The Case for WiFi: Optimizing Your Network for Mobile Commerce
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The Case for WiFi Optimizing Your Network for Mobile Commerce Global Leader in 3G/4G Network Solutions December 6, 2012 Ken Hosac VP of Business Development Contact: [email protected]
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he explosion of smart phones and mobile devices has created an opportunity for retailers to engage customers and gather analytics through in-store WiFi. A dynamic, reliable, and secure WiFi network is the cornerstone of any retailer’s mobile commerce plan. Learn the business case for system-wide WiFi while examining key trends that are driving WiFi adoption and the rapid growth of WiFi as a a customer engagement tool. We will also discuss the importance of specific network implementation strategies and rapid-deployment solutions to optimize in-store WiFi.
Transcript of The Case for WiFi: Optimizing Your Network for Mobile Commerce
The Case for WiFi Optimizing Your Network for Mobile Commerce
Global Leader in 3G/4G Network Solutions
December 6, 2012
Ken Hosac VP of Business Development
Contact: [email protected]
CradlePoint Market: Distributed Enterprise Optimizing Your Network for Mobile Commerce
M2M: Kiosks & ATMs
Convenience Stores
Restaurants Branch Offices
Retail Stores
CradlePoint provides 3G/4G networking solu8ons to distributed enterprise
Solution Overview Connecting Distributed Enterprise through Wireless 4G/3G
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CradlePoint M2M Router
M2M Router for Connected Devices
Existing Router Juniper, Cisco, etc
DSL Modem
CradlePoint ARC CBA750
Bridge
Enterprise Bridge for Business Con8nuity
Network Administrator
WiPipe Central Applica9on & Security Pla=orm
On-‐Site Services Site Survey, Installa9on, Maintenance
Enterprise Router for Small-‐Footprint Retail/Branch
CradlePoint ARC MBR1400
Router
Customer WiFi brings a number of usability problems that can frustrate users: § Login process § Time limited credentials § Hotspot selection § Network latency § Internet downtime
CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 4
Usability Problems in Today's Hotspots Optimizing Your Network for Mobile Commerce
The federal Computer Fraud and Abuse Act criminalizes certain acts of unauthorized Internet access: § Cyber crimes § Malicious content provided through your hotspot § Theft of information § Harm to children
CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 5
Areas of Liability Optimizing Your Network for Mobile Commerce
Mitigation § Require Terms of Service
acceptance § Disclaimers for appropriate use § Security disclaimer § Private property notice § Control access, if necessary
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Integrating with 3rd Party Hotspots
CradlePoint WiFi: § Na8ve support for Terms-‐of-‐Service(ToS) acceptance. § Supports sta8c or dynamic content filtering rules. § Op8on to either allow customer to con8nue to desired web URL aPer ToS acceptance, or force-‐direct to specified URL.
§ Enforce intelligent QoS rules to prevent any single user from consuming all bandwidth.
Optimizing Your Network for Mobile Commerce
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Network Segmentation Multiple Applications on a Single Network
§ Securely enables shared use of WAN connec8on & router for mul8ple applica8ons in a PCI environment
§ Segments consist of Ethernet ports & groups, WiFi SSIDs and VLANs
§ Each network segment can have its own: – IP Address configura8on (sta8c, dynamic, range) – Rou8ng Mode (NAT, non-‐NAT, Public Hotspot & Cap8ve Portal)
– Access Control (Admin Access, LAN Isola8on) – WAN Bandwidth and QoS control
Optimizing Your Network for Mobile Commerce
VPNs for Secure Access to Corporate HQ
Uninterrupted WiFi with Redundant WANs Business Continuity Strategies using Wireless 4G
Existing Router Juniper, Cisco, etc
DSL Modem
CradlePoint Bridge
(converts 4G to Ethernet)
Router Upgrade Dual-‐WAN: Wireless + Wired
Overlay Failover add 4G to exis8ng router
CradlePoint Dual-WAN Router
(wired + wireless)
Retail POS
Branch Office
Wireless 4G/3G
DSL Modem
WiPipe Central Cloud-Enabled Application and Security Platform
WiFi Access Point Control
Deployed Devices
Device Administrator
Intelligent Networking
• Centralized control to lock down and secure access points • Speed to deployment with individual and mass configura8on of devices • Manage and monitor devices with automated usage alerts • Reduce need for on-‐site IT & truck rolls, saving 8me and money • Business and network analy8cs for op8mized commerce and network
performance
CradlePoint Confidential and Proprietary | ©2012 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 10
Retail WiFi Access Point Use Case Optimizing Your Network for Mobile Commerce
Company Profile • Mass merchandising retailer • 1,500 locations worldwide • $13.9 billion annual revenue • Stores span 35,000 to 45,000 sq. ft.
WiFi Access Points 1. Entrance router 2. Wired WAN 3. WiFi as WAN 4. WiFi as WAN 5. Wired WAN 6. Wiring closet – cable modem
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Challenge • Provide customer WiFi in
stores that span 35,000 to 45,000 sq. ft.
Solutions • CradlePoint WiFi Site Survey • 5 CradlePoint MBR1400 Routers
CradlePoint Confidential and Proprietary | ©2011 CradlePoint Inc. | All rights reserved. | Information subject to change without notice. 11
PCI Compliance
Optimizing Your Network for Mobile Commerce
§ Deployed in several PCI-‐Compliant commercial networks
§ Rigorous penetra8on tes8ng by PCI Security Council-‐cer8fied Approved Scanning Vendor (ASV)
§ CradlePoint’s “PCI Compliance Applica8on Guide” details specific enablers and comments for each requirement in the PCI-‐DSS 2.0 standard
Questions?
Global Leader in 3G/4G Network Solutions
Ken Hosac VP of Business Development
Please type them into Go-To-Meeting, or contact us at : [email protected]
www.CradlePoint.com
