July-August 2013 ... among the world’s oldest press associations

News and information for the Wisconsin newspaper industryBullet inTHE

Darkness creeps in

Number of police agencies choosing to redact identifying information from reports grows to 56

Since late 2012, a growing number of police and sheriff’s departments (56 as of Aug. 5) from across Wisconsin have either slowed or stopped the free flow of information regarding their actions — information that had been routinely available.

The decision to redact when in doubt flies in the face of Wisconsin’s public records law, which instructs officials to err on the side of openness.

WNA has been tracking this issue closely and is working with strategic partners to resolve the situation.

A Google map (image at right) has been cre-ated to track locations and names of police agencies in Wisconsin that are redacting names and other personal information (obtained from driver’s licensing records) from reports before they are made publicly available:

View the map online at https://mapsengine.google.com/map/edit?mid=zOKovNJlUJB4.k-orzhuB66gg

Are you aware of additional agencies that should be added to the list? Please send an email to:Mary.Callen@WNAnews.com

In March, the New Richmond News filed a lawsuit against the City of New Richmond, alleging the city’s police department is unreason-ably restricting access to timely information on accident and incident reports, on the basis of a alleged misinterpretation of a recent U.S. Court of Appeals Seventh Circuit ruling.

The case is currently awaiting a federal court decision on the newspaper’s motion to return jurisdiction to St. Croix County Circuit Court.

Sign WNA’s petitionWNA is gathering signatures in an effort to

persuade Wisconsin Attorney General J.B. Van Hollen to reaffirm his 2008 opinion related to the Driver’s Privacy Protection Act.

Signatures will be sent to Van Hollen’s office soon. WNA members still have a few days left to sign the petition online at:

http://www.change.org/petitions/wisconsin-attorney-general-j-b-van-hollen-reaffirm-2008-o-pinion-related-to-the-driver-s-privacy-protection-act

Read newspaper coverage of this issue here >>

The number of Wisconsin police agencies choosing to redact identifying information from reports has grown to 56, as of Aug. 5, 2013. Courtesy of Google Maps. Visit: https://mapsengine.google.com/map/edit?mid=zOKovNJlUJB4.k-orzhuB66gg

Oconto chief reverses decisionBy Kent Tempus, Oconto County Reporter — Oconto Police Chief Dan Ault has made a deci-

sion that’s rare among his law enforcement colleagues in the state of Wisconsin.

After decidingto withhold personal information from accident and property crime reports, Ault reversed course. The department is now providing that information to those involved in accidents and their representatives, and to a lesser extent, the media and the public.

Read more online >>

In its early stages, WNA Foundation’s Pages for Tomorrow fundraising effort has already received generous support from 18 WNA-member newspapers.

The WNAF is a not-for-profit orga-nization created in 1980 to improve the quality and future of Wisconsin’s newspapers and the communities they serve. The foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry and, ultimately, the citizens of the state.

WNAF is asking for newspapers to contribute — on an annual basis — a portion of the net proceeds from national rate advertising sold by Customized Newspaper Advertising on behalf of WNA members to sup-port its mission.

The Pages for Tomorrow pro-

gram is simple. Through this volun-tary charitable program:

•WNA members pledge to donate advertising space in their newspaper, equal to one full page of net proceeds for the year.

•Members authorize the Foundation to deduct the amount of the pledge from their monthly advertising payments from CNA (Customized Newspaper Advertising) until the pledge amount is reached.

•Members will receive a letter every time funds are contributed from ad checks to the Pages for Tomorrow program.

•Each January members will receive a letter stating their newspa-per’s total charitable donation to the pages program for the preceding year.

•If CNA does not sell advertising into a newspaper, the member will not be expected to donate the dif-ference, unless, of course he or she chooses to do so.

To participate, simply complete our electronic pledge form online at http://www.formstack.com/forms/WNA-2013_Pages_for_Tomorrow_Pledge_Form-v3 or contact WNA Foundation Director Bonnie Fechtner, Bonnie.Fechtner@WNAnews.com or (608) 283-7622 for more information.

Your generosity = early successPages for Tomorrow Program backed by 18 WNA member newspapers thus far

Tribune-Phonograph, Abbotsford Record Review, Edgar Tribune Record Gleaner, Loyal The Post-Crescent, Appleton Boscobel Dial Tri-County Press, Cuba City Republican Journal, Darlington Fennimore Times Crawford County Independent & The Kickapoo Scout, Gays Mills Hillsboro Sentry-Enterprise Grant County Herald Independent, Lancaster The Gazette, Janesville Star News, Medford The Progressive, Muscoda Platteville Journal Courier Press, Prairie du Chien Rice Lake Chronotype Richland Observer, Richland Center Watertown Daily Times

Make your pledge to the program >>

Pages Program Leaders

WNA newsWNA BULLETIN | JULY-AUGUST 2013

WNA Foundation Trees Retreat Pylon Honorees for 2013 include:

William D. Behling, Beloit Daily News

Richard Brockman, The Platteville Journal

David R. Cooley, The New Holstein Reporter

Michael B. Gage, Green Bay Press-Gazette

Dennis G. Novinski, Montfort Mail, Blanchardville Blade

Sanders H. B. “Sandy” Hook, La Crosse Tribune

Don Huibregtse, Monona Community Herald, McFarland Community Life

Marshall W. Johnston, The Gazette (Janesville)

Arthur F. Lundell, Vernon County Broadcaster (Viroqua)

Gary Rawn, Prescott Journal

Henry W. Schroeder, Oregon Observer, Verona Press

Robert J. Seltzner Portage Daily Register Sun Prairie Star Countryman

Donald Peter Walker, The Lakeland Times (Minocqua)

Find photos and biographies of each publisher on the WNA website >>

The Northwoods is callingWNA Foundation’s Trees retreat: Golf outing, Memorial Pylon Ceremony, Advertising Ideas and more

2013Pylon

Join Us

2

Past WNA golf outing participants include, from left: Mike Mathes, Tadgh Davis, Ken Dischler and Steve Fechtner.

Trees for Tomorrow is a private, nonprofit organization with the pur-pose of providing natural resources education. Nestled among the pines on 30 wooded acres in the City of Eagle River and situated on the Eagle River Chain of Lakes, it is an ideal location for field studies involving Wisconsin’s natural resources.

In 1958, WNA purchased a tract of land in the Eagle River area and set it up as a Demonstration Forest. It was used as a recreation area for publishers, their families and employ-ees, for an outdoor study area. During those two- or three-day visits, news-paper people would receive nature study instruction particularly directed at forest areas, and visit places of interest.Trees for Tomorrow agreed to assume management of the tract for the Wisconsin Press Association in return for use of the area as an outdoor classroom by “Trees.”

Since that time, WNA members trav-el annually to the Trees for Tomorrow camp and the forest for this fall retreat. The campus consists of an educational training center and four dormitories with central lounges, fireplaces and central bath facilities. Dress is casu-al. Linens, bedding and towels are provided. The grounds contain short, scenic hiking trails. Downtown Eagle River is close by, as well as a swim-ming beach and children’s museum. Opportunities for fishing and boating are also in abundance.

Day-long educational sessions are paired with several activities to pro-mote networking and idea-sharing and develop friendships. From the evening campfires and the annual steak fry to the Friday morning Pylon ceremony honoring publishers who have passed away this past year, “Trees” is an event that can’t be missed.

The original idea for the Memorial Pylon Ceremony was to plant a tree as a memorial to each deceased pub-lisher. Within a short span of time, however, it became apparent that there would not be enough land available to carry the project beyond a few years. Therefore, a Memorial pylon was erected in the grove area. The pylon

displays the name of each deceased publisher-member. Each year, names have been added at a fitting ceremony during the annual “Trees” outing.

“To anyone who has yet to attend a pylon ceremony at Trees, please make this the year to join us,” said WNA Foundation President Kris O’Leary. “Trees is a very special place, not only because of the beauty of its surroundings but because it is truly steeped in WNA history. Standing under the tall pines and reflecting on the work of the publishers listed on the pylon, you can’t help but feel the pride that comes with writing the first draft of Wisconsin’s history.”

“Trees” is open to all staff members of all WNA member newspapers − publishers, editors, reporters, sales and circulation staffs. By registering for the full program attendees will receive two nights of lodging in the campus dormitories, meals, registration for the sessions.

WHO: Any WNA member or friend of WNA

WHAT: 66th Trees Retreat

Golf outingPontoon cruiseTailgate dinnerAdvertising SessionsPylon CeremonySteak FryNetworking

WHERE: Trees for Tomorrow, Eagle River

WHEN: Aug. 15-17

COST: Varies based on your choices.

Download a registration form

and details >>

“Trees is a very special place, not only because of the beauty of its sur-roundings but because it is truly steeped in WNA history.”

Kris O’LearyWNA Foundation President

DNR is a three-letter word that lets an advertiser know that an ad “did not run” as scheduled in a newspaper. It is, perhaps, an advertiser’s greatest frustration with newspaper advertising and it can be avoided.

The top 5 reasons newspapers share with CNA for not running an ad as scheduled are:

1. The sales rep was out of the office, on vacation, or sick.

2. There were placement issues with the ad (example: the ad ran in wrong publication or on the wrong date).

3. The newspaper ran the ad on the right day, but the wrong ad copy.

4. The newspaper claims the insertion order or ad copy was not received…but did not contact CNA (CNA requests confirma-tions on all of its insertion orders. Most often when this reason is stated, CNA has a signed confirmation from the newspaper stat-ing that it has received the insertion order).

5. It was just “human error”… “mistakes happen”.

Put yourself in the advertiser’s shoes and imagine for a moment how you would feel after being given one of these reasons for your ad not having run as scheduled. Frustration? Anger? You certainly aren’t feeling eager to put your advertising in the hands of this newspaper again.

Advertisers expect that 100 percent of their advertising will be published correctly. After all, the advertiser is spending money

to advertise in your newspaper — 99 percent accuracy isn’t good enough. When you consider this “Top 5 list,” 100 percent of these errors are within our control and, in this very challenging

and competitive media environment, DNRs send advertisers to our competitors.

DNRs make it increasingly difficult for advertisers to have confidence in our medium. While they may still believe in the power of print, they don’t believe in our ability to perform the simplest task.

In the first half of this year, Wisconsin newspapers did not run

42 ads correctly totaling $9,233.04 in revenue. In some cases, Customized Newspaper Advertising was able to secure a make-good for the paper, but in most cases it represents lost income.

Each time an ad does not run as ordered, CNA e-mails the ad director and/or publisher to make him/her aware of the situa-tion. In addition, CNA sends quarterly letters to each newspaper that ran more than three ads incorrectly or not at all during the quarter. These letters are sent to the publisher. If you’ve received this letter in the past year, please evaluate your newspaper’s pro-cedures for making sure an ad gets in the paper as ordered. Your newspaper could adversely affect an entire advertising campaign running in multiple Wisconsin newspapers.

CNA asks every newspaper to confirm its insertion orders by signing the order and faxing it back to CNA or by confirming electronically through the order management system. This is to ensure that the order was received, that the rate is correct and that the paper sees no problem publishing the ad as ordered. CNA secures signed confirmations on over 95% of its orders. That means in many cases, after a paper has received the insertion order and confirmed that the ad will run as scheduled, the ad is left out of the paper.

Please read your CNA insertion orders carefully and call CNA immediately if you have any questions, changes, etc. If you do miss an ad, call CNA as soon as you realize it has been missed. CNA pulls tearsheets from all newspapers; however, we don’t get your newspaper until several days after it’s published. The sooner we know an ad didn’t run the better the chances of securing a make-good.

Ad $ense: Top five DNR reasons are avoidable

First quarter 2013: WNA members missed nine ads for a loss in revenue of $1,063.64.

Second quarter 2013: 33 missed ads for $8,169.40

ADD IT UP: 42 missed ads and ad revenue loss of $9,233.04

Lost Money

WNA newsWNA BULLETIN | JULY-AUGUST 2013 3

State hosts ISWNE conferenceThe International Society of

Weekly Newspaper Editors (ISWNE) hosted its annual conference at St. Norbert College (De Pere) from July 9-14, 2013.

