The Celebration Journalfiles.investis.com/bulgarigroup/docs/BETWEEN_HISTORY_AND_ETERNITY.pdfa...
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BETWEEN HISTORY AND ETERNITY No. 1 In such a delicate historical moment as this, characterized by uncertainty the world over, it is nonetheless important for us to revisit our roots and celebrate 125 years of a history that partakes three different centuries. In 1884, when my grandfather Sotirio founded the company that continues to bear his name, the world was clearly a very different place. So, the opportunity to commemorate his tenacity and the determination of the generations that followed – my father Giorgio, his children, our nephew Francesco – thanks to which the company has prospered, is understandably a source of pride. Even more satisfying is the knowledge that the values of one man, passed on to us, his family, have since become values shared by the thousands of people who work for Bulgari in numerous countries around the world. The conviction that aesthetic beauty enriches people’s lives, an uncompromising commitment to quality, and a respect for everyone who collaborates with the company have always been the values that guide us, and thanks to this we shall look forward to our next 125 years with optimism and serenity. The Celebration Journal 1884 2009 The importance of roots by Paolo Bulgari, President of the Bulgari Group 125 years of Italian jewellery by Amanda Triossi, Curator of the upcoming Bulgari exhibition at the Palazzo delle Esposizioni, Rome Years of research in the Bulgari archives have come to fruition with an in-depth look at the history of this extraordinary brand and what it represents in the world today. The assembly and analysis of historical documents has enabled us to reconstruct a remarkable story that spans centuries and international borders, tracing the course for the taste of innovation and detail that has become an unmistakable style in its own right. Bulgari occupies a significant chapter in the history of jewellery making, which begins with Sotirio Bulgari, the company’s founder. The uniqueness of his vision; the originality of his incorporation of classical Greece and Rome into the ethos of his own time; the boldness of his journey, like a modern-day Odyssey, that would take him to Corfu and Naples and finally to the capital of the newly unified Italian Republic, have even older and deeper roots. Born in 1857 in the Epirus Mountains, the range crossed by the Acheron (the River Styx of legend) and presided over by the Temple of Zeus at Dodona, Sotirio Bulgari was raised in a world of myth and metal smithery, a vital art of his region handed down from Byzantine times. The power of the Greco- Roman vocabulary on the one hand and nearly 2,000 years of technical mastery on the other equipped the young Sotirio with courage, vision and a special sensitivity to the artistic tenor of world around him that enabled him to challenge both geographical and stylistic boundaries. Until the early decades of the 20th century, Bulgari was an advocate of the Art Déco movement that was destined to change the taste of the entire Western world and from that point forward has continued to introduce key technical and aesthetic innovations to the field. After the extravagance of the fifties and the chromatic renaissance of the following decade, Bulgari captured the glamour that lay at the heart of the Pop Art movement during the seventies, and then changed the way we make and think about jewellery yet again in the wild eighties by introducing the prêt-à-porter concept to the luxury sector. In more recent years, long and tireless research has culminated in the creation of an historical archive and a permanent collection of landmark Bulgari jewels which recount and explain the monograph that is Bulgari’s rich history. This massive effort required the reorganization of a cultural heritage comprising many thousands of documents, photographs and original sketches, along with selecting and locating the finest Bulgari creations of the past 125 years, many of which had to be tracked down and reacquired with no small amount of difficulty. Such a wealth of fascinating historical material, brought together for the first time, naturally had to be shared with the public: thus, the retrospective which I have the honour of curating. The exhibition, which opens in Rome in late spring, will celebrate both the founder and the history shared by Bulgari and the Eternal City. Moreover, 2009 marks the 125th anniversary of the opening of the first Bulgari shop in Rome. It is here that a new vision began to grow and spread. Today, Bulgari is the premiere maker of coloured gemstone jewellery in the world, and its style, founded on the Roman distillation of the Greek heritage, is recognized everywhere, unmistakable in all its many evolutions. The Palazzo delle Esposizioni, built just a few hundred meters from the places where the young Sotirio Bulgari, in those same years, established his reputation as a master jeweller, will display 400 of the best jewels, watches and decorative objects produced by Bulgari throughout its history. The majority have never been seen before in public, having spent decades in private collections and safes. Additional works from the private Bulgari Vintage Collection will also be exhibited, alongside drawings, historic documents and photographs of famous clients: businessmen, aristocrats, artists, film stars. In short, an exhibition not to be missed, whether one be an aficionado of history, a devotee of this most magnificent of Italian luxury brands, or simply eager to share in the glamour that Bulgari has epitomized for more than a century. 1965: necklace with precious and semi-precious stones in contrasting colours. 38 carats of turquoise, 88.50 carats of cabochon-cut emeralds, 22 carats of cabochon-cut amethysts and 72 carats of brilliant-cut diamonds. Portrait of Sotirio Bulgari
Transcript of The Celebration Journalfiles.investis.com/bulgarigroup/docs/BETWEEN_HISTORY_AND_ETERNITY.pdfa...
