1. The Business PlanContent and structure of abusiness plan

2. Content + structureExecutive Sales + marketingsummaryOrganization +Idea + background mangementProduct Action planMarketBudgetsIndustryAppendices 3. Executive summaryA 1-2 page summary of the mainconclusions in the business planAmount you need 4. Idea + backgroundProblemSolutionCustomerNew + uniquePotentialBusiness modelPassion and history 5. ProductThe core product/serviceAdditional produkts/servicesValue propositionPricing and revenue modelIPR-protectionProduct potentialProduction 6. Market + customerTarget customersMarket size + scopeMarket trends 7. IndustryIndustry structureCompetitive climateCompetitors (or best alternative)Competitive advantages 8. Sales + marketingSales activitiesMarketing activitiesDistribution channels 9. Organization + managementOwnership + legal structureManagement teamAdvisorsPartnersKey acitivitiesKey resources 10. Action planVisionGoalsMilestonesActions 11. FinancialsBudgets Establishing Operating Cashflow FundingAssumptions 12. AppendicesFx: Detailed product description Research Illustrations CV of management 13. Beingentrepreneur.eu Inpspiring, empowering andenabling young entrepreneurs