Kris O’Leary, publisher of the Tribune Phonograph (Abbotsford) is immediate past president of ISWNE and co-hosted the conference with Chris Wood of Brown County Publishing and Jan Haupt, former publisher of the Lodi Enterprise.

Conference speakers, sessions and highlights included:

• Chuck Lane - Green Bay Packers;

• Cliff Christl - Green Bay Packers sportswriter and his-torian;

• Kelly Clemmer: Thirteen Ways to Kill a Community (newspaper);

• Parker Drew: “Mark Twain Revisited”

• Dick McCord - The Chain Gang

• Tom Brooker - Green Bay News-Chronicle

• Editorial Critiques• Pulaski News: Oldest high

school student-run community newspaper in the U.S

• Paul DeMain, News From Indian Country; Yvonne Kaquatosh, Kalihwisaks (Oneida Nation newspaper) and Steve Bonspiel, editor of publisher of The Eastern Door: Sovereignty through the eyes of the forgotten Sovereigns

• Golden Dozen winners and Cervi Award winner

Attendees also enjoyed activities

in and around Green Bay, includ-ing a visit to the Washington Island Observer (Door County) newspa-per, a Lambeau Field tour, a tour of Schneider Trucking and a Foxy Lady river cruise.

Read more about ISWNE’s annual conference and awards >>

Attendees from Wisconsin included: • Andrea Abler, Campbellsport

News• Beth and Dave Bennett, WNA• Tom Brooker, former editor of

the Green Bay News-Chronicle• Tammy Brzeckowski, Pulaski

News• Mary Callen, WNA• Cliff Cristl , Packers sportswrit-

er and historian, former reporter for Milwaukee Journal Sentinel, Green Bay Press-Gazette

• Laura Cortright, Pulaski News• Steve and Susan Dzubay, River

Falls Journal• Diane Everson, Edgerton

Reporter• Bonnie Fechtner, WNA• Laurie Fischer, Pulaski News• Kris O’Leary and Kevin Flink,

The Tribune Phonograph, Abbotsford

• David Giffey, Arena• David and Sue Gordon, Eau

Claire• Bill and Jan Haupt, former

publishers of the Lodi Enterprise• Andrew and Laura Johnson,

Dodge County Pionier• Yvonne Kaquatosh,

Kalihwisaks, Oneida• Katie Leb, Dodge County

Pionier• Cheyenne Makinia, UW-Green

Bay journalism student

• John Marder, Courier Sentinel, Cornell

• Patrick Marley, Milwaukee Journal Sentinel

• Mike Mathes, Tri-County News, Kiel

• Carol O’Leary and Bob Whetstone, The Star News, Medford

• Rebecca Rudolph, River Falls• William III and Jean Schanen,

Ozaukee Press, Port Washington• Terri Schlichenmeyer, La

Crosse• Peter Weinschenk, Record

Review, Edgar

• Brian and Kim Wilson, The Star News, Medford

• Chris and Judy Wood, Brown County Publishing

Conference attendees also came from:

North Dakota, Canada, Minnesota, Vermont, Kentucky, Arizona, Michigan, Washington, Oklahoma, South Dakota, Colorado, New Mexico, Nevada, Maryland, Iowa, Missouri, North Carolina, Texas, Illinois and Australia.

Brian Wilson, The Star News (Medford), a 2013 Golden Dozen winner along with Peter Weinschenk, The Record-Review (Edgar), the Golden Quill winner and ISWNE President Cheryl Wormley. Photo courtesy of ISWNE member Helen Sosniecki.

WisconsinWinners

Peter Weinschenk

Weinschenk earns second Golden Quill

Peter Weinschenk, editor of The Record-Review (Edgar) became the sixth person to win ISWNE’s Golden Quill award twice.

He joins Robert Estabrook (1973 and 1978), William F. Schanen III (1985 and 2001), Bill Lueders (1990 and 2005), Jeff McMahon (1999 and 2000), and Gary Sosniecki (1998 and 2006).

Weinschenk became editor of The Record-Review in 1981 and has held the same position for more than three decades. A native of Fresno, California, he earned a bachelor’s degree from the University of California, Berkeley in 1978 and a master’s degree from the University of Michigan in 1980. In college, he studied English, philosophy, linguis-tics and classical languages.

Weinschenk also won the Golden Quill in 2011 and Golden Dozen awards in 2010 and 2012.

ISWNE received 87 Golden Quill entries from 49 individuals this year. The 12 best are gathered together as the Golden Dozen.

The summer issue of Grassroots Editor traditionally contains these editorials along with comments from the judge. It is an opportunity to see the quality of commentary in the weekly press.

Read the Grassroots Editor >>

Schanen III takes 38th Eugene Cervi Award from ISWNEIn 1964, with a degree in jour-

nalism from the University of Wisconsin-Madison, Bill Schanen III was hired as a general assign-ment reporter by Ozaukee Press, the Port Washington weekly founded by his parents in 1940 as the first offset-printed newspaper in the United States. He was working as the newspaper’s managing editor when an advertiser boycott nearly put the Press out of business.

The boycott, which began with the intimidation of advertisers by a group organized by a wealthy industrialist who supported extreme right-wing causes, was intended to force the Press to stop printing a radical underground newspaper in its plant as a contract printing job. The Press refused, and its fight to survive became a national freedom-of-the-press cause célèbre.

Schanen’s father, William F. Schanen, the newspaper’s publisher, died at the height of the boycott. Bill III succeeded him and carried on the fight.

Since becoming publisher in 1971, Schanen has written some 2,500 editorials for Ozaukee Press in keep-ing with the newspaper’s founding ethic to honestly and boldly express its opinions on the conduct of public affairs.

Among many editorial-writing awards, Schanen was twice named winner of the ISWNE’s Golden Quill

Award, and has been honored as a member of the Golden Dozen final-ists for the Golden Quill eight times.

After Ozaukee Press emerged from the boycott, Schanen continued to advocate for the right of publish-ers of controversial newspapers to have access to a printing press. He received the Hugh M. Hefner First Amendment Award in 1981 for defending a Madison, Wisconsin, alternative newspaper in a case that went to the Wisconsin Supreme Court and set a landmark precedent for press freedom.

Schanen has served as a board member of the Wisconsin Freedom of Information Council and the Wisconsin Newspaper Association.

Ozaukee Press today is a flourish-ing 9,000-circulation weekly. The paper is published in combination with two free shopping papers and several niche magazines. Schanen’s son, Bill Schanen IV, is editor and general manager.

The newspaper’s parent company, Port Publications, Inc., with Bill Schanen III as president, operates a central newspaper printing plant and publishes SAILING Magazine, a national publication that reflects Schanen’s lifelong avocation pursued on Lake Michigan (which virtually laps at his office door) and other waters of the world. His daughter Erin L. Schanen is executive editor.

Bill Schanen IV, editor and general manager of Ozaukee Press, and William F. Schanen III in the press room of the Ozaukee Press.

William F. Schanen III, the winner of the ISWNE 2013 Eugene Cervi Award, has worked for the Ozaukee Press in Port Washington, for nearly 50 years — including 42 as publisher.

The Eugene Cervi Award was established by ISWNE in 1976 to honor the memory of Eugene Cervi of the Rocky Mountain Journal in Denver by recognizing a newspaper editor who has consistently acted in the conviction that “good journalism begets good government.”

The award is presented not for a single brave accomplish-

ment, however deserving, but for a career of outstanding public service through community journalism and for adhering to the highest standards of the craft with the deep reverence for the English language that was the hallmark of Gene Cervi’s writing. The award also recognizes con-sistently aggressive reporting of government at the grass-roots level and interpretation of local affairs.

Following his death at 64 in 1970, the New York Times described Cervi as “one of the most outspoken voices in American journalism.” Today, several ISWNE members still regard him as their “journalism conscience.”

Editor’s note: News of Joe Heller’s departure from the Press-Gazette came after this piece was submitted. Heller will continue to offer his work through his syndicated service. To learn more, visit: http://www.hellertoon.com.

By Terry Shelton, Courtesy of Madison SPJ Pro Chapter

Hair styles. Nose shapes. Eye spac-ing. Ear size.

The discussion at Brocach in down-town Madison on July 18 could have been confused with gossip at a beauty salon.

Instead it was the musings of some of the state’s top political cartoon-ists explaining their craft (and their favorite targets) to about 30 people at a program sponsored by the Society of Professional Journalists (SPJ) Madison chapter.

“Drawing Fire: How Cartoonists Tackle Politics with Humor,” featured:

Joe Heller, editorial cartoonist for the Green Bay Press-Gazette since 1985. His awards include eight Best of Gannett Awards, six Milwaukee Press Clubs Awards, and three John Fischetti Editorial Cartoon Awards.

Phil Hands of the Wisconsin State Journal, who recently won SPJ’s Sigma Delta Chi award for top cartoonist at a newspaper under 100,000 circulation.

Mike Konopacki, an independent labor cartoonist who began cartooning for the Madison Press Connection in 1977 and then went on to syndicate his work through the labor news service Press Associates and now Huck/Konopacki Labor Cartoons.

Alan Talaga, who contributes to the Isthmus with Jon Lyons. The words-and pictures duo won the 2012 Excellence in Journalism Award from the Milwaukee Press Club for Best Illustration or Cartoon.

Not on the panel, but joining in the discussion, was P.S. Mueller. Since 1969, when Mueller began contributing to the Daily Egyptian at Southern Illinois University-Carbondale, his cartoons have appeared in scores of alternative weeklies, magazines and books. Today he contributes to: The New Yorker, Reader’s Digest, Field and Stream, Brand Week, the Funny Times, and The Onion.

The audience laughed, applauded, and hissed as each cartoon-ist flashed a sample of his favorite or recent work across a large screen. Then Talaga (doing double duty as panelist and modera-tor) quizzed the group on a series of questions, including how they got their ideas, when/how they were edited, and the future of editorial cartooning.

Later, the audience got into the act, asking panelists to discuss whom they liked to draw, why there weren’t more women and minority cartoonists, which older cartoonists influenced them, and whether liberals or conservatives got more upset at their drawings.

In an interview afterward, Konopacki said the delivery of car-toons will change as technology progresses, but the energy to comment on political and social issues is durable. “As long as there is injustice, people will fight it with every tool available,” he says.

Editorial cartoonists talk about their craft at a recent SPJ Madison event. From left to right, Mike Konopacki, Joe Heller, Phil Hands, and Alan Talaga. Photo courtesy of Madison SPJ Pro/Rebecca Wasieleski.

WNA newsWNA BULLETIN | JULY-AUGUST 2013

Drawing Fire: How Cartoonists Tackle Politics with Humor

4

Mayville – On June 27, Gov. Scott Walker signed Assembly Bill 166 which honors the ultimate sacrifices of Wisconsin service members who have died in or as a result of combat by exempting their military income from state income taxation.

AB 166 creates an individual income tax exemption for Wisconsin service members who die in a combat zone or as a result of wounds, disease, or injury incurred in a combat zone. The exemption applies to the year in which the service member dies. The exemption applies beginning with the 2013 tax year.

“This legislation sends an impor-tant message of gratitude to fallen service members and their families,” Governor Walker said. “The brav-est among us shouldn’t be required to pay Wisconsin state income tax when they’ve already paid the ultimate sacrifice for our nation, and they are solemn reminders that freedom is never free. The bill passed both houses of the State

Legislature with unanimous support, and I’m proud to sign it into law. I thank Senate Majority Leader Scott Fitzgerald (R-Juneau) and Repre-sentative Mark Born (R-Beaver Dam) for their leadership on this legisla-tion.”

Andrew and Laura Johnson, par-ents of fallen hero First Lieutenant David Johnson inspired the state to act after First Lieutenant Johnson died in Afghanistan in January of 2012 after injuries suffered while en-countering an improvised explosive device during a patrol.

