The Broadmoor 2009-2010 Proposal. and Brides Colorado, Brides Southern California & Brides...

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Transcript of The Broadmoor 2009-2010 Proposal. and Brides Colorado, Brides Southern California & Brides...

  • The Broadmoor 2009-2010 Proposal

  • Brides.com and Brides Colorado, Brides Southern California & Brides Houston Magazines2009 STRATEGYBrides.com, Brides Colorado, Brides Southern CA & Brides Houston Magazine offer marketing opportunities that:Present The Broadmoor as a leader in the Destination Wedding industry to multiple feeder target markets Provide dominant brand exposureGenerate qualified leads from brides

    STRATEGY COMPONENTSPrint ad placement in Brides Colorado Magazine, Brides Southern California Magazine and/or Brides Houston magazine.Online ad placement in Colorado Reception Sites, as well as in the destination wedding category in Southern California, Texas and a choice east coast market.Placement on the Destination Wedding/Honeymoon Guide. This offers national exposure in 16 local markets to help drive brides to your destination.

  • Planning is All Consuming161 BILLION IN SPENDING DECISIONS EACH YEAR

    45% on Wedding Expenses55% on their Life Together

    BRIDAL AT THE EXPENSE OF ALL OTHER MEDIA

    40% Decrease in overall Non-Bridal Media Consumption 49% Decrease in readership of general media magazines41% Decrease in general media internet usage35% Decrease in newspaper readership28% Decrease in television viewership

    SHE PLANS ALL THE TIME-EVERYWHERE

    Averaging 3 hours each day5.1 Hours on weekend days3.1 hours at home on the weekdays1.5 hours at work

  • Magazines play a key role in boosting the overall performance of marketing campaigns.*

    The First place Brides consult:61% refer to bridal magazines 25% refer to a bridal website

    On average Brides refer back to each issue 6.6 times!

    50,000 issues each year distributed across the state

    Magazines distributed on over 750 newsstands state wide and at over 50 bridal shows each year.

    96% Of Brides take action as a result of reading bridal magazines 79% Tear a page to save articles or ads64% Save the issue for future reference 44% Share the issue with someone else they know58% Make phone call about a product or service65% Visit an advertisers website

    Brides Local Print*Source American Wedding Study 2007 Conducted by Global Strategy GroupBrides Local Print Survey April 2007

  • Brides Local Print Your #1 Source for Weddings

    BRIDES COLORADO

    Published 2x/yr (Fall/Winter & Spring/Summer) 50,000 distributionDistributed through over 750 NewsstandsDistributed at over 50 Bridal Shows each year

    BRIDES HOUSTON

    Published 2x/yr (Fall/Winter & Spring/Summer) 60,000 distributed in TexasDistributed through over 600 NewsstandsDistributed at over 30 Bridal Shows each year

    BRIDES SOUTHERN CALIFORNIA

    Published 2x/yr (Fall/Winter & Spring/Summer) 105,000 distributed in New YorkDistributed through over 1,200 NewsstandsDistributed at over 100 Bridal Shows each year

  • Brides Local Print Audience Demographics

    BRIDES COLORADOAverage Age: 27Annual Household income: $142,000Employed full-time: 75%Attended college: 88%

    BRIDES HOUSTONAverage Age: 28Annual Household income: $134,000Employed full-time: 76%Attended college: 90%

    BRIDES SOUTHERN CALIFORNIAAverage Age: 29Annual Household income: $156,000Employed full-time: 75%Attended college: 91%

    BRIDES LOCAL PRINT NATIONAL (Average Demographics across our 16 local markets) With yourlisting on the Destination Wedding/Honeymoon Chart you willhave exposure in all 16 local markets. These facts are thedemographics for the reach of the chart.Average Age: 28Annual Household income: $164,000Employed full-time: 78%Attended college: 91%

    Source:2006 Brides.com Survey, 2007 Brides.com Local Print Survey. Number of weddings based on 2006 National Vital Statistics. Web statistics obtained from Internal Reporting Data. Averages based on May 2007 - May 2008 traffic.

  • Engaging the EngagedCOND NAST BRIDAL MEDIA IS THE BEST WAY TO REACH THE BRIDE-TO-BE

  • Brides.com - Your #1 Source for WeddingsIncluded in your print ad campaign you will have exposure on Brides.com with an image link. Your exposure will be located in your local Colorado market in the Reception & Ceremony Site Category, as well as online in your main feeder markets of Southern California and Texas under Destination Weddings/Honeymoons.

    Below you will find our online traffic numbers for Brides.com and each of the local markets where you will be featured. In the following slide you will find a site map with the locations of your ad placements.

