The capital gathered by the Programme and its Tourism Projects

during their implementation until 2013 and possible use of this capital

for the ENI 2014-2020

10-11 June, 2013Sigulda, Latvia

2

What is Thematic Capitalisation?

Partnerships => implementation of projects

Scope of knowledge(tackling issues at local and/or regional level)

Valorisation of experience

Elaboration of tools

Use by stakeholders

3

Functional structure of the initiative?

• Analyse project results

• Use the results of exercise

• Provide thematic input

• Coordination of Capitalisation exercise

Joint Technical Secreta-

riatProject

partners

Thematic expertsStake-holders

4

Main Objectives ofThematic Capitalisation

1. More efficient use of the knowledge resulting from projects working on a similar topic.

2. Ensure the impact on policy making process at regional, local, national and European levels.

3. Increase the Programme visibility for wider dissemination of capitalised knowledge.

4. Transfer of experience represented in capitalised knowledge to ensure coherence and higher effectiveness of future programmes.

5

Target groups of Thematic Capitalisation

Decision makers

Programme bodies

Final users Multipliers

Thematic Capitalisation

6

Capitalisation topic: tourism

Why the tourism was chosen to be the first Capitalisation topic?

Priority I “Socio-economic development”Measure 1.3. “Tourism development”

Tourism sectors is the power engine for socio-economic growth of the border region, which due to its historical and cultural heritage and nature, has a

high potential for its development.

7 Open Call

projects

Programme financing ~MEUR

16,4

1 Large Scale

project

7

Tourism policy: focal points

Stimulation of competitiveness in the European tourism sector;

Promotion of development of sustainable, responsible and high quality tourism;

Diversification and increase in number of tourism products;

Eco-friendly and socially responsible tourism;

Working towards common image of Programme territory as the set of sustainable and high quality destinations.

4 projects foresee contribution to regional tourism development strategies!

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Online survey of Tourism Projects

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Respondents:beneficiaries of the projects

Via Hanseatica

trilateral projects along the Via Hanseatica in Estonia, Latvia and Russia

Enjoy Latvia, Estonia and Russia

SVS Activetour

EstFortTour-2 bilateral projects; located on the border area of Narva (EST) and Ivangorod (RUS) – attractive tourism destination within Via Hanseatica Tourism Route

River Promenades II

Narva–Ivangorod (LSP)

Exploring the narrow gauge railway

bilateral project – Turi (EST) and St. Petersburg (RUS) - St. Petersburg is the most Nordic destination of Via Hanseatica

Tour de Latgale and Pskov Oblast

bilateral project – Latgale (LAT) and Pskov Oblast (RUS) – Pskov is Hanseatic Port city

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Key dimensions of research

Networking Partnership

Innovation

Integration(mainstreaming)

Governance

Sustainability

Usability Capitalisation

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Basis for design of the projects

Other

Regional Plans and Programmes

Personal research of the theme

Outputs/results of other Projects

Development Strategies, Studies, Research

3

4

4

5

7

12

Project Partnerships:criteria for choosing partners

Their ability to mobilise other financial resources

Their ability to mobilise local stakeholders

Their experience in implementation of EU funded Projects

Other

Historically good relations among organizations

Previous experience of cooperation within Projects

Their links with the political level or relevant teritorial stakeholders

Their competence in the field of action

0

1

1

1

3

3

3

8

13

Networking and identification of cross border added value

Definition of common political declarations, harmonization of policies and strategies

Possibility to carry out joint research and experimentations

Establishment of stable relationships

Exchange of know-how, experience

Adoption of common deliverables/outputs/tools

1

1

6

7

8

14

Areas of expected influence

Lead to real change in existing policies or programmes on national level

Existing policies/strategies on national level

Lead to real change or solve real problem on local or regional level

Integrate results/deliverables/outputs/tools of Projetct into existing public policies/programmes on regional level

0

3

3

6

15

Planned means of ensuring the project sustainability

Other

By integrating the results/deliverables/outputs/tools into existing public policies

or programmes (mainstreaming)