Andrew Johnson is Dodge County Pionier (Mayville) Publisher, WNA past president and current member of the WNA Foundation board. The Johnsons worked with Sen. Scott Fitzgerald to develop the legislation following David’s death.

Walker Signs Assembly Bill 166

Pictured during the signing of Assembly Bill 166 in Mayville are, from left: MatthewJohnson, Laura Johnson, Tonette and Gov. Scott Walker, Andrew Johnson and Emily Johnson. Photo courtesy of the Dodge County Pionier, Mayville/Katie Leb

Google AdWords Certification-Training is coming to Wisconsin!

Increase ad revenue by capturing your share of the $6 billion spent locally last year on paid search with our Google AdWords Certification-Training.

WNA has partnered with LMA to bring a Google Adwords certification-trainer to Wisconsin to train your sales professionals to be experts in Google AdWords in just two days.

Our Google AdWords certification-trainer is one of the best in the indus-try and has worked with and trained hundreds of sales professionals dur-ing her career. Participants are trained to take the Google-administered exams for final certification after just two days of on-site training.

October 29-30Capital Newspapers1901 Fish Hatchery RoardMadison, WI 53713

What Your Colleagues are Saying!

‘I finally understand AdWords! That is due solely to your outstanding training program.

While AdWords can be complicated and sometimes confusing, you man-aged to deconstruct it into a logical and understandable process. Each webinar was organized, well-present-ed, and packed with information.Worth every penny! Thanks, Amie!’

—Gail Tuthill, Website Developer, Higher Education

‘For me, this training is better than the program Google offers itself. I felt more engaged and the practice tests show you where to follow up for more study and builds confidence for taking the actual certification exams.’

—Michael D. Messerly, Publisher, Portsmouth Daily Times

‘I found the Local Media Association Google AdWords Certification train-ing to be very thorough and easy to comprehend. Amie Stein did an excellent job with the balance of visu-al and tactical learning components to ensure a higher level of retention. I would recommend this program to all sales executives that are involved in selling digital.’

—Vanessa Koper, Director of Sales Training and Development,Sandusky Newspaper and Radio Group

Registration FeesLMA Members: $299WNA Members: $349Non-members: $399

Register now: https://snaonline.wufoo.com/forms/k7s6q7/

*An additional $100 in testing fees will be required, paid directly to Google.

Google AdWords certification

training coming to Madison

By Hillary Gavan, Beloit Daily News

The School District of Beloit Board of Education decided during a heated Tuesday (July 9) meeting to discuss a potential policy on the protocol for inviting legislators to district func-tions at a future workshop.

Board member Nora Gard had brought up the item as a policy discussion, but Tuesday’s dialogue mainly focused on some members’ frustration with local media and criti-cism of whoever may be providing information to reporters.

Gard said she asked the topic to be brought to the board for discussion Tuesday because she felt administra-tion was creating a new policy set-ting criteria for inviting legislators to district activities with an email that

was sent out indicating Rep. Amy Loudenbeck, R-Clinton, shouldn’t be invited to district events.

Gard said district policy creation is the responsibility of the board, not staff.

“All I’m asking us to consider is we show no partiality to any district leg-islators for special events or speaking opportunities,” Gard said.

The issue was sparked when an email came to light, sent by school district spokesperson Melissa Badger at the request of Superintendent Steve McNeal, which stated Loudenbeck shouldn’t be invited to district events because of her stance on state-financed private school vouchers. The email went on to say it was McNeal’s view that Loudenbeck does not repre-

sent the best interests of students.

Although the “legislative represen-tation” item on Tuesday’s agenda was meant to be policy discus-sion, as requested by Gard, most of Tuesday’s discussion featured board members Michael Ramsdail, Mark Rand, John Winkelmann, Superintendent McNeal and Assistant Superintendent Lynee Tourdot venting frustrations about the consequences of the email’s pub-lication by the Beloit Daily News. Rand and Ramsdail speculated who may have released the email and how they believed their actions broke down trust and gave a poor image for Beloit.

“What gets put in the paper is harass-ment,” Tourdot said. “ How do we let these things leak to the paper? I read

these nasty things in the paper every week and I think it’s horrible.”McNeal said he’s an easy target for the Daily News, saying he’s “public enemy number one” for editors and writers and said how the newspaper loves to “punch Steve in the face.”McNeal, who was joined in the audi-ence by several principals and other supporters from the district, said he considered the leaking of the emails a personal attack on him. He went on to say past boards have chased out administrators and asked if he would be next.

“Do you want to chase me out of here?,” he said. “Who wants to sit in this seat? It’s just a place to get arrows fired at you? And it’s not very fun. For me it’s getting a little per-sonal.”

McNeal went on to say he has been responsive to inquiries, and open and honest about all issues in the district. Although he said he believed the emails were taken out of context he went on to say Loudenbeck hasn’t represented Beloit the way he wished she would have.

McNeal told Gard that one phone call would have prevented the issue from getting overblown.

“We’ve never changed policy admin-istratively. We’ve never banned Amy from any events,” he said.

Read more >>

School Board members criticize media for revealing exchange of emails

WNA newsWNA BULLETIN | JULY-AUGUST 2013

NNA Update

Industry news from NNA By Andrew Johnson, NNA Region 6 Representative

Your National Newspaper Association is doing a good job of advocating the interests of community newspapers throughout our country in many different ways. Many things have been changing since the association’s June 6 board meeting. Issues and topics (updated through early July) included:

Adobe Cloud Issue

The issue of Adobe requiring users of their software to pay a monthly user fee instead of one-time purchase and upgrading by far was the item on the agenda that caused the most discussion. Normally NNA and other state press association usually do not talk about other private vendors. However, in this case, I thought it was important to bring this to our board’s attention since many of our members depend on Adobe products like InDesign or Photoshop to publish their newspapers. Kevin Slimp, director of Institute of Newspaper Technology has written very informative columns on the subject in both the June and July editions of Pub Aux. It is definitely a big change.

I attended a recent seminar that was led by an Adobe certified trainer and he informed the group that a few particular changes to the Cloud edition were being made. It appears that the smaller newspaper members will be most impacted since they don’t fully utilize all of the Adobe Products included in the Cloud edition. The situation is complicated by Adobe’s requirement for their software to be on latest computer operating systems. Going for-ward, members will have to carefully consider their software options for their particular circumstances. Slimp will continue to update members monthly in Pub Aux.

Postal Update

NNA’s Tonda Rush briefed the board on postal issues. The USPS continues to post record losses. However the Postmaster General has reported that the Post Office will have sufficient cash flow to get throughthis fiscal year. Without a crisis, Congress will unlikely take any action. It appears that the six-day delivery will remain for now. On Jan. 26, 2014, when the next postal rate increases are to happen, there is a new requirement for periodical publish-ers who utilize the “full-Service” Intelligent Mail Barcode to submit their post reports electronically. There are two electronic options. Max Heath, NNA Postal Chair, strongly encourages publishers to use software that uses Mail.XML to send their mailing information instead of the laborious manual entry into the Postal Wizard (post office software). Mail.XML connects directly to the PostalOne system and is the best way. Publishers not utilizing intelligent barcodes, which includes most small publishers, can still submit their postal report in paper form.

Shield Law

The NNA board has endorsed — as it has in the past — support for a Federal Shield Law following the disclosure that the Justice Department had subpoenaed some 200 telephone records of the Associated Press in an attempt to track down a new leak within the administration. NNA Board also condemned the Justice Department’s review of all the Verizon phone records in the U.S. without a subpoena.

Other

The NNA board unanimously passed the NNA 2013-14 budget. I am happy to report that NNA is in the black and in stable financial condition. Membership is also stable. The board invited Berkshire Hathaway to have a representative on the NNA Board since they have been investing in both community weekly and daily newspapers. NNA is gearing up to the annual convention that will be held Sept 12-15 in Phoenix. Currently there are more vendors signed up for this year’s convention than were at last year’s convention. In addition to being an excellent place to meet up with other community newspaper folks, the convention is packed with seminars and hands on information our industry leaders will share. I look forward to visiting with you in Phoenix.

Andrew Johnson, NNA Region 6 Representative, is the publisher of two small Wisconsin weekly newspapers. He is past president of the Wisconsin Newspaper Association. He can be contacted at the Dodge County Pionier: johnson@dodgecoun-typionier.com or 920-387-2211.

AdWords CertificationRegister now >>

5

Andrew Johnson

July photo showcaseVisit WNA’s library on issuu.com to browse this month’s collection of photos gathered from WNA-member newspapers.

Want to submit a photo for next month's gal-lery? Send the photo or newspaper name, date and page number where the photo appeared to MaryKate.Elbow@WNAnews.com

http://issuu.com/wnanews/docs/weekly-photos-july-bulletin

Among your friendsWNA BULLETIN | JULY-AUGUST 2013

Staff News

— 30 —

George E. StewartLong time news-paper Editor/Publisher of The Orfordville Jour-nal and Footville News, George E. Stewart I passed away at his home in Orford-ville on June 24, 2013.

George was born March 19, 1927, in Orfordville, the son of Rose Mani Stewart and Ward A. Stewart, own-ers of The Orfordville Journal since Feb. 15, 1916. He was born “above the Journal” and raised in the news-paper. George served with the U.S. Navy Air Corps and his college years (1945-1950) included attending West-minster College, Fulton, Mo., and Yale University, New Haven, Conn., with completion of his studies at UW-Madison School of Journalism.

George met the love of his life, Betty Lou Dansin, while in college at Madison. She was also a Journal-ism major. After they wed, George’s work in Milwaukee included: editor of the Burlington Free Press, writer on the picture desk of the Milwaukee Journal, and production staffs of Wisconsin Cuneo Press and Wet-zel Brother’s Printing. Due to father Ward’s illness, George, Betty and first daughter, Ellen Rose returned to Or-fordville and the newspaper in spring of 1954. He and Betty raised their five children in the newspaper business.

George continued to publish the Or-fordville Journal and Footville News, along with other weekly publications until a brief hiatus in May of 2008, due to Betty’s illness. He published the last copy of The Orfordville Journal and Footville News August 15, 2008. This marked the 100th year of The Orfordville Journal and 92 years of ownership in the Stewart Family. Read more >>

Gerald Ninnemann Gerald F. Ninnemann, 78, of Camp-bellsport died on June 21, 2013.

Ninneman owned and operated the Campbellsport News from 1974 to 2004 never missing an edi-tion or column. Prior to this he worked at the Mi-nocqua Lakeland Press, the Hartford Times Press and the Menomonee Falls News.

Gordon M. Krenn Gordon M. Krenn, a reporter and edi-tor associated with news media in Madison and Milwaukee, before turn-ing to public health communications, died Thursday, July 11, of complica-tions of heart disease and advanced age. He was 92.

In the late 1940s and early 1950s, Krenn worked in Madison, first pre-paring news reports for WIBA radio and then serving as a reporter for the Capital Times newspaper. At the Capital Times, his reporting included extensive early coverage of the then growing opposition to live-animal experimentation at the University of Wisconsin’s Primate Research Center.

Krenn was a longtime resident of Brookfield, and later of Port Wash-ington.

Jackie Loohauis-BennettJackie Loohauis-Bennett, a versa-tile feature writer at the Milwaukee Journal Sentinel who wrote about everything from pirates to the Great Circus Parade, Summerfest to Cleopatra, the Titanic to animals of all kinds, died July 18. She was 62.

Loohauis-Bennett suffered heart failure while recovering from heart surgery at Froedtert Memorial Hos-pital. She left the Journal Sentinel in May but planned to continue free-lance writing for features sections. Read more >>

Schmeltzer is GM, ad director in northeast Wis.Scott Schmelt-zer’s LinkedIn profile begins, “My goals when I wake up each day are easy: 1. I want to laugh. 2. I want to learn something new.”

Schmeltzer, 44, began work as the new general manager and advertising direc-tor of the Door County Advocate, Kewaunee County Star-News and Oconto Reporter on July 9.

