The camper atelier - - Aboutcamp BtoBAboutcamp … Giovanna srl production plant is located in...
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22 DREONI GIOVANNA s.r.l. - Via G. di Vittorio, 19 - 59021 Vaiano (PO) - Italy Ph. +39 0574 988880 - Fax. +39 0574 987231 web: www.dreoni.com The camper atelier Dreoni Giovanna srl, a genuine industrial tailor whose skills many European manufacturers rely on in order to obtain custome-made linings, curtains and carpets, celebrates its 50th anniversary. I f you are not a recreatio- nal vehicles industry insider, you may find it hard to believe that such a small sector includes so many manufacturing companies. And yet, that is how it is: many vehicles manufacturers rely on the the skills and competences of compa- nies specialized in certain areas. This is the case of Dreoni Giovanna srl, which operates in the Italian textile industry: although van’s final users do ignore its existence, it plays a crucial role for many recreational vehicles’ manufacturers. Dreoni Giovanna srl was born in 1966 in Tuscany, in the Prato area, a district famous for its textile industries since ancient times but that has experienced a real boom in the 1950s. Founded by Giovanna Dreoni and her husband Elio, the company has immediately specialized in a particular sector: cars’ uphol- stery. And in the automotive sector Dreoni has successfully worked until 2000, produ- cing covers for car’s seats. In the meantime, as in Italy the camper sector was increasingly developing, in Tuscany the gradual formation of a real industrial district occurred. After having tested the ground in 1994, in 2000 Dreoni Giovanna srl started focusing on recreational vehicles, by increasingly coope- rating with the local builders for the interior trims. Fifty years after its establishment, the camper sector has become strategic for the company, as Franco Dreoni, son of the foun- ders and commercial manager of the compa- ny, points out: "Today the camper sector accounts for 50% of the company’s total tur- nover and our sphere of activity concerns dif- ferent interior’s elements. However, we maintain noteworthy shares in the car sector (30-35% of turnover), with the supply of mats and seats’ covers, while the remaining 15-20% derives from other areas that allow us both to explore new markets and diversi- fy production so as to effectively cope with any periods of sector crisis: we are active, for example, in the furniture and clothing sector. In addition to standard productions, we can meet special requests in several areas: in the furniture field, for instance, we have built elements for swimming pools, while in the automotive sector we have just completed vans for horses". The cooperation with campers manufactu- rers is implemented with the supply of diffe- rent elements that are part of the interior furnishing. We are talking about the cab seats covers: a quite complex process that Dreoni Giovanna srl realizes professionally thanks to the experience gained over fifty years in the automotive seats area. "The front seat cover is perhaps the most complex part of our work - explains Sergio Dreoni, son of the founders and managing Words Andrea Cattaneo Sergio e Franco Dreoni
Transcript of The camper atelier - - Aboutcamp BtoBAboutcamp … Giovanna srl production plant is located in...
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DREONI GIOVANNA s.r.l. - Via G. di Vittorio, 19 - 59021 Vaiano (PO) - ItalyPh. +39 0574 988880 - Fax. +39 0574 987231
web: www.dreoni.com
The camper atelierDreoni Giovanna srl, a genuine industrial tailor whose skills many European manufacturers rely on in orderto obtain custome-made linings, curtains and carpets, celebrates its 50th anniversary.
