T H E 2 0 1 6 I N T E R N A T I O N A L T R U C K , T R A I L E R & E Q U I P M E N T S H O W

The business ofbuilding a

strong future

M A Y 5 - 7 2 0 1 6 M E L B O U R N E S H O W G R O U N D SI N C O R P O R A T I N G

what a

should be

Redefiningtruck show

Simon, you’ve joined the ITTES team right after the 2014 event. With the fifth instalment now confirmed, what’s your vision for the upcoming show?Put simply, our vision is to completely redefine what a truck show should be. It’s a big statement, but we know it will change the Australian truck show landscape for good.

How did you come to that conclusion?The very first thing we did after wrapping up the 2014 show was to create a think tank that would examine all the elements of previous events. In doing so, we quickly realised that you can’t just stick to a proven concept if you want to continue to deliver on the ever changing needs of the industry – so we went out there and started collecting industry feedback. It’s been an eye-opening process and helped us refine our vision for what a modern truck event should look like now and in ten years’ time.

What was the result of that process?What we realised was that a truck show has to be more than just a showcase of heavy equipment in the traditional sense. Our industry is a highly collaborative place and constantly pushing the boundaries of innovation, so we needed to create something that would bring out that side of it. The result is a new, modern concept that will set the standard for excellence and engagement.

What does the new concept look like in detail?We now look at the industry from a more holistic perspective – from the vehicle itself to the pavement below – and involve all stakeholders along the way. Next to the truck, trailer and equipment exhibition, we added a dedicated Roads & Civil Works Expo to the mix, as well as a stand-alone Waste Management exhibition. On top of that, we’ll have huge Moving Display zones and a Test Track where our guests can watch the latest equipment operating on site. Knowing that the development of the next generation is critical to the on-going growth of our industry, we will also include a special Education and Careers Pavilion. It will inform the next generation about the variety of careers available in the transport and industry logistics community.

That does sound like a lot of change…It’s definitely an evolutionary leap – not just for ITTES itself, but for every trucking event in Australia. Our two guiding principles remain the same, though.Firstly, we believe that a trade show should create business opportunities for everyone involved. With our new concept, we will be able to achieve clear, positive outcomes and provide access to new opportunities in markets many haven’t even considered yet. Secondly, we want to give our show a solid foundation that goes beyond business as usual. So we commit to promoting the trucking industry as a whole – to the general public, the authorities and especially the young generation. When planning the 2016 show, we made sure every element we added would be in line with those two principles.

Why is it so urgent to rethink the fundamentals of truck events in Australia?In a time where mining activity is waning and Australia’s economy has to re-invent itself to remain competitive, I believe we all have a certain responsibly to help shape the future of our country. ITTES 2016 can certainly contribute to that – by opening up to a new, high-growth industry sector like waste management, and giving the infrastructure and civil works community a forum that will allow it to interact directly with the truck market. We bring together all the missing parts to create an environment that will actively encourage collaboration at a scale never seen before in Australia.

How did you make sure your concept was what the industry really wanted?We have shared the concept with all major industry associations in Australia to get some first-hand feedback. After all, they represent the people who buy equipment and keep our nation moving. All of them have embraced the idea wholeheartedly and committed to supporting us on our journey, because they know we won’t just stage another trade event in 2016. We want to change the game for good and redefine what a truck show should be. It should be a place where we do business, of course, but it should also provide room to learn from each other and nurture the next generation. That’s a powerful proposition, and their support shows we’re onto something big.

SIMON COBURN, SHOW DIRECTOR

ITTES 2016: The next frontierQ&A WITH SIMON COBURN, DIRECTOR OF THE INTERNATIONAL TRUCK, TRAILER & EQUIPMENT SHOW.

> The RASV and Victorian Government spent $108 million on

the Melbourne Showgrounds redevelopment transforming,

the 19-hectare venue into a truly inspiring world-class venue,

perfect for the inaugural ITTES.

> Largest dedicated road transport show in the southern

hemisphere ‘Where business is done’.

>Over 35,000 quality trade visitors.

> Over half a billion dollars of new age equipment technology on

display.

> Launch of ITTES Expo Awards - Truck of the Show; Ancillary

Equipment Display; Trailer/Body Manufacturer Display; Truck

Manufacturer Display; Outstanding Customer Service; Most

Unique Show Attraction.

