The case english
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Transcript of The case english
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Case the
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Which are the challenges of your company?
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Our Design methodology
Observe
Create
Prototype
“The Case” is a creative process. We offer an external point of view to
challenges of companies.
For this we use Design Thinking methodology, where you are the key. Once you
explain us your case we will understand it through observation.
With these insights the service designers of our company will create ideas in an
intensive way.
We are going to show you the best ideas with prototypes, ready to test in your
company!
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The process
Observe Create Prototype
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All the creative process is based on you. We are going to analyze
your case in order to create the drivers that will guide the idea
generation.
We offer you an external point of view in order to see details that
companies are not able to see because of the daily work.
Observe
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Create
Once we have define our drivers, we are going to create at least 200
ideas a brainstorming session. As a next step we are going to use the
combination in order to create concepts.
The developement of this concetpts is where we create the difference.
Our joung and global minds are going to the concepts to make them
innovative.
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Prototype
Now the new knowledge is created and we must visualize it. For this we use
the prototypes.. With this exercise we are able to see our creation in a
physical way and it helps us to understand the new service in a deeper
way.
We also are able to understand the viability of the service and the
practical application in the company. The new service is ready to test!
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Theories behind.
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Design thinking
understand
observe
point of
view
ideate
prototype
test
10 faces of innovation This is service design Change by design
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Human brain understanding
Logic
Analisys
Creativity
Combination
Think fast,think slow The power of diversity
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Our brain in the process
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Business models
Business model generation Blue ocean strategy
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Knowledge creating
Knowledge creating company
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Open innovation
Open innovation
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Visual thinking
The back of the napking Visual teams
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Marketing
No logo Ice to the skimols Guerrilla marketing
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The team.
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Our company
We are a young innovation company that uses teamwork and service design as
working method.
Our aim is to travel around the world in order to be involved into new realities.
We had been in Finland and San Francisco and now our next goal it is to travel
to China and India in January 2014.
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Final product.
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The case
-Dossier
*Observation
*Creative process
-Prototype of the service
-Digital materials
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Just a creative process?
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Business. seriously?