BETWEEN HISTORY AND ETERNITY
No. 1
In such a delicate historical moment as this, characterizedby uncertainty the world over, it is nonetheless importantfor us to revisit our roots and celebrate 125 years of ahistory that partakes three different centuries. In 1884, when my grandfather Sotirio founded thecompany that continues to bear his name, the world wasclearly a very different place. So, the opportunity to commemorate his tenacity and thedetermination of the generations that followed – myfather Giorgio, his children, our nephew Francesco –thanks to which the company has prospered, isunderstandably a source of pride. Even more satisfying is the knowledge that the values ofone man, passed on to us, his family, have since becomevalues shared by the thousands of people who work forBulgari in numerous countries around the world. The conviction that aesthetic beauty enriches people’slives, an uncompromising commitment to quality, and arespect for everyone who collaborates with the companyhave always been the values that guide us, and thanks tothis we shall look forward to our next 125 years withoptimism and serenity.
The Celebration Journal1884 2009
The importance of rootsby Paolo Bulgari,
President of the Bulgari Group
125 years of Italian jewelleryby Amanda Triossi,
Curator of the upcoming Bulgari exhibition at the Palazzo delle Esposizioni, Rome
Years of research in the Bulgari archives have come to fruitionwith an in-depth look at the history of this extraordinary brandand what it represents in the world today. The assembly andanalysis of historical documents has enabled us to reconstructa remarkable story that spans centuries and internationalborders, tracing the course for the taste of innovation anddetail that has become an unmistakable style in its own right. Bulgari occupies a significant chapter in the history ofjewellery making, which begins with Sotirio Bulgari, thecompany’s founder. The uniqueness of his vision; theoriginality of his incorporation of classical Greece and Romeinto the ethos of his own time; the boldness of his journey, likea modern-day Odyssey, that would take him to Corfu andNaples and finally to the capital of the newly unified ItalianRepublic, have even older and deeper roots.Born in 1857 in the Epirus Mountains, the range crossed bythe Acheron (the River Styx of legend) and presided over bythe Temple of Zeus at Dodona, Sotirio Bulgari was raised in aworld of myth and metal smithery, a vital art of his region
handed down from Byzantine times. The power of the Greco-Roman vocabulary on the one hand and nearly 2,000 years oftechnical mastery on the other equipped the young Sotiriowith courage, vision and a special sensitivity to the artistictenor of world around him that enabled him to challenge bothgeographical and stylistic boundaries.Until the early decades of the 20th century, Bulgari was anadvocate of the Art Déco movement that was destined tochange the taste of the entire Western world and from thatpoint forward has continued to introduce key technical andaesthetic innovations to the field. After the extravagance ofthe fifties and the chromatic renaissance of the followingdecade, Bulgari captured the glamour that lay at the heart ofthe Pop Art movement during the seventies, and thenchanged the way we make and think about jewellery yetagain in the wild eighties by introducing the prêt-à-porterconcept to the luxury sector.In more recent years, long and tireless research has culminatedin the creation of an historical archive and a permanentcollection of landmark Bulgari jewels which recount andexplain the monograph that is Bulgari’s rich history. Thismassive effort required the reorganization of a culturalheritage comprising many thousands of documents,photographs and original sketches, along with selecting andlocating the finest Bulgari creations of the past 125 years,many of which had to be tracked down and reacquired with nosmall amount of difficulty. Such a wealth of fascinating
