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The CanMEDS newsletter series: New ways to talk about the C-word: Pssst…it’s still CanMEDS
1 | Page Sandhu G, Rich J and Walker G.R 2013
MedEd Publish www.mededworld.org
Title: New ways to talk about the C-word: Pssst…it’s still CanMEDS
Short title: New ways to talk about the C-word: Pssst…it’s still CanMEDs
Authors: Gurjit Sandhu, Jessica Rich and G. Ross Walker
Institution: Queen’s University
Corresponding author:
Dr. Sandhu, Postgraduate Medical Education, Faculty of Health Sciences, 70 Barrie Street,
Queen’s University, Kingston, Ontario, K7L 3N6, Canada; email: [email protected];
telephone: 613-533-6000 (ext. 77915); fax: 613-533-2132
The CanMEDS newsletter series: New ways to talk about the C-word: Pssst…it’s still CanMEDS
2 | Page Sandhu G, Rich J and Walker G.R 2013
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Abstract
The CanMEDS competency framework reflects core abilities demonstrated by physicians in
meeting the needs of patients today. CanMEDS has been implemented across Canada by The
Royal College of Physicians and Surgeons of Canada, just as other national competency
frameworks are used around the world (Batalden, 2002). Oddly, given the evidence and
momentum of competency based education, medical educators and trainees at Queen’s
University still bristled at mention of CanMEDS. Authors sought feedback from faculty and
residents and learned that the lack of specificity relating to everyday practice as well as
reiteration of common examples made CanMEDS seem vague and/or meaningless. Attention
needed to be brought to the practical and experiential realities of CanMEDS. Authors took a
narrative approach and developed a communication and educational newsletter focused on
‘living CanMEDS.’ Each newsletter focused on a key competency relating to one role, but the
contributing elements were a diverse layering of physician voices discussing initiatives or work
they did relating to the CanMEDS role, popular culture, and educational content from accrediting
bodies. This innovation attempts to expand physicians’ perceptions of what it means to embody
each of the CanMEDS roles.
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Introduction
The new challenge of CanMEDS is not in raising awareness about the framework; rather it is
how to engage learners without the audience becoming disgruntled about the C-word (Sherbino
et al. 2011; Whitehead et al. 2011a; Whitehead et al. 2011b). We approached residents and
faculty members involved in Postgraduate Medical Education at Queen’s University, Kingston,
Ontario, about this visceral response and learned many were tired of hearing about CanMEDS.
Residents explained they were dissatisfied with the rhetoric of CanMEDS without really
understanding what it meant in everyday practice. One resident said, “Since I don’t really know
what it means, it means nothing.” Faculty members felt they were already knowledgeable about
CanMEDS roles. Yet, when we listened to the discourse about CanMEDS, the same key
competencies, enabling competencies, and examples were touted. The full scope of competencies
captured within each CanMEDS role was vague or absent.
We are currently in a climate where schools of medicine thread CanMEDS through
undergraduate and postgraduate curricula, continuing medical education, and faculty
development (Frank 2005). Accrediting bodies are attuned to a competency based approach to
assessment (Batalden, 2002) and there is a global expectation for physicians to embody the core
competencies captured by the CanMEDS roles (Epstein, 2007; The Association of Faculties of
Medicine of Canada, 2012). It has become imperative that the discourse no longer be in
generalities with a purpose to garner buy-in to the framework. Instead, attention must be
brought to the practical and experiential realities of CanMEDS (Mickelson & MacNeily 2008).
The CanMEDS framework impacts a diverse group of stakeholders, namely educators, teachers,
trainees, practicing physicians, researchers, additional healthcare professionals and patients
(Frank 2005). Thus, we consciously narrowed the focus of our innovation to Postgraduate
Medical Education by targeting an audience of faculty members and residents.
The Problem at Hand: The need for innovation in CanMEDS education
Faculty and residents possess a strong understanding of what it means to embody each of the
CanMEDS roles in theory; however, they often demonstrate numerous roles and competencies
each day without knowing or recognizing their actions as being part of the CanMEDS framework
(Frank 2011). With the continued focus on competency based education (Batalden et al, 2002),
it is important for faculty and residents to have a strong sense of what CanMEDS competencies
look like in action, from small scale daily tasks to large scale initiatives and accomplishments.
Our objective was to show faculty and residents how physicians in various Postgraduate
Programs at Queen’s University are ‘living CanMEDS.’
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The Proposed Solution: The CanMEDS newsletter series
In order to exemplify everyday activities demonstrating CanMEDS at Queen’s University, we
considered the following modes of information dissemination: print publications (such as
newsletters and magazines), conferences, or electronic methods (websites, emails and podcasts).
