The Building Blocks of Community
23
Ryan Hoover, Founder of Product Hunt @rrhoover the building blocks of community
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Last week I gave a presentation to a packed room at CMX Summit, describing the tactics used to grow Product Hunt from a site with a few friends, into a community of hundreds of thousands of product-loving folks.
Transcript of The Building Blocks of Community
Ryan Hoover,!Founder of Product Hunt!
!@rrhoover
the building blocks of
community
@rrhoover
STARTUP EDITIONSE
a little about me…
Hooked: How to Build Habit-Forming Products
@rrhoover
an idea
@rrhoover
the “20 minute” MVP
first version:
@rrhoover
@rrhoover
10K+ products posted
50K+ comments
450K+ upvotes
15M+ visits to products
@rrhoover
three stages of
community
@rrhoover
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1st stage of community
friends& friends of friends
@rrhoover
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2nd stage of community
town hall
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3rd stage of community
platform
@rrhoover
tactics for building
community
@rrhoover
what Seed the community &
provide a preview !
why Get buy-in, show
momentum, & set the culture
community-building tactics
@rrhoover
community-building tactics
what Welcome new users
via email !!
why Be memorable & make
people feel special
@rrhoover
community-building tactics
what Mention community
members when relevant
!!
why Provide value & re-enforce a helpful
culture
@rrhoover
community-building tactics
what Share mockups
!!
why Get people excited &
invested
@rrhoover
community-building tactics
what T-shirts / swag!
!!
why Create a sense of belonging & pride
@rrhoover
community-building tactics
what Mail stickers
!!
why Delight people
@rrhoover
community-building tactics
what Podcast
!!
why Add personality, new
way for the community to engage with PH
@rrhoover
community-building tactics
what Tell stories
!!
why Make the community proud to be a part of
the story
@rrhoover
community building tactics
what User profiles
!!
why Give people a way to express themselves,
create an identity
@rrhoover
community-building tactics
what Meet IRL
!!
why Connect people within
the community
@rrhoover
closing words
know the stage of your community !
personal, manual outreach !
delight people !
build in public !
give people an opportunity to connect
Ryan Hoover,!Founder of Product Hunt!
!@rrhoover
thanks
![The Digital Pond [August 2016] - Building a Brand community, BLOCKS](https://static.fdocuments.us/doc/165x107/58a402cf1a28ab64528b68a3/the-digital-pond-august-2016-building-a-brand-community-blocks.jpg)