> 40+ trailer builders in one space.

> Even bigger and more dynamic – additional exhibition space,

moving equipment display on town square lawn and a dedicated

IT pavilion.

> The world’s premier conference on heavy vehicle transport

technology, HVTT11 International Heavy Vehicle Symposium,

was held in Melbourne on the three days leading up to the 2010

ITTES.

>All major truck brands took part in exhibition.

> The first truck curtain campaign was executed with the support

of key industry fleets including GTS Freight Management, Toll

and WA Freight Group and Bunkers Freightlines.

> Gala Expo Awards Ball hosted over 700 guests at Flemington

racecourse and featured Boom Crash Opera, the Chantoozies and

Glen Shorrock.

> Over 400 exhibitors, including over 50 trailer manufacturers and

all major truck manufacturers.

> Record attendance - local and overseas visitors from 45

countries visiting the event.

> Unprecedented marketing program including TV campaign on

Network Ten and WIN Network, as well as Radio campaign on

Triple M and SEN1116 promoting to the wider general public.

> First ever open air concert featuring Shannon Noll and Jon

Stevens.

>First iPhone app launched.

> Global media support from media partners - Prime Mover

Magazine, Big Rigs, Truckin’ Life, Trailer Magazine, ATN, Deals

On Wheels, Owner/Driver, Marketplace, Diesel Magazine, Global

Trailer, Motorindia (India), Trailer Journal (Germany), Truck &

Driver (NZ) and KFZ Anzeiger (Europe).

> International Truck, Trailer & Equipment Conference was held in

the two days leading up to ITTES and covered themes such as

market demand, meeting demand, regulations and standards, as

well as 10 year predictions and forecasts.

> Heritage truck collection - A special collection of trucks from the

1940s, 1950s and 1960s.

> Carrying on the ITTES tradition but always raising the bar.

> Date changes – March to April and an additional show day to

avoid clashing with major Melbourne events and cater for more

visitors.

> Numerous building upgrades at the Showgrounds, including

climate controlled buildings.

> Reconfigured layout and a brand new exhibition structure to

house over 250 exhibitors, condensing our footprint to make the

show easier to navigate and enhance the atmosphere.

2008

2012

2016

2010

2014

TraditionITTESThe

> Continuing to grow and expand by including two new shows,

Roads and Civil Works Expo and Waste Management in Action.

> Date changes - April to May to avoid major events in Melbourne

and cater for more attendees.

> Creation of ‘Moving Displays’ and ‘Test Track’ to showcase

equipment working in simulated conditions

> Creation of a new Careers Pavilion to focus on and develop

succession planning and attract more graduates to the industry.

> Reduction in days from four to three to minimise impacts on

business productivity yet strengthen the opportunities for trade

attendance.

With every show, ITTES has moved from strength to strength, due

in large part to the support of the industry. Since its inception,

ITTES has grown to attract in excess of 35,000 attendees and has

previously featured more than 400 exhibitors. With the inclusion

of Roads and Civil Works Expo and Waste Management in Action,

2016 has organisers focused on attracting in excess of 500 +

exhibitors and attracting more than 40,000 visitors - no other

truck industry show comes close in size or scope.

ITTES now takes the next step in the evolution of the show to

introduce two new shows, one for the waste industry and one for

the roads and civil works industry.

The inclusion of a Careers Pavilion demonstrates the importance

the industry places on the future succession planning required to

ensure the vitality and growth of the industry.

The show will also feature a range of new ‘live action’ marketing

and showcase opportunities for exhibitors and sponsors,

including a test track and safety demonstration arenas.

No other truck show comes close in size and scope

Unmatched

EXHIBITORS

40,000GUESTS

500Over

With roads and civil construction playing a pivotal and

powerful role in the national economy, it is appropriate

that this multi-billion dollar industry has its own specialist

exhibition, held in conjunction with ITTES. This sector is

a major player in the truck industry with bulk haulage

representing a large component of tipper and specialised

vehicle requirements. The Expo will host the industry’s most

innovative companies and showcase the latest in vehicles,

products and services.

This is the first time the industry will have the chance

to work in with the truck and trailer industry in an expo

environment and come face to face with thousands of new

customers and business opportunities. Roads and civil

infrastructure fits perfectly with the largest commercial

road transport showcase in the nation.