For the past 10 years he has served as the president and publisher of the Albert Lea Tribune and Austin Daily Herald in Minnesota, where he is a member of the board of the Minne-sota Newspaper Association.

Schmeltzer succeeds Dale Larson, who became general manager of the Iowa City Press-Citizen in February. Like Larson, who returned to an area where he had spent much of his life, Schmeltzer saw an opportunity to move closer to Upper Michigan, where he grew up.

Although his background is in ad-vertising and marketing, Schmeltzer is committed to strong community journalism and writes a regular col-umn in the Tribune. He has degrees in marketing, management and psychology from the College of St. Scholastica and Northern Michigan University. Read more >>

Jones joins the Ashland Daily Press

Kyle Jones has joined the staff The Daily Press (Ashland) as a staff writer and copy editor. He is a recent graduate from the University of Montevallo, a small liberal arts college in central Alabama. Rose joins Star Journal as editor Bryan Rose has been named editor of the Star Journal (Rhinelander).

Rose has an extensive background in print and digital media. He has won

numerous awards from the Wiscon-sin Newspaper Association for page design and photography and has been twice named to the Wisconsin School Board Association’s Media Honor Roll.

Rose began his career as a part-time reporter for the Wisconsin Free Press in Mayville. From there, he worked for the Ripon Com-monwealth Press and was most recently senior copy editor for the Miles Kimball Company in Oshkosh, overseeing the publication of several catalog titles.

Belschner joins Reedsburg staff

The Reedsburg Times-Press has a new editor, new photographer and new reporter — all rolled into one.

Julie Belschner has almost 20 years experience in journalism. Begin-ning as a freelance writer, she’s also worked as a staff writer, photogra-pher, designer, mentor and editor.

Belschner is editor/reporter of the paper, replacing reporter Kim Lam-oreaux, who is staying with Capital Newspapers but moving to the Sauk Prairie Eagle.

Prior to coming to the Times-Press, Belschner worked for the Scripps Howard corporation in South Carolina, Pulitzer in St. Louis, the St. Joseph News-Press in Missouri and the Quad-City Times on the Iowa-Illinois border. Her latest position was as editor of Oconee Today, a weekly

newspaper/magazine covering two counties in South Carolina. She also worked in public relations and mar-keting in Nashville, Tenn.

Lamoreaux takes post in Sauk PrairieAfter a year at the Reedsburg Times-Press, veteran reporter Kim Lamoreaux has decided she would like to work closer to her home be-tween Spring Green and Sauk City.

Lamoreaux transferred between the Capital Newspapers publica-tions and started work at the Sauk Prairie Eagle on July 15. She will cover government, schools and the local events she’s come to love so much in the Wisconsin River Valley.

With about 16 years in the business, Lamoreaux brings a multitude of experience, with 13 of those years spent covering news off and on in Dane and Sauk counties, and north-west Ohio before that.

Among her many awards are a Thompson National Crystal Award for her year-long coverage of a murder trial of two teenagers in Ohio, the Ohio Associated Press Foundation Award of Excellence, the Ohio As-sociated Press Foundation Award of Excellence for a five-part series on grief and Hospice Care, a WNA Free-dom of Information Act award, and first place from WNA for enterprise reporting for a five-part series on public grants awarded to Village of Mazomanie.

WNA LEGAL HOTLINE >>Keep this number handy: (800) 362-2664

The WNA Legal Hotline means help is just a phone call away!

WNA-member editors, reporters and advertising staff may call toll-free to ask an attorney for immediate help when they are denied access to government meetings or records, have concerns about a story that could involve libel or privacy questions, or face similar challenges to Freedom of Information (FOI) principles.

Ad staff may also use the Hotline when questions arise about the legality of an ad.

Need assistance that’s not necessarily legal in nature? Be sure to call on WNA staff at (800) 261-4242!

6

George Stewart Scott SchmeltzerGerald Ninnemann

Scenes From ISWNE

The International Society of Weekly Newspaper Editors annual conference was held in Green Bay July 9-14. Left to right: ISWNE member Steve Bonspiel, editor of The Eastern Door, serving the Mohawks of Kahnawake, Quebec; Yvonne Kaquatosh, Oneida Nation newspaper Kalihwi-saks; and Paul DeMain, managing editor and CEO of News From Indian Country,present a panel titled “Government to Government: Sovereignty Through the Eyes of the Forgotten Sovereigns. Photo courtesy of ISWNE/David Giffey

Browse great ideas

Attention WNA Advertising Managers: Do you get our monthly ad ideas email, ADViser?

It’s filled with examples of inspiring advertising ideas, taken from both daily and weekly WNA-member newspapers.

See the latest editions:

Set 1 >>Set 2 >>Set 3 >>

Subscribe online >>

Spend an entire day sharing and learning

WNA’s ADviser Gail Johnson will bring her popular conven-tion session and more to this year’s Trees Retreat, Aug. 16 in Eagle River.

Register for Trees Retreat and Johnson will review your news-paper’s advertising and offer advice during the Constructive Critiques session. All Trees attendees will participate in the critiques together, so you can learn from what Johnson has to say about your colleagues’ initia-tives, too. Find out more >>

Gail Johnson

Among your friendsWNA BULLETIN | JULY-AUGUST 2013

Staff News

Vonderahe named publisher in St. Cloud

U.S. Community Publishing at Gan-nett — which owns Times Media — has reached across the border to Gannett Wisconsin Media to tap the organization’s next leader.

Melinda Vonderahe has been named president and publisher of St. Cloud Times (Minnesota) Media.

Vonderahe most recently serving as regional market development/digital development director for Gannett Wisconsin Media, a group of 10 media companies across Wisconsin, includ-ing Post-Crescent Media in Appleton and Press-Gazette Media in Green Bay.

Vonderahe (pronounced Vonder-eh) succeeds Scott Johnson, who was regional advertising director at Gannett Wisconsin Media before he took the top spot at Times Media in December 2010. Johnson left St. Cloud in May to become president and publisher of the Green Bay Press-Gazette.

Prior to her work in Wisconsin, Von-derahe spent 11 years at the Cincin-nati Enquirer. She served in various marketing capacities and played a

key role in successful launches of Cincinnati.com in 1996 and a young reader lifestyle publication.

Bolte interns at News-ReviewCourtney Bolte, a former Northland Pines High School student, has been named the summer intern at the Vilas County News-Review and The Three Lakes News.

The UW-Eau Claire undergraduate student, with a major in English-scientific and technical writing, and a minor in theater, is writing articles and taking photographs for local businesses featured in the newspa-per’s summer publication, Vacation Week.

Clift joins Daily Herald Media staff in Wausau

Theresa Clift is a new local govern-ment reporter at Daily Herald Media, focusing primarily on Wausau and Marathon County.

A Michigan native who grew up in Brighton, Clift graduated from Cen-tral Michigan University.

She spent four years covering cen-tral Michigan for her college newspa-

per, Central Michigan Life, and while in school wrote for the nearby Midland Daily News. She also spent a sum-mer reporting for the San Antonio Express-News in Texas, and spent the fall at the Automotive News, an international trade journal based in Detroit.

Capital Times makes leadership changesThe Capital Times has been work-ing in recent months to sharpen and evolve its digital-first focus and recently announced two key leader-ship changes.

Katie Dean, a Madison native who joined the staff in 2007 after working at Wired.com and TheStreet.com in San Francisco, will become city edi-tor. This expands her former job as editor of 77 Square and she will now oversee all reporting, both on public affairs and on stories touching on Madison life.

Jason Joyce, the longtime digital media director of Isthmus, has been hired as news editor. He will focus on public affairs reporting, bringing his rich multimedia and social media experience, as well as his in-depth familiarity with Madison, to the newsroom.

The changes come with the retire-ment of Judy Ettenhofer, who has held several jobs at the Cap Times and most recently has been news editor.

Read more: http://host.madison.com/news/local/writers/paul_fan-lund/paul-fanlund-cap-times-makes-key-leadership-changes/article_bd5820c9-8470-5e35-a74f-8d69e80302ce.html#ixzz2ZERb43DL

Lamb is editor in ElkhornTyler Lamb, 26, has been named edi-tor of the Elkhorn Independent.

Lamb, who recently served as man-aging editor of The Courier, a weekly newspaper in Waterloo, is a 2010 communications graduate of the University of Wisconsin-Whitewater with print media major and multime-dia minor.

He began his career as a reporter and assistant editor at The Courier before becoming a regional reporter for the Sun Prairie Star, a sister publication.

Lamb returned to The Courier as managing editor in 2011 and guided the newspaper to a second-place award for most improved newspa-

per as bestowed by the Wisconsin Newspaper Association at its 2013 convention.

As part of his duties, Lamb also oversees the editorial content of the Walworth Times and Sharon Reporter.

Swanson authors rock ’n’ roll bookBy Ian Thibodeau

Craig Swanson knew he wanted to write a book since the summer of 2009 when he retired as editor of the Kenosha News.

The problem was he didn’t know what he wanted to write about.

“I had a lot of ideas that I’d get excited about, but when I started to explore them ... they wouldn’t work out,” he said.

But then someone told Swanson to focus on what he knew, and he promptly turned to the bookcase filled with hundreds of CDs — and a number books — in the back room of his Pleasant Prairie home. Read more >>

7

Industry newsWNA BULLETIN | JULY-AUGUST 2013

Millennials still want their newspapers

From NetNewsCheck.com: http://t.co/b4MjqreUZQ

By Jim Conaghan, Newspaper Association of America

Older people have complained about the young for a very long time. More than two millennia ago, Socrates wrote, “And yet I know that you are as much wiser than I am, as you are younger. But, as I was saying, revered friend, the abundance of your wisdom makes you lazy.”

More recently, a May 20 Time cover story belittled the “Me Me Me Generation” as “lazy, entitled narcissists who still live with their parents.” The Atlantic very quickly published an online piece, pointing out magazine covers in past decades, from New York Magazine’s “The Me Decade” (1976) to “The Generation Gap” in Life (1968), containing stories with similar descriptions and lamentations about youth. As the cli-ché translated from French goes, “the more things change, the more they remain the same.”

Generalizations about behavioral differences among age groups are seemingly a never-ending part of the human condition, as well as a staple

feature of market research. Today, the young generation is nicknamed “mil-lennials.” That appears to be a rather loose term, as some sources use it to refer to those ages 14-30 (market research firm YouthPulse), while others employ it for those born from 1977 to 1992 (Pew Research), who are now ages 21-36.

One does not need be a social sci-entist to realize there likely are huge differences between, say, a carefree, college-bound 18-year-old and a mar-ried, debt-laden soul of thirtysome-thing years, even if both spend time tapping iPhone screens.

Nevertheless, the impact of rapidly changing media technology raises concerns about how millennials con-nect with the world around them. Scarborough Research data and new studies conducted for the Newspaper Association of America by Nielsen and by Frank N. Magid Associates show interesting, if surprising, aspects of millennials’ relationship with newspaper media.

One of the ways millennials navi-gate the information downpour is by using content generated by news-papers and distributed through their various media platforms. Data from

Scarborough Research — which con-ducts more than 200,000 interviews throughout the country each year — show that 57% of those ages 18-34 read newspapers, in print or online, during the course of an average week. That figure may startle some who presumed legacy media are irrelev The same data also reveal curious facts about age related to media usage on mobile devices. The median adult age (those 18 or older) for those who own a smartphone or tablet computer is 38. The median age for those using a mobile device to access newspaper content in the past month is 37. Those who are “newspaper mobile exclu-sive” — meaning they have accessed newspaper content only on mobile devices — are younger, with a medi-an age of 33. That is nearly identical to the median adult age of a Twitter user (32).

Evidence on engagement with media from a recent study by Nielsen con-ducted for NAA points toward rea-sons why millennials connect with newspaper content. In that study, 60% of the 18-34 age group using the print newspaper considered their local newspaper “trustworthy,” as did 60% of those who used their local newspa-per website.