By perpetuating the partnership through creation of networks, association

Results of the Project themselves are sustainable

Through launching a new Project

1

1

4

7

7

16

Key elements to ensure the usability of project results

Other

Institutions/stakeholders have requested and/or have already adopted the deliverables

The deliverables/outputs/tools can be easily adopted in other contexts (e.g. participating state’s regional strategies)

The deliverables/outputs/tools respond to common regulation in the EU and states participating in the programme

The deliverables/outputs/tools do not depend on context factors

The deliverables/outputs/tools can be considered as standards/benchmarks

0

1

1

1

1

5

17

Capitalisation

Others

Definition of joint policy recommendations agreed by different ESTLATRUS tourism projects

Collection of best practices (e.g. management, outputs, tools)

Looking for synergies among tourism projects

Common events organized by tourism projects of ESTLATRUS

Participation in events organized by ESTLATRUS tourism projects

Intensive communication of outputs and results

0

1

2

2

5

7

8

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Key findings (1)

1. Project ideas were generated jointly.

2. Applications were prepared by the Lead Partner with lesser support from the junior partners.

3. Development strategies, studies and researches were the most valuable source for elaborating the project idea and design.

4. Key criterion for choosing partners – relevant competencies.

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Key findings (2)5. Networking and cross border added value is

expected to ensure by:− adoption of common deliverables/outputs/tools,− exchange of experiences and “know-how”,− establishment of stable relationships.

6. Creation of the brand new tool (deliverable) is the most innovative output to be expected by the projects.

7. Sustainability of project results highly depends on involvement of authorities. Successful involvement tools:− kick-off and partner meetings,− seminars, tourism fairs, etc.,− individual cooperation agreements.

8. In order to ensure that the planned results become apart of the tourism sector mainstream, the projects expect to integrate them into existing policies/programmes on regional level.

9. Usability of the project: outputs (deliverables) are considered and expected to become benchmarks.

10.Key component for capitalisation - intensive communication of outputs and results to stakeholders.

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Key findings (3)

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Conclusions (1)

o In most cases the Lead Partner carried the majority of work load on project design.

o Coherence between the initiates developed by already completed, current and future projects acknowledged to be an essential tool for knowledge transfer and capitalisation.

o Projects used traditional tools to exchange the experience: seminars, study visits, workshops, staff exchange, etc.

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Conclusions (2)

o Most Lead Partners underestimate the role of capitalisation, yet, consider innovations and usability of project results for the benefit of the region.

o Project partners need additional support and training by the Programme to ensure understanding the role and potential of capitalisation.

o Expected obstacles for transferring the project results and best practices are: regional differences, including specific conditions, size, cost and complexity.

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Review of tourism Projects supported within the Open Call and Direct award (LSP) of the

Programme

Enjoy the Best in Latvia, Estonia and Russia

− 2 thematic routes through 3 countries, including particular tourist and service offers;

− Promo booklet “Enjoy the best in Latvia, Estonia and Russia”;

− Tourist map for families with children;

− Gourmands tourist route included into the booklet.

Project budget – EUR 289 440,00

Recreation for Families with Children and Gourmands developed and promoted

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Advancing Remote Areas by Development of Cross-border Via

Hanseatica Tourism Route on The Basis of Local Resources

Via Hanseatica Tourism Route – a corridor of 30-50

km aside the main road and the places on route.

− 3 electronic info terminals for provision of tourism information;

− 11 sets of tech. documentation to improve tourist sites and infrastructure along the Hansa Tourism Route;

− Renovation and construction of 9 tourism infrastructure objects (historical sites and traffic facilities);

− Creation of Avinurme “Wood Park” in Avinurme municipality.

Project budget – EUR 1 803 966,30

− Marketing strategy, feasibility study and the technical documentation for building a narrow gauge railway museum, Turi Railway Museum;

− Marketing strategy, feasibility study and technical documentation for the narrow gauge railway exposition, Oktyabrsky Vagonoremontny Zavod, St. Petersburg.