Understanding our audience has very small windows of free time dispersed throughout each day,
we decided to provide faculty and residents with an interesting and informative snapshot of
information that could be accessed when convenient. Additionally, we were looking to use an
established mode of communication that could effectively capture the voice of a colleague while
simultaneously including visual media. Existing pathways of communication used at Queen’s
include blogs and newsletters. The Dean of Health Sciences maintains a regular blog for the
purpose of provoking thought and interest in current health and wellness headlines. This is
complimented by an educational newsletter highlighting evidence based ideas for effective
teaching. Both of these tools demonstrate an existing institutional commitment to regular and
accessible threads of ongoing professional development.
With these factors in mind, the optimal solution involved creating a print publication that could
be printed and mailed, posted on a website and dispersed electronically through email. Our
requirements for the publication included an easy-to-read, colourful and esthetically pleasing
layout balancing image and text. The type of print publication we thought best complied with
our specifications was a short, one page double-sided newsletter (Appendix A).
To date, a palatable form of CanMEDS education did not exist at Queen’s University.
CanMEDS education typically surfaced during assessment feedback, at conference presentations
and in Grand Rounds; often involving educators stating common examples of collaboration,
communication, and so forth, rather than the interesting intricacies of each role. Most
importantly, the existing education failed to teach residents to recognize when and how they
currently demonstrate multiple CanMEDS roles at one time – even outside of duty hours while
pursuing personal interests. A newsletter held the potential to combine physician voice, extracts
from popular culture as well as educational content concerning CanMEDS provided in Train-the-
Trainer manuals (Lieff et al. 2009) produced by The Royal College of Physicians and Surgeons
of Canada (RCPSC).
The CanMEDS newsletter series consists of six issues annually, each highlighting one of the
non-medical expert CanMEDS roles and a specific key competency (Table 1).
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Table 1. Samples of newsletter topics according to CanMEDS role and key physician
competency.
CanMEDS
role
Physician competency
Physicians are able to…. Newsletter topic
In this issue, we aim to highlight…
Communicator
“Accurately convey relevant
information and explanations to
patients and families, colleagues and
other professionals” (Communicator
key competency 3.0.)
Physicians who are explicitly
addressing the hidden curriculum and
transforming learning environments
for medical students and residents
Collaborator
“Participate effectively and
appropriately in an interprofessional
healthcare team” (Collaborator key
competency 1.0.)
Interprofessional collaborations that
help prepare senior residents for
transition to independent practice
Health
Advocate
“Respond to the health needs of the
communities that they serve” (Health
advocate key competency 2.0.)
Physicians in the Department of
Family Medicine (FM) advocating for
compassionate, person-centered care
of women’s health through
involvement in various unique
initiatives in the FM distributed sites
Manager
“Manage their practice and career
effectively” (Manager key competency
2.0.)
Physicians as managers of change;
utilizing and creating the latest tools
in technology and social media for the
purpose of educating residents and
improving patient care
Scholar
“Facilitate the learning of patients,
families, students, residents, other
health professionals, the public, and
others, as appropriate” (Scholar key
competency 3.0.)
Scholars who are informing residents’
learning and advancing clinical
practice through initiatives in
assessment
Professional
“Demonstrate a commitment to their
patients, profession, and society
through ethical practice” (Professional
key competency 1.0.)
Insights and strategies to assist
physicians in maintaining appropriate
professional boundaries with patients
and trainees
For example, an issue discussing physicians as managers emphasized physicians as “managers
of change; utilizing and creating the latest tools in technology and social media for the purpose
of educating residents and improving patient care” (Appendix A).
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Ideally, each issue incorporates the voice of two faculty members or residents discussing
initiatives or work that they do relating to the CanMEDS role. Each contributor to the newsletter
is interviewed so that direct quotes are used to tell their personal story. Examples of
contributions have included a radiation oncology resident telling the story of how he began
developing medical applications for iPhones and a pediatrician describing how he uses social
media tools to communicate with patients and families (Appendix A). Both of these stories
demonstrate physicians managing change in technology in their respective fields, yet on the
surface, these physicians appear to be embodying the scholar and communicator roles
respectively.
In addition to showcasing six physician roles and their corresponding competencies, various
Postgraduate Programs are featured in each issue for the purpose of creating diversity in the
CanMEDS examples provided. Featuring diverse Postgraduate Programs also allows faculty and
residents a unique opportunity to hear about and perhaps adopt initiatives and activities
conducted by other specialties. The newsletter may also work to connect individuals with similar
interests.
The final component of each newsletter relates popular culture to the CanMEDS role and
competency. For instance, the issue demonstrating physicians managing change in technology
included an inspirational quote about change, credited to Apple Incorporated (2007). The
inclusion of such content serves to provoke faculty and residents to consider unconventional
illustrations of the CanMEDS roles in their daily lives, perhaps even outside of the clinic or
hospital. In doing so, our hope is that physicians develop a much deeper understanding of the
CanMEDS roles and begin to view them as part of their identity, passion and interests, rather
than an irritating extra responsibility that is imposed on their profession.