By contrast, only 43% of those ages 18-34 who used social media sites agreed these sites were trustworthy. In a similar vein, 55% of the millen-nials who used local print newspapers agreed that they operate in an ethical manner and have the public’s best interest in mind, as did 54% of those who used local newspaper websites. For social media sites, 45% of those ages 18-34 agreed with that state-ment.Newspaper media continue to have a utilitarian function for millennials, as they do for other age groups, when it comes to shopping habits. The recent “How America Shops and Spends” study conducted for NAA by Magid shows that 68% of those ages 18-24, and 75% of those ages 25-34, acted in some way on print newspaper adver-tising in the past month. Whether they visit a store, clip a coupon, become aware of a sale or go to a website to find more information, millennials act when exposed to newspaper ads in print.

That study also reveals that a plural-ity of ages 18-34 (35%) preferred receiving advertising circulars online. However, the data also show that 86% of all 18- to 34-year-olds who regularly look at Sunday newspapers also regularly check print circulars for

grocery or food stores. Eighty percent do so for department stores, while 70% look for discount stores.

There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives. Newspapers continue to refine exist-ing methods and invent new ones to reach younger generations through their digital platforms.

Some of these companies may employ subscription-based apps to reach young mobile users for specific content, and some may target adver-tising of interest to younger users across their digital offerings.

Media platforms, and young people’s usage of them, will no doubt continue to change. And no one can foretell with certainty how future generations will find out about their world. But one thing is certain. When the last of the baby-boomer generation draws the final breath sometime in the decade beyond 2064, the shrinking pool of then-retired millennials will complain about the young.

Editor and Publisher — Nu Yang — As more images go viral online, publishers and their photographers have a harder time keeping track of where their images are being shared. Enter Stipple, a San Francisco-based company offering a free service that allows any brand or photographer to tag images with data that stays with the images wherever they go.

“Stipple creates a unique fingerprint filled with the photo’s metadata,” said vice president of images Paul Melcher. “That fingerprint is recognized wherever it’s published. If the information is stripped out of a photo, Stipple’s technology reassigns it, so the data is never lost.”

The United Kingdom recently passed the Enterprise and Regulatory Reform Act on orphan works, meaning any images found online without identifying information can be used, even commercially. Anyone using the work as an orphan has to show that a thorough search for the rights-holder was conducted. If a rights-holder can’t be found, the person who wishes to use an orphan work has to apply and pay for a license. Melcher said this same act is “hovering around” in the U.S.

Along with the metadata, Melcher said Stipple provides a wide variety of tags, including shopping links, embedded videos, maps and locations, and social media. To activate the information, hover your mouse over the dots in the image and a small window appears. Links and videos stay in the photo, so web

traffic never leaves the original site. In mobile devices, just touch and tap the image to access the data.

Head of distribution Stephanie Palmer said what’s inside the photo is the core of Stipple’s business. She said many of the 7,500 publish-ers she works with view the data protection as a “security blanket.”

Another bonus for publishers is the oppor-tunity to earn money through their images. With Stipple Shopping, consumers are able to explore, compare and purchase products in an image. Palmer said the brand and advertising aspect attracts publishers to Stipple.

Publishers also have access to an analytics dashboard that keeps track of which pieces of data are being clicked on the most and where the images are being shared. It’s also easy to integrate Stipple on their site. Just copy and paste a few lines of code and it’s ready to use.

By giving control back to their images, Palmer said Stipple provides publishers several ben-efits. “One, it drives revenue in an accurate and engaging fashion; two, it increases user engagement; and three, it increases traffic.”

For more information, visit stipple.com. See more at: http://www.editorandpublisher.com/Newsletter/ASection/Stipple-Protects-Photos-with-Embedded-Data#sthash.QCiX6r4C.dpuf

Protect photos with embedded

data

8

Member Exchange/AboutWNA BULLETIN | JULY-AUGUST 2013

Help Wanted

LIFESTYLE EDITOR/PAGE DESIGNER - The Star in Sun Prairie, a mid-sized a.m. twice weekly in south-central Wisconsin, seeks a full-time LifeStyle editor/page designer to join its staff. Main job duties will include the production of a three- to five-page section for each issue, educa-tion coverage and feature writing. Quali-fied applicants will have a college degree in a related field and editing, reporting and layout experience. Knowledge of Quark XPress, Adobe InDesign and Adobe Photoshop is a plus, but an eye for good design and the ability to write on deadline are must-have qualities. Ideal candidates also should be comfortable shooting photos and video and augmenting report-ing through use of Facebook, Twitter, and other social media. Benefits available. Car required for traveling with a valid driver’s license and an acceptable driving record according to Hometown News Group policy. Please send a cover letter, résumé, layout samples, and non-returnable writ-ing clips to Managing Editor Chris Mertes, P.O. Box 645, Sun Prairie, WI, 53590. No phone calls please.

REPORTER -- The New Richmond News has an immediate opening for ft commu-nity journalist in our beautiful community of 11,000, just 30 miles east of the twin cities. Assignments will include public affairs, hard news and feature-writing. Proficiency with pc tools, still- and video photography, web- and social media re-quired. Occasional evening and weekend work. College degree preferred. Decent compensation package with full benefits and 401(k) program. The news is a Forum Communications Co.-Owned newspaper. For a complete job description, write mfoley@rivertowns.Net or call 715-243-7767. (8-15)

REPORTER - NOW Newspapers, a group of eight weekly community newspapers based in Waukesha, WI, is accepting resumes and work samples for a full time Reporting position. We plan to fill this position with an energetic journalist with solid reporting and writing skills who can produce quality copy. The ability to meet deadlines is critical. We are searching for an aggressive, motivated, driven individual with a “can do” attitude to provide news coverage for our suburban communities. This includes city government, school dis-trict, police and fire, human-interest fea-tures, issues and trends, and occasional project reporting with other duties as assigned. The individual we seek will have a nose for finding interesting angles and

is a good storyteller with a keen sense for news. Bachelor’s degree, preferably in Journalism, newspaper experience, including college programs, preferred. Must be able to communicate and work effectively with internal and external customers, staff and supervisor. Must have demonstrated strong basic writing and reporting skills. Skills in photography, live blogging, video and audio are helpful, but not required. Due to the creative nature of this position, work samples are required to be considered for this role. Please include either your website where samples can be viewed or attach a document to your profile (you will be prompted to do this). Mailed submissions are not accepted and cannot be returned. Please send resume and samples to: ssattler@jrn.com (32-36)

ASSISTANT CITY EDITOR - The Wis-consin State Journal is seeking an assistant city editor for business to lead a three-person reporting team and produce a business section as vibrant as the community it serves. We’re look-ing for an experienced journalist able to spot trends, be a watchdog and tell the stories of the interesting entrepreneurs who drive the local economy. We need someone who can motivate reporters and function as part of a team of edi-tors while connecting directly with the local business community and writing a weekly column. Candidate must have strong news judgment, be well versed in business news and trends, and be able to quickly prioritize coverage. At least five years’ experience reporting or editing for digital and print platforms desired. To ap-ply, go to: http://jobs.capitalnewspapers.com by Aug. 18. Please include five writing samples with your application. Wisconsin State Journal, 1901 Fish Hatchery Road, Madison, WI 53713. Affirmative Action/Equal Opportunity Employer. Pre-employ-ment drug testing applies. (31-35)

REPORTER/PAGE DESIGNER - The Ea-gleHerald in Marinette, Wis., is looking for a part-time general assignment reporter/page designer to add to its award-win-ning team. Flexible day and night hours are required, including some weekend work. The ideal candidate should be highly motivated, have strong writing and editing skills, along with advanced com-puter skills. A knowledge of computer writing systems and Quark is beneficial. The reporting duties include news and feature writing. Reliable transportation is necessary. Please respond to Dan Kitkowski, editor, EagleHerald Publishing, 1809 Dunlap Ave., P.O. Box 77, Marinette, WI 54143 or dkitkowski@eagleherald.com (31-35)

NEWS REPORTER - The news reporter

position performs a wide variety of reporting assignments. Covers a “beat”, and may work investigative articles and in-depth series which may have regional/national significance. Covers special assignments and regularly seeks out far-reaching story ideas, human-interest pieces and sidebars. Develops and maintains a wide array of contacts within various areas of the community. The top candidates will be self-motivated, exercise sound news judgment, and be proficient in AP style and crafting interesting, well-written features. They must also be capable of tweeting, shoot-ing/editing video and photography. Job Functions: reports on assigned stories; seeks out new and different stories; crafts accurate and timely stories and meets submission deadlines; develops community contacts; protects confiden-tial information and sources. Minimum requirements: the successful candidate will have a college degree in Journalism with 2-4 years experience. Technology skills: proficiency in Microsoft Office, Word, Excel, PowerPoint, and Outlook required. Education: Bachelor’s degree or equivalent work experience preferred. For immedi-ate consideration, please submit your resume to: jkrokson@spooneradvocate.com, subject line: Staff Writer. (31-35)

PART-TIME JOURNALIST - Kenosha News is seeking a part-time journalist, able to produce news and feature stories, and shoot pictures. The ideal candidate will aggressively pursue breaking and spot news, while juggling other as-signments. If interested in this position, please see Daphne in Human Resources, or call (262) 657-1000, ext. 360. Equal Op-portunity Employer. (31-35)

REPORTER - The Chippewa Herald is a western Wisconsin daily newspaper. Coverage includes local government and law enforcement, breaking news, fea-tures, photography, and our website and social media. The right candidate will be enthusiastic, ambitious, responsible and able to meet deadlines. Must be able to cover evening and weekend assignments. Candidates must provide their own trans-portation. A journalism degree and/or experience in community journalism are preferred. The Chippewa Herald offers a great benefit package that includes medi-cal, dental and vision plans, life insurance and long-term disability. For consider-ation, please complete our online applica-tion at www.chippewavalleynewspapers.com. Applications should include a link to five clips of your work. Equal Opportunity Employer. (31-35)

CITY EDITOR - Is local news and story-telling your passion? Does the prospect of helping reporters with the daily

balancing act of prioritizing stories while working on long-term projects energize you? Do you enjoy driving breaking news online? The La Crosse Tribune seeks all this and more. We need a top-notch city editor to lead our local content efforts and coordinate coverage with our award winning staff. The city editor is a key member of our newsroom manage-ment team and also works to coordinate regional news coverage with our news-paper partners. Enthusiasm, energy, excitement and effort are all essential. Apply online at www.rivervalleynewspa-pers.com Equal Opportunity Employer. (29-33)

SPORTS REPORTER - The Leader-Telegram in Eau Claire, a mid-sized a.m. daily in west-central Wisconsin, seeks a full-time reporter/copy editor/page designer for its Sports Department. Main job duties will include the production of a three- to 12-page section several nights a week and game coverage and feature writing. Our four-person staff dedicates its coverage to 11 high school conferenc-es, two NCAA Division III universities and a Northwoods League baseball team in the summer. The qualified applicant will have a college degree in a related field and writing, reporting and layout experience. Knowledge of Adobe InDesign and Adobe Photoshop is a plus, but a good eye for design and the ability to write on deadline is a must. Candidate also should be comfortable shooting photos and video and augmenting reporting through use of Facebook, Twitter and live blogs. Benefits available. Car required for traveling with a valid driver’s license and an acceptable driving record according to Eau Claire Press Company policy. Please send a cover letter, résumé, layout samples, game stories and features by July 23, 2013, to Editor Don Huebscher, P.O. Box 570, Eau Claire, WI, 54702. No phone calls. An Equal Opportunity Employer. (28-32)

REPORTER - A full-time government and general assignment reporter-photographer is wanted for the Edgerton Reporter. Qualified applicants must have a journalism degree, experience writing feature stories, covering governmental meetings, interviewing and expertise in open records law.Please send resume or letter outlining your experience, plus clips, to Diane Everson, Publisher, 21 North Henry St., Edgerton, WI 53534. Materials may also be sent by email to: erdp2008@yahoo.com. (28-32)