Project budget – EUR 261 285,00

Exploring the History of Narrow Gauge Railway

Promotion of narrow gauge railway thematic

tourism field

− Improvement of 19 water-based tourism sites;

− 7 infrastructure sites in Latgale and Pskov regions;

− Increase the capacity of Pskov Tourism Development Centre.

Project budget – EUR 1 681 815,20

Tour de Latgale and Pskov

Rural, Sacral, Crafts, Cultural, Eco – 5 joint

tourism routes developed and promoted

− Construction of 1,4 km of ski track including a cooled 1,1 km ski track; stadium and service house at the Active and sports centre in Sigulda and Laurenci;

− Renovated and developed sports and playgrounds, soccer fields, volleyball and handball courts, paths at the Kubija Sports and Recreation Centre;

− Construction of 2 sports service houses in St. Petersburg.

Project budget – EUR 1 700 000,00

Establishment of Environment in Võru, Sigulda, St. Petersburg for

Development of Tourism

Promotion of active and sports tourism by

creating all year round sports facilities across

three countries.

− Single audio-tour around Narva and Ivangorod Fortresses and Fortifications developed and promoted;

− Improved access road to fortress and landscaping works implemented (Narva Castle);

− Improved access road to fortress and landscaping works implemented (Ivangorod Fortress).

Project budget – EUR 1 824 564,85

Unique Estonian-Russian Fortresses Ensemble Development as a Single

Tourist Product: Stage II

Development of Narva and Ivangorod fortresses

ensemble as a single tourism product.

− Narva: reconstruction of the upper level of historical promenade in the “Dark Garden” Park and the road along the park territory;

− Ivangorod: construction of the northern part of historical river promenades thematically meant for Fish Market.

Project budget – EUR 1 742 338,67

Development of Historical Riverside Protection Area in Narva and

Ivangorod: 2nd Stage

Improve the image of Narva and Ivangorod – living environment

and recreation capacity. Promotion of promenades as

tourism products.

− Narva: conservation and reconstruction of the Victoria bastion in the “Dark Garden” Park;

− Ivangorod: conservation and reconstruction of the Small Powder Granary;

− Creation of visitors welcome centres and interactive expositions both in Narva and Ivangorod.

Project budget – EUR 8 221 126,00

Development of Unique Narva-Ivangorod Fortresses Ensemble as a Single Cultural and Tourist Object

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Programme impact on tourism development on the Programme

territory (1)

1.Cumulative, complementary and synergetic nature of projects results;

2. Improvement of cross-border connections and accessibility of tourist destinations;

3.Infrastructure for active and cultural tourism;

4.Diversification of tourism sector by introduction of “niche” products and services;

5. Visibility and marketing of the tourism sector products;

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Programme impact on tourism development on the Programme

territory (2)

6. Safety and social responsibility of tourist destinations;

7. Focus on environmentally sustainable tourism;

8.Local cultures, traditions and creative initiatives are new frontiers;

9.Local people, NGOs and SMEs are sources for tourism sector development;

10.Networking and clustering.

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Programme impact on the socio-economic development of the

Programme territoryHow the tourism project results can actually contribute to

socio-economic development of the region:

1. Directly and indirectly created SMEs and NGOs;

2. raised wellbeing of the local communities and increased life quality in the region;

3. Diversification of e-services in tourism sector;

4. Increased cross-border mobility of residents and tourists;

5. Simplified border crossing procedures;

6. Efficient use of infrastructural resource in tourism sector.

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Conclusions (1)

1. The highest impact is provided by the projects, which have capacity to go on with the initiative after the project lifetime.

2. Grounds for capitalisation are created by those projects, which tackle complex issues in a practical and result-oriented way. The topical issues are:

o new thematic tourism routes,o improved tourism sites infrastructure and technical

documentation;o new working places;o Marketing tools and tourism strategies;o expanding cross-border cooperation;o fund-raising and promotional activities.

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Conclusions (2)

3. In order to gain sustainability projects use advantages of the Programme territory:

− programme territory is one of the main tourist corridors and the gateway to EU and Russia.

− The tourism project results have high potential to be incorporated into local and regional tourism policies;

THEMATIC CAPITALISATION IS…

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