At the end of June 2010, there were 2,719

businesses/organisations involved in the provision of waste

management services with a total income of $8.6 billion.

To provide them with an appropriate business platform

ITTES will host Australia’s first Waste Management in Action

exhibition, showcasing the most innovative companies, vehicles,

products and services. As the waste management and transport

requirements of the nation continue to grow, so does the need for

the industry to deliver more efficient and sustainable methods

of managing the task. Waste Management in Action will allow

the industry to showcase the moving and stationary equipment

essential to the sector and, most importantly, offer demonstration

areas to display their performance capabilities in action.

at ITTES2016?What’s new

The live Test Track area will offer visitors the chance

to witness and experience the capabilities of vehicles

in a new test track environment.

Much like the European shows, ITTES will now offer

exhibitors the opportunity to display vehicles being

driven in a live environment allowing exhibitors to

take their exhibition participation to the next

level and attract potential buyers through

demonstrations.

*Subject to venue and council approval

TEST TRACK

The flexibility of the RASV venue offers companies the

chance to showcase the capabilities of products, technologies

and vehicles in a live moving exhibition, as a premium

offering. The moving displays area is a unique opportunity

no other Australian truck show provides.

DisplaysMoving

The Melbourne Showgrounds is more than

BIGThe ITTES has established a reputation as the nation’s

largest dedicated industry event. No other national

event can lay claim to such a long list of truck, trailer and

equipment suppliers.

The Melbourne Showgrounds is the premier facility for

hosting an event of the size and scope of ITTES.

No other facility provides truck and trailer manufacturers

with the room to display their extensive range in a

structured pricing that suits.

The expansive facility and numerous world-class pavilions

ensure that the industry has its best and biggest displays

on show.

All major truck, trailer manufacturers and suppliers have

the space to roll out world-class displays with immense

diversity, innovation and present in a manner that helps

communicate their unique capabilities.

of exhibiting

> Melbourne has long been recognised as the main logistics hub and the headquarters of many of Australia’s largest fleets. The ITTES has gained a reputation

of attracting buyers big and small to help make purchasing

decisions for their fleets. The high number of quality decision

makers is one of the key elements of the Melbourne-based

exhibition.

> Become part of one of Australia’s largest and most ambitious transporting events, where three dynamic exhibitions form one powerful new event. ITTES is the

only industry event that showcases everything from road train

configurations right up to IT and service providers. Every major

brand and sector of the industry is in one space.

> ITTES offers your company the perfect platform to execute any major marketing plan for 2016 in front of thousands of key industry professionals. The scope

to attract a new audience is also one of the many benefits of

exhibiting at ITTES.

> ITTES is the industry’s premier networking opportunity for 2016. In no other place will you have all the

major operators and suppliers in the same venue all ready to talk

shop and catch up with the latest industry news and developments.

Guests from Australia and around the globe make this an industry

meeting place of great significance in the industry event calendar.

BenefitsCommercial road transport is a personal, relationship-based industry. Don’t miss the opportunity to meet ‘face to face’ with your key clients and prospects in one place and one time.

The ITTES gives each exhibitor the chance to connect and do business with key industry players including manufacturers, fleet owners and association representatives.

For the first time, ITTES will host an Education and Careers Pavilion to cater for industry insights,

education, business growth and employment expansion.

Exhibitors will include industry associations, education and training providers as well as leading

freight companies and fleets looking to promote career opportunities within the industry.

The pavilion will provide an opportunity for attracting new members to commercial road

transport as well as increasing the skills, qualifications and knowledge base of the

existing work force.

> VCE graduates> Universities> TAFES> Colleges> Government and Industry

Associations> Corporate Businesses

On offer will be a range of seminars,

presentations, exhibits and more.

EducationPavilion

Careers

The

and

”ITTES is the industry’s pre-eminent show

hosted in the nations freight capital. We are looking forward to playing an

important part in their event, and will be holding our Freight Outlook conference on

site with the leaders in the industry and government taking part. ”

PETER HART, CHAIRMAN, AUSTRALIAN ROAD TRANSPORT SUPPLIERS ASSOCIATION

PETER ANDERSON, CEO, VICTORIAN TRANSPORT ASSOCIATION

”The Australian Road Transport Suppliers Association (ARTSA) are pleased to put our support behind the 2016 ITTES as it is the leading forum and largest gathering of suppliers in our industry. We look forward to hosting industry leaders from around the globe to the Truck and Trailer Leaders Summit to be held in conjunction with the event and are excited with the latest developments the organisers are launching for 2016.”