STAFF WRITER - American Consolidated Media. We are looking for a community-minded Staff Writer/Copy Editor who loves to connect with the community and enjoys detialed Copy Editing responsi-bilities. Job Responsibilities: Develop and

maintain various community contacts; Work as a team to put out a quality daily product; Report on assigned stories and sek out other special interest stories; Assist in promoting ACM’s Digital Initia-tive through effective story-writing and communication via Facebook, Twitter, etc. Qualifications: Four-year degree in journalism or equivalent degree and/or experience; Experience working for a daily paper preferred; Skilled in AP Style; Proficient in Work, Excel, PowerPoint and Outlook. InDesign a plus; Must be able to work a flexible schedule. Evening hours, to include 12pm - 8pm. Benefits: Health and Wellness benefits; Business casual dress; Paid time off; Fun work atmosphere; flexible schedule. For immediate con-sideration please email your resume to: erickson@amconmedia.com, subject line: Ashland Writer. (27-31)

COPY EDITOR - As a copy editor for the Telegraph Herald, your primary respon-sibilities will include selecting, editing and designing page content for both print and online while meeting page flow deadlines. Qualified candidates must have familiarity with current events and history and the ability to grasp and adapt to new technol-ogy. A Bachelor’s degree or equivalent and three years of experience in a newspaper setting is preferred. Evening, weekend, and holiday hours are required. Full time benefits include competitive wage, employee stock ownership plan, 401(k), vacation, insurance and continuing education assistance. For consideration, apply online at www.wcinet.com/careers. The Telegraph Herald, a division of Wood-ward Communications, Inc., is an Equal Opportunity Employer. (24-29)

Reporter - Do you have a nose for re-gional news? Hometown News Group in Sun Prairie is seeking a reporter to cover news based in one of our HNG offices. Successful candidates will have previous newspaper experience and be able to write on deadline. Sports game coverage experience and photo experience a plus. Our Wisconsin-owned newspaper group offers health and dental insurance and a 401(k) plan for this full-time position. To apply, send a resume and cover letter along with at least five non-returnable clips to: Hometown News Group, P.O. Box 645, Sun Prairie WI 53590 Attn: Chris Mertes or by fax to (608)-825-4460; or via e-mail to spedit@hngnews.com (22-30)

FREE FOR WNA MEMBERS:There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member Exchange.

WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication.

Get WNA’s Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

For sale

ABOUTThe Bulletin is a published by the Wisconsin Newspaper Association.

Subscribe/unsubscribe to The BulletinThe Bulletin ArchivesSubmit news and editorialSend feedbackJoin the WNA group on LinkedInLike WNA on FacebookFollow WNA on Twitter

INTERESTED IN RECEIVING MORE FROM WNA?

Click below to sign up for:

• WNA’s Government Update, distributed monthly. • Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re-distributed by the Wisconsin Newspaper Association as a service to WNA members. • Free Member Exchange, job listings and items for sale. Not getting The Bulletin by email? Send your request, including your name, business name, title and email address to Mary.Callen@WNAnews.com.

9

Member Exchange/AboutWNA BULLETIN | JULY-AUGUST 2013

Wanted - an 11X17 laser monochrome printer, such as an Epson, HP, or Xante. Must be able to produce a 75-85 lpi dot for reproduction purposes. Contact Ed-ward Mikkelson at 608-931-9484.

Wanted - The Iron County Miner in Hurley, Wis. would like to purchase a 35mm SLIDE SCANNER: High-capacity, high-resolution. Common models include: Nikon CoolScan 4000, 5000 or others (with autofeeder); Pacific Scan PowerSlide 5000, 3600 or other model; or Braun Multimag Slidescan. Features include: Automatic slide feeder (if it accepts a Kodak Car-ousel, that’s even better); Automatic dust removal (known as Digital-ICE or Magic Touch); and a USB or Firework connec-tion. Email details to Michael Moore at stuporglue@gmail.com

Wanted to buy: Used string tie machine in good working condition. Prefer B.H. Bunn co model or brand compatible with Poly/Cotton Twine #12. Please fax informa-tion and pricing to (906)932-5358 or call (906)932-2211 ext. 113 leave message.

WANTED: License for Quark 8.0. Contact Greg Mode, systems director, Daily Jef-ferson County Union, at (920) 563-5553 ext. 132, or gmode@hoards.com.

To Give Away - To anyone still in the print-ing business, a big box of staples for Bos-tich stapler heads Nos. C6250A, C6200B and E6200B. Sizes 25 1/2, 25 3/8 and 25 1/4. My Bostich stapler is now in the local museum and no longer needs the refills. Contact Frank Eames at 262-723-6144. You can pick up at the old Elkhorn Inde-pendent building if you’re close by or pay only the shipping cost if further away.

The Daily Globe of Ironwood Michigan has for sale: AB Dick 9850 Offset Press. Two-color, Chain Delivery, Swing-away T-51 Head. Good condition. $3,000.00. You haul. (906) 932-2211 ext. 115.

Iowa

Weekly, East of Des Moines. Great family paper - $20,000 down (Sold!)

South Dakota

County Seat Weekly - N. W. South Dakota

Wisconsin

County Seat Weekly - Central location - Nets $100.000+

Minnesota

Weekly Newspaper - Retirement; Great advertising accounts - Western MN, near Pipestone (Sold!)

Monthly Horse Magazine ($60,000)

Weekly Shopper - St. Croix River, nets $100K

Weekly Shopper - Iron Range, nets $80,000

Small Weekly - Great starter or retired owner - on Lake So. MN $50,000 w/terms

Weeklies (2) - 4,200 Circulation-Sales @ $400,000 - Price $420,000 (Including real estate)

Minnesota Weekly - Sales $850,000 - Price Reduced to $275K; $50K down

Near Owatonna - $55,000 (SOLD)

3 Weeklies - Northwest Minnesota - $435,000

Weekly-1700 Circulation - Profitable! (West of New Ulm)

Are you for sale? Call me - I can help. Contact Lowell Webster, newspaper sales and service, Calhoun Companies, 4940 Viking Drive, Suite 450, Edina, MN 55435. Phone (952) 831-3300; Fax (952) 831-6516. www.calhouncompanies.com

Journalists seeking jobs

POSTED JULY, 2013

Ben Stanley - Journalist

Mario Koran - Journalist

POSTED MAY, 2013

Bridget Cooke - Journalist

POSTED APRIL, 2013

Matt Saxton - Editor

Michael Linville - Sports Reporter/Editor

Ed Gambardella - Sales Manager/Ad-vertising Executive

POSTED MARCH, 2013

Barbara Busch - Sales or Circulation Rep

Rebecca Rudolph - Reporter

Chuck Gysi - Newsroom Leadership

Wanted to buy

Give Away

For sale

Publishing for sale Seeking work

10

For Sale

Submit your adsWNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com

Ads from non-members are 25¢ per word with a $50 minimum per month of publication. Get WNA’s

Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

Submit your resumeIf you are seeking work in the Wisconsin newspaper industry and would like to have your resume includ-ed, please:E-mail your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and your resume in PDF (preferred) or MS Word.Include “Resume” in the subject line of your e-mail. Your resume will remain online for up to three months, unless you request removal sooner. The Wisconsin Newspaper Association reserves the right to decline resumes, and is not responsible for inaccurate resume information sent by applicants.

The Wisconsin Newspaper Association has partnered with Wisconsin Senior Medicare Patrol (SMP) to assist its outreach efforts to detect Medicare fraud in the state.

WNA is distributing public service advertisements, requesting members place the ads as space is available. Your response has been super!

A BIG THANK YOU to our member newspapers for running the ads. If you haven’t run these ads, we’d like to respectfully request that you consider using them as space allows.

Please consider running one of the following 2x2 or 2x4 ads in your

paper, as a public service and contri-bution to your newspaper association, as space permits.

Your newspapers have also received news releases from Wisconsin SMP through WNA’s release service (Wisconsin News Tracker) and will receive more releases in the future. Thank you to the newspaper editors who have chosen to run the releases. Please consider printing and posting future SMP releases to inform your readers about the programming avail-able to seniors and caregivers. Wisconsin has 918,344 Medicare beneficiaries among the approximate-ly 47,672,971 in the nation.

Help report, prevent Medicare fraud

DOWNLOAD A PDF of all three ads >>

Communications Director Mary.Callen@WNAnews.com

Direct line: (608) 283-7623

WNA newsletters; Wisconsin Newspaper Directory; promotions

and communications;WNAnews.com; collegiate and high school journalism

outreach

Media Services Director Denise.Guttery@WNAnews.com

Direct line: (608) 772-2479

News Tracker – monitoring services and press releases; WNA

newspaper archive; WisconsinPublicNotices.org; WisconsinNewsTracker.com

WNA Foundation Director Bonnie.Fechtner@WNAnews.com

Direct line: (608) 283-7622

WNAF contests, scholarships, internships; Trees Retreat; WNA

Member services;

Wisconsin News Tracker Team Leader

Dianne.Campbell@WNAnews.com Direct line: (608) 283-7625

News Tracker account manager; search technician supervisor

Communications Specialist Search Technician

MaryKate.Elbow@WNAnews.com Direct line: (608) 283-7620

WNA member information; search technician; Wisconsin Openness

Report; Member Exchange

Wisconsin News Tracker Search Technician

Ruzica.Dzanic@WNAnews.com Direct line: (608) 283-7626

News Tracker search technician

Member Exchange/AboutWNA BULLETIN | JULY-AUGUST 2013

WNA Staff

The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

The Wisconsin Newspaper Association (WNA) was established in 1853 and is among the oldest press associations in the world. Over the years, the association has established a number of services for its members, advertisers and the general public.

Created by and for Wiscon-sin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect ba-sic freedoms of press, speech and the free flow of information.

WNA is the single point-of-contact for working with newspapers in Wisconsin. In addition to serving 223 member newspapers (31 dailies and 192 weeklies), WNA serves advertis-ers through advertising placement programs (Customized Newspaper

Advertising) and additional clients through WisconsinNewsTracker.com (news tracking and release services).

Supporting WNA goals is the WNA Foundation, a not-for-profit orga-nization created in 1980 to improve the quality and future of Wisconsin’s newspapers and the communities they serve. The foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry and, ultimately, the citizens of our state.

Contact >>Visit us at: 1901 Fish Hatchery Road, Madison, WI

Phone: (608) 283-7620 or (800) 261-4242 Fax: (608) 283-7631 Office Hours: 8 a.m. - 4:30 p.m.

WNA Board of Directors President: Kent Eymann, Publisher, Beloit Daily News

First Vice President: Carol O’Leary, Publisher, The Tribune-Phonograph, Abbotsford

Second Vice President: Chris Hardie, Executive Editor, La Crosse Tribune

Third Vice President: Bill Johnston, Publisher, Wisconsin State Journal, Madison

Secretary: Brian Thomsen, Publisher, Valders Journal

Treasurer: Genia Lovett, Publisher, The Post-Crescent, Appleton

Past President: Steve Dzubay, Group Publisher, RiverTown Multimedia, River Falls

Mike Beck, Publisher, Wausau Daily Herald

Sidney “Skip” Bliss, Publisher, The Gazette, Janesville

John Ingebritsen, Regional Publisher, Morris Newspapers, Lancaster

Jennifer Peterson, Media Counsel and Deputy General Counsel, Journal Communications, Inc.

Phil Paige, Group Publisher, Conley Media, Waukesha

Ann Richmond, Publisher, The Daily Reporter, Milwaukee

Paul Seeling, Publisher, Woodville Leader

Gregg Walker, Publisher, The Lakeland Times, Minocqua

We’re here for you!

DENISE GUTTERYBONNIE FECHTNER

DIANNE CAMPBELLMARY KATE ELBOW RUZICA DZANIC

BETH BENNETT

MARY CALLEN

WNA Executive DirectorReach Beth by email at

Beth.Bennett@WNAnews.com Direct line: (608) 283-7621

Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires that every public notice published in a newspaper appear on the search-able statewide website - WisconsinPublicNotices.org. The site is main-tained by WNA and uploading of all public notice content will help to preserve the industry’s communications leadership and revenue streams.

