The Cartography of User Experience
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The Cartography of User Experience Josh Cothran, Georgia Tech Research Institute UX Thursday Atlanta February 20, 2014
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“MEN WANTED for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success.” Why would anyone in their right mind answer and ad like this? Humans are explorers by nature - we seek to extend our knowledge by journeying beyond visible horizons. Exploration is as much about the journey and what we learn from it as it is about the destination. It’s a nonlinear, dynamic process. Exploration is inherently uncertain. As explorers, there is uncertainty over whether we will be able to find what we're looking for, or if it even exists. When we’re in that boat, we’ll often use words like “stressful,” “intense,” or “needing to manage the client,” but the truth is, it’s scary - and that calls for courage. In our everyday lives as in the lives of explorers, courage isn’t fearlessness. Rather, it’s the ability to do what we must in spite of our fears. There’s a lot to thinking like an explorer. We focus on three aspects here: obtaining provisions (trading, berrypicking, foraging); navigation (trailblazing, orienting, mapmaking); and coping with obstacles (backtracking, rerouting, improvising). “Be Prepared” is the Boy Scout Motto. But as any scout knows, no one starts out prepared; there’s a reason the first rank in Scouting is called a Tenderfoot. Preparation is a skill acquired through experience, and mistakes are a part of that. In our journeys, we come away changed as individuals as knowledge gives way to understanding. That understanding is our greatest reward… it’s the gift that keeps on giving. "We shall not cease from exploration. And at the end of all our exploring will be to arrive where we started and know the place for the first time." - T.S. Eliot
Transcript of The Cartography of User Experience
The Cartography of User Experience
Josh Cothran, Georgia Tech Research InstituteUX Thursday AtlantaFebruary 20, 2014
MEN WANTEDfor hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and recognition in case of success.Ernest Shackleton 4 Burlington st.
“If we knew what we were doing, we wouldn’t call it research.”- Mr. May, my high school Robotics teacher
Thinking Like an Explorer
PROVISIONS
NAVIGATION
OBSTACLES
PROVISIONS
Trading
Berrypicking
Foraging
NAVIGATION
Trailblazing
Orienting
Mapmaking
OBSTACLES
Backtracking
Rerouting
Improvising
"We shall not cease from exploration. And at the end of all our exploring will be to arrive where we started and know the place for the first time." - T.S. Eliot