historical material, brought together for the first time,naturally had to be shared with the public: thus, theretrospective which I have the honour of curating.The exhibition, which opens in Rome in late spring, willcelebrate both the founder and the history shared by Bulgariand the Eternal City. Moreover, 2009 marks the 125thanniversary of the opening of the first Bulgari shop in Rome.It is here that a new vision began to grow and spread. Today, Bulgari is the premiere maker of coloured gemstonejewellery in the world, and its style, founded on the Romandistillation of the Greek heritage, is recognized everywhere,unmistakable in all its many evolutions. The Palazzo delle Esposizioni, built just a few hundred metersfrom the places where the young Sotirio Bulgari, in thosesame years, established his reputation as a master jeweller,will display 400 of the best jewels, watches and decorativeobjects produced by Bulgari throughout its history. The majority have never been seen before in public, havingspent decades in private collections and safes. Additionalworks from the private Bulgari Vintage Collection will alsobe exhibited, alongside drawings, historic documents andphotographs of famous clients: businessmen, aristocrats,artists, film stars. In short, an exhibition not to be missed,whether one be an aficionado of history, a devotee of thismost magnificent of Italian luxury brands, or simply eagerto share in the glamour that Bulgari has epitomized for morethan a century.
1965: necklace with precious and semi-precious stones in contrasting colours. 38 carats of turquoise, 88.50 carats of cabochon-cut emeralds, 22 carats of cabochon-cut amethysts and72 carats of brilliant-cut diamonds.
Portrait of Sotirio Bulgari
REWRITE THE FUTUREAND SAVE THE CHILDREN
I would like to thank Bulgari for its support for Savethe Children’s «Rewrite the Future» campaign.By taking part in the campaign, Bulgari and its clientswill make a difference to some of the most vulnerablechildren in the world. Save the Children is the world’s biggestindependent international organization working forthe promotion and protection of children’s rights.Founded in 1919, we work in more than 120countries around the world, with a network ofnational organizations. The international secretariat,the International Save the Children Alliance servesin a consulting capacity on the United NationsEconomic and Social Council. Save the Children is developing hundreds ofprograms in the areas of education, emergencyresponse, healthcare, nutrition and protectionagainst child labour and abuse. We put pressure ongovernments and institutions to put the children’s
rights sanctioned by the UN Convention on theRights of the Child at the centre of their policy. Through the «Rewrite the Future» campaign, Savethe Children has made a commitment to ensure that,by 2010, eight million children living in countriesravaged by war will get a good-quality education.Already, our campaign has created a solidfoundation for long-term change in the lives ofnearly six million children. We have built schools,supplied teaching materials and protected childrenfrom all forms of violence. A silver ring, featuring an engraving of the Save theChildren logo on the inside, has been createdspecially for the «Rewrite the Future» campaign.The ring bears witness to the commitment ofBulgari, and all those who wear it, to Save theChildren and to the children we support.
1884 2009
Bulgari and its clients give theirsupport to eight million of the world’s
most vulnerable children
by Charlotte Petri Gornitzka, General Secretary of the International Save the Children Alliance
Valerio Neri, General Director of Save the Children Italia; Charlotte Petri Gornitzka, General Secretary of theInternational Save the Children Alliance; Francesco Trapani, CEO of the Bulgari Group.
www.bulgari.com
Joseph, 10 years old, embraces his books in a school in Bahr el Ghazal, southern Sudan. The elementary school of Busamba, in the Rwenzori mountain range, has only four trees to demarcate the ‘classrooms’.If it rains, school is over. Save the Children is funding a new building in this area.