To ensure compliance with the law, WNA changed its bylaws pertaining to newspaper membership to reflect the reality of digital record keeping. The change was approved by the WNA membership at its 2013 annual meeting, held in February.

As a condition of membership, all WNA members are now required to send their publications to WNA electronically. All PDF pages of your pub-lication must be uploaded to the association via FTP (file transfer proto-col). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

When you send your pages electronically to the WNA, you will also gain access to a free, searchable electronic archive for your newspaper. Each newspaper has been assigned a specific code and login information to upload pages and access the paper’s archive. To get your newspa-per’s coding and login information, please contact WNA Media Services Director Denise Guttery at Denise.Guttery@WNAnews.com.

WNA members: Please promote WisconsinPublicNotices.org in your print and digital products. Download ads here >>

Does your paper comply with public

notice laws?

11

Writing MattersJim Stasiowski, the writing coach for The Dolan Co., welcomes your ques-tions or comments.

Call him at 775- 354-2872, or write to 2499 Ivory Ann Drive, Sparks, Nev. 89436. He has coached report-ers at newspapers and magazines in dozens of states.

Making It Memorable“It’s really very simple, major,” Major John Smith said to the gun-wielding Gestapo officer. “I’ve uncovered a plot to assassinate the fuhrer.”

It was, as were many of the things Richard Burton, as Smith, said in the 1968 movie “Where Eagles Dare,” a brazen (but effective) lie, and even though I’ve watched the movie a dozen times, I pay special attention to the “uncovered a plot” line because it so perfectly develops the (absurd, but entertaining) action-adventure con-flict at the movie’s core.

Without even trying, I remember quotations from my favorite movies, from my favorite books, even some from the best newspaper or magazine stories I’ve ever read.

I can quote from “Patton,” “The Godfather,” “The Graduate,” and my sleeper pick, “The Hot Rock.”

“Catcher in the Rye” dazzled me when I was a teenager, although I was afraid my dad would pick up the book, leaf through it, then order it removed from our house.

Holden Caulfield was particularly miffed when his roommate, Ward Stradlater, enlisted Holden to write a paper for him, but directed Holden to make a few mistakes. A per-fectly written paper would alert the teacher that Stradlater didn’t write it. Stradlater’s solution: Don’t put com-mas in all the right places.

That’s when the chronically goofy novelist, J.D. Salinger, extracted this thought from Holden’s head: “That’s something else that gives me a royal pain. I mean, if you’re good at writing compositions and some-body starts talking about commas. Stradlater was always doing that. He wanted you to think that the only reason he was lousy at writing com-positions was because he stuck all the commas in the wrong places.”

And in a 1992 New York Times story about Bill Clinton’s presidential-cam-paign staff, Michael Kelly, writing about the volcanic James Carville, came up with this memorable description: “On a recent morning, yelling into his telephone receiver as if outraged to find it in his hand, he was almost hopping up and down in his anger.”

Read the rest of the column on the WNA website >>

Ad-libs John Foust has trained thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

For information, contact: John Foust, PO Box 97606, Raleigh, NC 27624. E-mail: john@johnfoust.comPhone: 919-848-2401.

How to fix a common ad design flaw

The Flaw: An advertiser is con-cerned, because her ad seems to blend in with the others on the page. She says, “There’s a lot of informa-tion in the ad, but it gets lost on the page.”

The Fix: The problem starts with her statement that “a lot of informa-tion” is a good thing. Like many advertisers, she thinks an ad should be noticed because it is loaded with information, but the opposite is true. A preponderance of information is usually synonymous with clutter. Cluttered ads get lost on the page.

Let’s look at five tools that can help an ad break through the clutter:

1. White space. An ad layout can be compared to a room in a house. Just because it’s possible to put a coffee table on top of a sofa doesn’t mean that’s a good idea. And just because you can overlap illustrations and copy blocks in an ad doesn’t mean that’s a smart tactic.

Just like a room should allow plenty of space to walk around the furniture, an ad should allow room for the read-er’s eyes to navigate the elements.

White space equals drawing power. That usually means taking something out of the ad to make room for it.

2. Readable type. Here are some quick rules for print and online ads: Upper and lower case type is easier to read than all-caps. Sans serif head-lines are generally bolder than serif headlines. In long copy, serif fonts are easier to read than sans serif fonts. Copy that is flush left (with an equal vertical margin on the left side) is easier to read than copy that is flush right.

3. Graphic hook. When everything in an ad has the same visual weight, it all blends together into one nonde-script blur.

To stand out, simply make one ele-ment – preferably an illustration or photo – substantially larger than the other elements in the ad. This tech-nique is especially effective when you’re working with smaller ads.

Read the rest of this column on the WNA website >>

Design for ReadersEd Henninger is an independent newspaper consultant and Director of Henninger Consulting. He offers comprehensive newspaper design services including redesigns, work-shops, design training and design evaluations.

Visit www.henningerconsulting.com or ed@henningerconsulting.com

Search the Typefaces You Already Own

There’s an aphorism I heard many years ago that has stuck with me since: “Ya gotta dance with the girl whut brung ya.”

During my almost-quarter-century as a design consultant, I’ve used that saying to reassure many of my clients about typefaces we can use as we redesign their newspapers. The point I’m making with them is that they may already own all the typefaces they need. I recently proved the point again while redesigning two small sister papers in Iowa. I took a close look at their font list and I was able to reas-sure the publisher that we had every-thing we needed in the way of type to create a crisp, contemporary look. Before continuing, let me make clear the difference between “typeface” and “font.” It’s a pet peeve of expe-rienced designers that others use the terms interchangeably. They are not the same thing. A typeface is the design of a type family, such as Times or Helvetica.A font is a variant within the fam-ily, such as Times Italic or Helvetica Bold. So, a list of typefaces would be something like: Bell...Bell Gothic...Birch...Blackoak... But a font list would read as: Bell Regular...Bell Italic...Bell Semibold...Bell Semibold Italic… So, when I check a list of typefaces for use in a redesign, I want to be sure there are enough fonts in the family to allow for some design con-trast and flexibility.

Following are some typefaces I rec-ommend that I believe you already have in your system software: TEXT: Georgia. Bookman. Lucida Bright. DISPLAY SERIF: Arno Pro. Baskerville. Bell. Bodoni SvtyTwo. Garamond Condensed. Goudy. DISPLAY SANS SERIF: Frutiger. Futura Condensed. Helvetica Neue. Myriad. Univers.

Read the rest of this column on the WNA website >>

Community Newsroom Success StrategiesJim Pumarlo writes, speaks and provides training on Community Newsroom Success Strategies. He is author of “Votes and Quote

He can be contacted at www.pumarlo.com.

When crime is sensational, news coverage shouldn’t be

Ariel Castro has immediately become a household name after being arrested in connection with the three women held captive for years in his Cleveland home. His trial is prob-ably months away, but it’s a safe bet that if you poll Americans today, the resounding public verdict is “guilty as charged.”

The Cleveland story became national news instantaneously. The breaking news reports and the public reac-tion underscore the delicate path editors and reporters must walk in their everyday crime coverage. Most community newsrooms will likely not encounter circumstances as sen-sational as those in this kidnapping. But the principles of balance are just as important whether covering a homicide or a home burglary.

Newspapers face a special difficulty and sensitivity in reporting crime, especially in high-profile cases. The point commands attention in all newsrooms, especially those that are aggressive in coverage of cops and court. Attention to thorough and objective reports must begin with the initial arrest and continue through a court judgment.

Criminal complaints, by law, are pub-lic records. Most newsrooms deem it appropriate to publish some of the details that substantiate the charges leveled against a person. The chal-lenge lies in the fact that complaints rarely include a rebuttal from the accused. The other side of the cir-cumstances may not surface until the trial or negotiations between attor-neys, which could be months after the incident.

The official rebuttal, of course, will become part of the court documents. That said, nothing prevents report-ers from taking the initiative to seek the accused’s version of the story. If defense attorneys decline comment, point that out. It’s not the role of newspapers to try cases in the press, but they should try their best to pres-ent all the facts.

Read the rest of the column on the WNA website >>

Newspaper TechnologyKevin Slimp is a speaker and trainer in the newspaper industry.

Visit www.kevinslimp.com or e-mail kevin@kevinslimp.com.

Layout Software - Questions and Answers

People seem to have a lot of ques-tions concerning layout software these days. I suppose it’s only natural with all the changes at Adobe and Quark. Let’s look in my in-box and see what’s on people’s minds this month:

From Beverly in Nebraska

Thanks for your input on the Adobe Creative Cloud issue. It causes me to wonder if there is any open source page layout software out there?

That’s a good question, Beverly. For those not familiar with the term, open source software is free. You may have used OpenOffice or some other free application that fits under the open source heading. There’s one often-referred to application called Scribus that is used for page design. Unfortunately, as good as it is, it’s not nearly good enough for profes-sional designers. With the type of pressure newspapers work under, dealing with quirks in applications and tools that just “don’t work right” aren’t luxuries we can afford.

From John in New York

We publish six community papers and use Creator for ad design and InDesign for pagination. Every time we hire someone, we have to train them in Creator. We’ve noticed that most are already experienced in InDesign. Are most newspapers staying with Creator or using Adobe suite for everything? Curious your thoughts...also we use word for our reporters - would you recommend InCopy? Thanks for your thoughts.

That’s an easy one, John.

The majority of newspapers, large and small, use Adobe products to do the bulk of their pre-press produc-tion. I love Creator. I always have. But it’s too easy to design ads in InDesign, with the help of Illustrator and Photoshop. Many larger news-papers keep Creator on one machine to deal with legacy ads and I’m sure there are a few papers out there that still do the bulk of their ad design in Creator. If it were my paper, I’d move the creative folks to InDesign and leave Creator on one machine to deal with legacy ads.

Read the rest of the column on the WNA website >>

Industry columnistsWNA BULLETIN | JULY-AUGUST 2013

JOHN FOUST JIM STASIOWSKIED HENNINGER JIM PUMARLO KEVIN SLIMP

12

Advertising Sales Webinar Package

Online Media Campus is offering an Advertising Sales webinar package, including four different course offer-ings that focus on the basics of sales and advertising. Cost is $99 and permits unlimited access to archived links to view at your leisure. The package includes: Anatomy of a Sales Call, present-ed by Jim Elsberry, Monfort College of Business.

Extending Ad Campaigns… Looking Past “Now,” pre-sented by Chris Edwards, SourceMedia Group.

Selling Against Your Competition, presented by Landy Chase, Author of Competitive Selling.

Return to Sales Basics, presented by Larry Maynard, NGM Partners.

FIND OUT MOREhttp://www.onlinemediacampus.com

Education & TrainingWNA BULLETIN | JULY-AUGUST 2013

LOCAL MEDIA ASSOCIATION

Online Media Campus provides high-quality, low-cost online training to media professionals. More than 20 programs are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more.

Each program runs approximately 60 minutes and is designed to be interactive. A post-webinar follow-up by presenters is included to ensure that all questions are answered. Registration is typically $35.

Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Iowa Newspaper Foundation and the Wisconsin Newspaper Association — in addition to press associations throughout the United States and Canada.

Online certificate programs are offered as more in-depth trainings which go beyond the typical one-time webinar. Each program is individually designed to fit the subject matter and training requirements. UPCOMING WEBINARS

Aug. 16 How To Reinvent Your News Media Brand. Presenter Mike Wagner, White Rabbit Group

Aug. 28The Latest Apps For News Reporting. Presenter Chris Snider, Drake University

Aug. 29Photoshop and Color: Laying a Good Foundation. Presenter Lisa Griffin, Boone Newspapers

Sept. 13Digital Subscriptions: Highlights, Trends and Potential. Presenter Jeff Hartley, Morris Publishing Group

Sept. 20Collaborating for Success: Competitive Business Models. Presenter Lyle Muller, Iowa Center for Public Affairs Journalism

WNA Members Can Save $50 as an Association Partner Member

Local Media Association has re-launched its Sales Certification Program with the release of the all-new Fundamentals Media Course.

