48% - South Africa
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KENYAMOBILEPENETRATION
§ M-Pesa is a small value electronic payment and store of value accessible from
ordinary mobile phones § Launched in 2007 by Safaricom mobile network operator § Used by over 17m Kenyans – two thirds of adult population § 25% of countries GDP flows through it
§ Also launched:
− Tanzania − Afghanistan − India
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PRODUCTIMPROVEMENTSANDREGULATORYCHALLENGES
§ In-play betting § Opportunity to bet across channels § Single bet vs multiple bet § Affiliates § Advertising § New payment methods § Cross border operations § Betting on the outcome of the lottery § E-Sports
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E-SPORTS–GROWTHPROJECTION
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E-SPORTSREGULATORYCHALLENGES
§ Underage gambling
§ Integrity of the game
§ E-Sports
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CONCLUSION
§ Address needs of new customers; § Collaboration.
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QUESTIONS
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THANK YOU
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