Miller, Nancy K. “I Killed My Grandmother: Mary Antin, Amos Oz, and ...
The Business Model Explained to my Grandmother
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1. customers 2. value
proposition
3. channels 4. customer
relationships
5. revenues 6. key
resources
7. key
activities
8.
partnerships
9. costi Business
Model
Canvas
The
Business Model
explained to my
Grandmother
[email protected] in Italiano http://slidesha.re/eGZRLO
8%
Can you tell the
difference between
a Business Plan and
a Business Model?
Question
12%
Can you tell the
difference between
a Business Plan and
a Business Model?
You will, in a short time.
You will also be able to
sketch a Business Model
in few minutes.
Follow the presentation!
Question
16%
Definition
Business Model
Definition
A Business Model shows how an organization: creates, delivers and captures value
21%
1. customers
4. relation
2. value
5. revenues
9. costs
6. resources
7. activities
3. channels
8. partners
9 building blocks
The 9 building
blocks of a
Business Model
25%
9 building blocks > customers
1. customers
To do:- describe customers
- classify them
- understand needs
- for what they pay
- profitability
What:customers grouped by
needs, relationship,
interests, profit and
distribution channels
29%
9 building blocks > value proposition
2. value proposition
To do:- describe the values
- classifiy them
- relate with customers
What:something useful for the
customers, that the
organization can deliver
32%
9 building blocks > channels
3. channels
To do:- classify the channels
- buying life cycle
- buying experience
What:how the organization's
value proposition reaches
the customer
37%
9 building blocks > customer relationships
4. customer
relationships
To do:- customer experience
- organization's image
- effectiveness
What:how the organization
earns and retains
customers
42%
9 building blocks > revenues
5. revenues
To do:- how do customers pay
- for what do they pay
- price definitions
What:revenues generated by
different groups of
customers;
classified by value
proposition type
46%
9 building blocks > key resources
6. key resources
To do:- resource list
- relate to value
proposition
What:what's needed to create
the value that the
organization offers to
customers: machines,
ideas, people, money ...
50%
9 building blocks > key activities
7. key activities
To do:- activity list
- relate with value
proposition
What:what the organization
must do to create value
for the customers
54%
9 building blocks > partnerships
8. partnerships
To do:- cost reductions
- risk reductions
- special suppliers
- allies
What:who works with the
organization for creating
value for the customers:
strategic allies, suppliers,
cooperators
58%
9 building blocks > costs
9. costs
To do:- cost list
- fixed costs
- variable costs
What:money spent by the
organization for key
resources, key activities
and partners
62%
9 building blocks > summary
9 Business Model
building blocks
customers
value proposition
channels
customer relationship
revenues
key resources
key activities
partnerships
costs
1.
2.
3.
4.
5.
6.
7.
8.
9.
66%
Business Model Canvas > intro
Let's organize the 9
building blocks: the
Business Model Canvas
Who:the Business Model
Canvas was invented by
Alexander Osterwalder
and published in his book:
Business Model Generation
What:a framework showing
the building blocks'
relationships
71%
Business Model Canvas
Business Model Canvas
1. customers
4. relation
3. channels
2. value
5. revenues9. costs
6. resources
7. activities
8. partners
http://www.businessmodelgeneration.com
75%
Business Model Canvas
Business Model Canvas > value and customers
1. customers
4. relation
3. channels
2. value
http://www.businessmodelgeneration.com
the value reaches
the customers
through channels
value - customer
communication
79%
Business Model Canvas
Business Model Canvas > value
2. value
6. resources
7. activities
8. partners
Those contribute
creating value
http://www.businessmodelgeneration.com
83%
Business Model Canvas
earnings = revenues - costs
Business Model Canvas > costs and revenues
1. customers
5. revenues9. costs
6. resources
7. activities
8. partners
Customers
pay
Creating value
costs money
Earnings
should be
greater than
zero
http://www.businessmodelgeneration.com
87%
Business Model Canvas
earnings = revenues - costs
Business Model Canvas > relationships
1. customers
4. relation
3. channels
2. value
5. revenues9. costs
6. resources
7. activities
8. partner
http://www.businessmodelgeneration.com
91%
Business Model > book
And now?
To infinity and
beyond! Buy Alexander
Osterwalder's book.
Download a 70 page
preview from the
website:businessmodelgeneration.com
Copyright:
Alexander
Osterwald
er
used with
permission
96%
Business Model > innovation in Italy
So what?Innovate YOUR Business Model and beat the competition!
We are spreading the
word about Business
Model Innovation in
Italy
100%
Business Model vs. Business Plan
Ah,
I was forgetting:
Business Model and
Business Plan
difference
A Business Plantells how much stuff, how much time and how much money you need to put your Business Model into effect