    BRIDES.COM Over 45 million pageviews on average each month 1.4 million unique visitors on average each month On average brides spend 26+ minutes on Brides.com 76% of brides visit Brides.com weekly Numerous Strategic Marketing Campaigns to promote Brides.com increasing your exposure

    BRIDES.COM/LOCAL/COLORADO 28,628 local monthly pageviews 4,650 local unique views

    BRIDES.COM/LOCAL/NEWYORK 71,000 local monthly pageviews 18,000 local monthly unique views

    BRIDES.COM/LOCAL/TEXAS 22,00 local monthly pageviews 4,900 local monthly unique views

    BRIDES.COM/LOCAL/SOUTHERNCALIFORNIA 55,425 local monthly Pageviews 9,456 local monthly unique views

  • Brides.com Site MapThe local resources landing page is where each of the states are listed. This is the first page that brides come to when beginning to plan their wedding and breaks wedding vendors out into their state location. Your listings will be in Colorado, Southern California, Texas and in your choice east coast market such as NYC or Boston. One the bride selects a state she will be brought to the Market Landing Page. This is where all of the wedding vendors are broken into categories. In Colorado you will be listed under Reception Sites and Ceremony Sites. In your feeder markets you will be listed under Destination Weddings/Honeymoons.Once the bride selects the type of vendor she is looking for she will be brought to the Vendor Listing page. The Broadmoor will be listed here (a detailed view of a sample listing is on slide 6). The online listings are constantly rotated offering each advertiser fair placement on page one of the search results.

  • Brides.com Site Map ContinuedAbove are expanded views of the image link which are included in your proposal. Your image link will be located in Colorado Reception Sites, Southern California Destination Weddings/Honeymoons, Texas Destination Weddings/Honeymoons and on the East Coast Destination Weddings/Honeymoons.

    To the right you will find a detailed view of your image link. This is what the bride will see when she selects your listing. It includes up to 10 images, extensive property description and links directly to your website.

    We track all brides who view your listing, and all brides who click through to your listing and provide monthly traffic reports.

  • HONEYMOON TRAVEL FACTSCOMPARED TO THE AVERAGE US TRAVELER HONEYMOONERS SPEND TWICE AS MUCH AND STAY TWICE AS LONG

    85% OF COUPLES WILL TAKE A HONEYMOON

    HONEYMOON PLANNING

    83% of Brides Research their Honeymoons online

    Research for the Honeymoon begins 6 months before the wedding day

    On Average 3 destinations are considered

    BRIDES LOOK FOR HONEYMOON IDEAS IN BRIDAL MEDIA FIRST

    Brides are 10X more likely to look in bridal magazines than travel magazines

    Brides are 20% more likely to look on bridal website than travel websites

    Source: American Wedding Study 2007

  • DESTINATION WEDDINGS INCREASE DESTINATION WEDDINGS HAVE INCREASED 400% IN THE LAST 10 YEARS

    Average cost of destination wedding:$25,806Average number of traveling guests: 63

    TOP REASONS FOR CHOOSING A DESTINATION

    Climate/Weather Natural Beauty Accommodations Guest Activities Beaches

    DESTINATION WEDDING LOCATIONS

    55% Within the Continental US 45% Abroad

    THE DESTINATION BRIDE IS MORE AFFLUENT

    Average household income of $130,589 76% higher than the average couple 2x more likely to be an encore weddingSource: American Wedding Study 2007

  • DESTINATION WEDDINGS INCREASE

    FINANCIAL OPPORTUNITY

    Average # of traveling guests63Average # of hotel rooms32Average nights stay5Total room nights160

    Total room value (average cost $201)$32,160Total reception value$6,670

    GRAND TOTAL$38,830

    Source: American Wedding Study 2007

  • Brand new in the Fall/Winter 2009 Issue.

    Offers exposure ogf your Honeymoon & destination Wedding Services to all 16 local markets.

    Unbeatable coverage to alarge audience of Potential clients.

    Available to print advertisers only.

  • OPTION 1: MAXIMUM EXPOSUREFULL PAGE PRINT PACKAGE IN COLORADO, SOUTHERN CALIFORNIA & TEXAS Year-Round Program (Print Ad in Fall/Winter 09 & Spring/Summer 10 )INCLUDES: Full page print ad in Brides Colorado, Brides Houston AND Brides Southern California magazines. Reception Site Chart Listing in Brides Colorado, Brides Houston AND Brides New York magazines.10,000 Qualified Leads with access to names, e-mail addresses and mailing addresses of brides all 50 states to actively market to Preferred Vendor Listing with premium online placement in the following markets: Colorado Reception Sites Southern CA Destination Weddings Texas Destination Weddings New York Destination WeddingsDestination Wedding & Honeymoon Chart listing with national exposure in 16 local markets

    GROSS OPEN RATE: $28,300

    NET DISCOUNTED RATE: $19,527

    (Discounts applied to package: 15% Agency Discount, 5% New Business Discount, AND over $4,00 in online added value)

    Option 1Maximum Exposure

  • INCLUDES: Full page print ad in Brides Colorado and either Brides Houston OR Brides Southern California Reception Site Chart Listing in Brides Colorado and either Brides H