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For Bulgari, the best way to celebrate its 125th anniversaryis to participate, with joy and dedication, in Save theChildren’s «Rewrite the Future» campaign, which is aimedat providing education, and thus a better future to millionsof children suffering from the consequences of war andconflict. This is an initiative that is both unprecedented in scale andtotally consistent with Bulgari’s commitment to theeducation of young people around the world, an ambitiousproject of concrete solidarity whose goal I hope we willnot only achieve but, with the help of our clients and Savethe Children’s supporters, even surpass. Save the Children is the world’s foremost internationalorganization for the protection of children’s rights.Bulgari has chosen to offer support to one of its mostimportant campaigns by collecting ten million euros, oneof which has already been donated, with the rest comingin over the course of the year. Each of the silver ringsthat we have dedicated to Save the Children will betransformed into schools, teacher training courses andprograms to protect children from violence and toreintegrate child-soldiers into society.In addition to the silver ring, Bulgari has created a limitedcollection of special pieces of high jewellery and watcheswith an overall value of three million euros. This collectionwill be officially presented in Rome at the retrospectivehosted by the Palazzo delle Esposizioni in celebration ofthe brand’s 125th anniversary and later at major Bulgarievents around the world, after which it will finally be putup for auction in New York at the end of 2009, with allproceeds going directly to Save the Children. I take this opportunity to thank the numerous celebritiesfrom the worlds of music, film and culture who aresupporting this initiative alongside us, including Beniciodel Toro, Julianne Moore, Ben Stiller, Sting, Sally Field,Willem Dafoe, Alain Delon, Isabella Rossellini, AndyGarcia, Jim Belushi, Jason Lewis, Eros Ramazzotti,Giuseppe Tornatore, Laetitia Casta, Terrence Howard,Hugh Jackman, Gabriele Muccino, Ellen de Generes,Portia de Rossi, Kimberly Pierce, Alessandra Ferri,Fabrizio Ferri, Valeria Golino, Rosario Fiorello,Giuseppe Fiorello, Jennifer Esposito,Vittoria Puccini, Cristiana Capotondi, Lena Headey,Debra Messing, Leonard Goldberg and Paolo Maldini,all of whom understand that it is only by workingtogether that we can rewrite the future.
The ring created by Bulgari in support of Save theChildren’s «Rewrite the Future» campaign is as special asthat which it symbolizes. On the outside it bears the name of Sotirio Bulgari, thefounder, who 125 years ago launched the epic history of abrand that would soon become renowned the world over.The choice of silver – unusual for Bulgari, which has longfavoured gold – is a tribute to Sotirio Bulgari’s origins as asilversmith. On the inside is the Save the Children logo as a reminder toits wearer of the ring’s purpose. The ring will be availablefor sale from February 1 to December 31, 2009 in allBulgari stores around the world and in selected departmentstores at 290 euros, 50 of which will go to this vital andworthwhile campaign for the protection and education ofmillions of children.
1884 2009
A concrete commitmentto improving
the children’s future
by Francesco Trapani, Chief Executive Officer of the Bulgari Group
BEING PART OF HISTORY MEANS BEING ABLE TO CHANGE IT
A silver ring for Savethe Children
1. Willem Dafoe, 2. Giuseppe Tornatore, 3. Rosario Fiorello, 4. Jason Lewis, 5. Fabrizio Ferri, 6. Alessandra Ferri, 7. Isabella Rossellini, 8. Valeria Golino, 9. Vittoria Puccini.
Silver ring for Save the Children.
www.bulgari.com
Advertisement from the ’60s, Bulgari Historical Archive.
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