Discussion: Insight driving the innovation forward
Factors driving the successful implementation of a similar newsletter series include a strong
institutional commitment to CanMEDS education as well as continued support from the
Associate Dean. An educator’s lens is also invaluable in creating a finished product balancing
theory with practice. We encourage future developers to take a team approach in incorporating
the visions of those who are educationally minded, such as, but not limited to, the Associate
Dean of Postgraduate Medical Education, Educational Developers, Program Directors, Residents
and Education students.
Applying an understanding of education and learning theories will complement the development
of a newsletter serving as an educational tool. Bearing in mind that our readers are adult
learners, we structured the newsletter to comply with how adults learn best. Adult learning
theory states that adults learn from their experiences and prefer to learn about things that are a
good use of their limited time (Merriam 2001; Morrison et al. 2011). Narrative learning theory
suggests that stories make meaning of our experiences and that adults learn from reading others’
stories and telling their own (Charon 2007; Peterkin 2012). The newsletter enables both readers
and contributing authors to deepen their knowledge of the practicalities of CanMEDS through
personal accounts of work-related initiatives occurring daily at their home institution.
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Therefore, a newsletter that is interesting to read and esthetically pleasing is also providing
multiple access points and interpretations that delve more deeply into the intricacies of the
CanMEDS roles. Moreover, the newsletters provoke a shift in mindset, where physicians begin
to consider CanMEDS competencies as salient to their identities as healthcare providers,
ultimately impacting their practice and patient care. This incremental change in how physicians
view the boundaries of what each competency entails negates the need to recycle conventional
examples and understandings of CanMEDS roles. The diverse content of the newsletters opens
up possibilities for CanMEDS to be thought of in new and innovative ways.
Success of the CanMEDS newsletter series requires a collaborative approach. The following
elements allow for project sustainability:
Professional associations, such as The Royal College of Physicians and Surgeons of
Canada and the College of Family Physicians of Canada, maintain a commitment to the
ongoing innovation of CanMEDS so that it continues to be a relevant and current
framework for physicians.
Institutional administrations express commitment and financial investment in support of
CanMEDS. In other words, funding and education personnel are essential to the sustained
production of the newsletters.
Physicians and authors maintain ongoing communication regarding initiatives
highlighting CanMEDS roles.
Readers continue to connect with physician narratives.
Recognizing that sustainability involves innovation, we aim to reach an audience of diverse
learners by considering new and multiple formats for dissemination. Beyond print copies and
downloadable versions, we aim to provide mobile learners with podcasts – enhancing
accessibility and adding depth to existing content.
Conclusion
Those interested in developing a similar newsletter series should note that the timeline for
implementation depends on the number of team members working on the project and their
qualifications. A mistake in development would be to discount the time and knowledge required
for graphics design, for example. Additional educator resources are also valued in developing
concepts for upcoming newsletters based on the content and contacts of prior newsletters.
In closing, we acknowledge that the CanMEDS newsletter series represents an incremental step
forward in transitioning an existing framework into a daily reality. This innovation attempts to
expand physicians’ perceptions of what it means to embody each of the CanMEDS roles.
Through providing interesting and timely, institution-specific examples of physician-led
initiatives, the newsletter series helps to draw attention to the daily practicality of CanMEDS
competencies.
The CanMEDS newsletter series: New ways to talk about the C-word: Pssst…it’s still CanMEDS
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Practice Points
Through hard copy and electronic medium, newsletters are an effective means of
reaching diverse learners.
Narrative approach and adult learning theory support the use of physician voices in
sharing and learning from personal experiences.
Providing institution-specific examples of how physicians’ current practices are bringing
CanMEDS roles to life.
An educator’s lens helps conceptualize and deepen understanding of CanMEDS roles
through the layering of educational materials, content from popular culture and physician
narratives.
For access to Queen’s University’s CanMEDS newsletter series, please see:
http://meds.queensu.ca/education/postgraduate/canmeds/newsletters
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Declarations of Interest
The authors report no conflicts of interest. The authors alone are responsible for the content and
writing of this article.
Notes on Contributors
Gurjit Sandhu, PhD, MEd, BEd, BA is the Educational Developer of Postgraduate Medical
Education at Queen’s University, Kingston, Ontario, Canada.
Jessica Rich, BScH, BEd, is a Research Assistant in Postgraduate Medical Education at Queen’s
University, Kingston, Ontario, Canada
G. Ross Walker, MD, FRCSC, FACS, is Associate Dean of Postgraduate Medical Education and
Assistant Professor, Department of Surgery, Queen’s University, Kingston, Ontario, Canada.
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Appendix A:
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