The Business Case for Accessibility: UX Brighton 10 June 2014
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Transcript of The Business Case for Accessibility: UX Brighton 10 June 2014
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The Business Case For Accessibility
Mark Walker
10 June 2014
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Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?
‘Greed is good’-- Gordon Gekko
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The Business Case for Accessibility
Make a case for investment of time and effort
• Why should we invest in accessibility?
• What are the potential business benefits of accessibility?
• What will we get out of it?
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NOT Business Strategy
What you do about it is up to you…
• How can we exploit this opportunity?
• How does it change what we do?
• What’s the strategy?
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NOT Business Delivery
You’re going to pay someone to make it happen
• We need to make our websites and apps accessible
• We need to develop accessible services and products
• Who knows about this stuff?
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Charitable services
• Free advice and information for disabled people
• IT Volunteers for Charities
• Tech4Good Awards
Commercial services
• Accessibility Services
• Workplace Assessments
• Disabled Students Assessments
AbilityNet Adapting Technology. Changing Lives.
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
• Accessibility Testing
• User Testing
• Design Reviews
• Desktop, Mobile and Tablet Integration
• Accessibility Accreditation
• My Computer My Way
• Accessibility Webinars
AbilityNet Accessibility ServicesReach every customer on every platform
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#MNDAwareness
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The Business Case for Accessibility
• The Marketplace
• Changes in consumer attitudes
• Changes in consumer behaviour
• Legal risks
• Competitiveness
• Inclusive design
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And because it’s you…
UX and Accessibility
• Winning the case once…
• Inclusive design
• Personas
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An accessible website is not the answer
It’s just a sign of [some] things being done correctly
• It doesn’t mean you know why you’re doing it
• It doesn’t mean you are committed to accessibility
• It doesn’t mean you’re designing accessible services or products
• It doesn’t mean you’re listening to your users
• But it’s a good start…
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The Marketplace
More people can buy your stuff• Disabled people as customers• Changes in consumer behaviour• Changes in consumer attitudes
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The Global Marketplace
“The disability market is big. At least 1.1
billion people globally have a disability,
controlling over $4 trillion annually - a
market the size of China.”
Rich Donovan Founder and Chief Investment Officer WingSail Capital
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11 million in the UK live with a disability
Only 8% of disabled people are in a wheelchair
• 6 million people have dyslexia - 4 million severely so
• 2 million are affected by sight loss
• Of which 360,000 people are registered blind or visually impaired
• 10 million people suffer from hearing impairment
• Of which 50,000 are British Sign Language users
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Changes in consumer attitude
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Changes in consumer behaviour
• The Paralympics• Mobile/tablet • Usability expectations• Personalisation • Social reputation • Digital by default
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Legal risks: Don’t think it doesn’t happen
•Equalities Act - UK•Section 508 - US• Sale of Goods• Recruitment• Employment
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Business case, not business strategy
Business case• Why should we invest in accessibility?• What are the potential benefits of accessibility?• What will we get out of it?
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Inclusive Design = Accessibility + Usability
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AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
Inclusive Design = Accessibility + Usability
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UX and Accessibility
Making the case once• User-centred decision-making• User testing• Personas
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Accessible Personas
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You Want Robin as Your Customer
Oxbridge educated
White collar tech job
Global speaker/FOWA
Gadget/Apple fanboy
2 kids and a dog
Car and home owner
Foreign holidays
TV/music/podcasts
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‘Accessibility is good’-- Gordon Gekko
Get more customers?
Cover your ass?
Make more money?
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Your Questions
SEO and Accessibility – free webinar
1-2pm BST, 26 June 2014
Sign up at www.abilitynet.org.uk/webinars
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