If you are nota recreatio-nal vehicles
industry insider,you may find ithard to believe
that such a small sector includes so manymanufacturing companies. And yet, that ishow it is: many vehicles manufacturers relyon the the skills and competences of compa-nies specialized in certain areas. This is thecase of Dreoni Giovanna srl, which operatesin the Italian textile industry: although van’sfinal users do ignore its existence, it plays acrucial role for many recreational vehicles’manufacturers.Dreoni Giovanna srl was born in 1966 inTuscany, in the Prato area, a district famousfor its textile industries since ancient timesbut that has experienced a real boom in the1950s. Founded by Giovanna Dreoni and herhusband Elio, the company has immediately
specialized in a particular sector: cars’ uphol-stery. And in the automotive sector Dreonihas successfully worked until 2000, produ-cing covers for car’s seats. In the meantime,as in Italy the camper sector was increasinglydeveloping, in Tuscany the gradual formationof a real industrial district occurred. Afterhaving tested the ground in 1994, in 2000Dreoni Giovanna srl started focusing onrecreational vehicles, by increasingly coope-rating with the local builders for the interiortrims. Fifty years after its establishment, thecamper sector has become strategic for thecompany, as Franco Dreoni, son of the foun-ders and commercial manager of the compa-ny, points out: "Today the camper sectoraccounts for 50% of the company’s total tur-nover and our sphere of activity concerns dif-ferent interior’s elements. However, wemaintain noteworthy shares in the car sector(30-35% of turnover), with the supply ofmats and seats’ covers, while the remaining
15-20% derives from other areas that allowus both to explore new markets and diversi-fy production so as to effectively cope withany periods of sector crisis: we are active, forexample, in the furniture and clothing sector.In addition to standard productions, we canmeet special requests in several areas: in thefurniture field, for instance, we have builtelements for swimming pools, while in theautomotive sector we have just completedvans for horses".The cooperation with campers manufactu-rers is implemented with the supply of diffe-rent elements that are part of the interiorfurnishing. We are talking about the cabseats covers: a quite complex process thatDreoni Giovanna srl realizes professionallythanks to the experience gained over fiftyyears in the automotive seats area. "The front seat cover is perhaps the mostcomplex part of our work - explains SergioDreoni, son of the founders and managing
Words Andrea Cattaneo
Sergio e Franco Dreoni
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Contact:E-Mail: [email protected]
director of the company - certainly the onewhere we show our best skills and compe-tences. Except for cheaper models, campershave been adopting covers for the two cabseats for many years now, so that the fabricmatches that used in the dinette, which is anessential aspect especially when the rotatingseats become part of the living area as well.The covers of the front seats must “merge”with the seat itself, but as they are oftenincluded directly in the assembly line wheredelays are not allowed, they especially needto be easy to install.". From the cab seat’s covers, DreoniGiovanna srl has extended its offer forthe OEM with more basic elements.Today the supply concerns also thecoating of the living area setteesand the wall panels, curtains,quilts and bedspreads, but alsocarpets for cabs and living cells,including special thermal carpetsequipped with electrical resistan-ce. All this adds up with thesafety nets for high beds andthe heat shields to apply onthe cab glass. "We work with various typesof materials, ranging from tra-ditional yarns to faux leather -says Franco Dreoni, generalmanager of the company - andwe handle each product in themost appropriate fashion. Despiteour in-house staff currently consistsof 20 people only, we have 70sewing machines to offer great flexibility toour customers: in fact, we can easily increa-se our overall production capacity or diversi-fy the production activity to optimize timings
and costs. We also have complex, numericalcontrol machinery aimed at fabric cuttingand an accurate cutting plans’ recordingsystem". The creation of the templates andmany seams are still performedmanually, even though the proces-ses have been standardized so asto get as closer as possible to theindustrialisation concept: thecompany guarantees constantquality of all production andkeeps a strict control over
the quality of the finalproduct. However, thehandicraft componentis crucial for the pro-duction activity: ouremployees are ourbiggest asset. "Some members ofour staff have beenwith the companyfor more than thirty years. Weare grateful to our employeesfor the loyalty, passion andcommitment they show usevery day - tells us DreoniSergio - We try to involve themactively in some of the compa-ny’s decision-making processes,and quite often they arethose who suggest themost suitable solutions to
some customers’ needs". Allthe productions steps are in-
house implemented with no contrac-tors involved and the productive flexi-bility allows us to handle both largeand small orders. Our company is
able to start a specific production pro-cess in a very short time. Amongthe manufacturing equipment wefind also an electro-weldingsystem that welds a material toanother and imprints logos oran inscription into plasticmaterials. The company, forexample, use it to customizeand weld the sill plate to thedriver’s mat. And amongthe customizations it iswoth mentioning theincorporation of the cor-porate trademark
(imprinted, embroidered,embossed...) into fabricsor panels. Although appa-rently simple, this tailoringactivity artfully dresses andcustomizes the passengercompartment of a recrea-
tional vehicle and makes thedifference on the market. This is
why many European manufacturers havebeen relying on the Dreoni Giovanna srl skillsand competences for some time now: think,for example, about Laika brand (ErwinHymer Group) but also the Trigano groupwith Italian and French brands such as CI,Elnagh, McLouis, Challenger, Roller Team,
Chausson and Mobilvetta.
Dreoni Giovanna srl production plant islocated in Vaiano, in the Prato area
(Tuscany - Italy), and consists of two indu-strial buildings covering a total surface areaof 3,400 sqm. A 2000 sqm photovoltaicsystem in installed on the main building’sroof, which produces up to 150 kWh andcovers all the energy requirements of theproduction plant. This highlights the compa-ny’s focus on the environment. DreoniGiovanna srl currently employs 20 people.
Company profile
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