The Case for the Button
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Amanda Cowan Farmhouse Delivery @liquidgoldapp
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Transcript of The Case for the Button
![Page 1: The Case for the Button](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f15a9f1a28aba0478b45f1/html5/thumbnails/1.jpg)
Amanda CowanFarmhouse Delivery
@liquidgoldapp
![Page 2: The Case for the Button](https://reader035.fdocuments.us/reader035/viewer/2022081605/58f15a9f1a28aba0478b45f1/html5/thumbnails/2.jpg)
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Goal:Retention
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Talk to Users
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User Says:I want to
compare recipes
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CNET Style
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Development Says:That will take 3
weeks
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I Say:Let’s MVP it
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Organization Says:We Don’t Do That to
Our Users
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#1Make Your Case
with Data
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Cost SavingsButton Prototype
VS
2 days 3 weeks
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Only A Few People See It
5% for10 days
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Ghost of Red Herrings Past41% said they wanted it
66x the number of people that actually use it
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#2Collaborate on
Design & Success Metrics
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#3Iterate
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Did you hear about the button?