Uniting the industryWorking together

”The National Road Transport Association (NatRoad) is Australia’s

leading national road transport industry association. NatRoad recognises the important role

the ITTES 2016 show has for the industry. We trust that this

year’s event will build on previous successes.”

WARWICK RAGG, CEO, NATIONAL ROAD

TRANSPORT ASSOCIATION

”The ATA is once again looking forward to ITTES.

2016 will mark an increased involvement in the show where

we can actively promote and support our key message, which is a safe, professional and viable

trucking industry. ”CHRIS MELHAM, CEO,

AUSTRALIAN TRUCKING ASSOCIATION

MICHAEL KILGARIFF, CEO, AUSTRALIAN LOGISTICS COUNCIL

”The Australian Logistics Council, the peak industry body for the freight

logistics industry, is committed to improving the efficiency of Australia’s

supply chains todeliver economic benefits to all Australians. Integral

to this is ensuring the heavy vehicles that ransport Australia’s rising

freight task are modern, efficient and safe. ALC is pleased to support the

2016 International Truck, Trailer and Equipment Show which helps industry

achieve this aim.”

With the growth of ITTES comes the new and improved 12-month

promotional campaign. Over the years, ITTES has seen the largest

national road transport event marketing campaigns ever executed, and

the 2016 campaign will continue the tradition - targeting all sectors in

the Australian road transport industry as well as specific training and

educational groups.

Connecting and targeting industry and mainstream media for coverage

in the lead up, during and post show, as well as coverage with

numerous national and international media partners.

The marketing campaign that gets

biggerbetter

and

THE 12-MONTH CAMPAIGN WILL FEATURE

> Marketing through the country’s leading quality trade magazines

> Specifically targeted direct mail campaigns

> High profile website promotions

> Social media engagement, promotion and advertising

> Daily press and radio advertising to broadcast all facets of the

show to an audience in excess of three million

THE SHOW CATALOGUE

The show’s biggest promotional tool mailed to over 20,000

key industry professionals. Containing 200+ pages of industry

information relating to every exhibition stand.

There were visitors from over 26 countries in 2014, making ITTES a truly international event. These countries included:

attendanceInteresting facts on

There were a total of Which is a

39,500> > > >>visitors at the ITTE2014 show

6%increase from 2012

18% 27% 27% 28%of attendees are Company Drivers or Owner Drivers

of attendees are authorised by their company to recommend or purchase equipment

of attendees came to see and compare products

of attendees came to source new equipment and to place orders

Aland Islands

Ireland

NetherlandsUnited Kingdom

Japan

South Africa

France

United States

Hungary

Thailand

Malaysia

Singapore

India

Australia

New Zealand

Austria

Sweden

Germany Finland

Italy

TurkeyChina South Korea

Taiwan

IndonesiaPhilippines

featuresShow

EXHIBITORS40,000GUESTS500Over

ITTES organisers are focused on

achieving this unprecedented

target to once and for all lay

claim to the biggest transport

show in the nation.

VTA Freight Outlook 2016

The Victorian Transport

Association will invite their

membership and key industry

stakeholders to examine the

freight outlook in a conference

environment onsite.

ITTES - Show & Shine Invitational

Arguably Australia’s richest Show

and Shine competition, displaying

Australia’s most impressive

customised trucks.

Moving Displays and Test Track

For the first time in ITTES

history, companies will have

the chance to display the

capabilities of their products in

a live movement exhibition.

Waste Management In Action

A dedicated exhibition

featuring the latest in vehicles,

technologies, products and

services in the waste industry.

Roads & Civil Works Expo

A dedicated exhibition

featuring the latest in vehicles,

technologies, products and

services in the Roads & Civil

Works industries.

&SHOWSHINE

ITTES INVITATIONAL

TEST TRACK

Moving Displays &

I N C O R P O R A T I N G

Register your interest as an exhibitor at the 2016 show NOW!

Be quick as we already have a lengthy exhibitor waiting list.

Email your request to simon.coburn@primecreative.com.au or phone +61 3 9690 8766.

You’ll need to be quick to be part of the 2016 action.