Done in an easy to follow fashion, this self-paced on-demand course consists of eight 30-minute video modules that prepare an advertising sales professional to present successful advertising solu-tions that drive client-value and generate measurable sales-results. The course cov-ers everything from digital marketing to how-to sell an integrated (print and digital) solution. The course is discounted at $445 for Wisconsin Newspaper Association members ($495 regular). There are volume discounts available.*

After each video module, there is an assessment test to confirm retention of the materials covered. Those that score under 90% will be required retake the test before

advancing to the next module in a course. There is also a team leader option, which allows a manager to monitor team partici-pants as they progress through the course. Upon successful completion of the course, the sales professional can download a custom certificate with their name on it, to certify compliance with the LMA stan-dards of the Sales Certification Program.

The Sales Certification Program was developed in response to member requests and the Fundamentals Media Course was produced in-house providing a custom-tai-

lored sales course for media organizations.LMA will also be offering Advanced and Sales Management courses in the next few months that are being done in conjunction with some of the leading training com-panies in America to create an exciting and innovative program of sales-training courses.

VOLUME DISCOUNTSThere is a 5% volume discount for five to nine participants and a 10% discount for 10 to 19 participants. For more than 20 participants, or for more information, contact Sales and Marketing Director Peter Conti at 804-360-9434 or peter.conti@localmedia.org.

FIND OUT MOREhttp://www.suburban-news.org/Resources/SalesCertificationProgram.aspx

Editor’s note: WNA members can take advantage of Association Partners pricing on all LMA training opportunities. Visit the LMA website for details and registration information.

How to Secure Google Grants for Non-Profits in Your MarketTue., Aug. 13, 3 p.m. ET (75-Minutes) LMA $79/Association Partners $99/Non-Members $119 Did you know Google awards $10,000 per month or $120,000 annually to non-profits to run pay-per-click AdWords campaigns? And, YouTube has multiple offerings to non-profits to maximize their exposure and increase awareness of their cause. If you didn’t know, you’re not alone. The funds are a highly untapped source of marketing dollars available to non-profits of all sizes in your community.

LMA’s Google AdWords expert Amie Stein will conduct this 75-minute live-training webinar. She will walk attendees through the steps including consulting with the non-profits in your com-munity, applying for the grant through Google, managing the campaign and more. The recorded webinar and PowerPoint will serve as a toolkit to make this happen in your market. Just one sale will produce tremendous ROI. Note: To take advantage of this program, you should have someone in your organization certified to manage AdWords campaigns. If you don’t already, this pro-gram alone will be worth the investment. Presenter: Amie Stein, Training and Development Director, LMA Leveraging Local-Market Data for Making Sales Tue., Aug. 20, 3 p.m. ET (30-Minutes)LMA Free/Association Partners $29/Non-Members $59

More than half of sales reps don’t understand overall marketing trends - which is a huge advantage if they work for your com-petitor. Learn how to sift through mounds of data to get your reps communicating at the appropriate BAUD rate with the most compelling market-trend information. This webinar will peel back the layers of data mining to uncover innovative ways to identify new prospects and convert them into sales - and show you exactly where you can get the data, most of it free!

Presenter: Larry Shaw, Jr., Vice President of Research, Borrell Associates

Why Your Sales Team Needs a (Good) CRM Tue., Aug. 27, 3 p.m. ET (30-Minutes)IMA & LMIA Free/LMA Members $39/Association Partners $59/Non-Members $79 Are you still maintaining your client list on an Excel spreadsheet? Today’s rep needs a more sophisticated solution. A good CRM

solution builds value for your business by opening up important communication channels and creating a common client-focused knowledge base that will better serve your clients. Learn the 7 steps every media company should know before investing in a CRM. Includes a case study.

Presenters: C. Lee Smith, President/CEO, Ad-ology Research and Sales Development Services, Inc.; Barry Shawgo, Vice President of Sales, Sales Development Services, Inc. Opposing Sales Strategies: Needs Solutions or Insight Selling? Wed., Sept. 4, 3 p.m. ET (30-Minutes)LMA Free/Association Partners $29/Non-Members $59 You may be shocked to know that it takes more than just build-ing a relationship with a client to succeed. Learn how almost any average-performing account executive equipped with the right strategy, can successfully reframe customers’ expectations and deliver successful marketing products.

Presenters: Amie Stein, Training & Development Director, LMA; Peter Conti, Sales & Marketing Director, LMA Is SMB Commerce the New Advertising?Tue., Sept. 10, 3 p.m. ET (30-Minutes)LMA Free/Association Partners $29/Non-Members $59 We are entering a new dawn of marketing and it is the overlapping of media, transactions and engagement. The traditional linear-marketing funnel may slowly slip away. The new local marketing value ecosystem is more than just advertising. What this may mean is that enabling commerce for SMBs, not advertising, will be the key revenue generator for media.

Presenter: Peter Krasilovsky, Vice President, BIA Kelsey

Get More Advertising Leads Using the 5 Competitor RuleTue., Sept. 17, 3 p.m. ET (30-Minutes)LMA Free/Association Partners $29/Non-Members $59 Imagine if your sales manager asked you to generate 5 times more advertising leads than you are getting right now? Sounds intimi-dating, but it’s easier than you might think. Hunting for leads by searching online business directories, scanning the yellow pages, flipping through the newspaper or looking for leads ideas from local media competitors can be horribly inefficient. Learn how-to prospect in a more productive manner.

Presenter: Stephen Warley, Lead Generation Specialist, Inbound Arts

LMA Sales Certification Program

Upcoming and New 30-Minute Webinars

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Upcoming Webinars

How to Reinvent Your News Media Brand Friday, August 16

Mike Wagner, White Rabbit Group

The Latest Apps For News Reporting

Wednesday, August 28Chris Snider, Drake University

Register atonlinemediacampus.comHigh-quality, low-cost web conferences that help media professionals develop

new job skills without leaving their offi ces.

Education & TrainingWNA BULLETIN | JULY-AUGUST 2013

2014 WNA/AP Convention and Trade Show setWaukesha will host the 2014 annual

Wisconsin Newspaper Association/Associated Press Convention and Trade Show, set for Feb. 27-28,2014 at the Milwaukee Marriott West.

The annual event draws nearly 500

Wisconsin newspaper industry professionals — including publishers, advertising execu-tives, editors, reporters, journalism students, faculty and more.

The two-day event offers educational seminars, a trade show, statewide awards presentations and networking opportunities. Winners of the annual WNA Foundation internships, scholarships and Better Newspaper Contest are honored, inductions to the Wisconsin Newspaper Hall of Fame are made and WNA’s Badger Award (rec-ognizing champions of open government) is

presented.

Mark your calendars

AG’S OFFICE: ANNUAL OPEN MEETINGS AND OPEN RECORDS TRAINING

The state Attorney General’s office is hold-ing open meetings/open records training in Madison. The training will be held on Oct. 11 from 9 a.m. to noon.

Additional seminars are being held elsewhere in the state and online. For more information, and to register, go to http://www.doj.state.wi.us/dls/open-government.

FINDING YOUR BEST INVESTIGATIVE BUSINESS STORYDevelop or enhance your business journal-ism investigative skills with a free, day-long training session sponsored and coordinated by the Donald W. Reynolds National Center for Business Journalism at Arizona State University and hosted by the Madison Pro Chapter of the Society of Professional Journalists.

The “Finding Your Best Investigative Business Story” workshop will take place Saturday, Sept. 28, on the UW-Madison campus. The training will last from 9:30 am until 4:30 pm; a light breakfast and lunch are included.

For more information, including a detailed daily schedule, and information on hotels and parking, go to http://businessjournalism.org/2013/04/18/finding-your-best-investigative-business-story-madison-wisc-sept-28/.

So save the date, or register right away at http://businessjournalism.org/ws-registration/?cid=657.

ECONOMICS FOR MEDIA PROFESSIONALS: INVESTIGATIVE ECONOMICS FOR JOURNALISTS

Monday, Sept. 9 - 7:30 AM – 4:00 PM, Reception to follow

Tuesday, Sept. 10 - 8:00 AM - 3:00 PM

The Madison Club, 5 East Wilson St., Madison, WI 53703

Register online >>This award winning seminar is designed to pro-vide insight into economics for media profes-sionals to write a more engaging story.

Registration cost is $25 and will be refunded in the week following the event. Any additional expenses will be paid up to $250. Forms will be given out at the seminar.

This workshop will be led by Mark C. Schug, Ph.D. University of Wisconsin-Milwaukee and Scott Niederjohn, Ph.d. Lakeland College - Sheboygan.

Schug is Professor Emeritus at the University of Wisconsin – Milwaukee. Professor Schug taught for 36 years at the middle school, high school, and university levels.

A widely recognized scholar, he has written and edited over 200 articles, books, and national curriculum materials. He has been the guest co-editor of seven issues of Social Education, the flagship journal of the National Council for the Social Studies.

Cloutier is a Professor of Economics at UW-Parkside. Professor Cloutier has received the UW-Parkside Stella C. Gray Teaching Excellence Award three times. I

n 2004, he was awarded the UW-Parkside Faculty Distinguished Service Award and was named a Wisconsin Idea Fellow by the UW System Board of Regents for his contribution to economic development issues.

TURN YOUR BEAT INTO A BOOK

The Madison chapter of the Society of Professional Journalists invites area journalists and the public to a free training session on how to successfully pitch and write a book.

“Turn Your Beat Into a Book” will be held from Tuesday, Aug. 20, from 7-9:30 p.m. at Barnes & Noble Booksellers in West Towne Mall, 7433 Mineral Point Road. It will feature area book authors and publishing industry experts who will offer guidance on conceiving a book project, writing a proposal, contacting agents and publishers, and grinding out the daily work of writing (often while doing another job). A photographer will also discuss his book project. The training event will be targeted toward jour-nalists, but members of the public with an inter-est in writing and photography and expertise to share with the world will also benefit.

WNA Foundation is sponsoring the training.

The program is as follows:

7-8:15 pm: JOURNALISTS TURNED AUTHORS (AND A PHOTOGRAPHER!): Learn how journalists turned their reporting beats into books by trusting what they know, crafting a sharp book proposal, and putting in the hard work of writing. And hear from a pho-tojournalist about how his book project grew out of a newspaper assignment. Featuring:

Bill Lueders, money and politics reporter, Wisconsin Center for Investigative Journalism, and author, “Cry Rape,” “Watchdog” and “Enemy of the State.”

Jason Stein, state Capitol reporter, Milwaukee Journal Sentinel, co-author, “More Than They Bargained For”

Ron McCrea, former Capital Times, Washington

Star, and Newsday editor, and author, “Building Taliesen: Frank Lloyd Wright’s Home of Love and Loss.”

Craig Schreiner, UW-Whitewater campus pho-tographer and former Wisconsin State Journal photographer, and documentarian of “One Small Farm.”

8:15-9:30 pm: WHAT PUBLISHERS WANT: Don’t waste your time pitching a book idea that won’t pique the interest of publishers. Discover what publishers are looking for, the current landscape of the book market, and the market-ability of journalists with expertise in politics, education, the environment and other topics. Featuring:

Raphael Kadushin, senior acquisitions editor, University of Wisconsin Press, and editor and contributor to numerous magazines and book collections.

Laurie Scheer, director, UW-Madison Writers’ Institute, former vice president for programming at WE: Women’s Entertainment, and author of “Creative Careers in Hollywood.”

Published works by the panelists will be avail-able for sale at the event. Coffee, sandwiches and light snacks will also be available at the Barnes & Noble café. RSVPs are appreciated, but not required.

Contact Mark Pitsch, president, Madison SPJ at mpitsch@madison.com, or 608-252-6145, to RSVP or for more information.

Upcoming and local trainingPlan now to take advantage of these in-person training opportunities

Attendees review award-winning journalism and advertising at the 2013 WNA/AP Convention and Trade Show. WNA photo/Dianne Campbell